""The Legend of White Snake" is the fighter among bad movies! There is no worst, only worse, and you will regret it after watching it. Damn, I didn't watch it for 20 minutes and I wanted to leave. Huang Shenyi didn't play White Snake.
It’s a prostitute, a whore! A slut! A slut! **! I can’t complain anymore.”
"I'm really speechless. Zhao Yazhi and Wang Zuxian's version of Bai Suzhen seems to have come down from heaven to the mortal world, while Huang Shenyi's version of Bai Suzhen seems to have come from heaven to earth!"
"A mistress movie like "Warring States" is really awesome!"
"There is no basis for emotion, the characters have no personality, the special effects have no details, the jokes have no IQ, the fighting has no moves, the sensationalism has no logic, there is no loyalty to the legend, and there is no respect for the new era audience. It is a complete defeat!"
At the beginning of the National Day season, "The Legend of White Snake" failed miserably in terms of publicity, without any ability to fight back.
Faced with overwhelming negative reviews and abuse, no effective public relations can be achieved.
All the characters, plot, lines, and special effects in the film were criticized as being worthless.
This movie may be the most widely circulated, and the thing that impressed the audience the most is a comment made by an audience.
The White Snake came down from heaven to the mortal world, while Huang Chuanyi seemed to have come from heaven and earth.
The innocent and beautiful girl in "Kung Fu" back then has been sprayed to look like this. This movie is indeed not very good, and Guangxian's negative marketing also plays a major role.
Although "Painting on the Wall" was also criticized as a bad film and was criticized everywhere on the Internet, Guangxian controlled public opinion very well, and his own trolls also ended up making a fool of themselves, and the focus shifted to the film's exposure of flesh.
This is indeed the case in the movie. When the fox monsters appear, they either show their arms, legs or breasts, and Liu Yan became famous because of them.
It can even be said that half of the success of "Painted Wall" is due to Liu Yan. If he hadn't exposed his career lines in dozens of road shows, events, and various sex scenes in the trailer, he wouldn't have been able to attract so many men.
Audiences walk into the cinema.
After the first week, "The Legend of White Snake" received 60 million box office in 5 days.
"Painted Wall" earned 45 million in 4 days, which is just 15 million different from the first day of "The Legend of White Snake".
"The Secret of the Dragon" ranked first at the box office that week with a box office of 140 million in three days.
Juli Media Group, Yang Zi and Huang Shuyi looked extremely ugly. The box office of 60 million in 5 days was a complete failure for this movie with an investment of nearly 200 million.
Even if overseas copyrights were sold before, they could only just protect the capital.
Yang Zi said with great annoyance, "I actually believed Wang Changtian's words and made an agreement not to cheat on each other. I was not prepared at all. It's too late to react now!"
Huang Shuoyi also sighed, patted her husband's arm and advised, "Don't blame yourself too much. Who would have known that Chairman Wang Changtiantang has no credibility at all. As expected of an entertainment reporter, he has no bottom line in doing things."
Although he has been in the entertainment industry for so many years, Huang Shuoyi was filled with anger after seeing those vicious comments.
She continued, "Fortunately, the Han and Tang Dynasties did not take action, otherwise the situation would have been even worse."
Yang Zi smiled bitterly and shook his head, "He doesn't bother to take action. Look, if our box office is high now, he will still stand by and watch."
"But it's useless to say anything now. There are still 5 days of vacation, and we still have a chance!"
"That's right, now that "The Secret of the Dragon" is a big hit, Wang Changtian will probably mainly deal with the Han and Tang Dynasties."
Guangxian Media.
Wang Changtian is also very satisfied with his marketing results, which are only one first-day box office away from "The Legend of White Snake".
Half a month before the release, Wang Changtian found Yang Zi, and the two parties agreed not to slander each other and to compete fairly.
At that time, he was just setting off a smoke bomb. Unexpectedly, Yang Zi took it seriously. He was not prepared at all and was caught off guard.
After living like a dog for so many years, and still managing such a large group, he will be defeated sooner or later.
Wang Changtian shook his head contemptuously, and now he no longer cared about "The Legend of White Snake" at all.
However, after killing "The Legend of White Snake", a more powerful opponent came, with 140 million in 3 days and 5,300 in a single day. One day was worth the 4 days of "Painted Wall"'s box office.
"Ignore "Legend of the White Snake" for now and concentrate all resources on "The Secret of the Dragon". No matter what method I use, I can bring down the other party's box office and critical acclaim!"
At the meeting, Wang Changtian issued an order in a cold voice!
No one has any doubts that there is anything wrong with dealing with previous partners.
With Guangxian shifting his focus, "The Legend of White Snake" breathed a sigh of relief, but the past few days have completely ruined the film's otherwise mediocre reputation.
