"The "Twelve Zodiac" box-office purchases caused a large number of false film schedules in theaters!"
"The biggest scandal of the year, the publisher of "Zodiac" spent money to buy box office from theaters. The billion dollar box office was seriously inflated!"
"Box office fraud is only to stimulate stocks, Chinese-language films have been tied up by capital!"
"The reporter made an exclusive unannounced visit to a movie theater in the Fifth Ring Road of Beijing. After purchasing "The Grandmaster", he was given a ticket to the "Twelve Zodiac" movie!"
“A certain movie theater unexpectedly showed 100% occupancy at midnight, confirming that there is no doubt that there is a ghost scene!”
"Hidden behind the box office surge are dirty capital transactions. How much of the 100 million box office is real?"
In the large conference room of Huayi Brothers Group, dozens of middle and senior managers from the entire group were present.
The projection screen used for the conference was displaying articles about the box office purchase and water injection of "Twelve Zodiac Signs", which basically came from some small and medium-sized media, self-media, and marketing accounts.
In the large conference room, the atmosphere was a bit tense, and everyone frowned.
There was faint anger on Wang Zhongjun's face. He turned his head to look at the person in charge of the public relations department and asked in a deep voice.
"Have you found anything?"
"Chairman, the specific source of the information cannot be verified. I found a troll company that I have cooperated with before, and they don't know where the other party came from."
Since early in the morning, a group of trolls have been posting information about the box office cost of "Twelve Zodiac Signs" in every corner of the Internet.
The scale is not large, and there is nothing substantial. It is basically just talking.
But I can't stand it now that "Zodiac" and Huayi are both hot spots in the entertainment industry, and the box office has just exceeded 1 billion, and Huayi is hyping it up again.
Previously, thanks to Huayi's publicity and ticket supply capacity, it contributed a large number of viewers to "Twelve Zodiac Signs".
In the past two days, almost the entire Internet has been filled with news about "Twelve Chinese Zodiac" exceeding one billion and Huayi's stock price booming.
Everything has its opposite, and it is being touted everywhere. This sudden negative news immediately attracted the attention of self-media, tabloids, and marketing accounts, and they immediately followed up.
Many media outlets who do not understand the situation are also involved. No matter whether it is true or not, the big deal is that they use words and tones such as suspicion and suspicion when reporting.
The attention was already high enough, but now "Zodiac" and Huayi are at the forefront.
The direct impact is on the stock price. Originally, with the good news of exceeding one billion, the stock price could still rise. Now, let alone rising, it has begun to slowly fall.
Wang Zhongjun could only watch the stock price chart projected on another screen fluctuate, and the dazzling green looked more dazzling than ever at this time.
Every time the stock price fluctuates, his heart seems to beat accordingly.
At this critical moment, if someone dared to throw dirty water on Hua Yi, Wang Zhongjun really wanted to kill someone.
It’s just that the other party is too smart. According to the information from the two navy forces that they are familiar with, the other party did not reveal any confidence and did not even give them any information. They just asked them to pour dirty water in these directions, and no trace of the other party could be found at all.
.
Wang Zhongjun has no choice now and no time to worry about who is behind the scenes. He can only deal with the current crisis first.
"The Public Relations Department and the Propaganda Department mobilize all resources, ask the media here to assist, and do their best in public relations. We must suppress these negative news before the Spring Festival."
Crisis public relations means throwing money at it. The meeting didn't last long before everyone started taking action.
The two brothers Wang Zhongjun and Wang Zhonglei did not leave and were thinking about who did it.
"Brother, do you think it was Tang An who did it?" Wang Zhonglei said suddenly.
A chill flashed in Wang Zhongjun's eyes, and then he shook his head.
"Probably not. They have done their best in ticket reimbursement. If they really want to deal with us, they won't be able to break one billion or two, and there is no need to take action afterwards."
Although the relationship between the two parties is not good and they are opponents most of the time, Wang Zhongjun did not have any subjective opinions and immediately rejected it after thinking calmly.
Wang Zhonglei nodded, but then said, "What if he just deliberately played this trick? He tried his best to help, but then made trouble behind his back, so that we don't doubt him."
Wang Zhongjun's eyes froze, and he did not rule out this possibility.
Suspicions flashed through my mind one by one. There were so many people who were suspects. It can be said without mercy that all companies in the entertainment industry were suspects.
It is even possible to suppress your stock price first, and then buy it at a low price when the market value gets lower and lower and you can no longer hold on.
Although it is unlikely, it is not completely impossible.
It is possible for other peers to do so. Peers have been enemies since ancient times. It is normal to cooperate today and stab you tomorrow.
We couldn't come up with a solution, so we had to spend money on public relations.
Fortunately, the box office of "Zodiac" is relatively clean. Through ticket replenishment and profit sharing to theaters, the box office has exceeded 1 billion, and Wang Zhongjun did not inject water into it.
This kind of baseless slander only requires time and money as long as the response is timely and the other party does not have a large number of organized trolls to come forward.
