"President Gao, President Zhou, how is the team building going?"
In the chairman's office, Tang An convened a small meeting with Xu Manyun, general manager of the group, Gao Hongsheng, deputy director of the publicity and marketing department, Zhou Ru, deputy director of the distribution department, and Wu Feng, deputy general manager of the investment and development department.
Nuomi.com has basically reached an agreement, and it’s time to go over and sign the contract.
Gao Hongsheng and Zhou Ru will be responsible for the operation of the ticketing platform, forming a temporary operations team and mobilizing manpower from the company to prepare in advance.
After the acquisition was completed, Nuomi.com's online ticket purchasing business was directly separated and a new company was established.
Gao Hongsheng immediately reported, "Chairman, the operations team has been formed. Six middle-level managers and more than 80 employees have been removed from various departments. The issuance department's issuance teams in various provinces across the country will also fully cooperate."
The ticketing platform needs to be promoted and operated.
All-round promotion for movie fans, film and television companies, and theaters.
Tang An looked at their plan and the product design of the client app.
The client was designed a few months ago. It is an app for buying movie tickets, concert tickets, and drama tickets. It also has some forum functions, but it is not that simple.
You can view detailed ticket information, including name, performer, time, location, show, ticket price, etc.
Seats can be reserved online.
Tickets can be purchased anytime, anywhere.
Get reviews and ratings related to the quality of performances, Dai Ying and other activities.
Able to provide 24-hour uninterrupted ticket issuance.
Able to promote performances and movies online.
The number of ticket-buying audiences can be obtained to count the number of live viewers.
Obtain feedback and suggestions from audience users.
Provide membership services.
Obtain the personal information of ticket-buying audiences, such as hobbies, age, gender, etc., in order to analyze this and make more effective event planning.
...
It can be summed up in six words: purchase tickets, sell tickets, and manage.
"Add a show and a movie opening reminder. The user can set the time in advance. When the time comes, the platform will automatically send a text message to notify the customer that the movie is about to start. Each text message will be charged 20 cents."
Tang An added one after reading it.
It is basically complete and can be put into operation after development and production and internal testing.
Except for the function of comparing advanced online votes, everything else is based on other ticket purchasing platforms.
I took another look at the design drawings of the ticket machines. They are slightly different from those of several later platforms, but the appearance is similar. It looks much better and has a bit more of a high-tech mystery.
"What's the factory's quotation?" Tang An asked.
"If the quantity is large, we have talked about 10,000 units, and we can start work at any time." Zhou Ru replied.
Tang An nodded. Under the premise of pursuing quality, 10,000 units is a relatively reasonable price.
"Get ready. I will go to Thousand Oaks Group to sign the contract in the afternoon and order 3,000 units directly tomorrow."
Xu Manyun said, "Isn't this too much? There are only 4,000 movie theaters in China at present. Let's get 1,500 units first and see the effect. Let's roll them out in batches."
Tang An laughed and said, "The construction speed of cinemas is too fast now. There are 4,000 cinemas now, and there will be 5,000 cinemas by this time next year.
Once launched on the market and the response is good, Meituan, Guevara, and even Tengxun will follow immediately. We must seize the market on a large scale before then. Anyway, will these machines break down if they are placed in the warehouse?
.”
Tang An had already decided, and they had no objections.
"The price of these 3,000 ticket machines is 30 million. In addition, I will give your promotion team another 50 million. Spend all of it before the Spring Festival to promote it through all channels!"
...
In the afternoon, Tang An came to the Thousand Oaks Group headquarters located on Jiuxianqiao Middle Road, Chaoyang District, and met this Chinese Internet giant, a man who once threatened Tengxun.
In 2009, Happy Farm became popular all over the country, with hundreds of millions of users across the country. Together with Renren, known as the "China's Facebook", it directly threatened QQ, the backbone of Tencent.
Last year, Renren was still the largest listed Internet company in China, second only to Tencent and Baidu, with a market value of nearly 10 billion U.S. dollars.
However, at the end of this year, after Renren’s games were removed from the app store due to rankings, this tens of billions of dollars Internet company slowly collapsed.
At this time, online game revenue accounted for nearly 50% of Renren's annual revenue. It is not an exaggeration to say that it was a heavy hit.
The acquisition process went smoothly. Nuomi.com was valued at RMB 920 million. During the previous financing, Tang An got 13% of the shares. This time, he spent RMB 800.4 million to acquire the remaining 87% of the shares.
"Director Chen, I wish you success in getting through this difficult time."
After signing the contract, Tang An and Chen Yizhou shook hands and smiled.
"Dr. Tang, it's a pleasure to work with you."
Chen Yizhou seems to be relatively relaxed. After all, receiving 800 million yuan can alleviate the company's current predicament.
...
After leaving Thousand Oaks Group, Tang An also sighed.
Two years ago, no one would have thought that such an Internet company with a market value of nearly 10 billion US dollars would face such a big dilemma, and even abandon the group's four mainstream businesses and switch to used cars.
Renren Auto was originally called this name, but later changed its name to Kaixin Auto.
This is not the Renrenche endorsed by Huang Bo, and the two have nothing to do with each other.
