Chapter 69 Nomination for the Beijing University Student Film Festival
As the final date approaches, China Film's promotional efforts are gradually increasing.
However, it is limited to print promotion, posters in theaters in various cities, bus stops, billboards at various intersections, etc.
There are still three months until the movie is released. To maintain high-intensity publicity for three consecutive months is not a small sum of money.
The original promotion cost was only 1 million. After all, the audience for this type of movie is really not as wide as that of costume films and comedy films.
There are very few people who can spend money to buy tickets and go to the cinema. They are all horror movie lovers.
As long as these people know that there is such a movie released, the coverage is wide enough, and the reputation created by "Shark Tank" is almost enough.
However, as the filming was coming to an end, there was still some surplus in the production cost, so Tang An set aside part of it for the closing banquet, and the remaining 380,000 was added to the publicity fee.
On the afternoon of April 16, after Tang An finished shooting a set of shots, he handed the crew over to deputy director Zhang Yiping, who will attend the Beijing College Student Film Festival awards ceremony tonight.
As one of the most popular awards in China, although it is not as important as the Golden Rooster, Hundred Flowers, and Huabiao awards, it is still a very important honor.
"Lao Zhou, I'll leave the crew to you!"
After arranging his work, Tang An prepared for tonight's award ceremony.
Attending an awards ceremony is not just about people attending.
The most complicated ones, such as the Hollywood Academy Awards, must build momentum as early as the nominations are announced.
Whether it is for fans, industry insiders or judges, necessary public relations are indispensable.
Sometimes the money and energy spent on a film is not much less than the promotion and distribution.
Finally, no matter whether you win or not, you must continue to do public relations.
Once you win the prize, it's easy. You spend money to buy the trolls, buy space, bribe the media and TV stations, and brag as hard as you can until the sky is the limit.
Even if you don't win an award, you can still create a tragic hero character. Sometimes people not only admire the strong, but also sympathize with the weak in their hearts.
Furthermore, some people are more unconventional. They prefer to promote movies that did not win awards or did not have high box office, as if this can make them look special.
Although China does not pay as much attention to winning awards as Hollywood does, public relations should still be done.
"Have you made all the preparations that need to be done?" Tang An changed into his dress and turned to look at Xu Ruoyun in front of the table.
"The reporter has been found, and the follow-up soft articles have also been written by someone. However, the funds are limited, so it is estimated that there will not be much response!" Xu Ruoyun stopped the pen in his hand, raised his head and said.
"I didn't originally want to spend too much money on publicity. They just took the lead and other media will follow!" Tang An said with a smile.
Except for some big-name stars and directors, they usually find reporters in advance. Otherwise, if no one interviews them, it will be embarrassing.
Although the possibility of Tang An being ignored is very small, don't be afraid of 10,000 just in case.
If any actress "accidentally" reveals herself, the straps of her dress will slip off, or her skirt may even split.
At that time, I am afraid that the focus of reporters' attention will not be on these people.
However, this kind of situation is usually rare. If you really do it deliberately to gain attention, you will probably be on the organizer's blacklist.
This will not be allowed in any award with some specifications, except for some pheasant awards. As long as it can attract people, let alone expose yourself, just don't show five points!
This time "Shark Beach" was shortlisted for five awards: Best Director, Most Popular Actress among College Students, Best Feature Film, Best Debut Award, and Jury Award.
The Beijing College Student Film Festival only has 15 film awards, plus 4 TV and movie awards, for a total of 19 awards.
There are no awards for supporting actor or actress, and no technical awards.
"Shark Tank" almost got the most important nominations.
Tang An already had a good idea of the awards he might win.
He was nominated for the best director, not the most popular director among college students. Obviously, this award is close to ten.
Tang An's Memory This year's Most Popular Director Award among College Students undoubtedly went to Feng Xiaogang.
There are four Best Director nominees including Tang An, Lu Chuan, Feng Xiaogang, and Fang Gangliang (director of "Looking for Cheng Long").
The original winner was Lu Chuan, but judging from the peeing habits of these people in the country, Tang An was very likely to steal the award.
There is no way, most people just think that foreign awards are more professional. Who said that Lu Chuan's "Kekexili" lost to "Shark Beach" in the international award?
The other awards are just left to chance. It doesn't matter whether you win them or not. This Best Director award is of some use to promote the new film.
At this time, the cell phone in Tang An's pocket rang. It was Zhao Lei.
"Hello, Lao Zhao?"
"Well, bring them here!"
As soon as she hung up the phone, Xu Ruoyun said, "Mimi is here?"
"Just arrived, let's go to the Olympic Sports Center together later!" Tang An adjusted the collar of his shirt and replied.
"Then I'll leave first!" Xu Ruoyun thought for a while, then got up and prepared to leave.
"No, you go about your business. I'll take her to put on makeup and leave right away!"
Tang An walked over, leaned down and patted her shoulder, kissed her smooth face, and said with a smile, "It's okay!"
Xu Ruoyun was startled and quickly pushed him away and wiped the marks on his face vigorously.
"Stop being ridiculous, it will be bad if Mi Mi sees it!"
Tang An shrugged, sat down, and looked at the bill in front of her.
"In the future, there is no need to compare two copies of the same account. If they want to do anything, they must have already discussed it. For example, the material consumption of your set team and the report of the production director will be exactly the same without reading it. If you just
It's easy to be confused when you look at the numbers!" Tang An said, pointing to the two bills.
"Then how should we check?" Xu Ruoyun asked doubtfully.
"Errors are inevitable. Before checking, you should estimate the costs of each department yourself. You should know the prices of various materials, different brands of equipment, specifications, and the approximate loss ratio. You should also have an idea of the labor costs.
It’s a minimum number, if it exceeds it, there will definitely be a problem!”
"Then what if..."
"You don't have to doubt their professional ability. It won't cost more than you to find a producer from any crew. If they have the ability to lower the price, that's their skill!"
"The more capable people are, the more they should get, so that they will work harder and work harder, and I will not be stingy about this!"
Xu Ruoyun nodded as if he understood. Tang An was different from ordinary bosses. He was eager to give his employees the minimum wage so that they could make more money for themselves.
Give you a price, such as 10,000 yuan, to purchase a batch of items. As long as the quality is up to standard, you can buy them for 5,000 yuan and keep the rest.
Of course, the premise is that Tang Anding's price is far lower than the market price.
This month, Tang An will teach Xu Ruoyun more when he has time. There are seven or eight departments in the crew and hundreds of employees. There are so many aspects that involve money. It will definitely be very time-consuming for one person to slowly explore.
"Dong dong dong!"
At this time there was a knock on the door.
"Come in!" Tang An shouted as he sat there without moving.
The door was pushed open immediately, and before anyone arrived, the familiar voice of joy came from the door.