Chapter 515: $4.2 million on the first day in North America!
""The Martian" is a very exciting movie. Thousands of our employees transformed a desert and arranged the Mars scene, human base, Mars rover, spacecraft and other equipment in a studio of thousands of square meters according to the original version.
Better than the one created by the First University of Science and Technology.”
At the entrance of the Imperial Theater, Tang An still calmly answered these malicious questions from reporters.
Although each question was more pointed than the last, and some of the separated audience members glared angrily, Tang An didn't take it to heart.
Judging from the movement I just learned about, it was just a small fight.
After all, they are all movies released by 20th Century Fox, which cost tens of millions of dollars in publicity and distribution costs and took up a lot of resources.
It's normal to use small tricks, but if it gets too big and affects the company's interests, other executives and the head of Fox won't agree.
After spending some time at the door, I finally walked into the theater.
Tang An ignored the audience members who clamored for threats. They said it was too much, not to mention that he was Chinese.
As long as the movie's box office capabilities are demonstrated, 20th Century Fox will take care of everything.
Besides, it's not a bad thing if there's controversy, it's the lack of movement that's fatal.
Looking at the film adaptations around the world, there is no film that is not full of controversy, and there is almost no film that can satisfy the fans of the book and most movie fans.
After all this time wasted, 20th Century Fox Vice President of Global Theatrical Distribution Jami arrived belatedly.
He quickly followed, "Mr. Tang, those people outside were contacted by Neil and Paul and have nothing to do with us at Fox."
Obviously he knew about the emergency here and quickly found out the results.
Let’s clear up Tang An’s misunderstanding first. After all, this is a movie released by 20th Century Fox. Regardless of whether Tang An is a big name or not, it is not a bad thing to target a movie distributed by 20th Century Fox.
"Mr. Jami, of course I know. I just hope that you can do a good job in the follow-up publicity work." Tang An said with a smile.
The Neil and Paul he refers to are Neil Makilis and Paul Deason, the producers of the two movies "Rat 3" and "My Family Bought a Zoo".
Regardless of whether Fox insiders are involved or not, Tang An will not ask any questions. Everything will depend on the box office. Otherwise, even if no one messes up, once the box office fails, subsequent publicity and film schedule will not be guaranteed.
Walking side by side inside, Jami said in a low voice, "Ms. Deng was under great pressure to obtain the current conditions for "The Martian". Many people within the group had objections, but she blocked them all."
Generally speaking, it is about how much effort and thought Wendy Deng put into the release of "The Martian".
Tang An said, "Will Ms. Deng come tonight?"
Jami said, "She may not be able to come tonight. She has to deal with some things. Mr. Tang also knows that Ms. Deng has just been involved in Fox's business for less than a year."
When we came to the screening room, the scene was simple enough. It was completely incomparable to Tang An's domestic premiere, and it was even not as big as the premiere of "Terror Cruise".
There is no way, they basically have no reputation in the United States, and they have to bring last year's "Edge of Tomorrow" with them when promoting.
Speaking of Tang An, even people who have watched "Edge of Tomorrow" don't remember this reputation, and even Liu Ye, the leading actor, probably no one would recognize him.
There was no red carpet, only a few reporters, and no big stars in attendance.
But someone did come uninvited.
Donald Lane, Neil Margulies, and Paul Deason came to the screening room before the show started.
As if nothing happened, Jami introduced Tang An separately.
"Hello." Tang An smiled and greeted the two of them.
It's Donald's turn, also the producer of last year's "Dance Club."
"Mr. Donald, I haven't seen you for a long time. I watched the "Green Lantern" you produced last year. The movie was very good."
As soon as he said this, Donald's expression looked as ugly as if he had eaten shit.
Last year, at a banquet for "Edge of Tomorrow", he shamed Tang An and was ignored. He publicly announced that the superhero movie "Green Lantern" he was about to produce would show Tang An what a blockbuster movie is.
As a result, "Green Lantern", which cost US$250 million to produce, failed miserably at the box office, with a box office of US$120 million in North America and just US$100 million overseas.
The global box office was 220 million, and the production cost was not high. It directly ruined the superhero Green Lantern and almost ruined his own career as a producer.
"snort!"
Donald opened his mouth. Donald, who had originally planned to sneer a few words, was choked and speechless. In the end, he just let out a heavy "hum" from his nostrils.
Paul Dison, the producer of "My Family Bought a Zoo" looked Tang An up and down, ignored Tang An, and said nonchalantly to Jami, "Jia Mi, you actually waste so much money on such a person."
Multiple rows of films?”
"Paul, you'd better take care of yourself and think about how to return to big production." Jami looked at him coldly.
The three of them made the atmosphere unpleasant as soon as they arrived, and Tang An was not interested in dealing with them.
In fact, there were not many guests here. The vice president of global distribution department, whom the Lions had worked with before, also came, as well as the vice president of Columbia, Elizabeth, who was responsible for the North American distribution of "Edge of Tomorrow".
Although I had some objections to Tang An not giving them the new film for distribution, they couldn't give 20th Century Fox the conditions and had nothing to say.
Audiences entered the venue one after another, and 75% of the 500-seat imax hall was filled with spectators. The attendance rate was very good.
The screening of the movie went smoothly. Although Tang An could hear the complaints from a few fans of the original book at the back when it started, there were so few people who had read the book that it didn't matter even if they gave up this part of the box office.
From the moment Liu Ye was left on Mars, the movie attracted the audience's attention.
There are no cultural differences, and even if the actor is replaced by a yellow-skinned actor, it will not hinder the audience's understanding of the movie.
When they saw Liu Ye doing surgery and stitches on himself, the audience's reaction was similar to that in China. Waves of exclamations could be vaguely heard, mixed with national curses and "God, he is an old man."
Many of the audience who came to the premiere did so because they had seen other popular movies and there were no movies to watch, so they chose this one for some reason.
Some of you still remember last year's "Edge of Tomorrow" and happened to know that it was filmed by the same director.
Some have read the original work, while others just want to see the premiere in a fresh way.
Regardless of whether they originally came to watch "The Martian" or not, when they focused on the movie, their hearts were affected.
Following the hero's experience, the audience's hearts felt like a roller coaster. Until he finally returned to Earth safely, some people couldn't help but cheer.
The premiere was relatively successful, and 20th Century Fox was responsible for the rest of the promotion, and Tang An didn't even have to go to the roadshow.
It's useless even if you go there, it will have almost no effect.
The day passed with various comments.
On the morning of the 7th, major media reported the box office data of several movies on the first day of this weekend.
"The Devil Within" earned 11 million on its first day of release.
"Mission: Impossible 4" earned 7 million on the first day of its fourth weekend.
"Sherlock Holmes 2" was also in its fourth weekend, with 4.5 million in a single day.
Then came "The Martian", which grossed 4.2 million at the box office in 2,200 theaters on its first day of release, ranking fourth on the day.