It’s just that the loss is still unavoidable. The impact has already been caused. The market value will evaporate at least two to three billion. It depends on how well the crisis public relations is done and whether it can be recovered.
When something like this happened to Huayi, basically everyone in the industry was paying attention, and major companies were also speculating on who was responsible for Wang Zhongjun.
Guangxian Media, Wang Changtian first asked the people below one by one.
After confirming that it was not his fault, he told the head of the public relations department, "Let our people follow up. Just don't go too far."
Of course he wasn't afraid that the people below him would do something behind his back, he was just worried that if he didn't do it secretly enough, it would be bad if others saw his flaws.
Now, no matter who did it, why not do it if you can hit your opponent?
The same goes for Yu Dong, letting the publicity channels they control also participate in the reporting.
It's not easy to add insult to injury or something like that. Someone just starts it and follows up.
You just have to be careful not to get burned and let Hua Yi turn his attention on himself.
With so many forces involved in the report, Huayi couldn't deal with them all. He could only curse the damned doomsday black hand ten thousand times in his heart.
Hantang Media and Tang An were also paying attention to this matter and asked Zhu Mo to find out who did it.
If he knew that Wang Zhongjun actually doubted him, he would really cry out that he was wronged. It was really not his fault and he didn't have the time to deal with him.
There are only a few days left in the Spring Festival period, so of course he likes to see his opponents defeated.
However, Zhu Mo didn't find out the reason, so Tang An could only give up.
He didn't involve his own people, "囧" is about to be released, and there is nothing more important now than promoting his own movie.
This incident once again reminded Tang An that you never know how many pairs of eyes are staring at you in the dark and when they will take action.
Huayi's slander this time is a good example. No one knows who did it. The other party's actions were too small and well hidden, leaving no trace.
Tang An has also studied the negative news on the Internet. They are basically headlines, or a long paragraph of all kinds of nutritious words.
There is evidence, but it is all brought out by the media and marketing accounts who are trying to gain popularity.
There are reports of box office thieves who post a ticket for "The Grandmaster" or another popular movie, with the title, date, and seat of "The Chinese Zodiac" written on it in pen.
This kind of report may be true or false. There is no problem in buying a ticket and writing one by hand.
It must be true. Huayi gave up 8% of the share, which is enough for the theater to fake it.
Basically, all movie theaters will do this with high profit margins in exchange for support from theaters, and there is no exception.
As long as it makes money, the movie theater doesn't care who loses.
Posting pictures of stolen box office tickets for a popular movie like "The Grandmaster" is not only evidence, but also makes fans of "The Grandmaster" angry and join the team that criticizes "Zodiac".
It was also reported that the ghost venue was fully booked during the early morning hours.
I don’t know whether it’s true or not. Later, “Wolf Warrior 2” also had dozens of sold-out midnight shows. Basically, it may happen in popular movies.
"Wolf Warrior 2" has broken all kinds of records, and the dozens of midnight shows didn't have much box office, so it's basically impossible to fill it with water.
It may be a benefit given by the celebrities to their fans, or it may be that someone actually booked the movie at midnight, or a celebrity wants to go to a movie and they don't want to be disturbed.
Of course, it is also possible that it is really filled with water.
Only Wang Zhongjun himself knows whether there is fraud or not. From the current point of view, it is highly unlikely that there is no fraud.
In fact, the three major listed companies, Huayi, Guangxian, and Bernard, later invested and released films with little water injection, which is quite good.
Even if they want to boost box office sales, most of them do so legally.
There are many ways to book a theater for a company, a unit, or to organize celebrity fans to book a theater. If the theater issues the tickets and the consumer pays the money and gets the tickets, it is legal.
Later, "Operation Mekong", which gained both box office and word-of-mouth success, still bought box office. On the day of its release, all Bernard's theaters were on the national box office list, crowding out all previous theaters.
Of course, most of them are legal ticket sales and various spending money venues.
The theater did not lose money, the state received film funds and taxes, the audience did not suffer losses, and Bernard spent his own money to buy the movie.
This is very common and is a marketing ploy that cannot be eliminated at all.
The real box office water injection was in the Weiying era, with Tao Piao Piao and Maoyan doing the biggest work. Looking at the movies that were later exposed as water injection, they were basically invested and distributed by these three companies.
They control the ticket purchasing platform and are also the issuers, so it’s very easy to work.
"Love Apartment" was released by Taopiaopiao and Weiying.
"The Us Later" is released by Maoyan.
"Ip Man 3" was not published by them, but the boss of the publisher's parent company has gone abroad and issued a red notice.
Maoyan was nicknamed the "water-filled cat" because of this. After Guangxian acquired Maoyan, the stock price did not rise but fell. Before the acquisition, the stock price had been at a peak. After the acquisition, the stock price immediately fell to almost the limit, and it never returned that year.
The peak before the acquisition.
ps: Regarding the box office water injection, this article is purely made up and does not represent the truth. Don’t take it seriously.