Chapter six hundred and forty third show off wealth
The end of the summer season in North America is in full swing, and several movies are seizing the end of the summer season to try to harvest more box office.
The country is not at peace either, with several blockbusters competing for it, and newly released films such as "A Romantic Affair", "One Night Surprise", "Mader 2" and other films are fishing in troubled waters.
"Wolf Warrior" is still the most popular movie at present, taking over the banner of "Interstellar" and leading the second half of the summer season.
Last week, "Wolf Warrior" received a super high box office of 256 million, surpassing "Pacific Rim"'s 206 million, and won the championship that week, with a total of 425 million in 11 days.
It has aroused the emotions of the audience, the box office is rising steadily, and it has also become a big topic in the entertainment industry.
However, since the past two days, netizens have been reporting on the Internet that the movie tickets they bought were handwritten, or they were tickets for other movies such as "Tomb Raiders".
There are even movie tickets that cost one yuan. The movie ticket clearly states that the ticket price is one yuan, but the audience spent dozens of yuan to buy it on the spot.
This happens all the time. After all, stealing box office is not something that happens every day or two. It is a basic operation for movie theaters.
If you don’t steal the box office, how can the cinema stay open?
No one paid attention to it, and even ""Wolf Warrior" was stolen from the box office" became a hot search topic. The most the theater chain could do was post an announcement on Weibo.
After two or three days, netizens continued to post various handwritten tickets and one-yuan tickets. Hantang Media posted a long Weibo post angrily denouncing this illegal box office stealing behavior.
At the same time, Wu Jing, who is performing road shows across the country, also called on the audience to take a closer look at the tickets in their hands when buying tickets. Once they find handwritten tickets or tickets for other movies, they should exchange them with the cinema.
The matter showed signs of getting serious, so Dadi Cinema had to issue a Weibo post to express injustice.
Dadi Cinemas claimed that after investigation, it was found that most of the handwritten tickets were because the audience bought the movie ticket for "Wolf Warrior" and then wanted to watch other movies, so the ticket seller secretly changed it manually for the audience. In addition, there was a malfunction of the ticket machine, or the theater
The movies shown in the two halls have been temporarily changed, but the ticket prices have not been changed.
As for the one-yuan tickets, Dadi Cinemas responded that there was a printer error. They also traced the seat numbers of the two movie tickets posted by netizens. The result was that the Vista ticketing system had an error in the ticket printing template, causing a system failure.
, causing "1 yuan" to appear on the ticket paper, while the actual sales data of the Vista ticketing system and the box office data reported to the National Optoelectronics Specialty Platform are all 40 yuan.
They even produced a lot of messy data and pictures, but netizens couldn't understand them at all.
In the past, things should have ended when things like this happened. No matter how violent the incident was, the theaters would respond.
Even before, because Nuomi Movies can update box office information every half hour, there have been several cases where the box office statistics in the second half hour were lower than the box office statistics in the first half hour. The theater chain also claimed that Nuomi Movies belongs to a third-party statistical agency and the data exists
error.
Anyway, no matter what you say, everyone has an excuse.
Fang Bing, general manager of Dadi Cinemas, checked the Internet as usual and could still see that Hantang Media condemned the theater chain for stealing box office, and many people agreed.
In the past, these matters were handled by the public relations department, so it is not surprising that they are common.
It was just that nearly 80% of the movie theaters that were exposed this time were owned by Dadi, which made him smell a trace of uneasiness, so he paid attention to it every day.
It was another calm day, and Fang Bing was about to close Weibo, but he accidentally turned to another Weibo that had just been posted, which was a video.
The title was Dadi Cinema stole the box office, and it was true, so Fang Bing clicked on it and went in to take a look.
The video was obviously shot in a movie theater. It looked like it was shot with a mobile phone. It was a little shaky, and the camera was specifically focused on the words Dadi Cinema on the wall, and it paused for a second or two.
Fang Bing had a bad feeling and continued to look down.
A coded young man bought a ticket at the box office, and the conductor handed him a ticket for a show, but the young man said he bought a ticket for "Wolf Warrior", so why was he given a ticket for "Tomb Raiders"?
"This ticket is the same, both are 3D, and the price is the same." The conductor didn't even look at the ticket, nor did he have any expression of surprise. He answered very calmly.
When he wanted to exchange the ticket, the conductor said that the ticket had already been paid out and could not be exchanged. He could only buy another one.
