Chapter 501 Breaks the box office record on the first day of Chinese movies again!
"Director Tang An's new film "The Martian" officially launched on the domestic film market at midnight today. This is also the first domestic aerospace-themed movie to meet the audience for the first time, and it won a super high zero-point box office of 10.5 million!"
"'The Martian' detonated the zero-hour show. Yesterday morning, the reporter visited the CBD Wanda International Cinema in Beijing. According to the cinema staff, the attendance rate of the three zero-hour screenings was as high as 90%, far higher than other movies."
“‘The Martian’ completely ignited the domestic film market in 2011. The box office for zero-hour screenings exceeded 10 million, setting a new box office record for zero-time screenings.”
"The box office of "The Martian" exceeded the 10 million mark in zero-hour screenings, creating Tang An's personal best result. It is also the first domestic film to have a box office of over 10 million in zero-hour screenings!"
"The much-anticipated science fiction blockbuster "The Martian" has finally unveiled its mystery a few days ago and will be officially screened in major theaters across the country at midnight today.
At the end of the film, when Liu Ye and Li Binbin held each other tightly and floated in space, the audience was also affected by this epic rescue, and bursts of cheers rang out in many cinemas."
"For the official premiere to the public, many viewers present have new expectations and will experience a unique journey to Mars with "The Martian."
More than half of the entire film was shot by Liu Ye alone. He used his superb acting skills to tell the audience how a strong and cheerful astronaut solved a series of difficulties encountered alone on Mars!"
Early in the morning, news everywhere reported that "The Martian" broke the zero-hour record, raising the record to the 10 million mark in one fell swoop.
Several movies at the end of November, even if they were only released for less than 10 days, have basically not received much attention. Now the promotion position is completely occupied by the three blockbusters in the Lunar New Year period.
The production cost of "The Martian" was 150 million, the production cost of "Jinling Thirteen Hairpins" was nearly 200 million, and the production cost of "Flying Swords of Dragon Gate" was also 200 million.
With an investment of 200 million, the investors of the three films will certainly not be stingy in publicity. All kinds of publicity are thrown at them desperately, and there are no other films at all.
"The Martian" still has the least investment. After all, the shooting period is only one and a half months, with few actors and few scenes.
The production cost is low, so more money can be spent on promotion. Just 100 million was spent. This movie was only released on the first day, and nearly 40 million was already spent.
As Tang An deepens his cooperation with Weibo, promotional videos and advertisements are everywhere on the Weibo homepage and the movie and TV drama hot words video homepage.
uc also has a banner promotion on the browser homepage.
The three giants Ali, Tengxun, and Baidu did not refuse large amounts of advertising fees.
The reason why Ah Li did not cooperate with "The Ex-Raiders" before was because a movie invested by Huayi was released at that time, and both Ma Yun and Ah Li were shareholders of Huayi.
Now the other two films do not have their interests included. Unless New Picture and Bernard contract all the advertising, they will not refuse the money sent to them.
Tang An went out in the morning, and his schedule for the next half month is almost full, including interviews with TV stations, four major portals, various activities, and road shows in movie theaters.
I went to Xinlang to record an exclusive interview during the day on the 8th, and then visited four or five movie theaters.
We still have to go on in the evening, so we take a break in the reception room of the cinema while the event is still half an hour away.
Taking advantage of this time, Tang An watched the news online for a while.
After a daytime screening, fresh film reviews from various viewpoints were released.
Many entertainment media, including the four major portals, all gave very positive reviews.
"The Martian is based on science, and the optimistic spirit and comedy elements in the film make it more like a daily life sketch.
It's just that director Tang An changed the style of science fiction, and the story of the male protagonist's desperate situation is not so heavy. Sometimes it looks like a comedy, and it is a very light and interesting story.
Although it is different from Tang An's previous style, it is still equally comfortable. This unique comedy element makes the film more real and down-to-earth. It is no longer a mysterious unknown world, and there is no advanced theory and speculation. Instead, it goes from shallow to deep.
, a very popular way to popularize some science knowledge for everyone." "Xinlang Entertainment"
"Although it is absurd to survive alone on Mars for more than 400 days, the long one-man show and the constantly changing character status make this miracle of Mars more convincing." "Tengxun Entertainment"
"Knowledge is power, and this is the most profound thing hidden in this movie. This movie tells us that farmers, construction workers, any occupation, may achieve greatness to some extent.
Knowledge is an indispensable and magical weapon. Civilization, education, law, music, common sense, experience, everything is on that distant planet, giving you the courage, hope and strength to live.
We can imagine how the male protagonist could survive on Mars for more than 400 days if he was not a botanist, could not plant, and did not understand any chemistry.
