The May Day block probably started in 2008, when the summer blockbuster "Red Cliff" and "Now You See Me" fought fiercely. Faced with the 600 million Chinese-language super blockbuster and the rapidly rising Tang An, as well as the New Year blockbuster Feng Xiaogang, "
"The King of Kung Fu" is scheduled to be released on May Day.
Of course, "The King of Kung Fu", "You Are the One", and "Now You See Me" were all invested by Huayi, otherwise it wouldn't be impossible for them to just do it.
That year was also the first time that a large-scale production with an investment of hundreds of millions was released around May Day, although the May Day holiday has become three days since 2008.
In the following years, as the summer and Lunar New Year slots were occupied by the most popular movies of the year, a blockbuster movie would be released every year in the May Day slot.
Hollywood's summer movies also start in May, some are postponed to July and August, and some are also released simultaneously in May.
"Nanjing! Nanjing!", "Ip Man 2", "Guan Yunchang", since 2008, domestic films have dominated the May 1st film for four consecutive years, defeating Hollywood blockbusters of the same period.
But this year, Chinese-language films overturned and were knocked over by a big ship.
"Golden Heist", which was highly anticipated by the media, industry peers, and audiences, only took in 12 million at the box office on its first day.
This is Ning Hao's film. "Crazy Racing" three years ago exceeded 100 million, but now it only has 12 million on the first day!
The second movie of Xu Zheng, who is also famous for his dark horse comedy movies, directly hit 700 million. According to the inference of professionals, although it is not a Spring Festival movie, and he has encountered a billion-level ship, why 400-500 million is enough?
of.
The data of 1,300 on the first day was undoubtedly a failure.
You know, "Sister Peach", which was released some time ago, had a total box office of more than 70 million, and it received 12 million on the first day. It was distributed by Bernard.
The gap between Bernard and Pony's publicity capabilities is reflected in the fact that the first-day box office of a literary film and a highly anticipated commercial comedy are about the same.
"Everyone", which was released on the same day, was even worse, with 2.5 million on the first day. As expected, Wang Xiaoming was scolded again.
Since "The Chinese Partner", basically every movie has been a hit at the box office and has gained a lot of reputation.
The second male lead, Zhang Yi, didn't get scolded much, but was all scolded at Wang Xiaoming.
The box office champion of the day was still Da Ship, which took in 13 million on Monday of the third week.
In its second week of release, "Battleship" will have a box office of over 10 million, ranking third.
For the entire week, from the 23rd to the 29th, Dazhou received 120 million, and the total box office in the three weeks of release was 806 million.
"Battleship"'s total box office of 90 million exceeded 200 million.
And "Golden Heist" earned 72 million in seven days.
"Everyman" sold 16 million in seven days.
72 million in 7 days, and with the May Day holiday coming up, the total box office is expected to hit 200 million.
Compared with the production cost of 50 million, plus distribution income, Xiaoma can make a profit, and this movie can be considered a success.
However, the greater the expectations, the greater the disappointment. Not only the industry, but also the public expected Ning Hao's movie to be a wonderful comedy like "囧", but the result was far from that "good-looking".
Compared with the Crazy series and the embarrassing series, "The Golden Heist" is undoubtedly much worse as a comedy.
In addition, Xiaoma's publicity ability is not as good as the traditional Big Three and Han and Tang, and even worse than Xingmei, which has led to the current situation.
Nowadays, it is a bit too much to say that the announcement determines the life and death of a movie, but it is definitely very important.
"Sediq Bale" was handed over to Wanda for distribution, and Wanda, which was releasing a blockbuster for the first time, actually turned over 16 million yuan.
Although it is a treasure island movie, it was undoubtedly a failure with a box office of just over 10 million.
There is also "One Flew Over the Home". The distributor mainly promotes it as "the most suitable movie to watch with parents."
This is definitely true and fits what the movie is about.
But unless you can create a social phenomenon and attract widespread attention before it is released, it will only be counterproductive.
It's not as good as Chen Kun, who mainly plays guest roles, and will never only have a box office of more than 5 million.
The next week, "Golden Heist" did not have strong publicity capabilities, and its reputation was not very good. It only received 70 million in a single week, and the total box office in the 14 days after its release was 142 million.
The new film "Killing" starring Huang Bo was also released. It is a comedy + thriller theme, but it is mainly thriller, and the box office was extremely dismal.
