2013 is about to come to an end, and the Lunar New Year war is about to begin.
In the just-concluded National Day holiday season, the unrivaled "Detective Detective Dee and the Dragon King" swept the entire National Day holiday season with a box office of RMB 700 million.
The disaster blockbuster "Escape", which brought together two Hong Kong Mesozoic stars, Louis Koo and Liu Qingyun, only received 160 million at the box office.
However, this is already the runner-up in the National Day box office. Apart from these two movies, there are no movies that have exceeded 100 million.
The inspirational science fiction movie "Wonder" starring Wang Xiaoming received 55 million at the box office. Even if this movie stars NBA stars Anthony, Pippen, Howard, as well as Yao Ming, Wang Zhizhi, Yi Jianlian and others, it cannot save this big bad movie.
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There are a lot of special effects scenes in it, but the majority of viewers criticized it for being inferior to CCTV's cartoons from ten years ago.
Wang Xiaoming has made a lot of bad movies in the past two years, and he has lost all the goodwill he accumulated with "Chinese Partners".
As for the other National Day movies, they didn’t make any waves at all.
Such a dismal National Day performance directly brought the war between the major ticketing platforms to an abrupt end.
Without a film that attracts audiences, no matter how much ticket support is given, it will be in vain.
Several major companies in this field rolled up their sleeves and prepared to start a fight, but they could only stop their efforts.
The ticket subsidy that the major platforms expected to invest has not even been used up, so they can only save it for the Lunar New Year period.
Although at the end of the following month, the Hollywood blockbuster "The Wolverine" and the action blockbuster "Special Identity" starring Donnie Yen, Zhang Hanyu and Jing Tian respectively achieved box office of 270 and 160 million, it was too late.
If you miss the prime time of the National Day, the ticket replenishment battle will not make much sense.
But in the last two months of this year, the Lunar New Year war begins immediately.
In the past, the Lunar New Year movies usually only started in December, and many movies even waited until mid-December to be released, just in time for the New Year's Day holiday.
However, now the market capacity is getting bigger and bigger, major companies have a large number of movies every year, and the Lunar New Year movie has been moved forward to November.
From November to February next year, a super long period of nearly four months will be fought by more than a dozen companies and dozens of movies.
Not only the movie itself, but also the war on distribution, promotion, and ticketing platforms is equally fierce.
Hantang Media did not participate in the Lunar New Year holiday. Only Hantang Pictures has announced the release of two movies, "The Ex-Raiders 2" and "The Storm". The former was also invested by Hantang Pictures.
Movie promotion requires money, and ticket reimbursement also requires a lot of money. Hantang Pictures conducted a round of financing, but Tengxun and Ahli did not participate.
Hantang Pictures merged Nuomi Movies, and Nuomi Movies, along with Maoyan, Taopiaopiao, and Weipiaoer, fought to the death on the battlefield of the ticketing platform.
In the end, Baidu and CITIC invested 1 billion yuan, and Hantang Pictures was valued at 8 billion. After financing, the valuation reached 9 billion, giving up 11.11% of the shares.
The three BAT giants have entered the film and television industry for more than a year. Ahli made the biggest move by directly acquiring a listed film and television company and entering the film industry.
The film industry is at the top of the entertainment industry, and several film and television companies with the highest market value are mainly engaged in film production.
After several premium acquisitions, Huayi's market value has soared to 37 billion.
After Guangxian acquired nearly 30% of Xinli Media's shares, its market value increased to 25 billion.
China Test Media, the largest TV drama production company in China, previously had a market value of 14 billion. After it was reported that it would acquire 100% of the shares of Keton Media, its market value surged to a maximum of 24 billion.
However, the company later informed the company that because "related parties" were under investigation by the China Securities Regulatory Commission for suspected insider trading, the review of the major asset reorganization plan for the acquisition of Keton Media had been suspended, and there was a risk that the reorganization plan would be terminated.
Movies are the top business in the entertainment industry, so Ah Li started making movies directly.
Tengxun still relies on Tengxun Video. Tengxun Pictures mainly produces online dramas, but with the terminal of Weipiaoer, it also takes into account film investment and distribution.
As for iQiyi Pictures, there is no movement to enter the film industry at all.
It's not that Baidu doesn't want to, it's just that he doesn't have the ability.
The other two have ticketing platforms, but Baidu does not.
Baidu once tried to acquire Maoyan, but was rejected. It also wanted to cooperate with Dianping to develop a ticketing platform, but was also rejected.
As for second-tier platforms such as Guevara, in less than a year, they have been squeezed out of much share by the four major platforms.
Only then did Baidu invest in Hantang Pictures, and Nuomi Films fully accessed Baidu’s traffic.
With one billion in funds in hand, Tang An directly invested 300 million in the next Lunar New Year and Spring Festival stalls.
