2013 has passed, and after more than a month of fighting during the Lunar New Year holiday, the situation has become very clear.
Among the movies released in November, the total box office of "The Ex-Raiders 2" successfully exceeded 500 million. After 50 days of screening, the final figure was fixed at 535 million.
The reputation was average, too many new films were released, which suppressed the film schedule, and the trend in the later period continued to decline.
Another movie "Storm" released by Hantang Pictures received 380 million box office, which is a very good figure for a Hong Kong police movie.
Hantang Pictures released these two movies, Wuzhou Distribution released two medium-cost movies, and Hantang Media released "A Hundred Birds Pay Attendance to the Phoenix." Compared with previous years, their presence in the Lunar New Year festival is not high.
Among other movies, the classic science fiction film "Gravity" has a box office of 460 million. This science fiction blockbuster, which has both a reputation and a box office explosion in North America, has done well in China.
Ning Hao's "No Man's Land" received 270 million at the box office, creating a personal best result. For this subject, it is also very good.
The most important movies in this year's Lunar New Year holiday season are undoubtedly "Private Order" and "Police Story".
The result was no surprise. Feng Xiaogang, who returned to the field of comedy, once again won the Lunar New Year box office championship.
As of January 1st, the box office of "Private Order" exceeded the 600 million mark within 13 days of its release, becoming the only movie in this year's Lunar New Year period to break the 600 million mark.
Although it is impossible to break the one billion mark, it can at least take in a box office of 700 million. It will not be a problem to refresh Feng Xiaogang's personal box office record.
The reputation is also average, and even if there is another New Year's Day in the future, it won't have much potential.
To put it bluntly, this is a sketch-style movie filled with jokes.
At best, as a comedy movie, it can make some viewers laugh, so it is barely qualified.
There are movies like this all over the world, and there are also a lot of shit comedies in Hollywood. In addition to being funny, Feng Xiaogang also satirizes some of today's social phenomena: graft, corruption, local tyrants, smog, environment, pollution, etc.
The most awesome thing is the placement of advertisements in the movie. The only one who can make the placement of advertisements so crazy, not hidden at all, and still have such an effect is Feng Xiaogang.
Ping An Insurance, one book per person, mini car, Jiannanchun, Red Bull, Zhenai.com, Guangming Morrisian yogurt, C'estbon
There are close-ups, lines, and jokes. Either watch it as a movie or watch it as an advertisement. This level is definitely several generations ahead of other directors.
It is said that the price of advertising placement is as high as 80 million, while the production cost of this film is also only 80 million.
With a cost of 80 million, the remuneration of two big names like Feng Xiaogang and Ge You alone exceeded 40 million, with actors accounting for the absolute majority.
Feng Xiaogang is the only one in China who can recover costs through advertising placement.
Although "Police Story 2013" starring Cheng Long and Jing Tian borrowed the name of a classic series, it is no longer "Police Story".
The background was different, from Hong Kong police to mainland police, so this film was destined to be difficult to film.
I think back when Cheng Long was a member of the Royal Police in Hong Kong, his style was always to hit anyone he saw, race against cars, and jump off buildings.
But as a police officer in mainland China, you can't take pictures like this. First, our police never beat people because they are civilized.
Secondly, I won’t drive recklessly, as this is a violation of traffic rules.
Third, our buildings have all been demolished.
Urban parkour, flying over snow-capped mountains, rappelling from high altitude, jumping from buildings, cars, and helicopters are no longer available in mainland China.
Cheng Long's way of treating criminals became "let's talk about it".
The audience who watched the "Police Story" series were disappointed. There were fewer fighting scenes, more literary drama, and more preaching. Gao Daquan's image was far less likable than the stupid young boy he used to be.
In the end, the box office of "Police Story" was 320 million in eight days, which was not as good as the 360 million in the first weekend of "Private Order" in four days.
The Chinese film market in 2013 has come to an end. Compared with the Spring Festival, the summer film market has been much quieter than the popular one.
In January, there were no blockbuster movies before the Spring Festival. Although the film market this year is larger than last year, and the number of screens has exceeded 20,000, the box office output of the Lunar New Year period is slightly worse than last year.
Whether it is a single day, a single week, a single movie, or the total volume, it is the first time this year that there has been a decline.
