Chapter 551 Encirclement and suppression! (The first chapter of 4000 words
Starting almost in May, the domestic film market will face a series of bombardments from Hollywood blockbusters, which will last for four months.
The summer season in North America starts in May, the most important period of the year, and the competition is more fierce than Thanksgiving and Christmas.
Domestically, Hollywood blockbusters have been released continuously since May.
"Madagascar 3" grossed more than 80 million at the domestic box office within 8 days of its domestic release, making it another 200 million-level movie.
There is no film that can compare with the first half of June. There are quite a few domestic films, but there are basically none that have exceeded 5 million in a single day.
The comedy film "Two Heroes" starring Xia Yu and Fang Zuming grossed more than 6 million at the box office within seven days of its release.
The Thai romance film "A Little Thing About First Love" also grossed more than 5 million at the box office within seven days of its release.
The low-budget romance film "The First Time" invested by Eucalyptus is considered to be the highest-grossing movie in early June, with 3.5 million in the first weekend, 8.5 million in the second four days, and 12 million in seven days.
There are quite a few actors, including Zhao Youting, Yang Ying, Bai Baihe, and Huang Xuan.
In a few years' time, they will all be popular niches and actresses. This combination can at least make some money.
But now, who knows them, it doesn’t work anymore.
It wasn't until "The Hypnotist" was released on June 14 that domestic films made a comeback, ranking first at the box office on the day with a box office of 28 million on the first day.
The Hollywood blockbuster "The Hunger Games", released on the same day, ranked second with 14 million.
With a box office of 400 million in North America, the cost was less than 100 million. This blockbuster came out of nowhere and has a high reputation in China.
It is said to be a youth film, but in fact it is more like a political film.
Most of the moviegoers for youth movies are teenagers, just like the previous "Twilight" films.
However, the main audience for "The Hunger Games" in the United States and even around the world is adults over the age of 25, accounting for nearly 60%.
Later, Ou Heitan also publicly ridiculed the number of Republican candidates participating in the presidential election, like a "Hunger Games" episode.
No one can use a movie to satirize political opponents.
However, this film is not very popular in China, and it has no chance of becoming a hit. The foreshadowing is too long. The film is generally slowly spreading the world view, and the climax is almost over as soon as it begins...
On Friday the next day, "The Hypnotist" withstood the impact of Hollywood blockbusters. With a high reputation and effective publicity, the box office exceeded the 30 million mark, with a single daily receipt of 31 million and a total box office of 5,900. Ten thousand.
After all, it is a suspense movie. Most viewers still have some doubts about Xu Zheng, a comedian, filming this movie. They can only rely on high reputation to dispel the viewers' doubts.
59 million in two days, which is enough to be considered a success for a movie with a production cost of only 25 million. As the film director and leading actor, Xu Zheng finally breathed a sigh of relief.
The previous failure in "Modern Age" made Xu Zheng almost doubt himself. Although he played a role in "The Secret of the Dragon" and received a good response, it was not his movie after all.
Although "The Hypnotist" is not a comedy now, it is enough for Xu Zheng to escape the shadow of the failure of "Modern Times".
However, since Friday morning, a large number of negative comments about the movie have appeared online and in print media.
"The so-called suspense film that forcibly lowers the audience's IQ!" - one of the most pinned posts on a professional website.
There are a lot of them, but there are too many scenes that are forced to be explained by the movie, for fear that the audience is not intelligent enough to understand, so everything must be explained clearly.
Some people questioned the therapist: "False and sensational routines. The director and screenwriter's understanding of psychotherapy is superficial enough. The therapist played by Xu Zheng either looks like he is quarreling with the patient, or he just scolds you from above.
He lied, didn't know how to listen at all, and treated treatment as a debate. He was obviously driving drunk, so how could he be right?"
It's mysterious, the plot is too weak, the hypnosis technique is too clever, and the promotional video for drunk driving
The main negative reviews are concentrated in these places, and they are well-founded.
Some people say that they can guess the ending from the trailer. If you fall asleep for 5 minutes after the opening, you will see the finale when you wake up. You don’t need to think about it, you can understand it directly.
Why don’t you say five minutes to sleep and two hours to refresh!
Anyone with a discerning eye will see that they are organized and disciplined trolls!
Xu Zheng was still happy about the box office when he woke up in the morning. When he saw the overwhelming negative reviews, he was instantly confused, as if he hadn't woken up.
It is not a popular schedule now, and there are no other movies in the same period. It is just "The Hypnotist" and "The Hunger Games" competing for the Dragon Boat Festival schedule.
It doesn't look like it was done by the publisher of "The Hunger Games". Their own publicity campaign is just like that. How can they have more money and resources to do negative marketing for "Hypnotist".
Xu Zheng immediately called Zhu Mo, director of the Han and Tang Propaganda Department, to inquire about the situation.