The young man insisted on changing, so the conductor impatiently scratched it twice with a pen and wrote a few words.
I walked to a chair nearby and sat down. The person holding the mobile phone next to me pointed the camera at the movie ticket. The words "Tomb Raiders" were clearly printed on it, but the time and the title of the movie were crossed out and read
When there are other screening times, there is also the word "war".
The video ends here.
Fang Bing frowned, it was rare to take pictures so blatantly.
However, if you hold this phone in your hand and look at it, no one will notice that you are taking pictures.
"This is a bit troublesome!"
Looking at the large number of comments and reposts on Weibo during that period, Fang Bing realized that things were not that simple.
He immediately called the general manager of the theater management company in charge of the area where the theater was located.
"Find this theater immediately and come forward to clarify!" Fang Bing ordered with a serious face.
Everyone these days, stores have Weibo. Soon the cinema's Weibo also posted a clarification. The reason was still a system failure and the wrong ticket was issued. The conductor's service attitude has been severely criticized, and he said that similar failures will definitely happen in the future.
Replace movie tickets for the audience, and the cinema will be responsible for all losses.
However, within a few hours, Hantang Media once again issued an article calling on all viewers to jointly supervise and issue a warrant specifically targeting box office theft.
A large number of netizens began to post their movie tickets. There were all kinds of tickets. For a while, it seemed that all the tickets were fake.
In Dadi Cinema's general manager's office, Fang Bing immediately asked people to start public relations. Fortunately, he had expected something to happen before and had been paying attention to it. He also made the public relations department prepared so that he would not be unprepared.
Just when he was relieved after ordering the characters, a video came out again that immediately made him unable to sit still.
In the video, there is a pile of movie tickets stacked together. Different from ordinary movie tickets, this ticket is just a piece of white paper with a coded name of the theater and the number of rows and time on it.
It's not handwritten, it's printed and copied. The date, row, and number are all blank, waiting to be written on.
There were several stacks of handwritten tickets that had been prepared, which was already obvious.
Not to mention, the video interface is transferred to the ticket issuing machine in the theater, and the switching back and forth between the two systems above is clear to an insider.
The video was probably taken by someone who bribed the ticket seller of the theater and secretly filmed it through the pinhole camera on his body. Later, he also added a voice to explain what dual systems are.
But I don’t know which cinema it is from. Except for a machine interface, everything else is mosaic, and there is no other information. The other party is too cautious.
Fang Bing was already breaking out in a cold sweat. Even though he had no expression, he was Dadi Cinemas, but more than 70% of the box office theft incidents that had been reported before were from Dadi Cinemas, so Dadi Cinemas must take the blame for this.
After calming down, Fang Bing immediately called the heads of various departments for a meeting, and the CEOs of theater management companies in major regions also connected via video.
Although this matter will not cause any fatal blow to Dadi Cinemas, it is still necessary to keep a low profile for now.
Those who work in this industry know very well that it is impossible for the state to really take action. If it does, it will have to wait until the film market is close to saturation.
If we really completely kill these box-office stealing situations, the cinemas in small cities will shrink rapidly, and not many people will invest in a project that takes five or six years to pay back.
To support the market, you have to spend money. This money cannot be provided by the audience, nor can the country provide good results. The theater chain cannot provide it, and it can only be provided by the producers.
Just like the popular ticket purchasing platforms, food delivery, and taxi-hailing apps, the platforms spend their own money to support the market.
This sudden incident not only left Dadi Cinemas somewhat passive, but the entire film industry was caught off guard.
Not everyone can pull off such a large-scale action, and when you think about it, it becomes obvious who is the biggest beneficiary.
However, "Wolf Warrior", the most popular movie now, is indeed the movie with the most stolen box office.
The previous one was "Interstellar", which was stolen at least over 100 million.
After stealing so much money from others, there is nothing to be said for retaliating.
Furthermore, Hantang Media did not cause the matter to become so divisive that the two industries were at odds with each other. No other producers or theaters were involved, and it was still within an acceptable range.
However, this news was enough for relevant agencies to take action. First, they issued an announcement to severely crack down on box office theft, and reiterated the "Draft for Comments on the Film Industry Promotion Law of the People's Republic of China" from the previous two years, regarding how to do a good job in e-commerce ticket sales.
Notice" and "Movie Ticket Marketing and Sales Standards" regarding various provisions of movie theaters on concealing box office.
