Compared to July and August, the domestic film market in June is just an appetizer. After all, the main summer movie-goers haven’t had their holidays yet, so they usually only watch movies in a small way, and really popular movies will not be released at this time.
There is no blockbuster movie, so naturally it is not particularly popular, but this year is a bit abnormal.
"The Hypnotist" received 64 million again on Saturday and Sunday after two days of 59 million. It successfully exceeded 100 million in the first four days of its release, reaching 123 million.
The Hollywood blockbuster "The Hunger Games" ranked second, earning 71 million in four days.
In today's movie market, it is no longer unusual for a film to exceed 100 million in its first week.
However, it was originally a competition between these two movies, but it became much more lively after the troublemaker Ah Li came into the mix.
Ah Li is desperately trying to be negative, and is fixating on the flaws and loopholes in the movie. All print media and online media are out in force.
As they took action, Han and Tang Media naturally followed suit, and the scale of public relations became larger and larger. The original publicity fee of 20 million increased to 35 million.
There were also several low-budget movies released during this period, but now these three-day long holidays have become a transitional period for low-budget movies.
The thriller and suspense film "This Man" starring Yu Xiaowei and Qiao Renliang made 500,000 on the first day.
The romance movie "Love in the Blue Sea" starring Han Dong grossed 100,000 at the box office on the first day and was removed from the shelves after three days of release.
The Hollywood action movie "The Secret Service" grossed 5 million at the box office in two days.
There is no one that can be hit, and it is considered good if you are not forced to draw.
In the second week, with the strong publicity campaign of Hantang Media and the full support of the four theaters that have already reached cooperation, "The Hypnotist" once again took in 128 million in these seven days, and the total box office reached 251 million in 11 days of release!
By this time, word of mouth had fermented and the trend was very stable.
But after all, it is a niche movie. No matter how good the reputation is, the box office ceiling is there.
In the film market of any country, good films have never been able to sell high box office.
In the second week, "The Ruffian Heroes: All-Out War" starring Huang Bo and Zhao Youting was released and grossed 50 million at the box office in 6 days, which is pretty good for such a movie.
There is also a crime movie "The Driver" starring Yu Wenle and Huang Qiusheng, which grossed 18 million at the box office in 4 days of release.
When promoting this film, it was also titled the police and gangster version of "Initial D".
The director is Cheng Baorui, a well-known B-level film director in Hong Kong. The filming of "Havoc in Heaven" directed by him began in 10 years, and has been completed long ago. The post-production special effects are still being done.
Several major investors spent 250 million on a 4-year production cycle.
In 4 years, housing prices have increased by an unknown amount.
The Dragon Boat Festival schedule is basically like this. "The Hunger Games" has a mediocre reputation, with 200 million on the line, and basically has no impact.
Xu Zheng proved this time that he is not only good at making comedies, but also suspense films.
"The Hypnotist"'s box office performance of 250 million in two weeks also made major companies jealous.
This is a small-budget movie with an investment of more than 20 million yuan. The box office is currently at the bottom of 300 million yuan, and it is almost certain to reach 350 million yuan. The profit from production and distribution is almost 100 million yuan.
How many film and television companies do not make a profit of 100 million a year? Even for a few giants, a movie that can make 100 million is rare.
The major companies are the envy of them. Not only do they have many big-name stars under their Han and Tang dynasties, but they also have directors who are all box office hits.
And Ali Pictures, which vowed to attack the Han and Tang Dynasties, has been working in vain during this period. It spent as much money as it could, and the effect was minimal, which meant that the Han and Tang Dynasties spent more than 10 million in publicity expenses.
However, Zhang Wei had no intention of giving up. If she stopped targeting the Han and Tang dynasties, it would mean that there were no problems with her previous decisions.
For the senior management of the company, decision-making is the most important. Even if she takes the wrong path, she will continue to go down until she takes the wrong path!