However, they are still investigating, and they don't know what happened.
Such a large-scale smear campaign can only be carried out by a few companies, but it happened too quickly and it will take time to confirm.
Not only Xu Zheng couldn't understand, but other people in the circle were also confused.
If you mess with someone else, it's either because the two sides have a grudge or they're competing for time slots, so you can't be thankless.
There are currently no other movies released in the same period, and Xu Zheng has not heard of any enemies.
It wasn't until the afternoon that it lasted for a while and the major companies discovered the clues.
It is impossible to hide such a large-scale operation from everyone, and it is impossible for major navy companies to not leak it at all.
Moreover, these print media, Weibo marketing accounts, and self-media cannot withstand inspection at all.
Han and Tang Media, Tang An also learned what was going on.
Nearly 80% of these print media outlets that publish negative news are controlled or invested by Ali.
Those Weibo marketing accounts, if we media check their records in the past few months, we can easily find clues.
Moreover, Zhang Qiang called me at noon. He didn't say anything and just chatted for two minutes.
It is obvious that the faction headed by Zhang Wei of Ali Pictures did this.
"Is this really sick?"
Tang An was also speechless. Your uncle's movie has not been released in Ah Li. Even if "The Master of Hypnosis" is affected at the box office, it will not be good for Ah Li.
Harming others without benefiting oneself is not what a qualified capitalist would do.
After all, Zhang Wei used to be a senior executive and senior vice president of Ahli. Why is she so scumbag? Could it be because she was rejected three times before?
If there were people like this in the top management here, it would be a miracle that it hadn’t gone bankrupt after so many years.
There is no good solution to this situation, just spend money and increase publicity.
"Increase the publicity budget by 15 million, mobilize all resources, and suppress this momentum in the shortest possible time." Tang An told Zhu Mo.
"Interstellar" is about to start filming, and Tang An doesn't have much energy to focus on other projects. He has other things to do, so the publicity department asked Chen Guofu and Xu Manyun to pay more attention.
At three o'clock in the afternoon, Tang An left the company and met with the bosses of the four major cinema chains, Jiangzhe Times Cinemas, Guangzhou Jinyi Zhujiang Cinemas, Hengdian Cinemas, and Poly Wanhe Cinemas at the Wangfu Hotel.
The company produces more and more movies every year, including the movies invested by its studios. Seven or eight movies a year are common. Add in the movies that other companies are seeking to distribute, and next year there will be close to 15 movies.
This is still a movie with box office potential, you can’t just throw some copies to theaters and be done with it.
It would be difficult to rely on the company's publicity and distribution capabilities.
Coupled with the entry of Internet giants into the film and television industry and the increasingly mature Wanda, the competition in the film market will surely become increasingly fierce.
It is imperative to form a specialized distribution company again and win over more allies.
Even Wanda, which controlled the largest theater chain in the country, was no longer able to compete with other theater chains. It pulled other theater chains to form a specialized distribution company, Wuzhou Distribution...
Huayi and Moying Group, MicroPort Times, a subsidiary of Weiying Times, and Dadi Shichuang, a subsidiary of Dadi Times, formed Huaying World.
Moying Group also joined hands with Jiangsu and Zhejiang Times Cinemas, Jiangning Xingfu Blue Ocean Cinemas, Xichuan Film and Television Company, and South Henan Oscar Cinemas to establish Sihai Distribution.
Fighting alone won't work, there are too many and too strong opponents.
Wanda can’t do it, and neither can Magic Film Group, which owns one of the top three joint theater chains in the country.
Of course, China Film Group has a transcendent status and does not need to form an alliance with anyone.
China Film Group already holds a controlling stake in Xingmei Cinemas. Together with the top ten New Film Alliance, China Film Digital, Liaoshen North, and Southern Shinkansen, China Film Group has five of the top ten theaters in the country, spread across the country. , enough to hang Wanda up and beat her.
There is also the Xichuan Pacific Cinema Chain within the first fifteen miles, in which China Film Group Corporation also holds 40% of the shares. Other companies are simply incomparable, which is why China Film Group Corporation does not need to form an alliance with anyone.
Tang An is on his last legs. No matter how good the movie is and how powerful the promotion is, it will be useless if there is no film schedule.
Feng Xiaogang and Hua Yi were later arranged to be killed by Wanda.
Although Tang An has a good relationship with the China Film Department, everything is uncertain after Han Sanping retires, so it would be better to make plans in advance.
Wanda had cooperated well with Han and Tang before, but all the movies produced by Han and Tang had an advantage in terms of the number of screenings. Now it is not working with Huayi and Ah Li.
This time Tang An found four theater chains. Only Jiangzhe Times, Guangzhou Jinyi Zhujiang, and Chongqing Poly Wanhe were ranked among the top ten in the country, and they were still far behind the top ten.
