On the first day of the Lunar New Year, in the large conference room of Huayi Brothers, almost all the company executives were present.
Wang Zhongjun learned about the specific situation from the director of the public relations department when he was on the road.
Although I also know from various websites and forums on the Internet that the scale of this project will not be small.
However, the specific situation, to what extent it has reached, what the coverage scale is, how the audience reacts, and whether it has affected the box office and attendance rate, all these need to be known with specific data.
The Public Relations Department and the Distribution Department each reported the situation. From the other party's large-scale negative marketing to now, in almost two hours, it has basically covered the entire Internet.
There are forums and websites of various types and audiences, and all aspects have been covered.
Every time a piece of data was reported, Wang Zhongjun's face became more ugly.
A lot of these negative news and posts appear almost every minute. The other party's negative marketing on this scale is definitely planned for a long time.
If you don't take action, then if you take action, it will be a thunderous force, making it difficult for you to parry, and you won't even have time to react.
Next, the distribution department reported the data from theater chains. Whether it was the data fed back by major theater chains or the real-time growth rate of Nuomi Movies, they were all slightly affected.
The director of the public relations department also had a solemn face, "Chairman, now all employees in our public relations department have taken action. Some employees who were on vacation have been recalled, and those who cannot come back have also put themselves into work, but the other party's momentum is too great.
, there are countless videos and photos of children in some movie theaters being frightened and crying. There are even elderly people who were frightened and the whole family left the show in the middle. Many parents yelled and cursed in the movie theaters, all over the country."
The director of the Propaganda Department added, "The key thing is that Han and Tang Media incited some parents and teachers to boycott our movie, and some even wrote to the Education Bureau."
And old people?
Wang Zhongjun's heart trembled and he quickly asked, "Are there any old people with problems?"
If news really came out that the old man was frightened to death, and the Han and Tang Dynasties modified it a little more and directly said that "Journey to the West: Conquering the Demons" scared the old man to death, it would be difficult to handle.
"That's not true. Someone just posted a few pictures. Halfway through the movie, the family helped the old man out." The director of the public relations department shook his head.
Wang Zhongjun breathed a sigh of relief. If a comedy movie scared the old man out of his wits, it would be really big news.
Horror movies are okay. There are not many horror movies in the world's film history that can scare people to death. Every one of them is a classic among classics.
If "Journey to the West: Conquering the Demons" scares people to death, then it is definitely a classic, but this classic is not very glorious.
Just like some low-quality domestic horror movies that actually make the audience laugh out loud.
Although the Han and Tang media did not go too far, it was just normal negative marketing and would not make a few news that would scare the elderly to death.
However, Wang Zhongjun cannot take it lightly at all. After all, the other party's online marketing capabilities are even better than Huayi's.
There is no good news. It has just begun. Even if Huayi does not reflect it, the impact will be too great.
Originally, during the Spring Festival, in addition to viewers who are accustomed to watching movies, many people who do not watch movies will also go to the movies with their families.
When those elders looked online, they realized that Zhou Xingchi was filming a horror movie, so they would definitely not take their children to watch it.
Not only children, but also the elderly.
Children can't stand being scared, and the elderly are even more vulnerable. What should you do if you get scared?
Invisibly, the audience of two age groups is missing, and in this festival, the audiences of these two age groups will also have an impact on the choices of other audiences.
This terrible thing happened during the Chinese New Year, and everyone was very unhappy, so they started cursing in the conference room.
"Chairman, this Han and Tang Dynasty has gone too far. We cannot passively be beaten, we must fight back!"
"In terms of public relations alone, we need time to prepare. We can't let the other party lead us by the nose. We should immediately launch negative marketing for "囧". At least it can contain the energy of Han and Tang Dynasties, and it will be easier for us to do public relations."
"That's right, "囧" contains a lot of sexual innuendos and naughty jokes. Let's start from this aspect!"
Everyone was excited and proposed various coping methods.
The first priority is of course public relations. It’s not that they didn’t expect that the Han and Tang Dynasties would discredit themselves, they just didn’t expect that the other side was so well prepared.
Then we have to do negative marketing for "囧", surrounding Wei and saving Zhao.
Wang Zhongjun also understood that the war could not be concentrated on "Journey to the West and Conquer the Demons". Otherwise, no matter how much they invested in public relations, they would be the ones who would be most affected.
The audience's attention must be diverted to let the war spread into "囧".
The best way to cover up a piece of negative news is to throw out another piece of negative news and muddy the waters!
After confirming the plan, Huayi's huge public relations department quickly went into full operation. By the way, "囧 in Hong Kong" is not very funny. It is purely about selling feelings. It is full of dirty jokes and sexual innuendos. The sex scene between Xu Zheng and Qin Hairu and Xu Zheng
Check out that scene and make a big fuss out of it.