Another Hollywood blockbuster "Avengers" was released after May Day, with 130 million in two days, and 220 million in the second week of 7 days. There are basically no other movies on the market.
Ning Hao, who was previously praised as "carrying up the banner of domestic comedy movies", was also severely criticized. It was revealed that he had exhausted his talents and reduced his genius to mediocrity.
He is quite quick to adapt to the wind, and he can lift you up into the sky or make you fall down.
But at least the box office exceeded 150 million. Although I don’t know if it can exceed 200 million, at least the movie did not lose money.
The domestic market in April belongs to "Titanic" and in May to "Avengers".
Hollywood blockbusters are taking over the country.
Tang An was not idle during this period. He first stayed at Tiangong Yicai for three days to see how their special effects preparations were going.
Then we visited several photo studios, and then went to a manufacturing plant to see how spaceships and robots are built.
Everything went on in an orderly manner. After May Day, I flew to Iceland and took a look inside Vatnajökull, the third largest glacier in the world.
To be honest, if I have never been there, I really can’t believe that it is the scenery on earth.
The entire landscape environment requires almost no major modifications and can be shot directly.
I also met with the local film company and the government, and they found that Tang An was quite welcome to come to the filming location. All the expenses of the entire crew of hundreds of people can bring a lot of revenue to the local area.
Although Iceland is a developed country, it once represented everything that a happy life means: ranking fourth in the world per capita, free medical treatment, free education, high welfare policies with high unemployment benefits, and famous brand cars and shops everywhere on the streets. Stunningly expensive luxury goods in the window...
However, it was hit by the subprime mortgage crisis starting in 2008, and the three major commercial banks went bankrupt and were taken over by the government.
These small European countries simply cannot withstand the impact of the financial crisis. Unlike China, the financial crisis is not a problem. If you don't speculate in stocks, it will have no impact at all.
In such a harmonious and happy country, what else could our citizens be dissatisfied with?
After several locations in Vatnajökull were confirmed, Tang An went to Mohe again.
Before May Day, Tang An went to Mohe and Genhe respectively, and finally settled on Mohe for the cornfield.
Although Genhe is the coldest place in China, most viewers may not know about Genhe.
But everyone in Mohe knows that the northernmost city in China has been mentioned more than once in textbooks.
Following the audience's thinking, it's like in the audience's perception that Zhao Yun is a handsome man, then you have to find a handsome guy to play the role. Historical descriptions will be criticized.
Zhang Fei also had to be photographed as a rough guy.
The performance of the pilots in the classic TV series "Up to the Sky" is deeply rooted in the hearts of the people. They are all handsome and handsome, and they can leisurely drink coffee and talk about love before taking off.
Just ask any pilot and see if their life is like this.
But TV dramas cannot be shot according to reality, you have to conform to the audience’s perception of the role of a pilot.
That’s why Tang An chose Mohe. When this place is mentioned, the audience will know in their hearts that this is the northernmost city in the country.
Although it is not the coldest city in China, it is at least among the top.
Fifty thousand acres of corn fields have been cultivated, and countless seeders are sowing seeds in the fields.
Tang An was filled with emotion when he looked at these 10,000 acres of "fertile farmland". The sorghum fields used by Zhang Yimou in "Red Sorghum" were far inferior to this. This was absolutely shocking on the imax screen.
Fortunately, this is basically wasteland, and renting 50,000 acres of land a year is not too expensive.
As for the cost of 50,000 acres of corn, we have already negotiated with the local government. When harvesting, it will all be sold to the local grain company. They will send people to harvest it themselves, and they can just pat their butts and leave after filming.
There is corn cultivation in Heilongjiang itself, but not on the Mohe side.
Of course, Tang An will definitely suffer a little loss.
When Tang An came to inspect, he was accompanied by the local deputy mayor in charge of agriculture and the owner of the largest local grain company.
Although he was flattering and flattering on the surface, he clearly regarded Tang An as the enemy.
Tang An didn't care. In other people's eyes, his behavior was just eating too much. He planted 50,000 acres of corn wherever he could film a movie. He was not being taken advantage of.
They are a film and television company and they know nothing about planting. They will definitely make a fortune from the other party in the process. There is no way around it.
However, it is still worthwhile to exchange two to three million for an extremely realistic location.
After staying in Mohe for a few days and dealing with the local government, Tang An also returned to the capital.
At the same time, the official website of Hantang Media and the official Weibo also announced Tang An's new film.