30 million. In the second week and fifth day of its release, "Tomb Raiders" only took in a mere 30 million at the box office, a drop of 61%!
It can be said that not many people can think of this number except Tang An.
Several major platforms added up to nearly 80 million votes, and the three major issuers invested nearly 100 million yuan in publicity and distribution expenses. It actually experienced an almost cliff-like decline, which is beyond anyone's imagination.
After four days of word-of-mouth fermentation over a weekend, public opinion was completely overwhelming, and 40% of the news and comments were negative.
"I'm so confused. It's received good reviews everywhere in the past two days, and the box office has been soaring. I thought it was a good movie like "The Secret of the Dragon," but after watching it, I only had one impression: a super bad movie."
"To be honest, I have watched countless movies and I am not afraid of any bad movies at all. I thought that I was immune to all kinds of poisons. I would dare to go to movies such as "Xi Travels" and "Tiny Times" that can be called large-scale disaster scenes.
Watching it, everyone was really excited about it. Of course, I really just wanted to see how bad it could be, "Tomb Raiders Notes" or something like that. It was just a trivial matter. I just went home and watched "The Secret of the Dragon" and "Longling Mystery Cave" again.
", I just watched two more "Raiders of the Lost Ark" to detoxify!"
"Okay, I want to say something. In fact, I have wanted to say it for a long time, but there were good reviews everywhere on the Internet before. I thought there was something wrong with my aesthetics, so I didn't say it because I was afraid of being criticized."
"You said it upstairs, damn it. At that time, I posted a post about Jing Boran's poor acting skills, and within half an hour there were nearly a hundred replies criticizing me, saying that Jing Boran played Wu Xie.
His innocence, even if he is not as good as Huang Bo, Liu Ye, Chen Kun and others, is still first-rate among the new generation.
I almost thought I wasn’t paying attention when watching the movie, but when I saw it, all these people had accounts registered last month!”
"The trolls are so scary. If you post a bad review on Douban, you will get 30 or 40 replies within an hour. It's more lively than "Interstellar"."
"Fortunately, I didn't go to see it. Lu Chuan had warned me before. I was thinking about seeing it after seeing such good reviews. But today I planned to buy a ticket to go see it in the evening. I saw so many bad reviews. It's okay.
I didn’t buy a ticket and saved a few days of food money.”
"I'll go, you guys can tell me how bad the movie is. I still want to see it."
"Let me tell you from the guy upstairs, except for the four words in the movie title, there is nothing else that is not bad."
"It's so bad! It's so scary!"
"You can ignore the four words in the film's title. Apart from the same character name, it's a completely different story."
Lu Chuan stared blankly at the negative comments on the computer screen, his expression getting increasingly ugly.
His face was full of frustration and unwillingness, and the super-large production he carefully created turned out to be useless in the eyes of the audience.
Not only the word-of-mouth from the audience, but also the comments from professionals.
Originally, he was relieved by the widespread praise a few days ago. Although he knew that there was a public relations effect, he never expected that the real situation hidden under the effective public relations was actually like this.
After being dormant for several years, he made a comeback with a huge production worth 200 million yuan. If it succeeds, it will be good, and he will be able to return to the top.
Once it fails, it will probably be difficult to touch a large-scale production of this level again.
But Lu Chuan was really unwilling to give in. For the sake of publicity, he lowered his face and started talking to Wu Jing, a director who had become a monk by the way.
Lu Chuan is holding on to a bit of luck, hoping that the box office will improve in the future. If it fails to maintain the current box office, if the decline next week is better, there is still hope of earning 800 million.
The cost is 200 million, and the box office is 800 million. Excluding the nearly 100 million publicity and distribution expenses, the box office alone is enough to recover the cost.
Lu Chuan clenched his fists, cheered himself up, and braced himself for the upcoming publicity.
However, everything didn't go as planned.
On Tuesday the 29th, "Interstellar" once again won the daily crown with 28 million, with a total box office of 1.651 billion.
"Vegetarian 6" received 18 million on that day, and its total box office exceeded the 200 million mark, earning 204 million.
"Tomb Raiders" only had 26 million in a single day. Affected by negative reviews, it had the largest decline, with a total box office of 383 million.
Not to mention, the unexpected explosion of "Pacific Rim" on Wednesday, the 30th, directly made Lu Chuan despair.
A movie that has no big director, no big stars, is not a sequel to a blockbuster movie, and was a blockbuster in North America, actually got a super high box office of 51 million yuan in the mainland, and it parachuted to the top of the box office!
On this day, all three blockbusters were greatly affected.
The film schedule of "Interstellar" dropped to 15%, with only 24 million in a single day and a total box office of 1.675 billion.
"Vegetarian 6" has just been released, and the film schedule is quite strong. It received 15 million in a single day and the total box office was 219 million.
Although "Tomb Raiders" has the support of theaters and looks at the high score, it still has 32% of the scheduled films. However, the single-day box office fell by 35%, only 17 million, and the total box office was just 400 million.
From more than 80 million to 17 million in a single day, it only took a few days, which perfectly explained what it meant to go from heaven to hell, it was faster than a rocket.
Now the word despair is clearly written on Lu Chuan's face.
Lu Chuan leaned back on his chair weakly. He knew that he had completely failed this time. A large-scale production with a total investment of 300 million failed. It would be almost impossible to make a movie of this level again in the future.
Qin Lan appeared next to him at the right time and comforted him, "Don't worry too much, there are overseas markets. The overseas revenue of "The Secret of the Dragon" and "Longling Mystery" are said to have exceeded 100 million."
"right"
Lu Chuan suddenly remembered, like a drowning man grabbing a life-saving straw, holding Qin Lan's hand tightly.