Moreover, among the top ten movies at the annual box office this year, only two movies, "Detective Dee: The Dragon King" and "Private Order", were released after the summer season.
The reason why the Lunar New Year season is so sluggish is not that the market is retreating, but that the newly emerging Spring Festival season has been allocated to several big productions, and the movies themselves lack blockbusters.
However, many public figures claim that the domestic film and television industry has entered a stable period after several years of rapid development. Some sensationalists even say that the next few years will be a cold winter for the film and television industry.
Every year in every industry there are people who are not optimistic about it, just like every year there are a bunch of people who say that housing prices have reached their peak and should fall.
In the end, it’s your uncle’s fault!
However, the audience does not care about whether it is cold or not. Movies are taken care of. Major companies still have a lot of projects, and capital continues to enter the entertainment industry. After several major companies went public, the stock prices of the companies did not decrease because of this.
On January 1, Tang An held a launch conference for "Mysterious Superstar" at the Yitian Movie Garden Hotel near Huairou Film and Television Base in Huairou District.
As the number one commercial director in the country, Tang An gathered hundreds of reporters for a press conference. There are still threshold restrictions, and not all media can come.
Nowadays, there is nothing to look forward to during the Lunar New Year holiday. These media just report some news about these movies every day, some gossip about the leading actors, or just curse them.
Tang An has changed another subject, and it is a comedy that has never been filmed before. All the media and audiences are eager to know the details.
With the expectations of many media, Tang An took the stage with a group of leading actors.
Starring Jiang Xiaodi, Fu Dalong, Qin Hairu, Lei Jiayin and Peng Yichang.
There is also the 7-year-old boy Shi Yue Anxin who plays the role of the younger brother. He is a child star and has filmed many commercials. He has just finished filming a TV series with Tong Dawei and will also play the role of the little boy in the upcoming "The Legend of Mi Yue".
Ying Ji.
Seven years old is not too old, but a year or two older would not be appropriate.
There are only six main actors, and there are not many other roles. The female lawyer who is involved in the divorce lawsuit asked Zhang Yuqi to make a guest appearance.
This role requires a certain degree of aggression towards men, and Zhang Yuqi is just right for it. Her later role in "The Mermaid" was outstanding, with the line "I have money and a figure, and the people who chase me from here to France, you actually went to hook up with me"
"A fish, now I will catch her and make fish head soup" can still be remembered by the audience after two or three years.
Although it does not have much to do with the plot of the movie and is a symbolic role, Tang An tried his best to find some actors who fit the role perfectly. The same goes for other small roles.
As soon as the actors appeared on the stage, the sound of "click, click, click, click" never stopped.
Basically every actor was taken care of by the photographer, even the seven-year-old Shi Yue Anxin.
Fortunately, he has been filming commercials and two TV series since he was a child, so he doesn't suffer from stage fright.
On the contrary, Jiang Xiaodi, who is the most famous among the new generation of actresses born in the 1990s, is the most nervous. Although she has been famous for a long time, this time she is the female lead in a movie directed by Tang An. It is not an exaggeration to say that she has attracted much attention. For the first time
When appearing in public, it is inevitable to feel a little panicked.
Another nervous actor is Lei Jiayin. Although he is 31 years old and has starred in some movies and TV series, he is still a little nervous.
Nervousness is stressful, as long as the procedure goes on as usual.
"Hello everyone, welcome to all friends from the media to attend the launch conference of "Mysterious Superstar". This is my first time personally trying a comedy-inspired movie."
After a prologue, a movie poster appeared on the screen behind him.
This is a long shot. In a dark background, a girl is standing behind a microphone and singing affectionately. When the light beam hits the girl, it is not very bright, just enough to see the girl's face.
A simple poster, just one person, without any background.
There are just two lines of words at the top: When the world rejects you, use your dreams to open a new world!
Once again, there was a constant "click, click, click" sound. It was actually very long ago that Tang An had not announced any news, not even the cast list including the heroine.
Photographers take pictures from all angles in search of the best effect.
Not all media outlets had photographers come to take photos. Most reporters also took photos with cameras and mobile phones, and took several photos in a row.
"Hey, brother, why are you taking so many photos? It's just a poster."
A young reporter couldn't help but feel strange when he saw his colleagues next to him almost jumping up to take pictures.
