Chapter 488: There are no tigers in the mountains, the monkey is king
With 10,000 screens, the single-day box office reached 115 million, which has basically reached the upper limit of the current domestic film market. Unless another popular movie is released, the single-day market may increase significantly.
After "Transformers 3", the next film to break 100 million on its first day was "Iron Man 3" in 2013, which made 116 million on its first day two years later.
Then there are the four movies in 2014: "Tiny Times 3", "Beautiful Love", "Havoc in Heaven", and "Transformers 4".
The highest one is "Transformers 4", with 192 million on the first day, which also swept everything and reached the limit of the market.
In 2013, there were already 18,000 screens, and "Iron Man 3" had more than 10 million more box office with 80% more screens.
In 2014, there were approximately 24,000 screens, and "Transformers 4" still maximized its box office potential.
However, among the other domestic films, "Havoc in Heaven", which had the highest first-day revenue, had no rivals during the same period, with only 128 million on its first day.
24,000 screens got 128 million, and now "Transformers 3" got 100 million with 10,000 screens. The gap between domestic movies and Hollywood blockbusters is obvious. In the early stage, Hollywood blockbusters are more popular, and domestic movies can catch up later if they are of good quality.
superior.
Tang An looked at the long list of data in his hand. These detailed statistics can better explain the popularity of "Transformers 3".
IMAX screens across the country can contribute 8 million in box office every day. For four consecutive days, there has not been a single vacant seat.
Moreover, the film schedule has reached 80%, and all the movies in the same period have almost no room for survival, and all the films have been withdrawn.
Even in many movie theaters, only this movie is shown throughout the day.
The promotion of the film was not bad at all. Until it was two or three months away from release, they had been promoting that this was the last film directed by Michael Bay and that he did not plan to participate in the subsequent sequels.
The last part of Demolition Master is equivalent to half a swan song. Of course, fans should support it.
As a result, when it came time to prepare for the fourth film, after several months of selecting a director but still unable to find a suitable director, Michael Bay was approached, and he agreed.
Then he said that this fourth film was the last one he would participate in. He was no longer interested in this series and would hand over the direction of the fifth film to other directors.
When it came time to prepare for the fifth film, Michael Bay, who had agreed not to participate, returned.
The most common thing Michael Bay said when he was participating in the promotion was "I will never make "Transformers" again until this one is finished."
In this way, every part is the last one, a swan song.
In the following second week, "Transformers 3" once again took in 380 million, with a total box office of 796 million in 11 days of release.
However, films of this type tend to explode in the early stages, and then plummet from the third week.
170 million in the third week, 70 million in the fourth week, and the total box office reached 1.036 billion.
According to this trend, it is unlikely to break the box office record of "Edge of Tomorrow" of 1.13 billion.
Facts have proved that going too fast is of no use. Long-lasting is the way to go.
And with "Transformers 3" raging in the summer season, domestic movies have no power to fight back, and Tengxun News actually published a long feature.
The title is: "Without Tang An's summer release, who can stop a Hollywood blockbuster?"
Good guy, with a thousand words, when others were praising "Transformers", the editor Teng Xun took a different approach and began to analyze the current situation of the domestic film market.
After a thorough argument, we finally came to the conclusion that, with the exception of Tang An, summer movies have become the domain of imported films.
Many media outlets followed suit, and some of the more extreme ones used headlines like "There are no tigers in the mountains, monkeys are king" in order to attract attention.
The simple meaning is that Tang An will not come to play in the summer season, so he can have his turn with "Transformers".
There is no big flaw in this statement. Tang An has been "guarding" the summer season for 5 years and has been the summer season champion every year. The first two "Transformers" films were defeated by him.
At this time, the popularity of "Transformers 3" is slowly fading, and the special effects blockbuster is just the climax of the first half of the month.
Many media caught Tang An and made a boast, and also pulled out other great directors, belittling this one and exaggerating that one.
The loyal fans of those great directors naturally couldn't bear to see someone slandering the director they admired, so they almost started to tear each other up.
As the summer season is about to come to an end, there is a bit of a lively scene
On August 21st, Tang An, who had been busy for more than a month, finally finished editing the film and released it, leaving the rest to Tiangong Yicai.
There are still more than three months, and when the special effects are fully prepared in the early stage, it is enough time to complete the special effects.
After leaving the country, the senior management of the group held a meeting and gathered in the company's large conference room.
In addition to the heads of various departments, Liu Ge, general manager of the theater management company, also came.
Without further ado, Tang An gets straight to the point.
"The summer vacation has passed. Our group has no movies to release. Now we are mainly focusing on the National Day movie "The Secret of the Dragon". This is our first movie this year. The publicity department and the distribution department must make this a success."
Fight!" Tang An said seriously.
Liu Debinhui, director of the production department, reported, "Chairman, the post-production of "The Secret of the Dragon" is nearing completion, and it is expected to take at most one week."
"In early September, theaters will be organized to conduct previews. Posters and trailers can begin to be released. Official promotion will begin. At least 50% of the market must be occupied in the promotion position!"
"The Propaganda Department is fully prepared and ready to launch large-scale advertising at any time," said Zhu Mo, director of the Propaganda Department.
50% market coverage is already the limit that Hantang Media can achieve. After all, its opponents are Li Lianlian and Guangxian Media.
The former is not bad, it has huge popularity, but the promotional ability of the producer and distributor is not the least bit weak.
The latter has the strongest publicity channels. If their lineup and director were not weak, they would really be unable to defeat them in the early stage of publicity.
Wang Changtian can do anything. When the time comes, just posting some **** posters all over the Internet will have a big effect.
What's more, they also have cooperation with more than 300 TV stations.
However, Tang An is not too worried. As long as he does not lose in publicity, he can definitely beat the other party with the quality of the movie.
Continuing to talk about several other projects, "Why is the Shengxiao Silent" still has one and a half months to shoot, and the lead actors have several movies in the works, so it is inevitable that it will be a little slower.
The filming of "Bu Bu Jing Xin" has already been completed, and even the editing is halfway through.
Tang An asked Zhuang Liqi to send invitations to the top ten TV stations in China to watch "Step by Step" first.
"Why Shengxiao is Silent" will be cut into five or six episodes in the next few days and will be shown to the TV stations, with a view to broadcasting them in December and January.
I'm a little pressed for time, but there's nothing I can do, I owe the bank 2 billion.
Although it is the uncle who owes money, carrying such a huge debt is also a burden.
However, the price of a single episode of a TV series has not reached the point where it can easily reach tens of millions later. It is already very good to sell more than two million in the first round.
The filming of "The Ex-Raiders" is almost over and there will be no problem in releasing it in November.
ps: Thanks to the boss of "Appreciating Flowers and Purchasing Jade" for the 10,000 rewards, I still owe 12 updates. Among them, 3 of the 10,000 rewards were added. With this, I owe 14 updates.
I’m so ashamed. I’ve put it off for so long. I’ll definitely finish one chapter first tomorrow. No matter how late I write tomorrow, I won’t go to bed until I finish the fourth chapter!!!!!!! 1