Another producer and distributor of "Journey to the West: Conquer the Demons", Ah Li, also invested a lot of resources to support Huayi. After all, they also made a lot of profits from this movie.
In the conference room, Zhang Wei was in a similar state to Wang Zhongjun.
She proposed the acquisition of Cultural China, and "Journey to the West: Conquering the Demons" is also a project she focuses on.
If she wants to maintain more say in Ahli Pictures, or even replace Zhang Qiang's position, she needs to bring more profits to the company.
However, after the negative marketing failures for "Hypnosis Master" and "Tiny Times", she has now restrained herself a lot, and everything still has to be decided.
Zhang Qiang did not object to any of her suggestions, so he simply left the promotion of "Journey to the West to Conquer the Demons" to him.
After the meeting, the CEO and the president walked at the back.
"Mr. Zhang, you should have paid more attention to the "Journey to the West: Conquering the Demons" series." Zhang Qiang chuckled.
Zhang Wei smiled and said, "Don't worry, Mr. Zhang, "Journey to the West: Conquer the Demons" will definitely win this battle. The next step is to watch "To Youth." "The editing of "To Youth" went very smoothly, and I often go there.
Look, the shots are pretty good, there is a market for youthful and nostalgic themes, and with Zhao Wei’s fame, we shouldn’t be disappointed,” Zhang Qiang said.
"Then we'll wait for the good news from Zhao Wei. Mr. Zhang, I'll go and get busy first."
Zhang Wei smiled noncommittally and left.
When Zhang Qiang and Zhao Wei teamed up to make this movie, she didn't take it seriously and just waited to see the joke.
Xu Zheng can make movies, but what he makes is comedy, which he is good at. He has directed several plays in the drama club, so he is considered an expert.
Does Zhao Wei have any themes that she is good at? What plays has she directed?
Then "Tiny Times" directed by Guo Jinming became a box office hit, which made her miscalculate.
However, Guo Jinming, who came from a different field, has a bad reputation. She can only hope that the audience can learn a lesson.
Zhang Qiang squinted his eyes and looked at Zhang Wei's leaving figure, his eyes full of confidence.
The two movies "Embarrassed in Hong Kong" and "Journey to the West: Conquering the Demons" were originally evenly matched, but now the Han and Tang Dynasties took action first, and they were fully prepared and have taken advantage of them.
With Tang An's past style of doing things, he was fully prepared as soon as he made a move, right down to his weak point, leaving you unable to parry.
Zhang Qiang has already met his expectations, "囧" narrowly defeated "Journey to the West and Conquer the Demons" to win the Spring Festival championship.
If all goes well, in more than two months, "Youth" will be successful. It will be enough to sell 200 to 300 million yuan at the box office, which will be similar to "Tiny Times".
The summer release of "Tomb Raiders" will most likely lose against Tang An's "Interstellar". Zhang Qiang went to the studio to watch Lu Chuan filming. Although he was much calmer than in previous years, Zhang Qiang Still not optimistic.
Zhang Wei has failed in several consecutive decisions, so he can fully control the power of Ahli Pictures!
As the publicity war between the two sides has reached a new level, negative news about the two movies can be seen everywhere online and in print media, and the competition for the Spring Festival release has really begun.
Although Huayi immediately started public relations and had Ali's full help, they had lost the first move and were in a very passive situation.
Regarding the negative marketing of "囧 in Hong Kong", Hantang Media had already anticipated it and did not cause too much trouble.
A lot of negative news directly affected the box office of "Journey to the West: Conquer the Demons". On the first day of the Lunar New Year, the box office only increased by two million to 107 million.
"Embarrassed in Hong Kong" continued to make great progress, its attendance rate was completely saturated, and it surpassed "Journey to the West: Conquer the Demons" at the box office with a box office of 108 million, winning the box office championship on the second day.
"Journey to the West: Conquering the Demons" has 10% more film schedules, and it also has the advantage of ticket prices. Although this figure is already high, it is still a loss.
This is because there are enough viewers during the Spring Festival period, and many viewers cannot buy tickets at all, so we got this data.
On the first day of the Lunar New Year, several movies were released.
The comedy film "Better and Better Spring Festival Gala" directed by Zhang Yibai and starring Guo Fucheng, Wang Baoqiang, Liang Jiahui, Jing Tian and other stars received a box office of 8 million on the first day.
The love movie "Together" starring Ke Zhendong, Chen Xiyan, Yang Ying and Donnie Yen won 600 box office.
Although the schedule of the two movies is very low, thanks to the two blockbusters driving the overall market, the attendance rate is also very high. Many viewers who cannot buy tickets for these two movies choose to watch other movies.
However, he still couldn't escape the fate of cannon fodder, that is, following behind to pick up some soup.
On the second day of the new year, "Journey to the West: Conquer the Demons" scored 104 million on that day, but the attendance rate still did not improve.