The reporter turned around and glanced at him, stood up on tiptoes and took another photo before saying, "You haven't attended Tang An's press conference. Every press conference for his movies only has one poster at most. You have to wait until
Promotion started one month before the release and the posters and trailers were released.”
Someone next to me echoed, "That's right, Tang An's films don't need exposure at all."
"This poster is too perfunctory, it's so dark."
Some people also complained that there was no useful information at all.
"Come on, at least we know that the heroine is a singer, but what does the mysterious superstar mean?"
"In total darkness, could it be that it is hidden behind the scenes?"
"Maybe, just singing and not showing up?"
"But what does that sentence mean when the world rejects you, use your dreams to open a new world? Is it about chasing dreams? Since it is for dreams, why hide it behind the scenes?"
"God knows, being a star is just for being famous. How else can you be a star if you hide behind the scenes?"
"Forget it, stop guessing. We probably won't know until the summer vacation. Although the plot of Tang An's movie is not that great, the plots of several previous movies are a bit innovative."
A jet-black poster aroused speculation among most of the media present. They all used their imaginations to think about what kind of movie Tang An would make this time.
The process continued. Tang An casually introduced the movie, and several actors also introduced themselves.
However, Tang An's introduction still didn't contain any useful information.
Reporters started asking questions.
"Hello Director Tang, may I ask why you want to shoot a comedy this time?"
Because I want to shoot, I want to shoot whatever I want, and the audience has to watch whatever I want. Great directors are so willful.
Of course, there are still some scenes to be said on the surface.
"Today, people are under increasing pressure, which comes from life, work, and family. Whether they are teenagers or adults, they face pressure from all aspects every day, and movies, as a form of entertainment,
It should bring more positive energy and joy to the audience, so I want to make an inspirational comedy movie like "Mysterious Superstar"."
Speaking of the situation, most reporters have known Tang An for ten years and know what he is like.
When Tang An had not yet become a top director, he still had to take care of reporters' emotions from time to time, occasionally revealing some useful information, or saying two ambiguous words to give the media the direction of hype.
But now, with Tang An's current status, holding a press conference is just like going through the process without saying anything.
In fact, every time, there are a lot of people looking forward to Tang An's film hitting the streets. In that case, Tang An will ask reporters next time.
Today you are indifferent to me, but tomorrow I will make it impossible for you to reach high!
Some reporters secretly swore in their hearts that they were waiting for Tang An to change his style and attack the street.
But then I thought about it, with Tang An's current fame and appeal, even if he were to attack, he would still have at least 700-800 million, or even don't be too bad, he would have a base of 100 million.
The reporters sadly discovered that it was almost impossible for Tang An to curry favor with them.
Unless Tang An kneels down three times in a row and pounces at the same time.
But is that possible?
It's probably just a bit higher than the possibility of house prices falling.
"Director Tang, can you tell me what the inspirational aspects of this movie are about?" the reporter asked again.
Tang An turned around and pointed at the two lines of words at the top of the poster, and said with a smile, "Just like what everyone has seen, "When the world rejects you, use your dreams to open a new world." This is about dreams.
The story is about the heroine chasing her dreams.”
The reporter who asked the question was full of black marks. Why the hell do you have to tell me, I'm not blind.
He couldn't help but ask again, "Director Tang, can you tell me more specifically?"
Tang An continued, "Obviously, the sentence "When the world rejects you" shows the state of the heroine. It is in this state that she relies on courage, blood, and family affection to chase her dreams."
Okay, this is nonsense again.
After listening to a lot of nonsense from Tang An, the reporters turned their attention to the actor.
The heroine Jiang Xiaodi was asked the most often, just how she felt about starring in Tang An's movie at such a young age.
Apart from Jiang Xiaodi, Peng Yichang was given the most attention, while Qin Hairu, Fu Dalong and Lei Jiayin, who were clearly ahead of Peng Yichang, were not as popular as Peng Yichang.
According to the positions, it is obvious that Jiang Xiaodi is the female lead, Fu Dalong and Lei Jiayin are the first and second male leads, Qin Hairu is the female second lead, and Peng Yichang is the third male lead.
However, Peng Yichang and Jiang Xiaodi are about the same age. According to the reporter's speculation, it is obvious that there will be a lot of scenes between them, maybe even emotional scenes. Moreover, Peng Yichang is a newcomer and has more topics to talk about.