On the Internet, various media and self-media began to spread the word "The Secret of the Dragon" crazily, and its ratings on professional websites also dropped again and again.
Hantang Media Group, Tang An is also having a meeting with the propaganda department, public relations department, and distribution department.
Director of the Publicity Department Zhu Mo turned on the large LCD monitor in the conference room and reported, "Chairman, Guangxian is completely riding on our popularity now. When they promote "Hua Wall", they always use our "Looking for the Dragon"
"Jue", we send out a press release, and the other party immediately follows up with another."
Looking at the data on the screen, all three National Day movies were listed on Weibo and ranked among the top ten most searched movies on Baidu.
A large number of news and posts about "Huabi" carry the "Secrets of Seeking the Dragon" to engage in bundled marketing.
Zhu Mo continued, "There is also this Weibo account named "Filmmakers' Tucao", which has been very active recently. Including the previously released "Revolution of 1911", all movies have been hacked by him in the past three months. The key is
What’s more, he often reveals some half-truths and half-false secrets, attracting many netizens.”
"That "movie director only" is the publicity and planning director of Guangxian. He is the same person as his Weibo account "Wood Carving Zen Master". Please reveal this information to Xingmei, Huayi, Moying, New Picture, Wanda and others.
.”
This was the "Wood Carving Black Water" incident in the next few days. Since August, this account has blackmailed all movies that are currently being released and will be released in China, and most companies are involved.
Unfortunately, apart from Guang Xian's movies, this one, "Painting on the Wall", was not dark, and it took more than a week for it to be picked out.
And it’s not just black movies, major companies, directors, actors, including Jing Tian’s identity, the Ou Lan Special Club opened by the richest man Wang’s wife is a replica of heaven and earth, complaining that the prince bites people like a mad dog and uses his father’s money to go around everywhere
bite
All the companies were criticized by him. It would be fine if he did negative marketing for the movie and cursed the actors and directors, but this was a bit too far.
Now that he and Guangxian are rivals, Tang An doesn't mind being exposed in advance.
Although it was a bit strange that Tang An knew so much, Zhu Mo didn't say anything and just assumed that Tang An had other channels.
"I will inform other companies immediately, I think Wanda will be very happy."
Zhu Mo went on to say, "The current negative marketing for "The Secret of the Dragon" is focused on the fact that it is not in line with the original work. All the characters have been criticized, and countless "originalists" have made various criticisms in one day."
"Intensify your publicity efforts and use all channels." Tang An ordered.
There is no other way. What we are fighting for at this time is money and resources, and everything else is empty.
None of the actors have top-level appeal, and the director is not a top-level director. Even if the movie has a good reputation, it will definitely not work without publicity support.
Guangxian has strong publicity skills, but no matter how strong he is, he doesn't dare to spend too much money.
The movie "Painting on the Wall" has a box office of only 200 million yuan. If Wang Changtian spends 70 to 80 million yuan on publicity, he will definitely not do it, and he will lose money.
Tang An doesn't have this worry. The publicity budget is capped at 80 million. He doesn't care if he spends it all. There are also overseas channels.
"The Secret of the Dragon" is still being released simultaneously overseas. Although other countries do not have National Day holidays and it is still early for the popular November schedule, there are not many movies released at this time, so it is not bad.
The box office in Asia reached 4.6 million in the three days of release, mainly concentrated in Singapore, which is the base camp of MediaCorp. Japan, South Korea, Malaysia, and Thailand contributed more.
The North American distribution rights were entrusted to Columbia, and there are 1,800 theaters open. The schedule is good, and it is larger than the original release of "Edge of Tomorrow".
However, the box office was not ideal. It did not break one million on the first day, but it made 2.9 million US dollars in three days.
The situation in Europe was not good either, with $2.7 million in three days.
The main ticket warehouse is still in Asia, not even Xiangjiang. It costs 1 million Hong Kong dollars in three days, and in the end there will be about five or six million Hong Kong dollars.
The same is true for Baodao. Although this is Chen Guofu's base camp, people who are not Baodao still don't buy it. It costs NT$8 million for three days, equivalent to RMB 1.8 million.
Although it's not much, there are fifty or sixty countries, which adds up to a lot. Tang An has the confidence to spend 80 million in publicity fees!
In order to ensure the film arrangement, Tang An personally went to meet with major theater chains. Star America, Wanda, Poly Vanward, China Film Digital, China Film United, these theaters with good relations, all increased the film arrangement.
Moying was rejected because last year they killed the "Orphan of Zhao" they had invested in.
However, they did not deliberately reduce the film schedule of "The Secret of the Dragon", as they would not be struggling with money.
