There are representatives of major clients of CCTV advertising, outstanding representatives of various industries, touching Chinese figures, representatives of the families of heroes, representatives of the families of CCTV employees, representatives of outstanding athletes, national moral models, sponsors, etc.
Most of them are ordinary people, but these ordinary people are not ordinary ordinary people.
A "Smiling Brother" who has been attending the Spring Festival Gala for more than ten consecutive years appeared again this year.
Whether they are in good health, rich, or famous, it is not difficult for many people to participate in live broadcasts.
But it’s not so easy if there are close-ups. For advertisers and sponsors, millions of dollars may be involved behind every close-up.
Say hello to everyone around you, no matter you are familiar with them or not, and chat more if you meet people related to the industry.
Ma Yun, Ma Huateng, Li Hongyan, Lei Jun and others did not come, but representatives all came.
The person coming from Huawei was Zheng Ye, the president of Huawei Cloud, whom Tang An didn’t recognize.
Being in the entertainment industry, I have been exposed to basically all walks of life, including mobile phones, clothing, cars, watches, and even Gree Tangan who makes air conditioners.
Gree is preparing to release its first-generation mobile phone next year, and also wants to book implants in several film and television dramas.
As for the endorsement, the boss himself took it.
However, the people I usually interact with are the CEOs of major companies, or the vice presidents in charge of marketing, and I rarely interact with technical people.
Seeing Huawei Cloud President Zheng Ye coming and saying hello, Tang An suddenly remembered something.
Today, Tiangong Yicai is already the largest special effects production company in China, and may not be one of the best in terms of technology in Asia, but in terms of scale, it will definitely not lose to any company.
Including the digital field, there are 1,500 employees, which is beyond the reach of any special effects company.
Moreover, so many people are not afraid of being unable to support them. Hollywood places a large number of orders for domestic production every year. Basically, any blockbuster film has the presence of domestic special effects companies.
Although I can't make much money yet, because in order to receive business, I have to invest a lot in hardware and software. If I want to make more, I have to invest more first.
The money I earned was invested again, but I didn't make any money at all.
But it would be nice to stop throwing money into it. This is also in China. If it were in Hollywood, it would have closed down on such a large scale long ago.
The high costs in Hollywood have made it difficult for the special effects companies there, otherwise the digital field, which was once flourishing, would not have been able to buy it so cheaply.
The large domestic special effects companies have been very prosperous in recent years and have too much business.
After acquiring the digital field, one-third of the top executives were invited by Tang An's high salary to go to Tiangong Yicai in China to provide guidance and spread advanced production and management concepts.
Tiangong Yicai has also sent a large number of middle and high-level executives to study in the digital field in the United States in batches, striving to reach the top level in Asia and Hollywood within two to three years.
What you learn is not just technology, but also management, working methods, and concepts.
Brother Chen Kai is a top-notch director. In terms of professional ability, few people can say that he can definitely surpass him, but the films he makes are just not good-looking.
It's one thing when you have the ability, but it's another thing when you can use it well. Hollywood's leadership in special effects is far more than just technology.
However, the special effects industry also needs technological innovation. The annual investment cost of such a large-scale special effects company is unimaginable, much higher than the cost of a few blockbusters.
Especially for rendering, the cost is prohibitively high, and time is also a big issue.
Cloud rendering will be the mainstream in the future. The first movie to use cloud rendering technology extensively in the future will be "The Wandering Earth", which is the result of Huawei's strong support to expand business.
The task center of cloud rendering is GPU, and there are only a few companies in China that can provide GPU cloud servers in the next few years.
It seems like Li Cloud, Huawei Cloud and Tianyi Cloud.
Tianyi Cloud is outsourced by Telecom to Huawei, and it actually belongs to Huawei.
Although Huawei has not developed it yet, it will soon.
Tang An and Zheng Ye came to say hello. After all, the film and television dramas produced by the group also received advertising placement from Huawei. Huawei's sub-brand Huawei Honor, which was just launched last year, also invited artists from the group to endorse it.
"Hello, Mr. Zheng, I heard that your company is developing China's independent GPU."
Zheng Yelai nodded, "Indeed, our goal at Huawei has always been to transform the world with technology."
It's this sentence again. It seems that all technical people like to say this sentence. Tang An can't remember how many times he has heard it, so he can't come up with something new.