After several days of investigation, the Film Distribution and Exhibition Association will impose fines ranging from RMB 300,000 to RMB 1 million on illegal theaters, and suspend productions for 4 to 6 months. The National Film Special Fund Management Committee will also cancel the first levy and then refund for the illegal theaters.
, various funding and award qualifications.
Privately, Dadi Cinemas has also been severely warned and asked to strengthen the management of its franchised cinemas, which have mixed quality.
Within a week, as Dadi Cinema was interviewed and warned, everything was calm again, as if nothing had happened.
In North America, Tang An, who has always been in the audience's domestic news, immediately asked the theater chain to prepare for the second round of financing, and took advantage of Dadi Cinema Line itself to be in a lot of troubles to step up its efforts to expand market share.
After "Interstellar" was screened in North America for its second week, the total box office has reached 66.3 million US dollars.
In terms of single-week box office, it ranked second with 39.6 million U.S. dollars. However, North America only counts the weekend box office list. This weekend, "Crazy Rich Asians" won the weekend box office championship with 26.5 million U.S. dollars.
"Interstellar" received 55 million domestically, with a total box office of 1.95 billion.
Southeast Asia and Europe received a total of 53 million U.S. dollars. Including last weekend's 44.3 million U.S. dollars, the box office in these two places alone reached 97.3 million U.S. dollars.
This week, the global box office of "Interstellar" was 101.1 million, achieving consecutive global box office wins!
It is impossible for Tang An to stay in North America for too long. The box office and reputation are now very good and stable. He will stay for a few more days to discuss other copyrights and see if there are any projects that can be invested in, and then it is time to return to China.
However, just when I was preparing to return to China in a few days, I was dissed.
As two recent popular movies, "Crazy Rich Asians" and "Interstellar" are not in the same genre, but they both have all-Asian casts, so it is inevitable that they will be compared.
Moreover, the director of this film is of Chinese origin and has filmed "Special Forces 2".
Of course, he didn't diss Tang An. The two directors were strangers to each other, there was no competition for their schedules, and they weren't stupid. They were so full that they would offend people.
This movie "Crazy Rich Asians" is about the male protagonist Nick Yang, who is from Singapore and a history teacher at New York University in the United States. The heroine Rachel Zhou is a Chinese-American economist at the same school. The origin of the story is that Nick wants to return to Singapore to participate in the film.
It was my best friend's wedding and I decided to take my girlfriend Rachel home to meet her parents.
In addition to the standard Mary Sue and evil mother-in-law scenes, the US$40 million wedding held by a wealthy Singaporean in the movie also shocked Americans.
Singaporean tycoons showed their faces. Several Singaporean tycoons in the United States were interviewed by the media many times. An investment tycoon named Li Fulong began to show off his wealth in a low-key manner. The host asked if Singapore was the richest country in Asia. He also wanted to
Unintentionally belittling some surrounding countries.
I don’t know what the host did, first he mentioned two movies, and then suddenly he mentioned Tang An.
Tang An looked speechless as the host on TV recounted that Tang An had participated in and invested in several movies in the United States, many of which were A-level productions.
Tang An did invest in two A-level large-scale productions, but they were just incidental, using the reputation of these large-scale productions to promote his own movies. The total investment was only a few million US dollars, a fraction of it.
As a result, many people came to us seeking investment. For a time, we became the hotbed of Hollywood, and we dared to take over a bunch of unknown projects.
The boss had a very loud tone and looked dismissive. He said that the movie was just a small investment, and the US$40 million wedding in the movie was trivial. The rich in Singapore were the real rich.
How many of Asia's 50 richest families are from Singapore.
In particular, the host also specifically emphasized that Tang An was only 33 years old, and the boss didn't care anymore, as if he was giving advice.
Rich people of this age, except for Bi Guiyuan, are really not looked down upon by this boss with a net worth of over one billion US dollars.
Tang An turned off the TV and was speechless. Just show off your wealth. Why did you bring me in?
"I remember that the rich people in Singapore are quite low-key. The Mr. Wu I met last time started from scratch. He must have a net worth of seven to eight billion US dollars. He is not so arrogant."
Yang Mi next to him smiled and said, "Brother An, how about you compete with him to see who has more money?"
Tang An shook his head, "I ate too much. This guy probably wants to make a presence felt with his father in the United States."
ps: Oh my god, I wrote one as if I was constipated. When I saw the time, it was 3:30, and the more I stayed up late, the less in shape I became.