From mid-November to mid-February, during the three-month golden period, 300 million votes will be replenished. This is the first tranche, and more will be added later if it is not enough.
The other three major platforms are estimated to have similar figures, adding up to 1.2 billion in ticket subsidy!
Three months, 1.2 billion votes to subsidize, this battle is more intense than the war over propaganda.
On November 8th, "Thor 2" was released. It was the first blockbuster film during the Lunar New Year period. The major platforms did not release it. After all, it was just a movie.
They all have a tacit understanding and spend money where it should be spent.
On Monday the 11th, "Predecessor Raiders 2" was once again released on Double Eleven. This is Hantang Pictures' own film, and Nuomi Films was the first to take action.
One company took action, and the other three quickly followed up, and the ticket replenishment war officially began.
Thanks to ticket reimbursements on major platforms, "The Ex-Raiders 2" received a super high box office of 42 million on its first day, which was more than 10 million higher than the first-day box office of "Thor" released a few days ago.
One week after its release, the box office of "Predecessor Raiders 2" reached 283 million for seven days, directly surpassing the box office of the first film.
Since the first week was a complete week, most of the potential was consumed. In the second week, it only received 151 million, and the total box office in the 14 days of release reached 434 million.
Although the trend is not very good, for a small-budget movie, this data is high enough.
Not just any sequel can be as impressive as "Lost in Thailand". The first one made 30 million at the box office, and the second one soared to 1 billion.
Moreover, "Predecessor 2" did not avoid the common problem of sequels, and its reputation was much worse than the first one.
It's really nonsense to say that someone who becomes his ex overnight is destined to be a spare tire.
This is not an ex, not a spare tire, just a divorce.
The whole film is also in the style of a "sex comedy", rather than the romantic comedy of the previous film.
Just like writing about love in a long way, with only a few strokes showing some hints of friendship, you can't name this article "Great Friendship".
This is called a side-topic composition in a composition, and "Predecessor 2" has this problem.
If it is different from what the audience expects, then there is a problem. The key point is that the shooting is mediocre, and the score is even lower.
Moreover, this sequel is more like a remake of the South Korean movie "A Man's Manual".
As we enter the end of November, various blockbusters have begun to be released one after another. Four movies, "Red Flame 2", "The Hunger Games 2", "Gravity" and "Drug", are all released before December.
Under the impact of many blockbusters, the box office of "The Ex-Raiders 2" shrunk to 66 million in the third week, and the total box office was exactly 500 million.
500 million is already a big dark horse. If you don’t look at word of mouth, the director, starring actors, investors, and distributors are all very satisfied.
I’m afraid the audience will be dissatisfied.
Time entered December, during which time Tang An had been discussing investment in Beijing Culture with Life Insurance.
It was only officially finalized on the 1st day, and Sino-Singapore Life Insurance unilaterally agreed to Hantang Media’s capital injection into Capital Culture.
Life Insurance itself invested 1.3 billion in Jingcheng Culture, and also raised 700 million from other companies. Their shares already accounted for nearly 50%, far exceeding the 17% of the second largest shareholder Huali Holdings.
Just waiting for the shareholders' meeting to be held to approve Hantang Media's capital injection proposal.
In the past month and a half, Tang An has not been very busy. Apart from negotiating the financing of Hantang Pictures and the capital injection into Beijing Culture, other matters have been taken care of by others.
As for Han and Tang Pictures, Liu Debin is in charge, and there are Gao Hongsheng and Zhou Ru of Nuomi Films, there are basically no problems.
One and a half months later, the script of "Operation Red Sea" was revised again and sent for review for the third time.
The script of "Mysterious Superstar" has also been perfected and passed the review. After all, there is nothing sensitive about it.
Jiang Xiaodi has been training for more than a month. Tang An also visited him several times during the process. There was no problem. All the teachers he hired were top professional teachers.
Tang An had already considered the other characters when he was writing the script. He already had candidates for several main roles, and he would be able to confirm all the candidates in a few days.
On the afternoon of the 2nd, Tang An came to attend the premiere ceremony of "No Man's Land" at the New Film Alliance Chaoyang CBD Store.
Ning Hao's 2009 film was invested by China Film and Pony, and distributed by China Film.
Although "Golden Heist" is not considered a success, insiders are still very optimistic about Ning Hao, and the premiere this time is not small.
In addition to major companies, Song Ge, the vice chairman of Beijing Culture, who has recently acquired three film and television companies, also came. He and Ning Hao have a good personal relationship, otherwise it would be impossible to participate in the investment in "Heart Blossoms", and he almost missed it.
Guaranteed release.
"Hello, Director Song." Tang An smiled and greeted Song Ge. From now on, everyone will be partners.
When he was at Wanda, he didn't have much contact with Tang An, and it was always good people who came forward.
Tang An took the initiative to talk to him, and Song Ge quickly shook hands with Tang An and said, "Hello, Mr. Tang."