"Let's start preparing the materials for "Tiny Times". It's absolutely impossible for a writer Guo Jinming to come to make a movie. It's absolutely impossible to make a good movie. This negative public relations must not fail!" Zhang Wei said solemnly.
A failure is nothing. After all, Xu Zheng is a director who made a movie with a box office of 700 million.
But if a movie made by an outsider, starring no big-name stars, can't successfully snipe it this time and make the other party a hit again, then it will be unjustifiable in any case.
It can only mean that Ah Li’s public relations skills are too poor, and her Zhang Wei’s abilities and strategies are also problematic!
...
Summer vacation is approaching, which is also the most popular time of the year.
However, in the past two years, Tang An has left the summer season, and directors such as Feng Xiaogang, Zhang Yimou, Xu Ke, and Jiang Wen have also competed for the Lunar New Year season, resulting in the summer season not being as star-studded.
But there are few great directors and stars.
This year Hantang Media has two movies, "Little Times" and "The Wind Listener", which will be released in July and August respectively.
Guangxian had "Four Famous Catchers", and Cheng Jiashang gained Guangxian's trust through the success of "Painting on the Wall" and signed a contract for three movies at once.
The male protagonist is still Deng Chao. Although "Painting on the Wall" was criticized badly, the box office is there.
The heroine is Liu Yufei, both are popular stars, and with Guangxian's winning formula "selling meat", the competition is not small.
The first set of posters for this movie is a group photo of the four famous arrests, and the second set is a large-scale photo of several actresses in a bathtub.
Domestic films also include "Hunter Chang", "The Lost Bullet", "Hedong Roar 2", "Border Storm" and "Search", which is the best film of the Golden Horse Award.
Without a big director, this summer’s schedule is still a bit shabby.
However, Hollywood blockbusters have a strong lineup. Spider-Man once again entered the domestic film market, with a different actor and a name changed to "The Amazing Spider-Man".
The final installment of the Batman trilogy, "The Dark Knight Rises."
The fourth installment of the critically acclaimed "Ice Age" series, "The Machinist" and more.
Last year, all domestic summer movies were beaten by "Transformers 3", but this time it was a free-for-all.
However, before the start of the summer vacation, several major events occurred in the entertainment industry.
On June 23, Hantang Media announced that it would hold a press conference at the Wangfu Hotel and join forces with Jiangzhe Times Cinemas, Guangzhou Jinyi Pearl River Cinemas, Chongqing Poly Wanhe Cinemas, and Hengdian Cinemas to invest 80 million to form Wuzhou Film Distribution.
company.
The strong alliance between film and television companies and theaters has made it the leading film and television theater chain and one of the top ten theaters in the country. As soon as this news was announced, it did not cause any waves in the eyes of ordinary viewers, but for the circle, it was no less than an impact.
An earthquake in the current situation of the film and television industry.
At the press conference, CEOs from major film and television companies came.
Yu Dong, Wang Changtian, Qin Hong, Li Ming, Song Ge, Wang Zhongjun, and Zhang Qiang gathered together and watched the CEOs of the four major companies speaking to Tang An on the stage.
"Director Tang has united the four major theater chains without saying a word. He is playing a bit too big and his ambitions are not small." Wang Zhongjun sighed.
In comparison, Huayi's cooperation with Wanda is nothing.
After all, there are three theater chains in the top ten in the country plus one that ranks seventeenth in the country. Counting Han and Tang's own theater chains, this already accounts for 25% of the country's screens, twice as much as Wanda!
"Dr. Tang is a person who does big things. I heard that Han and Tang Literature will also set up a film and television production company. It will have the IP support of the entire Han and Tang Literature. Tudou is also a broadcast platform. There are several theaters here. Behind the Jiangsu and Zhejiang Times Cinemas is Jiangzhe Optoelectronics has basically opened up the entire film and television industry chain." Yu Dong analyzed.
Everyone's hearts are awestruck. IP incubation, film and television production, publicity and distribution, broadcasting and screening, Han and Tang are not lacking, and no matter which link is enough, it is enough to rank at the top of the industry.
