Guaranteed distribution existed ten years ago. At that time, Bernard made a lot of money by relying on the guaranteed "Legend of Tianmai".
At that time, Bernard had just been established, and the domestic market had just been commercialized. In China, Huayi, New Picture, Poly Culture and Poly Huayi, which had been reorganized into Huayi, were competing for hegemony.
Bernard officially gained a foothold with Tianmai Legend, and then reorganized with Oriental Dragon, a subsidiary of Poly Huayi, to become Poly Bernard. Yu Dong also served as the chairman of Poly Wanhe Cinema Line.
Poly Huayi divested its distribution business and turned it into film and television production and advertising media, with Poly Bernard focusing on the distribution business.
Bernard replaced Huayi, forming a three-power situation in China and Huayi, New Picture, and has been the number one private film company in market share for five consecutive years.
Hit all private companies in film distribution, even if there are new pictures of Zhang Yimou and Feng Xiaogang and Huayi.
Originally it was for seven consecutive years, but in this time and space, Tang An joined Huayigou for two or three years, helping Huayi win the first place for two years.
Yu Dong's start and development relied on guaranteed distribution. Except for "Legend of Tianmai", he almost monopolized the domestic distribution rights of Xiangjiang movies. Most companies adopt the method of packaging the entire company.
The two parties agree on how many films your company will make next year, and Bernard will package them up and take them away at once, using the method of buyout + guaranteed share.
The most classic example in recent years is Huayi's guaranteed release of "Journey to the West: Conquer the Demons", which made a lot of money, but there was a gap between the two parties.
In the past few years, major giants controlled the domestic film market. Films produced by small and medium-sized companies had to beg big companies to distribute them. No big company would buy them out and take the risk. Isn't it good to make money with zero risk?
Three years ago, a film like "The Last Day" would not have been released, let alone a guaranteed minimum of 400 million, and Yu Dong's guaranteed minimum of 100 million would not have been released.
At that time, no other distribution company could take it on, and even if it did, it couldn't compare with Bernard's distribution capabilities, and other big companies wouldn't offer better terms.
But now, in just three years, countless small and medium-sized publishing companies have emerged in China, most of which are transferred from other industries.
There are mining, heavy industry, real estate, and other industries, and they all want to make a fortune in the film industry.
It is also the arrival of the Internet era that has lowered the threshold for distribution. Those small and medium-sized distribution companies do not even have a professional ground distribution team of 500 people.
When Guangxian entered the film industry, he assembled a ground distribution team of nearly a thousand people. Otherwise, it would have been impossible for him to be on par with Huayi and Bernard in just two years.
But there is no need for it now. These newly opened small and medium-sized distribution companies are mainly online distribution companies and have no traditional distribution capabilities at all.
Small and medium-sized companies cannot receive any good movies, so they can only take a gamble.
A few years ago, did your producer want to guarantee distribution? Want to recover costs in advance?
Get lost, the publishing company won't even talk to you.
Unlike now, there are hundreds of distribution companies, most of which are gamblers. There are always a few bold ones who can trick a few.
After the meeting, in the office, Chen Guofu, an old filmmaker, also lamented the madness of the film industry today.
"The script and actors of "Gardenia Blooms" have just been finalized. The crew has not even set up a show yet, and Drama Pictures dared to guarantee a minimum of more than 400 million. More and more capital is involved, and the industry is going to be in chaos."
Xu Manyun smiled, "As the industry grows, capital will naturally want to get involved."
Tang An nodded, "Yes, Man Yun is right. In the mid-term development of any industry, it is impossible to avoid the impact of capital. We have even changed from filmmakers to capital. This is unavoidable in all industries."
The film and television industry is not like before, and most of its operations are limited to the media circle.
Tang An then laughed and said, "There are already enough scripts, directors, and actors. In the future, it will not be unusual to even get a guaranteed project with just a ppt."
"In that case, things will really get messed up." Chen Guofu shook his head, obviously not thinking that there would be such a time.
Tang An did not go into this topic and say anything more. Now it is guaranteed to be released without having to watch the film. In the future, it will not even require actors, directors, or scripts.
For this reason, a large number of scammers have also spawned. As long as they target an IP, they don’t need a top-level IP, just a second-rate one. They can make a planning ppt for this IP to raise funds.
At that time, there were thousands of companies in the entertainment industry, and we were looking for those that had just been established or those who were outsiders who could benefit from entering the film and television industry.
As long as you are sharp-tongued and your plan is smart enough, you can always deceive one or two people.
Take the investment letter of intent from these two fools, deceive the director and actors, set up a stage, and then secure the first funding to obtain the IP copyright. This will be more than half of the success, and the remaining investments will be easy to handle.
Much more.
In the end, either we really get this project started, or we cash out our share and leave.
There is no shortage of money in any country or industry. As long as you have the ability, you can always make money.
Of course, if you meet an expert or someone who is better than you, they will come up with your detailed plan, and then they will think it’s great, kick you away, and do the project alone.
"These small companies can only be active for two or three years. You don't need to pay attention to them. In three years at most, half of these companies will be bankrupt. They and the capital behind them can be regarded as bringing money to the entertainment industry." Tang An waved his hand and ended.
this topic.
However, Xu Manyun said, "Now Huayi and Guangxian have successively invested in several small companies. They are probably casting a wide net."
"Let them cast it. I want to see if they can catch a fish or two."
Tang An didn't care at all. Most of these small companies will not be short of investment in the next three years. This drama film carried out a round of financing at the beginning of the year, otherwise there would be no money to guarantee the bottom line.