Tang An didn't talk nonsense and went straight to the point, "GPU is crucial for mobile phones and computers, and its effect on graphics rendering far exceeds that of CPU."
Zheng Yelai felt a little funny when he heard Tang An, a layman, talk about GPUs in front of himself, a professional.
But on the surface, he still nodded frequently, as if he was thinking and acknowledging what Tang An said.
Although I don’t know why Tang An is talking about this, the two parties are completely incompatible companies.
"I didn't expect that Mr. Tang also has such in-depth research on GPU."
After Tang An finished speaking, Zheng Ye came and said with a smile, even if Tang An said a few things that were not correct, he did not correct them.
Hit someone or not slap someone in the face, why bother arguing with a layman?
"Where it is, I just know a little bit about it."
Tang An smiled and said, "Actually, I occasionally saw on my computer a few years ago that AMD and several companies demonstrated cloud rendering technology at the CES exhibition. At that time, a game was rendered on a desktop computer, and then the rendered images were sent through a wired network.
Go to an ultra-thin laptop, control the game in the laptop, and send the instructions to the desktop through the network, and the desktop will send the rendering results back and display them on the eb interface of the laptop.
During operation, the laptop only had display and mouse input functions, and the entire rendering process was completed on another remote desktop computer. At that time, AMD people said that it could not only be controlled by wires, but also support wireless network transmission. I just remembered that.
Now that I have this matter down, if I meet Mr. Zheng, an expert like you, today, I will just ask you."
When talking about professional matters, Zheng Yelai immediately got into the mood and his expression became serious.
He thought for a moment and said, "Cloud rendering is indeed feasible. I remember that there are already related applications in China."
Tang An nodded, "In May last year, Zanqi Technology launched the cloud rendering platform "Xuanyun". I originally planned to invest in it or make a merger, but the other party did not accept it."
Cloud rendering has begun to be used in games, film and television, animation, advertising, etc., but it is not widely used in film and television.
Xuanyun was promoted by HP and rejected any form of merger and acquisition by Tang An, even a shareholding. Tang An could only settle for the next best thing and acquired another cloud rendering platform, Xuanyun, with a similar name.
Zheng Yelai said, "There are still great difficulties in domestic cloud rendering today. The difficulties faced by cloud rendering are far more complex than conventional cloud computing applications, mainly due to the stringent requirements for hardware performance of 3D rendering.
Moreover, the cloud rendering system may have to face rendering requests from thousands of users, which will put huge pressure on the back-end server system."
Tang An smiled and said, "That's true, but if your company develops its own GPU, it will probably use Huawei Cloud's computing resources to build a cloud rendering platform that can be applied to film and television special effects on a large scale, even for special effects blockbusters.
If you are competent in rendering work, you might be able to replace a supercomputer in rendering."
Zheng Ye came and said, "It's possible, but it depends on the situation."
Tang An chatted with him for a few more words. The widespread application of cloud rendering is good news for the film and television industry. Not to mention the reduced costs, the time after contract termination is valuable enough.
There are many reasons why domestic investors do not make special effects blockbusters. In addition to money, another major reason is that it takes time to make special effects.
The film and television industry is so hot. If you invest 100 million to 200 million to make a movie, many people will join in and give it a try.
But once the cycle is too long, more than three years, then even if the movie makes a profit, such a long cycle will not be worthwhile.
The production period of "Kung Fu Panda" is 5 years, and the rendering time is 24 million hours, which is about 2,700 years.
If you use cloud rendering, one node takes 2,700 years, ten nodes take 270 years, 100 nodes takes 27 years, and 10,000 nodes takes less than a hundred days.
Theoretically, this time can be compressed infinitely.
Of course, it's just a theory.
The rendering time of "Kung Fu Panda 2" reached 55 million hours, a full 6,278 years.
Even if HP workstations try their best this time and shorten the cycle from four to five years in the first one to three years, it is still long enough.
If you put the money in China, it will take at least three years to get back the original investment, and the risk is not small. Many investors will not do this.
In comparison, those investors prefer projects with a cycle of only nine or ten months.
Zheng Yelai verbally agreed to Tang An's cooperation proposal, but he didn't take it seriously in his heart.
Although cloud rendering can be used in games, advertising and other industries in addition to film and television, this industry is a bit small after all, and Huawei may not be able to take advantage of it.
