In the past, the Lunar New Year period generally refers to the period from the end of November to the end of the Spring Festival holiday, which is about 90 days.
However, as the box office output during the Spring Festival holiday increases year by year, many movies choose to postpone their release to around the Spring Festival in order to avoid the fierce competition in the Lunar New Year slot.
So the Lunar New Year period has now become the two months from the end of November to the Spring Festival.
The Spring Festival schedule is officially listed separately and has become the second most popular schedule in the Chinese film market after the summer schedule. The Lunar New Year schedule is no less popular than the National Day schedule.
The Spring Festival is coming soon, and the 2011 Lunar New Year holiday is basically over.
The biggest winner of this year's Lunar New Year festival is undoubtedly "The Martian", with its total domestic box office exceeding the 14 mark in the first and half months since its release, setting various records along the way.
The domestic box office of "The Thirteen Hairpins" directed by Zhang Yimou was only 680 million. Although this has set a new personal box office record for him, it is not enough in the face of Tang An's continuous achievements of over 1 billion.
The domestic box office of Xu Ke's "Flying Swords of Dragon Gate" also exceeded 600 million, reaching 620 million, which is also his personal best result.
All three movies have good reputations. Overseas, "Jinling" and "Flying Swords of Dragon Gate" are not as dazzling as "The Martian".
"Flying Swords of Dragon Gate" has been released in Southeast Asia and Europe in recent days, but the box office is not satisfactory.
Counting "The Legend of White Snake", Jet Li has already failed twice in Southeast Asia.
However, the production cost of this film is as high as 200 million, and Yu Dong cannot take the risk to sign a share.
The box office has almost paid off, and I can still make some money from overseas copyrights.
"The Thirteen Hairpins" was not so lucky. Zhang Weiping was too superstitious about Bell, so this film got a share of the overseas box office.
600,000 in North America, and the box office in the regions where it has been released worldwide is less than one million US dollars.
It was hacked in North America, but it is also well-received overseas, and its ratings on various professional websites are quite high.
However, the situation of "Jinling Thirteen Hairpins" in the country is much better than before.
Originally, there were only two movies in the Lunar New Year period: "Jinling Thirteen Hairpins" and "Flying Swords of Dragon Gate". At the time, Zhang Yimou and Ni Ni were dubbed "S".
Senior film critics, TV hosts, feminists, experts, professors, reporters, and celebrities with v on major websites jumped out one after another, wanting to compete with the "national teacher" and published film reviews one after another.
Using the most professional terminology and the highest attitude, he denied the film from an ideological point of view and criticized Zhang Yimou. The audience who shed tears for the film also ridiculed it as "cheap tears, shallow and ignorant touching."
What is the theory of "women support women to save the country."
"Nanjing! Let the female branch go away!"
"Girls change virgins."
"The theory of beautifying women supporting women."
At that time, "Jinling Thirteen Hairpins" was criticized everywhere on the Internet, the heroine was also criticized, and a lot of dark history was uncovered.
Fortunately, now, the most watched movie in the summer has become "The Martian", which naturally bears a considerable amount of pressure.
No matter whether the photo is good or not, there are always some people who spray it blindly with their eyes closed.
In addition, faced with the impact of "The Martian", Bernard and New Picture focused most of their energy on promoting their own movies and did not do too much negative marketing against the other party.
However, Xin Zhan and Zhang Yimou are not having an easy time now. In Tang An's office, Chen Guofu talked about his contact with Zhang Yimou.
"It should be impossible. No matter which company he goes to, he will never come to our place."
"Forget it then, there's no need to look for him anymore. The company is preparing now and has many shooting projects. Old Chen, please pay more attention."
Tang An had no expectations in the first place, so asking Chen Guofu to invite Zhang Yimou was just a show.
Zhang Yimou's departure is certain. After "Three Guns", he had conflicts with Zhang Weiping. In the past half month, Zhang Yimou has not been to New Picture even once.
