The 2012 summer season started off uneventfully, with basically no high expectations and no blockbuster movies.
"Tiny Times" was released on July 5. As the first movie of the summer season, major theaters actually gave it 65% of the movie schedule.
There are really no movies to schedule during the same period. Most of them are digital copies anyway. Unlike a few years ago, when most of the movies in China were film copies, you can schedule such low-cost movies without even having a copy.
For such a movie, the only person who can pull it off is Guo Jinming, a writer and director.
Originally, everyone thought that this movie was just to defraud fans of their money, and it grossed 50 to 60 million yuan at the box office.
The previous efforts in publicity in the Han and Tang Dynasties, coupled with the addition of book fans, gradually increased the popularity.
But no one expected that such a movie would earn a terrifying box office of 75 million on the first day.
Although there was no opponent during the same period, it was simply scary to get this data for a 2D movie.
Such a high box office immediately attracted polarized comments.
Major film critics and professional websites have criticized this movie as having no flaws.
Some fans also praised it.
No matter what, judging from the box office, this is definitely a success. Guo Jinming suddenly became famous in the film and television industry.
Capital doesn't care whether the movie is good or bad, it only cares about whether it can make money, and it won't be afraid even if it's criticized.
The publicity and distribution capabilities of Hantang Media have been proven once again. Such a low-cost movie has sold the box office of a super blockbuster!
Ahli Pictures was also confused. They tried their best to do negative marketing, but the result was that the other party got a first-day box office of 75 million. This figure is not even available for "Detective Chinatown" which just received 1 billion in the Spring Festival.
Results.
However, Zhang Wei is just a fan of Guo Jinming. No matter how many fans he has, he cannot always maintain such a high box office.
Ah Li's negative marketing continues. On the next Friday, the action blockbuster "Wu-Tang: The Emperor's Code" and Chen Kaige's new film "Search" are released. The film schedule has been compressed to just over 50%.
Even so, relying on the gimmick of 75 million on the first day, he still won 70 million on the second day!
"Search" earned 14 million on its first day, and Chen Kai's reputation is becoming less and less valuable.
As for "The Great Wudang: The Emperor's Code", Yang Mi doesn't like this kind of movie now, and luckily he didn't participate in it. The box office on the first day was less than 5 million.
In the next two days, "Search" received 31 million, with a total box office of 45 million.
"Tiny Times" collected another 146 million, and 291 million in four days. This is a figure that no one dared to imagine before it was released. Even the film's producer, LeTV Pictures, was happy.
The smile on Zhang Zhao's face hasn't stopped since the first day it was released. At the same time, he was lucky to have found Tang An for distribution, but he didn't want to participate in investment yet.
Director Guo Jinming is also in a very happy mood. The box office was 291 million in the first week. The box office may be running towards 1 billion. If his debut film can get 1 billion at the box office, it will be really awesome.
Several other major companies are almost jealous to death at this time. This box office is even higher than last year's "The Thirteen Hairpins" and "Flying Swords of Dragon Gate". It is another blockbuster.
Wang Zhongjun, who regarded Han and Tang Media as his number one enemy, felt unhappy. The more powerful Han and Tang were, the more unstable his position as the boss of Huayi Private Film and Television Company became.
But fortunately, the movie's reputation is so bad, so the media boasts that it will have a box office of 1 billion, and it will definitely not have a box office. It can reach 700 million in the sky.
The only thing that gave him some relief was that Tang An rarely invested this time and lost a profit in vain.
Tang An finally made a mistake and refused to invest in a project with such a high rate of return even if he had the chance.
Tang An, who had always never made a mistake, made a mistake for the first time, which made Wang Zhongjun feel at ease. Otherwise, it would be terrible if there were people who never made a mistake.
If he were to know that Tang An didn't want to invest in the film because it was criticized so harshly, he would probably yell at him.
"The reputation of this film is so bad. It's almost universally criticized except for fans of the novel. Plus, Ah Li is still doing negative marketing. The next trend will definitely decline." Wang Zhongjun said very firmly.
Wang Zhonglei analyzed, "This movie still has merits. The whole service and music are good, and according to surveys, the majority of the audience are young women."
There are two types of people who make the best money, the first is children, and the second is women.
"Are there more couples or single women?" Wang Zhongjun asked.
"Most of them are single."
"Then it's over."
Ah Li is also confused about the data of "Tiny Times". It was 291 million in four days. The negative marketing they co-authored was all in vain.
After two consecutive failures, "The Hypnotist" can still be said to have a good reputation as a movie.
But now, the reputation of "Tiny Times" is almost terrible, and the box office is still soaring.
At Monday morning's meeting, Zhang Wei also asked the public relations department to increase negative public relations efforts.
Zhang Qiang sat in the front seat and watched her yelling with cold eyes.
After waiting for a while, Zhang Wei was interrupted.
"Mr. Zhang, it's time to finish!"
Zhang Wei tilted her head unhappily, "What's the end?"
Zhang Qiang slammed the table and looked around, ""Tiny Times" is just a movie with a production cost of 30 million. It took ten times the box office in 4 days. No matter what the next trend is, your plan has failed.
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"The reputation of "Tiny Times" is not good. As long as we work harder, the box office will definitely plummet in these two days!" Zhang Wei insisted.
"So what, even if the box office does not increase, getting 300 million box office at a cost of 3,000 is enough to prove the publicity capabilities of Hantang Media!"
