Chapter 613 The premiere of 'Interstellar' begins!
With Lu Chuan deliberately looking for trouble to gain popularity, the battle for summer promotion positions has officially begun.
Nowadays, publicity is very important for a movie, and the intensity of early publicity can even directly determine the success or failure of the movie.
Both parties have invested a huge 70 to 80 million yuan in publicity and distribution expenses for "Interstellar" and "Tomb Raiders".
The two movies spent 150 million on publicity and distribution, which is truly pervasive. Information related to these two movies can be heard and seen in every corner of life.
Needless to say, there are some common channels. In addition to common methods, online promotion also involves life service platforms, online shopping platforms, live broadcast platforms, local life service websites in various provinces and cities, etc.
Offline, movie posters are pasted on the outside of the delivery boxes of Ele.me and Nuomi.com.
In addition to taxis and buses, the bodies of courier tricycles traveling through the streets are also covered with posters.
Indoor and outdoor digital displays, advertising screens of landmark buildings in various provinces and cities, office buildings, and shopping malls are everywhere.
There are also a series of promotional activities, including movie tickets and premieres on Weibo, ticket draws for meet-and-greets across the country, and draws for several actors and fans.
Are you hungry? Nuomi.com will give you movie vouchers for any amount you spend, and major online shopping malls will give you movie vouchers.
Anyway, every conceivable method has been used, and the same goes for the other party. The war on the promotional front for "Interstellar" and "Tomb Raiders" has begun, and it is even more powerful than the battle between "囧 in Hong Kong" and "Journey to the West: Conquering the Demons" during the Spring Festival.
Not low.
Even though the momentum is big enough, daily publicity is still essential.
After traveling around the capital for two days, Tang An came south to the Magic City.
The most important thing before the release is to visit several major ticket warehouses. Tang An took a few actors and visited several big cities. After all, big cities like Jingcheng and Magic City have a year's box office than most provinces in the country.
All are high.
The two protagonists Liu Ye and Yang Mi led another group of people.
On the way to the next audience meeting, secretary Zhou Li was reporting on the publicity status of both parties.
"Chairman, at present, "Tomb Raiders" is still implementing a bundled marketing strategy on the Internet. At least one-third of the other party's press releases will deliberately mention our "Interstellar" and "Wolf Warriors".
It’s a very normal strategy, bundling marketing, holding on to the most talked-about movies, trying every means to get involved, and hyping up the topic will naturally make it popular, which is to ride on the popularity.
However, this time "Tomb Raiders" not only bundles "Interstellar", but also "Wolf Warrior".
But it’s just to elevate “Tomb Raiders” by belittling “Wolf Warrior”.
In terms of publicity, "Interstellar" currently has the upper hand without a doubt, and no one's domestic movie can steal Tang An's limelight.
"Wolf Warrior" has also received a lot of attention, but it has saved some publicity expenses.
After listening to the publicity report, Tang An began to close his eyes and rest, preparing for the next audience meeting.
However, just as she closed her eyes, Zhou Li woke Tang An up again.
"Chairman, Wu Jing responded directly to Lu Chuan, and his words were a bit fierce."
"What did he say?"
Tang An curiously took over the computer. Wu Jing usually has a good temper, so what's wrong?
I glanced at the media reports and the video of the on-site interview, and watched Wu Jing say those words.
Still speaking so straightforwardly, Tang An smiled and told Zhou Li, "Call Mr. Zhu."
After the call was made, Tang An asked Zhu Mo to watch and pay attention to the relationship between Wu Jing and Lu Chuan. The public relations officer was always ready to follow up.
Wu Jing's words will definitely be criticized by some filmmakers, it's inevitable.
But it’s not a bad thing, “Wolf Warrior” also needs a topic.
Originally, Wu Jing was asked by the host on a certain program whether he is a tough guy or a feminine guy. He casually said, who is exo? I don’t know if they are male or female.
As a result, I was besieged by EXO fans and made quite a fuss.
Now that things are missing, Wu Jing did not attend the Spring Festival Gala this year, and there is also a lack of topics, so he just made up for it.
Next, because of Wu Jing's words, the topic gradually shifted to "Tomb Raiders" and "Wolf Warriors", which were no less popular than "Interstellar".
Regarding Wu Jing's words, Lu Chuan would definitely fight back.
Not only him, many directors, filmmakers and some professional film critics who are close to him have written articles criticizing Wu Jing.
Generally speaking, the film industry is getting worse and worse nowadays, and anyone can get involved.
In their words, making movies across different industries = making money, so Wu Jing is also making money.
There were many people who spoke up for Wu Jing, and some viewers who were not interested in movies with the main theme also thought Wu Jing's words were quite domineering.
As time goes by, the Internet is also in a commotion.
However, after lasting for a week, the dispute between "Wolf Warrior" and "Tomb Raiders" has shown its fatigue.
After all, it's still early for the two movies to be released. No matter how much noise is made, you won't be able to see the movie. It's a hammer.
