The Spring Festival war is about to begin. There are still a few days left, and the promotional offensive of several movies has reached its peak.
All movie-related forums and forums are discussing several movies released during the Spring Festival this year.
Although there is no famous director this year, unlike last year there were two great directors Xu Zheng and Zhou Xingchi.
Moreover, these two directors are both comedy directors, so the competition between the two comedy films on this festive day during the Spring Festival will be even more interesting.
Although there is no big director this year, the director of "Havoc in Heaven", Zheng Baorui, is good at B-level movies. Although he has made some good horror, thriller and suspense movies, he is basically not very famous among the directors in Hong Kong.
The director of "The Return of the Great Sage" and "Where Did Dad Go?" is not known to ordinary audiences.
Wang Jing from "Omen" is also well-known to the audience.
But even without a big director, the popularity of these movies is not low at all.
Starring three major stars, it is a super-large production with an investment of 600 million, and it is still a well-known and well-known IP called Journey to the West.
Although the first season of "Where Are We Going, Dad" has been aired, its influence is still there, and the number of online views remains high.
"The Return of the Great Sage" received the least attention in the early stages. It didn't have a big director and it was still an animated film.
Based on the current situation, I am afraid that most viewers’ impression of Chinese animation is still at the level of “Pleasant Goat” and “Bear Bears”.
The promotion of the four movies started half a month ago, and each one has a different focus.
And "The Return of the Great Sage" also started large-scale screenings more than ten days ago.
Continuing to this day, coupled with the 80 million publicity expenses invested in it, the reputation has been completely fermented.
On Douban, Shiguang, Bhu, Tianya and other forums and post bars, a large number of viewers who watched the screening discuss this movie every day.
Moreover, on Weibo, all the artists, directors, screenwriters and other subsidiaries of Hantang Media posted on Weibo to praise "The Return of the Great Sage".
The film and television company Hantang Media has a stake in has hundreds of artists under its umbrella. With so many stars all praising the same movie, even if the audience knows it is hype, it will arouse curiosity.
Of course, the premise of everything is that the movie itself has a good reputation.
Six days before the movie's official release, the screening scale has expanded again, reaching 1.5%.
With five days left, the film schedule reaches 2%.
With four days left, the film schedule has already reached 3%.
Finally, on the third day before the movie’s release, the number of screenings scheduled reached 4%.
4% of the film schedule. Although many people have watched "The Return of the Great Sage", compared with the huge population base in China, they are still a minority.
However, these audiences who have watched the movie are still like tap water.
Basically every post on Weibo about "Havoc in Heaven" will be replied to and forwarded by the official Weibo account of "Havoc in Heaven".
Being forwarded by the official Weibo can greatly stimulate these viewers and also allow those people to forward the official Weibo's reply again.
Coupled with countless melon-eating people and trolls, Weibo posts about "The Return of the Great Sage" can be seen everywhere on Weibo.
"The Return of the Great Sage", which was originally the least popular among the four Spring Festival movies, quickly overtook "Omen" and "Where Are We Going, Dad" and became the second most popular movie during the Spring Festival after "Havoc in Heaven".
After all, "Havoc in Heaven" has an all-star cast, and the publicity and distribution expenses were a full 140 million, and even "The Return of the Great Sage" cannot shake it.
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This series of publicity campaigns also made the industry understand Tang An's ambition, which is definitely to compete for the Spring Festival championship.
Although it is hard to understand how much Tang An has done in an animated movie, Tang An's success in the past has still made people in the industry look forward to the arrival of the Spring Festival with the attitude of watching a movie.
In the China Film Group conference room, Kangpei held a group meeting early in the morning.
It has been less than a month since I took office, and although I have encountered many obstacles, it has generally gone smoothly. Some people have to wait until this transition has gone smoothly before making any move.
Kang Pei only served as the chairman of China Film Co., Ltd. and did not concurrently serve as the chairman of China Film Group. In name, China Film Co., Ltd. is the absolute controlling shareholder of China Film Group.
Although most of China Film Group's business has been transferred to China Film Group Corporation, China Film Group still has the idea of controlling China Film Group Corporation.
Moreover, many of the top executives, as well as the bosses of major branches, are direct descendants of Han Sanping.
Jiang Defu, the general manager of China Film Marketing Branch who is responsible for publicity business, is Han Sanping's old subordinate at Beijing Film Studio. He has complete control over China Film's publicity, while China Film Co., Ltd.'s Xuan Yun department has almost become an empty shell.
Huang Jianxin, the artistic director of the import and export branch, has been promoted to general manager, taking charge of co-productions.
Lin Sheng, the former hair director of China Film Group, who was promoted by Han Sanping, was transferred to the vice president of China Film Co., Ltd., in charge of the distribution department, and concurrently served as the general manager of China Film Distribution Branch.
The three key departments of promotion, distribution, and co-production are all managed by Han Sanping's direct descendants. Only the production department and the TV drama branch are in better condition.
However, there have been a lot of changes in finance, human resources, and administration, and half of the general manager and several vice presidents have no close relationship with Han Sanping.
While having a meeting, he silently looked at everyone present.
It's normal to not be able to fully control the company now, but Kangpei believes that with the support of Optoelectronics behind it, it will only be a matter of time.
