Time has entered August, and the summer holiday season is getting more and more intense.
"Wolf Warrior" still maintains a very good box office trend. The box office increased on Tuesday, with 36 million in a single day, and the total box office in the 6 days of release was 237 million.
"Pacific Rim", "Vegetarian 6", and "Interstellar" are still the same. They have been released for a long time and their trends have basically stabilized.
And because "Tomb Raiders" has a high profit margin from theaters, even though the single-day box office is only about 7 million, it still occupies a lot of film schedules.
The stock prices of Huayi and Ali are inevitably affected. Fortunately, film and television stocks have been rising sharply, and they just stopped rising.
In order to cope with this situation, the sequel to "Now You See Me", which has been delayed until now, has finally been finalized.
Huayi accumulates a piece of positive news that is released to the outside world, and the news is of sufficient weight to give investors a shot in the arm, and then use the overall market to rush upward.
Wang Zhongjun was also decisive. The three parties reached an agreement on Tuesday night and announced it early Wednesday morning.
Early in the morning, the three companies announced the news simultaneously on their official Weibo accounts.
Huayi acted the fastest, posting on Weibo at seven o'clock in the morning.
"The crime magic blockbuster "Now You See Me" directed by the famous director Tang An will officially start the sequel. After five years, the unforgettable magic performance will once again appear on the big screen."
At first glance, it looks like a hastily written manuscript. It is not sensational at all and cannot arouse the audience's emotions.
But this is Tang An's movie. "Now You See Me" defeated "Red Cliff" to win the runner-up at the annual box office. This alone is enough to attract the attention of most viewers.
Nowadays, more and more people are using Weibo. There is no need to write a long paragraph of text like a blog, making it look like a composition.
If you have anything you want to share with everyone, you can post photos or anything on Weibo with just a few words. And it’s not limited to your circle of friends. All netizens have the opportunity to see it.
You can post anything on it, such as taking a photo while eating, taking a photo while waiting for the bus to post on Weibo, encountering a luxury car with a special license plate on the road, or even taking a photo when the toothpaste squeezes out into a special shape when you wake up in the morning.
Post a photo on Weibo.
There are even more bizarre things, such as someone who prepares to tell the time every hour, never posts any other Weibo posts throughout the year, and just tells the time once every hour, and has hundreds of thousands of fans.
Early in the morning, many people have to get up early to catch the bus or subway. The first thing they do when they wake up is to yawn and walk into the bathroom, turning on their mobile phones with hazy eyes.
Just like in the past, the first thing you did when surfing the Internet was to log in to QQ. Click on Weibo to see what's new.
As soon as Huayi posted this Weibo post, it was immediately seen by many netizens.
My first reaction was fake, I scratched my head and took another look.
"Damn it, Tang An is going to film "Now You See Me 2"? When will this be announced?"
"Is it true? Why was there no news before?"
"Who knows, Tang An used to announce the next movie after one movie was released, but "Interstellar" is still in theaters."
"It's fake. Didn't Tang An himself say that he would not make a sequel?"
"I can't say for sure. This is Huayi's official Weibo. It shouldn't publish false news."
"I just woke up and thought I was dazzled. Why was there no movement at all before?"
"The cliff is fake. Otherwise, how could Tang An have done something for himself if I had a five-speed electric fan on the day of the live broadcast!"
"Whether it's true or not, it would be nice to make a second part. "Now You See Me" was really exciting when I watched it. The scene with money flying in the sky was so exciting."
"Forget it. When I first watched it, the most important thing was the sense of anticipation, how the plot would develop, and what kind of magic would be involved. Even if we make a second part, the routine should be similar to the first one. As for magic, I guess there won't be money changing and the final scene.
Jumping from a building several hundred meters high and disappearing was so shocking."
Huayi just announced a piece of news. In less than half an hour, there were already thousands of comments and tens of thousands of reposts on Weibo.
Although it is not even as good as some second-tier celebrities with popular TV series, these are all real comments and reposts, not watered down, which is enough to show how scary it is.
Hua Yi deliberately did not say that Tang An would not direct it himself, which aggravated the controversy. A considerable number of netizens believed that this was just to attract attention.
However, Bernard then forwarded the news that he would co-produce a sequel with Huayi and Hantang Media.
Not long after, Hantang Pictures, a subsidiary of Hantang Media, also forwarded the news.
Netizens basically believe it, but many fans are not satisfied. Compared with "Now You See Me 2", which can predict the same routine, they would like to see Tang An make another movie, similar to "Interstellar"
Just as wonderful.
Within two hours, news of the sequel to "Now You See Me" became a hotly searched topic on Weibo.
All kinds of monsters and monsters came out.
Film critic, editor-in-chief of entertainment magazine, marketing account.
"The sequel to "Now You See Me" is being made, why is Tang An so uninterested?"
"Shocked! The famous director Tang An has exhausted his talents, and "Interstellar" may become the final classic!"
"A generation of commercial film masters is no longer magical. Will the sequel of "Now You See Me" be the beginning of his downfall?"
Each title is more horrifying than the last, so it's just a matter of making sequels and then running out of ideas.