Later, Renren was sold for 60 million U.S. dollars, and it only took a few years to go from nearly 10 billion U.S. dollars at its peak to 60 million U.S. dollars.
Chen Yizhou was not without ability. Later Zhou Hongwei commented that he was the smartest person in northern Hunan, with Lei Jun second and himself third.
Things are fickle, and it’s not certain that all BATs will go bankrupt in a few years.
After the wholly-owned acquisition of Nuomi.com, the company name remained unchanged, but President Shen Boyang resigned and went to LinkedIn, the world's largest professional social networking site, as global vice president and president of China.
Tang An appointed Zhang Hai, who was in charge of the commodity business department of Nuomi.com, as the president of Nuomi.com, and the online ticketing business was independently spun off to establish Nuomi Movies.
Gao Hongsheng, deputy director of the publicity and marketing department of Hantang Media Group, serves as the president of Nuomi Film, and Zhou Ru, deputy director of the distribution department, serves as vice president and is in charge of operations.
The previous promotion team has all been merged into Maoyan Films, and will need to cooperate with the National Film Industry Development Special Fund Management Committee Office (Film Funding Office) and major ticket purchase system providers across the country in the coming time.
We also need to negotiate cooperation with all theater chains across the country. Once the theater chains have negotiated, we still need to negotiate with the franchised cinemas.
Cinemas that are not directly operated by theater chains have a lot of autonomy, especially when it comes to interests.
The launch of the ticket machines and the launch of the Nuomi Movie app must be negotiated with all cinemas and film funding offices, and you cannot just launch it casually.
It is impossible for the ticket machine to ask the cinema to pay for it. All they are talking about is a service fee.
There is a service fee of 3 yuan, of which 1.5 yuan goes to the ticketing system supplier. There are a total of six ticketing system suppliers in China.
Flamingo, Fire Phoenix, China Stars, Zhongxin Huike, Wortha, Dingxin, all cinemas across the country use their systems.
The other 1.5 yuan is the cost of machine maintenance, movie ticket paper cost, etc.
It is almost guaranteed to lose money, not to mention facing a high ticket reimbursement battle later.
But this is necessary. You must first burn money to encircle the market, and then you can make money.
Taopiao Piao spent one billion yuan in one year alone before grabbing 40% of the market share.
The operation is left to Gao Hongsheng. Nuomi.com is still mainly a comprehensive platform that integrates daily services, group purchases, and takeaways. The current funds can still support it for a few months. If we run out of money next year, we will start Series B financing and introduce other capital.
.
After spending a few days on Nuomi.com, Tang An held a premiere ceremony for "Longling Mysterious Cave" at the Xinao Store of Hantang International Cinema on December 5th.
Although it is not as loud as the stadium, this IMAX hall with 500 people is enough.
And with the first movie in front of me, as long as the filming is good, there is no need to worry about the box office.
The premiere was very successful. With "1942" on the block, there were only two movies left in the Lunar New Year period, "Longling Labyrinth" and "Twelve Zodiac Signs." Both insiders and movie fans were enthusiastic about it.
This movie has the greatest expectations.
After the premiere, Tang An entertained the guests at a nearby hotel.
"Congratulations to Mr. Tang, the biggest winner of this year's New Year's Eve must be your Han and Tang Dynasties again." Yu Dong raised his glass and smiled.
Tang An and Xiaoxiao had a drink with several bosses.
"I borrowed it from Dong Jiyan, but it's still too early. The box office hasn't come out yet, and I don't feel at ease."
Wang Changtian smiled and said, "Dr. Tang is being humble. For the Lunar New Year period, the only ones left are "Longling Mysterious Cave" and "Twelve Zodiac Signs"."
Then Wang Changtian changed the topic and said with a smile, "I heard that Mr. Tang has acquired Nuomi.com and made the online ticketing business independent."
Wang Changtian was so angry that he just mentioned this matter to Tang An a few days ago, but Tang An was not interested at all.
When he went back, he just asked people to collect some data, and then did market research to see what the prospects were.
But he didn't expect that Tang An would immediately take action and directly acquire Nuomi.com, the second largest lifestyle platform in the country, leaving him unable to react at all.
In Wang Changtian's view, Tang An only thought of starting a ticketing website because of his suggestion, otherwise there was no sense of intention at all when we talked about it.
While expressing disinterest, he secretly acquired Nuomi.com!
Tang Anke didn't know what Wang Changtian was thinking, so he smiled and said, "Actually, it was Director Chen who took the initiative to find me. Several people also knew that Renren was in crisis and continued funding. Director Chen planned to cut off the life service platform business, so he thought
Sell me the remaining shares as well."
Wang Zhongjun smiled slightly and said, "Dr. Tang is very generous. He will spend another billion in one move."
He can hardly hold back a word mmp in his heart now. "1942" failed at the box office, Huayi's market value has evaporated by nearly 2 billion, and it has suffered heavy losses.
But Tang An spent money like a big dog here, spending nearly one billion again.
Tang An waved his hand, "It's not that much. It cost 800 million. After all, Nuomi.com can't compare with Meituan."
"Although the ticketing website has not developed as big as the movie market in recent years, its prospects are still quite promising. We just needed to take advantage of Renren's traffic, so we acquired it."