Shijingshan Wanda Plaza is still on the West Fifth Ring Road of Beijing and is already a suburb.
But nowadays, the capital is developing everywhere, and even remote places like the Fifth Ring Road are very popular.
As the largest comprehensive leisure shopping plaza in the entire Shijingshan District, and close to the district government, Wanda is also very lively.
After getting off the car at the south gate, Tang An looked at the time and saw that it was still nearly an hour before the screening, so he didn't go up directly and slowly walked up one floor at a time.
There is a supermarket on the first floor below. The cinema does not allow outside snacks, so I didn’t go down there.
Tang Yan was a little curious, "Brother An, why are most of the supermarkets in every shopping mall on the first floor?"
"You don't know this. You really have no business sense."
Tang An shook his head and said with a smile, "Look at the supermarkets that sell vegetables, chicken, duck, fish, and seafood. If they are placed on a high floor, they will carry a bag of poultry and seafood all the way down. The smell is not all there on the way, and it is also below the ground floor. It’s a parking lot, so you can easily put your groceries in the car.”
"Oh, that's right." Tang Yan nodded and said suddenly.
Tang An turned his head and smiled at her, "Then do you know why movie theaters are usually on high-rise floors, and some are even on the top floor?"
Tang Yan thought for a moment and had an idea, "If you want to watch a movie on the top floor, go to the middle floors. Many people will slowly go shopping like us, which will bring customers to the shops in the middle."
"That's right, it's the same when you come down. Most people don't just watch a movie and then go shopping. The key to whether a shopping mall can make money lies in how to attract customers to higher floors!"
"Actually, there is another important reason. The higher you go, the cheaper the rent becomes. The cinema occupies a large area, and the annual rent is not a small figure."
Choosing a location to open a movie theater is also a big problem. Except for the more than 20 movie theaters that have been selected by several large shopping malls, Liu Ge's progress is not very smooth.
Fortunately, last month Tang An found another deputy for Liu Ge, Qu Bo, national development director of Beijing Hualian Group, who is also the future deputy general manager of Dadi Line Selection.
Originally, Hualian and Hualian were discussing their cooperation in seven or eight new shopping malls across the country. It turned out that Mr. Qu was now very interested in the film and television industry. He often traveled across the country and he also agreed with Tang An's approach of opening up the market in second- and third-tier cities and county towns. .
After meeting each other for a while, I invited him over.
Qubo specializes in shopping mall business development and has a thorough understanding of markets across the country, making it perfect for cinema chain companies in their pioneering stages.
"Brother An, brother An, what are you thinking about?"
Tang An's thoughts suddenly flew to the theater, and he was lost in thought. Tang Yan next to him called her twice before he could react and smiled apologetically at her.
"I'm thinking about something, I'm a little lost in thought."
I didn’t buy anything while shopping, but I passed by the Omega counter and picked out a women’s watch from the Constellation series. After buying it, Tang Yan fell in love with a girly style women’s watch from Swatch…
Tang An stuffed the Omega he bought before into the soup bag and zipped it up. He didn't want a watch worth more than 600,000 yuan, but he was so happy to buy a watch worth more than 1,000 yuan.
"Brother An, you see this strap is just like a bracelet. You can remove the dial and wear it as a bracelet." Tang Yan happily raised the new watch in front of Tang An's eyes and raised the corners of his mouth.
"It won't be long enough if you remove the dial." Tang An said unceremoniously.
"Then buy another one and connect them together."
"You are buying pearls for a living. You saw so many in the jewelry store just now and you said you didn't like them."
"Those don't look good."
"Okay, you can ask someone to draw the style you want, and we'll make one custom-made."
More than half an hour passed and we soon arrived at the cinema above. There were many people going to the cinema along the way.
Watching movies is purposeful consumption. Regardless of whether you are at the bottom or at the top, there will be no shortage of audiences.
Some people also grabbed tickets for the screening, and the discussion continued all the way.
When we arrived at the cinema, the place was already packed with audiences, not to mention the seats in the hall, and there was no room to stand.
Tang An took a quick glance and saw that there were men, women, and children of all ages.
This is the advantage of the genre, otherwise why domestic producers only made costume blockbusters in the past few years.
It is because of its wide audience that it has a natural advantage.
For example, if a romance film has a potential audience of 5 million, even if you hire a big star to make a good romance film, it will only be watched by two to three million viewers at most.
For example, for a period blockbuster, the audience covers all age groups, with a potential audience of at least 20 million. Even if only a quarter of the audience goes to see it, there will still be 5 million people and a box office of more than 200 million.
After all, movies are about audio-visual experience. Unless a feature film resonates with the majority of the audience or causes a social phenomenon, the box office will be there.
"Thirty-day Love" caused a social phenomenon, otherwise it would have had a much higher box office than Zhang Yimou's "Hawthorn Tree Love".
"The God of Medicine" also resonated with the audience. Difficulty in medical treatment has always been a social problem that is eager to be solved, making the audience empathize.
Hollywood's "Forrest Gump", which completely destroyed "The Shawshank Redemption" in box office awards that year, did the same thing and reflected many social phenomena.
"Forrest Gump", as an American theme film, took in 350 million US dollars in the overseas film market in 1994. This film has managed to resonate with most people and resonate with their dreams.
There are also reasons for the era. This movie perfectly fits the background of the United States and the world in the 1990s. It can be said to be the most representative movie of the 1990s.
What we need most in the 1990s is dreams, and what everyone is chasing is dreams.
Therefore, in the 21st century, "Love Is Not Blind" became popular, "The Age of Naked Marriage" became popular, and "Dwelling" became so popular that it was banned. These are all in line with the social phenomena of the times.
Let "Thirty Days of Love" be released 5 years ago. If you don't have a famous director, you will definitely not make money.
I really think that so many professional filmmakers are blind. One or two can still lock eyes. It cannot be that most people are blind and don't like this movie. There must be a certain reason.
Big-scene special effects blockbusters don't need these. As long as the scene is big enough and the special effects are shocking enough, it will be successful.
If the plot were better, it would be a classic.
With so many viewers entering the cinema, "Edge of Tomorrow" is destined to be a success thanks to its large-scale special effects and 3D effects.
Ticket checking for the movie started immediately, and Tang An and Tang Yan also mixed in with the crowd and lined up to go in. Anyway, they were wearing hats and scarves in the winter, so no one could recognize them.
"I can finally see this movie. I have been waiting for a year!"
"I don't know how the 3D effect is. I hope it's worth the tickets I queued up to buy early in the morning!"
"I came to buy tickets at 6:30 in the morning and they were all sold out. These were scalper tickets bought for more than 800 yuan. If the 3D effect is not good, I will send the razor blade to Tang An."
"I also bought the ticket for 800 yuan. I have more than a month of winter vacation left. I have less than 100 yuan left for living expenses. It's not even enough to eat steamed buns. If it doesn't look good, I'll ******!"
"It should be good. I heard that all screenings are arranged in the 3D hall. If you are not sure, you wouldn't dare to do this."
"The posters and trailers are pretty good, but I don't know if the 3D effect is realistic or not."
Tang An took the 3D eye and walked inside with Tang Yan, constantly listening to the comments from the audience in front and behind.
Tang An has no worries about their worries and resentments. This movie will definitely satisfy them.