"囧" received 109 million today, and there was no increase at all.
Less than 40% of the films scheduled are still 2D movies. This figure is already the limit.
Even though the attendance rate of "Journey to the West" was lower than that of "Journey to the West", theaters did not reduce their film schedules at all, and even increased their film schedules by 2% on the third day of release.
The situation is already obvious. "囧" is full every day, the number of shows is simply not enough, and there is still a lot of potential to be tapped.
However, "Journey to the West: Conquering the Demons" caused great controversy due to the negative public relations of Han and Tang Media. Many parents had doubts and did not dare to take their children to watch the movie.
On the third day of the Lunar New Year, the fourth day of release, although "囧" missed two spots in the film schedule, it still received 107 million.
Even after three days of outbreak, it still maintained a very high attendance rate, with a total box office of 426 million in four days.
The box office of "Journey to the West: Conquer the Demons" still declined on the fourth day. The single-day box office fell below the 100 million yuan mark, with only 9,800 plays, and the total box office in four days was 414 million.
Although the gap is not big, with the market being so hot and the attendance rate declining every day, "Journey to the West: Conquering the Demons" is no longer able to recover.
As long as the current potential audience is consumed, there will definitely be a sharp decline. On the contrary, the strong attendance rate of "囧" proves that the potential of this movie is much greater than that of "Journey to the West: Conquer the Demons".
During the following three-day holiday, "Journey to the West: Conquer the Demons" received a box office of 252 million, and the total box office for the entire seven-day holiday reached 666 million, setting a record for the fastest to break 600 million.
However, "囧" received 277 million in three days, and the total box office in seven days reached a staggering 703 million. All the records of "Journey to the West: Conquer the Demons" were refreshed.
The holiday is over, and the box office of both movies reached its lowest point on the sixth day of the Lunar New Year. "Journey to the West: Conquer the Demons" received 75 million on the sixth day of the Lunar New Year.
"Embarrassed in Hong Kong" fell below the 100 million yuan mark as early as the fifth day of the Lunar New Year, and only received 86 million on the sixth day of the Lunar New Year.
Among the other movies, "Better and Better Spring Festival Gala" received 26 million in 6 days, and "Together" received 21 million, and was forgotten by everyone in the corner. Only some news reported the box office data.
Lift your mouth.
On the seventh day of the Lunar New Year, the first working day, several movies saw big declines in their single-day box office.
"Journey to the West: Conquer the Demons" dropped as much as 61%, earning 29 million at the box office.
"囧" has a single daily revenue of 37 million, a drop of 57%.
The outbreak of the seven-day Chinese New Year holiday has almost exhausted the potential of the two movies, and this decline is expected.
According to this situation, no matter how bad the trend is in the future, one billion is definitely a certainty. It just depends on how high it can reach.
It’s hard to celebrate the Spring Festival. Wang Zhongjun’s Spring Festival this year is as good as never.
Although I don’t have to go to the company every day, I have to listen to reports from the people below and pay attention to the box office data every day.
Seeing that the box office dropped day by day, falling below the 100 million yuan mark first, Wang Zhongjun felt worried.
I originally thought that I could rely on the subsequent trend to catch up, but the decline on the first working day reached 61%, which directly ruined the possibility of overtaking.
But he had no choice but to use all the resources at his disposal. Although the negative news did not cause any devastating blow, the two movies were so similar that this impact could determine the outcome.
If the theater lines hadn't guaranteed enough film schedules due to high profit margins, the gap between the two sides would have been even greater.
Wang Zhongjun couldn't help but sigh after just talking on the phone with several theaters.
At this point, unless extraordinary measures are used, it is almost impossible to make a comeback.
But those extraordinary methods are not enough to deal with ordinary people. What he can do, Han and Tang Dynasties can basically do.
If the pirated version of "囧" is spread out now, Tang An will definitely do the same thing in the future. There are many copies in the movie theaters owned by Han and Tang Dynasties.
Wang Zhongjun also gave up the idea of using extraordinary means. "Journey to the West: Conquering the Demons" is not considered a failure. During the past few days of long holidays, Huayi's stock has been rising, and its market value has reached 12.5 billion. When the box office finally exceeded 1 billion, it even exceeded 1 billion.
It is not impossible to reach 14 billion.
However, Wang Zhongjun remembered something again. There was an additional clause in the contract between him and Zhou Xingchi that seemed to have not been signed yet, but was only confirmed in the email.
I quickly calculated it with a calculator. According to the current share, it would take about 1.3 billion box office to get 500 million share, but I don't have to pay this share.
ps: I don’t have any black Zhou Xingchi. This is just the most basic negative marketing. Those things that scare children into crying are real and exist all over the country. It’s just because there were no competitors at the beginning that it was not widely reported and made a fuss about.
It seems that there are no more than 5 people who have been hacked in this article.