Zhang Wei did not expect that there had been no movement since the establishment of the company. Zhang Qiang, who was busy preparing for "Youth", had been so strong in the past few years, and she would still speak out.
But before he could say anything, he was blocked violently by Zhang Qiang.
"Mr. Zhang, I don't care what personal grudges you have with Tang An. Two consecutive meaningless negative marketing campaigns have wasted a lot of money for the company and offended LeTV Pictures. Next, there will be Meiya, CTI, and Yin."
Governor, Yule, are you going to offend all the companies!"
Zhang Qiang looked at everyone with a cold face and shouted loudly, "Since the establishment of the company, apart from the ready-made "Journey to the West: Conquer the Demons" and the previously planned "Tomb Raiders Notes", there is only one project "To Youth", not many
Spend some energy to find suitable projects, you will do nothing here."
Zhang Wei was stunned by the sudden attack, and she didn't know what to say about a personal grudge.
The senior company officials sitting here were also a little confused and remained silent. After all, Zhang Qiang is the boss of the company, the CEO.
Zhang Qiang did not give them time to respond, and continued to give instructions, "The production department fully assisted Zhao Wei in preparing "To Youth", and the distribution department all sent me out to major cities across the country, giving me cinemas in one city after another. Public relations is down. The publicity department should seize the time to operate self-media. The public relations of major media and TV stations must be done well. The relationship between major and medium-sized film and television companies must be maintained well, and we strive to receive the distribution of two movies before the end of the year to test the waters."
This is the first time that Zhang Qiang has given orders to all senior executives including the coo and president at a company meeting!
He has endured it for a month!
To paraphrase Xiaoma's words: I waited for a month, just for an opportunity, not to prove how great I am, but just to get back control of my stuff company.
Ever since Hantang announced that "The Breakup Master" will be released in mid-June and "To Youth" has no rivals, he has been waiting for this opportunity.
In particular, Hantang Media formed an alliance with four theater chains and handed over the distribution of "囧 in Hong Kong" to Wuzhou Distribution, which was clearly for the Spring Festival release.
It happened that a small-budget movie like "Tiny Times" was a big hit, and Zhang Wei was still doing negative marketing, so he found the opportunity to attack!
Guo Jinming is a writer, and the movies he makes with several unknown actors can be hits.
Even if Zhao Wei's new film, which is no less popular than him and is still a professional filmmaker, may not sell such a high box office, it won't be any worse.
It doesn't need a high box office, as long as it can make money, it is successful.
"Journey to the West: Conquer the Demons" has an investment of over 100 million, so it shouldn't be a problem to pay it back, but this is a movie led by Hua Yi and Zhou Xingchi, and Ah Li is just joining in the fun.
"Tomb Raiders" is also a disaster when it hits Tang An. The production cost is nearly 200 million, plus the cost of publicity and distribution. If it is not good, it may be difficult to even recover the money.
It depends on whether Tang An's vision is as good as before. If "Wolf Warrior" can also be a big seller, then "Tomb Raiders" caught in the middle will only be worse.
At this time, the success of "To Youth" will become even more dazzling.
Movies are the foundation of a film company. No matter how large it develops or what it wants to do, its roots cannot be lost.
During this period of time, Zhang Qiang allowed Zhang Wei to be in the limelight. Firstly, he deliberately let it go, and secondly, he put most of his energy into helping Zhao Wei prepare for the movie. After all, Zhao Wei was a director for the first time and had no experience at all.
Watching Zhang Qiang walk out of the office, the expression on Zhang Wei's face changed again and again, and finally she sighed.
"Do as he says!"
As soon as these words came out, others felt relieved.
Although they did not agree with Zhang Wei's decision after these few days of defeat, she was the leader sent by Ah Li after all, and it was not easy to refute it.
Ah Li stopped negative marketing, but the Han and Tang Dynasties did not relax their promotion of "The Hours" at all.
If a movie like this is not promoted, it will only be ugly at the box office.
Wang Zhongjun, who had been paying attention to the box office, stopped when he saw it. He was anxious. What if "Tiny Times" survives.
However, the quality and reputation of the movie were so bad after all, and without Ahri, this troublemaker, the box office began to plummet.
On Monday, the box office plummeted 67% in a single day, with only 23 million earned in a single day.
According to this trend, don't even think about the total box office of 700 million, it will be more than 500 million. Wang Zhongjun also breathed a sigh of relief.
However, Zhang Wei regretted it at this time. The box office dropped so much that if Ah Li had continued to do negative marketing, it might have dropped to less than 20 million.
The drop from 70 million to 20 million will all be attributed to Ali's negative marketing, so the losses in the first four days can be recovered a little.
Zhang Wei hated how she was fooled by Zhang Qiang yesterday. It would have been better if she had persisted for one more day.
Although LeTV and Guo Jinming are a little disappointed with this trend, the current box office is enough to satisfy them. After all, their best expectation is 200 million.
The happiest person is probably Chen Kai. This time he deliberately chose a subject that is closely related to the pulse of the times. He wanted to make a commercial film with enough depth and prove himself again.
Who would have thought that when I encountered a movie like "Tiny Times", it would be crushed in the first week.
Fortunately, "Tiny Times" plummeted at the box office, and "Search" only dropped 43% on Monday, earning a decent box office of 8 million.
The cost of "Search" is low this time, so it should be praised and become a hit again, Brother Chen Kai thought to himself.