Anyway, the more attractive the title, the better. Every time there is big news, it is always a good opportunity for these marketing accounts and self-media to attract attention.
Thanks to the shocking news several times, the number of fans is increasing steadily, and the advertising expenses are naturally huge.
However, less than half an hour later, Tang An's personal Weibo was updated again.
"The filming of "Now You See Me 2" is about to begin. Every film is my hard work. I hope I can find a suitable director and screenwriter this time so that I don't waste my efforts and live up to everyone's expectations."
In just a few dozen words, it was obvious that the director and screenwriter would be changed.
Movie fans can rest assured, every time Tang An's new movie can whet their appetite, they will not be disappointed in the end.
If the new movie is really this "Now You See Me 2", although I still have to go to the cinema to watch it, I will undoubtedly be very disappointed.
Of course, there are also some loyal fans of "Now You See Me" who hope that Tang An will continue filming the second part.
There are people who don't like any movie, and there are also people who really like it. No matter how bad a movie it is, there are loyal fans.
Now that things are clear, the sequel will still be made, but with another director.
But no matter how many marketing accounts there are, I didn’t see them and continued to spray them.
Pretending to be deaf and mute and ignoring the truth are skills that every self-media must master. Sometimes even when personal dignity and life are involved, they will not care about the truth or falsehood and only care about interests.
On the way to the company, Tang An looked at the badly written Weibo and shook his head, not caring about it anymore.
No matter how blindly you spray those marketing accounts, you can't do anything about them. Blocking a few accounts is as simple as giving Cao Guowei a call.
But if a large number of accounts are banned, Xinlang will not be willing to accept it, ‘
These self-media are useful to Weibo. The more and more self-media make a lot of money from advertising, the better for Weibo. The better, more and more people will engage in self-media, and more and more people will become self-media. When merchants come to advertise, the traffic of the entire Weibo will increase.
When I returned to the company, I sat for a while and then called the distribution director and publicity and marketing director over.
"Mr. Cheng, Mr. Zhu, how are you collecting the evidence that Dadi Cinema stole and hid the box office?"
I asked him directly about the business. Now that the summer season has entered its later stages, it’s time to defeat Dadi Cinemas.
Dadi Cinemas is not only the most direct and largest rival of Hantang Media in the cinema market, it is also an indispensable part of Sihai Distribution. After all, Wanda mainly operates high-end cinemas, most of which are also located in first- and second-tier cities. Cinema lines like Dadi are located in various small cities and counties to complement each other.
Distribution director Cheng Haihui reported, “Chairman, the terrestrial distribution team has visited almost all the cinemas of the mainland cinemas across the country. In 35% of the franchised cinemas, except for a few big cities and provincial capitals, there is basically no box office secretion. , franchised cinemas almost all exist in second- and third-tier cities and small counties, and they are very serious."
Cheng Hai said as he handed over a laptop and plugged in the USB flash drive.
Click on the folder and everything is sorted into categories by region, including pictures and videos.
After roughly watching it, I found that there are almost all the tricks to steal the box office. Cinemas in small places use clumsy methods, and second-tier cities still use more secretive methods.
Handwritten tickets, one-yuan tickets, and combination tickets are all available.
There is also some evidence in the video about dual systems.
Tang An closed his notebook and turned to look at Zhu Mo, "How are the public relations preparations going?"
Zhu Mo also handed over a document, which was a marketing plan, and explained, "Chairman, according to the previous plan, the main target is "Wolf Warrior". At present, this movie has the greatest impact, and the audience The patriotic sentiments have been completely mobilized. If a lot of information about the stolen box office of "Wolf Warrior" is revealed at this time, and there is enough evidence, it will easily arouse public opinion."
To have a big enough impact, it must arouse public opinion.
The most direct and effective way to stimulate public opinion is to mobilize the emotions of netizens. When national emotions explode, it is more terrifying than anything else.
Tang An nodded, "Be careful. They are monitoring public opinion all the time. Don't make too much noise. Not only "Wolf Warrior", but also other movies and theaters. And don't be too eye-catching. You can't bring down Dadiyuan." line, but pushed us to the opposite side of all theater lines.”
Tang An warned some things, but in fact, no matter how big the fuss was and how much evidence there was, it would not help.
Can the country not know this?
Impossible, the Chinese government is the most powerful government in the world, and its control over the country far exceeds that of any other country.
But the country now needs, or in other words, the domestic film market needs these moths.
The investment in a movie theater is several million, even for a small place. If others don’t have high incomes, why spend millions to build a movie theater and it will take several years to get back the money.
It is the billions in box office stolen this year that feed movie theaters in second- and third-tier cities and counties across the country.
After all, unlike big cities, there are enough potential audiences that you don’t have to worry about running out of business.
Once other people see how profitable it is to open a movie theater, and the money can be repaid within a year just by hiding a little bit of box office, more people will definitely open a movie theater.
As there are more and more cinemas, there will be more and more audiences, and the market will become bigger and bigger. This is a process that every industry will go through.
The country will not be too harsh. Tang An only hopes to conduct an inventory of Dadi Cinema, which is enough.
At four o'clock in the afternoon, Tang An rushed to the Four Seasons Hotel, where a press conference was to be held about