And "Havoc in Heaven" is a great opportunity. Such a super blockbuster can also promote the culture of Journey to the West. Once the box office becomes a hit, it can even create a Journey to the West series, which is enough for him to gain a foothold.
But it's not all good news. That movie "The Return of the Great Sage" has gained a lot of momentum.
This movie was also quickly discussed at the meeting. After all, it is their biggest rival during the Spring Festival.
"Yesterday, "The Return of the Great Sage" held its last day of screenings and won 13 million at the box office with 4% of the screenings. According to predictions, the film's first-day box office is expected to be around 40 million."
Lin Sheng, the vice president in charge of distribution, explained the situation.
The publicity director continued, "Although 4% of the scheduled films can earn 13 million at the box office, these are all during prime time in the evening, and most of them are 3D and IMAX shows. It will be difficult to maintain the current attendance rate if it is officially released.
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16% of the films scheduled on the first day are four times more than the current screenings. That does not mean that the box office will also quadruple by then. After all, it will not be all prime time and 3D screenings by then.
And the audience is also a problem. What if so many days of screening have exhausted the box office potential? After all, it is just an animated movie.
If the situation is good, it will be about 40 million, and if the situation is bad, 30 million is not impossible.
However, deputy general manager Han Xiaoli was not so optimistic. He frowned slightly and said, "Yesterday was the last day to screen "The Return of the Great Sage". There are still three days until the release. Now that the film's reputation has completely spread, the other party should want to show it here."
After three days of whetting the audience's appetite, I'm afraid the box office will exceed 40 million."
Vice President Zhang Ping also said, "Mr. Han is right. The last large-scale movie to be screened in Han and Tang Dynasties was "Edge of Tomorrow", and only these two large-scale movies were screened. Both movies have very good reputations."
, needless to say, "Edge of Tomorrow" became the first domestic film in China to have a box office of over 1 billion. With Tang An's acting style, "The Return of the Great Sage" will definitely not be that simple!"
To put it bluntly, Tang An's past record is too strong, and he has never failed in any project he personally participated in.
In other words, Hantang Media also invested in and released movies that did not perform well at the box office, otherwise no other company would be interested in it.
If your company never fails, then when others are looking for investment and choosing an issuer, you will definitely be their first choice.
As for Tang An never failing, that can only be attributed to his vision as a great director.
For an animated film like "The Return of the Great Sage", how would it have been possible to spend 100 million to promote it without Tang An's focus?
And there are two other issuers. If they didn't believe in Tang An's vision, the other two would have invested so much.
A person who never fails to watch a movie, even if it is an animated movie, has to be taken seriously.
Kang Pei didn't know, as the movie's release was approaching, he suddenly felt that it was a little strange that Tang An agreed so easily to replace "The Return of the Great Sage" on the Spring Festival release of "Detective Chinatown 2" during the last meeting.
Large-scale screenings are very risky, and there are very few film studios who dare to do this in the country.
Every time a film by a major director is released with great success, it sells well at the box office, but the reputation is not very good, and even attracts a lot of criticism.
To put it bluntly, screenings are word-of-mouth marketing, and Wade is trying to make his name famous before it is released and gain more attention.
With "The Return of the Great Sage" being screened on such a large scale, wouldn't Tang An be worried about its reputation collapsing? If this happens, this movie, which itself is not very popular, will be even worse.
After all, it is a big production with an investment of 100 million.
Even if Kang Pei had great confidence in "Havoc in Heaven", he would not dare to screen it on a large scale before its release.
The success of the movie is just the icing on the cake, after all, the popularity is already very high.
Once word-of-mouth is bad, the movie will be much worse off.
Is Tang An really so confident in this movie?
If you are confident, why would you come to the Spring Festival to face the powerful rival "Havoc in Heaven"?
The more Kang Pei thought about it, the more he couldn't figure it out.
But he doesn't have time to think too much now. The movie will be released in three days. The top priority is to ensure the success of "Havoc in Heaven" and hit the box office of 1 billion. This will give him a good start in office and prove himself to China Film and its superiors!
He smiled and said, "In my opinion, it is not a bad thing that the popularity of "The Return of the Great Sage" has increased. At least "Havoc in Heaven" is also based on the theme of Journey to the West, so it has benefited from it and increased its popularity."
He turned around and said, "With the current popularity and pre-sales, "Havoc in Heaven" is expected to have a box office of around 100 million on its first day. It will also be the only movie during the Spring Festival that has a chance to exceed 100 million on its first day in a single day.
, as long as there are no accidents, and with the seven-day Spring Festival holiday, it is inevitable that the box office will exceed 1 billion. I hope that all departments and branches can do a good job in various tasks after the release, which will be the first shot of the group in 2014!"
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Two days passed quickly, and the most important annual festival in China, the Spring Festival, was about to come.
On this joyful day, the film market will also usher in a climax!
On the afternoon of January 29th, the 29th of the Lunar New Year, four premieres began at the same time in major theaters in Beijing, kicking off the Spring Festival.
"The Return of the Great Sage" and "Havoc in Heaven" will also usher in a civil war in Journey to the West!
ps: I went on a blind date today and it was a failure without a doubt (it’s definitely not that the girl didn’t like me, it’s just that I was too busy and didn’t have time to fall in love!!!!!!)
But there will be another one tomorrow. He is so handsome. There are too many people helping to introduce the target. It is also a kind of trouble, ugh!!!