"There are also overseas markets. Wanda has bought the AMC theater chain. As long as it can sell well in North America, I will still have a chance."
Lu Chuan was so hit by the failure at the domestic box office that he lost his mind and didn't even think about whether there was any possibility of a big hit overseas.
The only chance to make a comeback is if automatic filtering fails.
Qin Lan comforted her boyfriend and sighed secretly.
Lu Chuan has not made a movie in the past two years. He made a film for the national pavilion at the World Expo. He was invited by the State-owned Assets Supervision and Administration Commission to direct a live musical. Some time ago, the Xinjiang government also invited him to be the chief director of the stage play "The Myth of the Silk Road"
.
Although I have left the big screen, there are a lot less disputes and I am not as worried as I am now.
Lu Chuan calmed down a little and suddenly said, "Let's get married after the overseas release is successful."
""
Qin Lan was stunned for a moment.
Lu Chuan thought she didn't hear clearly, so he held her hand tightly and repeated it again.
"When the overseas box office is successful next month and we get married, I will organize a beautiful wedding for you!"
However, there was no trace of joy in Qin Lan's eyes.
Lu Chuan didn't pay attention and said to himself, "Where do you want to hold the wedding?"
“Rome, Paris, and Bali are all OK, or go back to Xinjiang.”
Qin Lan smiled bitterly when he heard him chattering here.
Before "The King's Feast" was released a few years ago, Lu Chuan said that he would get married if the movie was successful.
The result failed.
He also said this before the filming of "Tomb Raiders" started, and the result looks to be the same.
Now he is saying that he will get married if he succeeds at the overseas box office.
Qin Lan no longer knows whether Lu Chuan really wants to get married, or just to give him some comfort and to find some solace in the process of waiting for the result.
Or is getting married not just for the sake of getting married, but just to add a little more luster to the success of the movie and prove that Lu Chuan has a good career and a good love life?
"Let's break up."
"What's good?" Lu Chuan didn't react at all.
"Let's break up." Qin Lan's eyes flashed with sadness.
"Why?"
Lu Chuan said in confusion, "You want to get married first? That's fine. You pick the place and I'll have someone prepare it."
It's not impossible to get married first. It's just the right time to release the news and make the situation bigger. It can also expand your reputation and stimulate the movie box office.
At this moment, Lu Chuan had already thought through several steps of marketing in his mind.
Seeing him like this, Qin Lan's last hope was shattered and she gave up completely.
She pulled away her hand and repeated it calmly.
"Let's break up."
Turn around and go back to your room, drag out a suitcase and pack your clothes.
Lu Chuan was stunned for a moment, then ran in and asked loudly, "What are you making a fuss about?"
"No one is making trouble with you. I wish your dreams come true and overseas box office success."
Without any nostalgia, I dragged my suitcase and left without even a moment's pause.
The key is on the coffee table.
"Bang."
Close the door gently.
Lu Chuan, who was left in a state of despair, stood there without knowing why, not knowing what he was thinking.
The movie was a hit and my girlfriend left.
A complete loser.
There is more than one loser, Huayi Brothers Group, in the chairman's office.
Documents were scattered on the floor, two phones were smashed to pieces, and the entire evaluation team stood opposite the desk with their heads lowered, not daring to make a sound.
"51 million! 51 million!"
"Look at your estimate, look at it! This is the figure you spent more than half a month calculating for me, 11-15 million, which is nearly four times lower than the actual figure!"
"Crack!"
Wang Zhongjun held the detailed data document given by the evaluation team in his hand and threw it heavily on the actuary in front of him.
Wang Zhongjun is now on the verge of rage. "Edge of Tomorrow" sold 51 million on its first day, and today it has 12 million pre-sales on the second day alone. Moreover, without a large amount of online marketing, the reputation is surprisingly good, and it is even more popular in North America.
The cold reception was completely the opposite.
It is inevitable that it will be a big hit. There will now be three blockbusters released almost at the same time in the summer. In addition, "Interstellar" is still in the spotlight. Unless a miracle happens, "Tomb Raider" has no chance of turning around.
What's more, "Wolf Warrior" will be released tomorrow. No matter what, it is a 3D blockbuster with an investment of 80 million. No matter how unpopular the subject matter is, there is no way the theaters will not arrange the film.
Now the single-day box office of "Tomb Raiders" has dropped to 17 million, and its reputation is the worst among the blockbusters in the same period. Tomorrow, the film schedule will be lowered again, and the result is already predictable.
Originally, the poor reputation was not unacceptable. The public relations capabilities of the three major companies were there.
"The Breakup Master" also had a bad reputation, because "Fuji" at the same time had an even worse reputation, and "Man of Steel" also didn't appeal to domestic audiences, but it still took over 700 million at the box office.
If "Vegetarian 6" and "Pacific Rim" both receive mediocre reviews and box office, then the audience will have no other better choice but to watch "Tomb Raiders".
But now that both movies have exploded at the box office and have better reputations, "Tomb Raiders" can already be sentenced to death. The only difference is whether the death is miserable or not.
Including the publicity fee, the cost is 300 million. Even if it is shared by the three parties, it is still a big figure.
Even if the loss is not much, in this cycle of more than a year, if you don't make money, you are already losing money, and the value of a house will increase.
What's more, if such a film with a big IP and big investment suffers a loss, the impact will be huge.
Wang Zhongjun pointed at their noses and scolded them for more than half an hour before blasting them all out.
His chest was heaving violently, and Wang Zhongjun had not yet calmed down.
Before the water glass was thrown, Wang Zhongjun picked it up and drank it all in one gulp.
"Zhong Lei, please go to the premiere of "Wolf Warrior" tonight on my behalf."
Wang Zhonglei shook his head secretly, come on, when something happens, he should go alone.