Tang An was there to talk to Zheng Ye about cloud rendering, but the artists next to him couldn't get a word in.
When Tang An turned around, Yang Mi came up and asked curiously.
"Brother An, how come you were chatting with Wen Zhang and the others just now? Are you familiar with them?"
Tang An shook his head, "I'm not familiar with you, what's wrong?"
It's true that we're not familiar with him. We met him once when he was in the Fendou class that year, and then at some award ceremonies and various activities.
Chen Yufan had no communication when he was in Huayi, let alone Bai Baihe.
Yang Mi looked at Tang An strangely, "Is there something wrong with you?"
After so many years, she still doesn't understand Tang An. Most of Tang An's things have a purpose and he doesn't pay attention to irrelevant things.
I have been to the Golden Horse Awards three times in the past ten years, and I won’t go if I can’t go to the Golden Rooster and Hundred Flowers. Last year’s Golden Horse Awards for “Interstellar” basically got all the nominations it could get, and Tang An didn’t even go. In the end, the best director was still Liu Yedai
I received it, and by the way I received my second Golden Horse Best Actor trophy.
Even if people don't come, you have to pay. The box office is 2 billion, and the quality of the movie itself is also very high.
Commercial films with high box office generally have little chance of winning awards, but if the box office is high enough, it won't be a problem.
The first domestic movie with a box office of 2 billion, whether it is professionals or the audience, it has a high reputation and unparalleled influence. It is normal to win an award.
He didn't even go to the award ceremony. He still had time to chat with a few unfamiliar people, and Wang Xiaoming didn't even say a word.
Yang Mi thought for a while, then came over and whispered, "Brother An, do you want to deal with them?"
Tang An and Wang Jinghua didn't deal with each other, and neither did He Li. Now that these two enemies are working together, and Wen Zhang and Bai Baihe are Wang Jinghua's favorites, this is the only possibility.
Yang Mi thought he had guessed it right and looked at Tang An with curiosity, wondering what method he would use.
Tang An shook his head, a little speechless.
"I'm not a bad person, why should I deal with them? They have no enmity against me. What do you think?"
Tang An took a sip of water. He was already a little thirsty after talking to Zheng Ye just now.
I looked around and saw that almost everyone had arrived. I looked at the time and saw that it was about to start.
Hearing Tang An's denial, Yang Mi also had a look of disbelief, as if he thought he had seen through everything.
Wang Xiaoming, who was sitting next to Uncle Ge at the same table, was close to him. Hearing Yang Mi's words, he also smiled and said, "Dr. Tang is not a stingy person, not to mention they have never offended Mr. Tang."
Tang An was convinced, "Xiao Ming still understands me. Am I such a stingy person?"
Yang Mi curled her lips. Anyway, she didn't think Tang An was just chatting casually.
Next to him, Wang Xiaoming was still talking, "Brother Fan, we were actually very close when he was in Huayi. I also went when he and Bai Baihe got married."
Tang An asked curiously, "He sings and you film, how do you get to know each other?"
Wang Xiaoming smiled and said, "Didn't I release an album some time ago, and I exchanged some music issues with Brother Fan?"
"Come on, you can still communicate with others with your broken voice."
Tang An struck mercilessly.
Wang Xiaoming was speechless. There were so many people around, and Tang An didn't give him any face.
Yang Mi Le covered his mouth and snickered, and the others were similar. Wang Xiaoming had a lot of fun with being teased for being "too much".
Tang An looked at Yang Mi and laughed and scolded without any politeness, "You're so ridiculous. You two are half as good as each other, but you still have the nerve to laugh."
When Yang Mi heard what Tang An said, he choked back his laughter, his face full of embarrassment.
Wang Xiaoming was originally quite depressed when he was exposed in public, but when he saw Yang Mi deflated, he felt much better and was gloating over his misfortune.
He added, "Actually, in the past few years, I have seen Brother Fan and the others have such a good relationship and I am very envious. I also hope that Yang Ying and I can be like them in the future."
Wang Xiaoming said as he held Yang Ying's hand, the two looked at each other affectionately and started spreading dog food in front of everyone.
Some people couldn't stand it and laughed and cursed, "Hey, hey, you two, pay attention to the occasion. There are so many people here during the Chinese New Year, I'm getting goosebumps."
Tang An didn't say anything, but added silently in his heart: It's none of my business if you are really like them.