Or not only potatoes + botanists, but other items and other professional knowledge can also achieve this great feat!" "Sohu News"
"Many people have never thought that a hard-core science fiction movie like "The Martian" is actually a comedy. The film relies on the background of hard science fiction to tell the story of science saving everything. The male protagonist who is trapped on Mars relies on his own science
Knowledge struggled to survive and finally returned to Earth safely." 1905 Movie Network.
Of course there are good reviews and bad reviews, some say it's all too childish, and some say it's a hard-core science fiction blockbuster turned into a mindless commercial movie.
It is also said that this is a promotional video for the space agency, a proper theme movie.
But it doesn't matter, these negative comments won't create any waves, and there is no need for targeted public relations.
Judging from major professional forums and related posts, the vast majority of movie fans are very satisfied with this movie. The ratings of the two major professional websites have reached a high score of 8.5 and 8.6. It is estimated that it can barely maintain the score of 8.5 or 8.6 in the final drawing.
8 points on the line.
"Director Tang, do you think it's time to show up?"
When the time was almost up, the theater manager came in and asked them to come on stage.
Tang An also greeted everyone and walked into the screening room.
As soon as people entered, there was a loud cheer. The audience had been waiting for a long time.
It's exactly the same pattern, and no one knows how many times they have gone through it.
It wasn't until nearly 10 o'clock in the evening that I finished work and went home.
Every year when the movie is promoted, I'm so exhausted that Tang An doesn't even wait for the box office to come out and falls asleep at the end.
Anyway, the box office cannot be low, it just depends on how high it can be.
Tang An doesn't care about it himself, but the outside world cares much more than him.
Hantang Media Group, Distribution Department, Propaganda Department, and Public Relations Department took turns working overtime all night during this period. More than 200 employees working overtime today are waiting for the box office to be released.
The office areas of the three departments were constantly ringing with keyboard tapping, shouting, and phone ringing.
At nearly a quarter past twelve, a vice president of the distribution department on duty tonight received the box office data on time.
82 million!
It once again broke the first-day box office record for Chinese-language films!
Such a high first-day box office lifted the spirits of the vice president who had been up all night. He didn't have time to be happy or look at other data, so he immediately sent a mass email to Tang An, other senior executives of the company, and employees working overtime.
"Immediately contact the provincial and municipal teams to ask local and provincial theaters to increase the number of films and supervise the screening situation!"
"Let those data companies send more detailed statistical data quickly!"
"Always monitor the status of major websites and forums!"
“Confirm the advertising placements of major TV stations!”
When the box office results were released on the first day, the heads of the three departments on duty immediately summoned their managers and team leaders.
As orders were issued one after another, the atmosphere in the brightly lit Han and Tang media suddenly became tense, and everyone who was a little tired from working overtime until late at night regained their energy again.
Tang An calmly said a few words, and it was easy to sign and approve tens of millions of funds.
However, the nearly a thousand employees in the distribution department, publicity department, and public relations department under me have to work at full capacity non-stop.
In addition to these large theater chains in China, most provinces have a local theater chain, which accounts for less than half of the box office in the province.
Nearly 20 teams in the distribution department are stationed in major provincial capital cities and are responsible for coordinating local theater chains and movie theaters, handling some emergencies, and also conducting surprise inspections of some movie theaters for illegal screenings.
The Propaganda Department and Public Relations Department have also sent people across the country to contact local TV stations, print media, and advertising companies.
Up to now, the entire publicity and distribution team of Hantang Media has reached thousands of people, and its huge distribution network has spread all over the country.
The vice presidents of the three departments took the time to drink a cup of coffee together.
"The box office on the first day was more than 80 million yuan. Our chairman is really amazing. It has set a new record for domestic movies."
"Why don't you break a record? It would be weird if you don't break a record."
"Haha, that's right. It's easier to do publicity like this."
"Don't take it lightly. Zhang Yimou's film will be released in 6 days. If we don't do a good job in announcing it, be prepared to leave."
"Bernard is not easy to deal with. In the middle of the year, Yu Dong dismantled the theater chain, and all its cinemas joined other theater chains. Now all the top 20 theater chains in the country are affiliated with Bernard's cinemas."
The vice president of the distribution department drank the cup of coffee in one gulp and went to the faucet to wipe his face.
"Let's get to work."
"Okay, I've finished my coffee, let's get to work!"
Major media outlets have also learned about this data one after another, and the branch media outlets across the country are also busy at this time, preparing various press releases and subsequent interviews.
TV stations and self-media are not idle either. Other film and television companies, including rival New Picture, must also come up with corresponding countermeasures.