Although Hengdian Cinemas ranks 15-20th in the country, it is a cinema chain company under the Hengdian Group. Half of Hantang Media's future film and television production business will be filmed in Hengdian Film and Television City, so it is indispensable to ask for help from the other party.
It is impossible for the China Film Department. Qin Hong has lost control of Xingmei, and it is impossible for Xingmei.
The relationship between the two parties in the Demon Shadow Group was average, and it was a bit unpleasant before.
Dadi Cinemas is in conflict with Han and Tang, and both parties are stepping up construction to seize cinemas in second- and third-tier cities.
However, the three top ten theater chains in the country, plus the Hantang and Hengdian theater chains are all around the fifteenth nationwide, and already account for about 25% of the national theater chain share.
Tang An had already made this proposal on the phone with several theater chain executives before, and he didn't know how many emails he had exchanged.
There were almost no major problems in the negotiation process. In this era, major theater chains want to get into film and television production and distribution, but they have repeatedly encountered obstacles.
As the film and television company that currently occupies the largest domestic market share, Hantang Media is a dream come true.
What's more, Tang An also made an offer that they couldn't refuse.
The distribution rights of "囧" will be handed over to the newly established distribution company, and "The Breakup Master", which will be released in mid-June next summer, will also be given to the newly established distribution company.
If "囧" wants to compete with "Journey to the West: Conquer the Demons", it must be completely confident.
This is almost a gift to the other four companies. "囧" was a 99% hit, and "The Breakup Master" is a comedy starring Deng Chao and Yang Mi. There is no doubt about the box office potential.
They can't refuse, and no one can refuse.
For Tang An, all the movies that the Future Group is too busy can be handed over to the new company for distribution. If there is money, everyone can make money together. He has also gained four allies, and the benefits he gets are more than his efforts.
However, some blockbuster movies should be distributed by themselves as much as possible, unless there are special circumstances.
The contract was quickly finalized, and Hantang Media and four theater chains jointly invested 80 million to establish Wuzhou Film Distribution Co., Ltd.
The five companies happen to be from Wuzhou.
In the future, when Wanda establishes a distribution company, it will rename it itself.
Hantang Media invested 33.6 million in cash, occupying 42% of the shares.
Jinyi Zhujiang, Jiangzhe Times, PolyOne and the three top ten theater chains each invested 12.8 million, each holding 16% of the shares.
Hengdian Group invested 8 million yuan, accounting for 10% of the shares.
Hantang Media is the largest shareholder of Wuzhou Publishing. The general manager of the company is Liu Ge, the former president of Hantang Cinema Line Management Group. Other departments of the company will be established gradually.
Early the next morning, Tang An flew to Nanjing and signed a contract with the Nanjing Military Region Art Troupe and Wu Jing. The production cost totaled 70 million, with Han and Tang Dynasties investing 43 million.
The preparations for the movie are basically completed, Wu Jing selected the actors himself, and Tang An did not interfere.
However, the Nanjing Military Region has to supervise the whole process of the movie. This is no problem. All the equipment in the movie is sponsored by others.
Things would have been much easier to handle with the help of the military region. Later, Wang Baoqiang left Running Man and went to Real Man mostly because Real Man had the support of the military, and it was specifically marked as a national defense education program in order to fight well with the military. relation.
Of course, the main reason is that he has the least attention among running men, has no sense of existence, and cannot highlight his own strengths. Only when he is a real man can he play his strengths.
The release date of "Wolf Warrior" is set for August 1st. After negotiating the contract, Han and Tang's official Weibo immediately announced the schedule of the company's three films for next summer.
"The Breakup Master" was released on June 9, 2013, the day before the Dragon Boat Festival holiday.
"Interstellar" will be released on Thursday, July 11, 2013.
"Wolf Warrior" will be released on Army Day, Thursday, August 1, 2013.
The actors, categories and other information of the three movies have also been announced one by one.
Three movies in one summer release, once announced, immediately attracted the attention of most people inside and outside the industry.
Movie fans naturally applauded and there is a movie to look forward to.
"The Breakup Master" is a comedy romance film starring Deng Chao and Yang Mi. Considering their previous films together such as "Love Is Not Blind" and "Detective Chinatown", this one will certainly not be bad either.
Needless to say, "Interstellar", Tang An's movie is very much looked forward to by even those who don't often watch movies. It can be said to be one of the most important movies of the year.
It is this military war blockbuster "Wolf Warrior" that seems a bit unreliable at first glance. Apart from "Assembly", there are no military movies sold in China.
Even if there is a 3D real-life shooting and military-sponsored gimmick, most people are still skeptical.
In the eyes of insiders, this is undoubtedly done with Ali Pictures.
"Tomb Raiders" has been announced to be released in mid-to-late July, sandwiched between two Han and Tang movies.
This is also Tang An's purpose, to encircle and suppress "Tomb Raiders" and completely defeat Ahli Pictures, which is preparing to take off!