After five rounds of financing in three years, the business was decreasing every year. Three years later, the number of employees dropped from 800 to only 50. In such a company, there are still people investing money in it.
Later, they suffered two losses in guaranteed distribution and switched to film and television production. They produced the movie "Fat Man Action Team".
An amateur company with no experience at all. When the film was finished and rough cut was finished and the effects were viewed on the big screen, they found that the bonding between the real person and the fat man costume had not been properly processed, so they had to redo it frame by frame.
deal with.
There are too many companies like this, and they all eventually die.
After chatting for a while, we continued the unfinished topics at the conference.
"Old Chen, Man Yun, now the group has too much film and television business. The group itself is involved in film, television, and variety shows. Hantang Pictures is responsible for the film and television dramas of its four companies, and Nuomi Films controls the terminal. It will definitely be responsible for distribution in the future.
, coupled with Tudou Pictures and Qidian Film and Television, a subsidiary of Han and Tang Literature, it is too bloated, and I plan to integrate these companies."
Chen Guofu will leave next month. At this time, Tang An wants to reorganize the group. Chen Guofu must be the one to do some work in the end. He asked simply.
"Director Tang, what do you need me to do?"
Tang An didn't waste any time and spoke out his idea, "I plan to run Han and Tang Pictures, Han and Tang Literature, and Tudou Pictures to be listed one after another in two years.
In terms of distribution business, in addition to the group itself, there are Nuomi Films, Hantang Films, and Wuzhou Distribution. I plan to merge Nuomi Films and Hantang Films.
The group's variety show business was spun off and merged with Tudou Pictures. It mainly produces online dramas, online majors, and variety shows.
Singularity Film and Television retains the Han and Tang Dynasty literature. It already has an animation platform and several comic IP development and production companies. In terms of full copyright development, it still lacks games. Online games are not needed. With the group as the main body, it unites the Han and Tang literature
Acquire a mobile game company with good qualifications."
There are too many companies in the film and television industry, and there are only four companies with distribution capabilities. We need to integrate resources.
After listening to Tang An's ideas, Chen Guoji had no objection. The business was too bloated and he wanted to merge and streamline it.
However, he still has some problems.
"Since Hantang Pictures is going to be listed, if Nuomi Films is incorporated, can it guarantee profits every year? Nuomi Films is still in the stage of burning money."
"Nuomi Movie is expected to burn at least one billion next year, and even more in 2015. After two years of burning, the share of online ticket purchases should exceed about 80%. In 2016, other companies will also reduce their investment in ticket subsidy.
, it is expected to spend more than 2.5 billion in operating expenses on Nuomi Films in three years.
The profit of Hantang Pictures this year is not a problem. It will ensure a profit of at least one billion in each of the next two years. The problem is not a big problem. There are at least seven or eight TV series co-produced with four other companies every year, plus next year's Lunar New Year "Chinatown Detective"
"Case 2" is handed over to Hantang Pictures, and a few more movies will be released to ensure that profits of more than one billion are no problem."
A profit of one billion yuan is no problem for Tang An. At most, he can hand over the distribution of the two movies "Love in the Heart" and "Beijing Love Story" to Hantang Pictures.
Nuomi Movie is not like Nuomi.com, where even a few billions are not enough to burn. More than two billion is basically enough to capture the market and users.
Tang An did not make Nuomi Films independent, unlike later Maoyan, which went it alone and its publicity and distribution business was not very good.
Rather, similar to Taopiaopiao, which takes into account both production and distribution, the merger of Hantang Films and Nuomi Films not only takes into account production and distribution, but also takes into account both terrestrial terminals and network terminals.
Furthermore, the new Hantang Pictures is about to start financing. Find a good opportunity and get a good price.
Hantang Media Group is not considering listing for the time being. Hantang Pictures, Tudou Pictures, and Hantang Literature will start their listing plans one after another. Hantang Literature can basically submit its listing application at any time.
Taking advantage of the lack of business in the second half of the year, the reorganization of Hantang Pictures and Tudou Pictures was completed.
"Old Chen, help me get started before you leave. I will find someone to follow up with Man Yun on the next thing. The group is not too busy for the time being. The two major business departments of film and TV series are watched by Mr. Zhuang and Mr. Li."
"Oh, Director Tang, have you decided on the candidate?" Chen Guofu was a little curious about who would come back to replace him.
"In the afternoon, Li will hold a press conference to establish a large entertainment group. I can confirm it after I go there." Tang An said with a smile.
"It's Mr. Zhang. He is proficient in the operation of the entire industry. He has experience in managing large-scale film and television companies before Ahli Pictures. In China Film, he is responsible for planning, marketing, and is in charge of the TV branch. He is especially good at project development."
Chen Guofu smiled and said, "With Mr. Zhang joining, he will definitely be able to do better than me, so I feel relieved."
"Mr. Chen, you have helped me a lot in the past few years. I will keep your shares of Hantang Pictures before it goes public. In addition, I will give you another big gift. The development of the sequel to "Painted Skin" will be handed over to Kung Fu Pictures."
There are so many managers in the company, and even though they pay dividends every year, it is definitely not enough. The listing of Hantang Pictures was partly to win over their subordinates, so a small part of the shares must be distributed to the group management.
Chen Guofu had long expected that Tang An would give him some shares, but the development of the sequel to "Painted Skin" was also handed over to him, which was a surprise.
Chen Guofu said quickly, "Thank you very much, Director Tang. I will definitely do a good job in the third part and won't ruin the brand of this series."
With this series, it is basically no problem for Kung Fu Pictures to get off to a good start. Even if Hantang Media itself will definitely take a considerable part, the share left to him is also not a small one.