It is uncertain whether he will be deceived by Jia Leting as before, but with Lao Jia's ability, it is not difficult to persuade Zhang Yimou.
Think about how many people LeTV later poached from major companies, including Zhang Yimou and Xu Ke in the film and television industry.
LeTV has vice presidents and director-level executives from major companies including Ku6, Sohu, Microsoft, and iQiyi.
LeTV poached executives from Dangdang, JD.com, Lenovo and other companies.
LeTV Mobile poached two vice presidents from Meizu, the head of online marketing from Xiaomi, three directors from Lenovo, and a director from Microsoft.
LeTV poached the vice president of SAIC, the general manager of Infiniti's Asia-Pacific region, the vice president of GAC Toyota, and the production director of FAW-Volkswagen.
In terms of financial investment, they even hired the vice president of China Bank.
Just because the vice president in charge of flymeos R&D was poached, the founder of Meizu was directly stimulated to convert the company into a joint-stock system, ending the 11-year history of the family business.
Tang An had a gathering with several of their investors before, and Guo Jinming followed his rhythm the whole time when they were chatting with each other. They were stunned for a moment by Lao Jia's entertainment ambitions.
Guo Jinming also plans to invest in LeTV, which is considered to be tied to LeTV.
Speaking of the company's projects, Tang An asked about the expansion of its studios and the preparations for their TV series.
The share of "Strategy of the Predecessor" has already been paid, with a box office of 200 million, including 24 million in distribution fees, 20 million in advance publicity fees, and the remaining 12 million in investment in exchange for a production share of approximately 49 million.
The production cost of 12 million yuan + the advance promotion fee of 20 million yuan resulted in a share of 93 million yuan.
Xinli's investment of 3 million yuan was exchanged for a share of about 12.5 million yuan, which is considered a high return.
It seems that Xinli's return rate is a bit higher, but the 20 million that Tang An invested in the promotion fee is not included in the share. Regardless of whether the movie makes money or not, the 20 million will be taken away first to avoid risks.
The US$32 million copyright fee for "The Martian", which is about 220 million, was paid within a week.
But the money had to be spent soon. Part of the 93 million was used to pay year-end bonuses and salaries, and most of the rest was used for the promotion of "Detective Chinatown".
There are also several TV series that are being prepared, and the 220 million from North America will be spent immediately.
Only after the Chinese New Year is over, the distribution of "The Martian" and "Detective Chinatown" is settled, and the subsequent broadcast rights of the two recently released TV series are sold, can we be considered rich.
I stayed at the company all afternoon, and in the evening I left for the Xinao store of Hantang Cinema to attend the premiere ceremony of "Detective Chinatown".
It just so happens that "The Martian"'s single-day box office has fallen below one million, and "Detective Chinatown" has taken over perfectly.
Outside audiences have different opinions on this movie. The main reason is that the director and the lead actor were changed, and a 14-year-old child was cast in the lead role. It was a bit unreliable.
Moreover, we have to face the attacks from movies such as "The War", "Eight Star Announcement", "Fathers 4" and "Journey to the Center of the Earth 2".
"The War" starring Jay Chou and Nicholas Tse was released for 5 days and grossed about 35 million yuan at the box office. It has a good reputation and is not a traditional Hong Kong-style police film.
"Eight Star Announcement" is adapted from the 1988 comedy film of the same name starring Fa Ge and Hong Gu, starring Louis Koo, Donnie Yen and Huang Baiming.
Originally it had Yang Mi starring, but now that Yang Mi didn't go to Meiya, it was replaced by someone else.
Although the film is not very good, Yang Mi's blue bikini is still very eye-catching.
"Eight Star Announcement" was released for two days and earned 16 million at the box office.
Although they don't have the potential to be big hits, they have just been released and can occupy some of the film schedule.
"Mission: Impossible 4" and "Journey to the Center of the Earth 2" will be released in a few days.