"Interstellar" is the first movie of the summer, and it is directed by Tang An. With the release of part of the trailer and the crew traveling around the country, it once again dominates the screen.
Brilliant and magnificent frozen stars, gigantic waves up to a kilometer high, and space wormholes were released one after another in short trailers to whet the appetite.
Basically, it only lasts a few seconds, less than one-tenth of the advertisement.
Wayward enough!
Other movies will cut the best parts into trailers and release them in order to attract the audience as much as possible.
This leads to the fact that for most movies, trailers alone are enough, and the feature films are not as good as trailers.
But Tang An did not do that, there were no screenings, there were no advance screenings, and there were very few previews.
It wasn't until the afternoon of July 10, when "Interstellar" held its premiere ceremony at the National Science and Technology Museum on Beichen East Road, Chaoyang District, that the film was introduced to the general audience for the first time.
At 3:30 in the afternoon, two hours before the premiere, the outside of the Science and Technology Museum was already crowded with movie fans and reporters.
It is no exaggeration to say that unless Cameron's new film is released, there is no domestic film that can compare with Tang An's new film.
"After waiting for a year and a half, Tang An's new movie is finally out."
"Well, it used to be one movie a year, now it's one movie every year and a half, and maybe it will be one movie every two or three years in the future."
"It would be good to have one such blockbuster every year and a half. Tang An is already very prolific. If it goes faster, we really have to worry about the quality."
"Yes, but why haven't you started yet? If you want to see these celebrities walking on the red carpet, start now. I can't wait!"
"Watching the trailer on a computer is already shocking enough. A huge wave of that height would be so spectacular on this 29-meter-high screen!"
"Actually, what's really shocking is the scene on the frozen star. The IMAX screen has enough images, and it's aerial photography. The whole planet can be seen at a glance, and it's all frozen. That's spectacular!"
It's still Wednesday, around three o'clock in the afternoon, and almost all those who can come to attend the premiere at this time are loyal movie fans and movie lovers.
They were communicating in twos and threes, not even interested in the actresses who were wearing unusually cool clothes on the red carpet not far away.
About an hour later, a black Mercedes-Benz S600 drove over, followed by a convoy of similarly luxury cars.
Tang An came out of the first car, and the other actors also came out of the motorcade.
"Tang An!"
"Tang An!!"
Fans who had been waiting for more than an hour burst into cheers when Tang An stepped on the red carpet.
Tang An led the actors slowly across the red carpet and came to the interview area to deal with the reporters.
The reporters mainly asked about the goals of the movie, and mentioned "Tomb Raiders" and "Wolf Warrior" by the way.
Tang An also very modestly set the goal at 1.5 billion.
Entering the screening room, almost all the invited guests were present, and there were also some small celebrities who came to enjoy the show.
Han Sanping also came, as did Zhang Hongsen, director of the Film Bureau, surrounded by several subordinates and CEOs of major companies.
Tang An walked up quickly and greeted with a smile, "Sen Bureau, Director Han, you two are also free to watch a movie."
"Yu Dong, Director Wang, Mr. Ye, and Mr. Zhang welcome you all to enjoy your visit."
Zhang Hongsen waved his hands and said, "I'm waiting for Tang Dong's movie to set another record."
Han Sanping laughed and said, "Director Tang has set a box office target of 1.5 billion. He really has to break the record every year."
Next to him, Yu Dong echoed, "A box office of 1.5 billion is a goal we can't even imagine."
Tang An said modestly, "Haha, Yu Dong is too polite. As a human being, you must have a goal. No matter whether you can get it or not, only when you have a goal can you have a way forward."
"I don't dare to say how much the box office will be. Let's do our best. At least we can't let Hollywood movies overtake us."
Zhang Hongsen nodded, "Director Tang is right, the mainland box office record should be set by our domestic filmmakers, but the sequel of "Avatar" in Hollywood is about to be launched. It is estimated that it will be released in a few years. By then it will be
It’s a big challenge.”
Wang Zhongjun said, "The most important thing about "Avatar" is a technical breakthrough, and this second film cannot make another breakthrough based on 3D. Besides, with Director Tang here, Hollywood will definitely not be able to dominate the country again."
"Director Wang praised me, but if the sequel to "Avatar" really comes, if I have the chance, I would like to meet Cameron head-on." Tang An chuckled.
After dealing with various bosses, at 5:30 in the afternoon, the audience all entered the venue and the premiere ceremony began.
The time is a little earlier than usual, but the movie is also longer.
Tang An then brought the actors on stage, and the host lineup was also unprecedentedly strong. Movie Channel, Guangxian, Jiangsu and Zhejiang TV, and Tudou all filmed a host.
Talk about the original intention of the creation, the difficulties, some technical breakthroughs in the film, and the actors' performances.
It didn't last long and there were no programs.
I really don’t have that time, the film is 155 minutes long, starts at 6:45 and ends at 9:20.
The ceremony ended on time. The Science and Technology Museum, the largest IMAX film screen in Asia and the best screen in Asia for showing "Interstellar", slowly lit up and the movie officially started.