They were chatting here, and Tang An was also introducing the newly established company on the stage.
When it was said that the newly established Wuzhou Publishing would take over the distribution business of "囧" and "The Breakup Master", even the big bosses couldn't help but twitch their eyes.
This is not an ordinary movie. Even according to the lowest estimate, the distribution profit brought by these two movies is at least 100 million. They just handed it over to others without any ambiguity at all.
Tang An did not stay on stage for long, and handed over his time to Liu Ge, the newly appointed general manager of Wuzhou Publishing, and stepped down.
When he came to the big bosses, Tang An smiled and said, "Everyone is welcome to watch. If you have a movie that needs to be distributed in the future, you can come to us for Wuzhou Distribution."
"Dr. Tang, you have set up a company again. You want to take away all our business." Wang Changtian said with a smile.
Tang An waved his hand, "Wang Dong is serious. There are so many movies released every year. I just want to have a good relationship with the theater chain. After all, unlike Wanda, which has such a big theater chain."
"Director Tang, the cost for building a good relationship is too high. These two movies gave away at least 100 million in profits." Wang Zhongjun said.
"There will be such a powerful opponent as "Journey to the West: Conquer the Demons" during the Spring Festival next year. I don't know what to do with it." Tang An chuckled.
After chatting for a while, they also secretly sighed at Tang An's courage. One hundred million was divided among them, but it would not be so easy for them.
This is a real amount of 100 million in cash, just one point for four theater chains.
Although 100 million was given away, in the long run, the benefits obtained will definitely be more than this.
Even Wang Zhongjun and the others are thinking about finding a few theater chains to cooperate with them so as to save themselves from having to suffer a loss in filming.
The impact of the establishment of Wuzhou Distribution on the industry has not yet been revealed. After all, the first film to be released will have to wait until the Spring Festival next year.
Moreover, movies produced by other companies are more trustworthy than those of established companies. Even if they have the support of the five major theater chains, there are still many concerns about some movies with a mid-range budget.
After all, publicity and distribution are not separated. Wuzhou Distribution has 25% of the country's screens, but its publicity and distribution capabilities have yet to be proven.
Within two days, something big happened again in the film and television industry.
On June 25, Baidu announced the purchase of iQiyi shares held by Providence Capital, an American private equity investment fund. Together with the original shares, it accounts for nearly 70% of the shares.
On the same day, Baidu acquired the pps video business for US$290 million and merged it into iQiyi. The advertising systems and account systems of both parties were fully integrated.
Immediately afterwards, Baidu announced the establishment of iQiyi Pictures to fully enter the film and television industry, forming five core business segments focusing on project research and development, film and television production, film distribution, marketing, and commercial cooperation, as well as a data research strategy analysis center.
A full life cycle support platform for movies
At the end of June, Tengxun announced the establishment of Tengxun Pictures to create a new pan-entertainment matrix.
Three major Internet giants entered the film and television industry in the same month. The industry has experienced the three giants of Poly Huayi, Huayi Brothers, and New Picture, to the three giants of Huayi, Bernard, and Guangxian, and then to the era of six giants, ushering in a new era.
The era is also a brand new change.
The era of oligarchy is coming!
Tang An sighed when he heard the news in the office, but he had expected it and was not surprised.
However, another news announced by Tengxun immediately made him unable to sit still!
ps; I only have one 3000-word post today. I took advantage of the break at noon to get a haircut. I originally asked the barber to cut it a little shorter, but ended up with a haircut that was not much longer than a buzz cut.
In this cold weather, I was riding a mountain bike to and from get off work again (the buses in the city were blocked, so the bike was very convenient). I rode nearly 15 kilometers back. I rode for 15 kilometers with my head staring at the strong wind. I almost fainted as soon as I got home. Already......
My head is still dizzy and I can't bear it anymore. I'm sorry.