By the 3rd, the film schedule of "The Secret of the Dragon" had increased to 48%, and it had collected another 58 million in a single day.
The number of films scheduled for No. 4 reached 53%, and the single-day box office exceeded 60 million, setting a single-day box office record for Chinese-language films.
On the following days, on the 5th, 6th and 7th, I received a total of 190 million in three days.
After 8 days of release, the total box office reached 432 million!
You know, last year's "Edge of Tomorrow" only took in 500 million at the box office in 11 days!
One year later, the number of domestic screens has increased by 30%. It is also a 3D movie and there is a seven-day holiday. This data is very normal.
During the entire National Day holiday, "Searching for the Dragon" spent a total of nearly 40 million in promotional expenses. Various promotions were spread all over the country in cities of all sizes and in every corner of the Internet. They relied on huge amounts of cash to overwhelm Guangxian in publicity.
Those negative marketing efforts, under the 40 million PR, did not have any impact on the movie.
Even "Painting on the Wall" earned 110 million in the box office within 9 days of its release. No matter how bad the reputation was, Guangxian relied on his strong publicity ability and the popularity of "The Secret of the Dragon" to boost the box office.
.
The "Legend of White Snake" opened a little high but underperformed. The box office in the 10 days after its release was only 120 million, which was only 10 million more than "The Painted Wall". The impact of negative marketing was too great.
Guangxian's publicity and planning director who wears a vest "only for filmmakers to complain" was also exposed a few days ago, and it was confirmed that he is Guangxian's person.
Wang Changtian exterminated his relatives out of righteousness, apologized to the richest man Wang, Xingmei and his family, fired him, and explained that this was his personal behavior and had nothing to do with Guangxian.
On October 8th, we were still in the large conference room of Guangxian Media, but the atmosphere was not as good.
The negative marketing for "The Secret of the Dragon" failed. The other party took over 400 million in box office in 8 days. It was a complete failure.
Wang Changtian sighed, "From now on, let's focus on promoting "Painting on the Wall" and leave "The Secret of the Dragon" alone."
"Okay, Mr. Wang."
The person in charge of the public relations department nodded, and it was indeed too much. If we continue to spend money, unless "Painting on the Wall" sells more than 200 million at the box office, we will lose money.
Now that the long holiday has passed, the top priority now is to prevent the box office of "Painting on the Wall" from plummeting on weekdays.
Director Cheng Jiashang has been extremely depressed these days. Although it is considered a success for a small-budget film to exceed 100 million yuan in eight days, it is still far from enough to set up his own brand in the mainland.
And even though he had blasted Tang An on Weibo in the past few days, only the official Weibo of Hantang Media and the official Weibo of Xunlong Jue responded to him. Tang An never paid attention to him once and was completely ignored.
In the following working days, "Looking for the Dragon" still maintained a stable trend relying on its good reputation.
Finally, by the end of October, "The Secret of the Dragon" struggled to reach the 900 million mark in the mainland box office, sweeping the entire National Day schedule and ranking second in the history of Chinese-language films, second only to "Edge of Tomorrow."
The box office in more than 50 overseas countries and regions was as high as 38.5 million US dollars, and other overseas physical media copyrights, online copyrights, television copyrights and other copyrights were sold in dozens of countries for a total of 10 million US dollars.
As for overseas sharing, depending on the rules of each country and region, you can probably get 12 million.
In other words, there was a total of US$22 million in overseas net income, and the majority was still taken away by the issuer.
At this point in the movie's run, there was basically no box office output, and a detailed financial statement was placed on Tang An's desk.
Although it was screened on a large scale in so many countries around the world, the box office of 38 million US dollars is still low. After all, it is due to cultural differences.
After cleaning up, Tang An went to the hotel to hold a press conference for the crew to celebrate the 900 million box office.
The press conference was a harmonious one. After all, the box office has reached 900 million, so I have to brag about it.
At the subsequent cocktail party, Tang An also toasted Wu Ershan and several leading actors with two glasses of wine.
"Thank you, Director Tang, for giving me this opportunity. I'd like to toast you."
Chen Kun and Huang Bo then took the initiative to toast to Tang An.
"I wasn't the one who selected you. You should thank Director Wu more." Tang An said with a smile.
900 million box office celebration party, many people in the industry came to support it, after all, it is the second best Chinese film.
Yudong, Wang Changtian and Wang Zhonglei all came.
Wang Changtian came over and congratulated sincerely, "Congratulations, Director Tang, for releasing another 900 million-level movie."
ps: 4000 big chapters, 8000 words updated today, the fourth update is completed, go to bed quickly, those who are still cultivating immortality should also go to bed quickly, and stay up less late