"On behalf of Li Pictures, I offer a guarantee of 2.1 billion!"
After Fan Luyuan said this lightly, he smiled and waited for their reply.
Since Fan Luyuan took over Ahli Pictures, apart from announcing six film lists at once, there have been no major moves.
And unless all six movies are a big success, Li Pictures will still be losing money this year.
At present, the four major ticketing platforms are competing for each other. Every share is crucial, and the money invested is hundreds of millions or even billions.
Nuomi Movies got off to a fast start. Basically any movie theater across the country has Nuomi Movie ticket machines.
Moreover, Nuomi Movie has an absolute advantage that Ahli, Tengxun, and Meituan do not have.
Hantang Media and Hantang Pictures have hundreds of ground distribution personnel across the country, and Nuomi Film has also recruited a large number of promotion personnel when it distributes ticket machines nationwide.
This is still being compiled. As far as Fan Luyuan knows, Han and Tang have already found a large number of temporary workers on the basis of these nearly a thousand promotion personnel, expanding the number to 5,000 people, which is something that the other three companies do not have.
With such a large number of promoters, there are people in every cinema all day long, promoting Nuomi movies to movie fans.
This is why fare evasion and Weipiao are only more than half a year behind. All models are based on Nuomi Movies and modified. With the traffic of the two major companies, they still lag behind Nuomi Movies.
That's QQ, Weixin, and Zhipay. Each of them has hundreds of millions of users, and it's what the two major companies rely on for their survival!
However, it was impossible to quickly form a large-scale and effective local promotion team in a hurry. Nuomi Movie's 5,000 local promotion personnel, including the ground distribution personnel of Han and Tang Cinemas, lightly smoothed the traffic entrance.
The Magnesium Group does have an 8,000-strong ground push iron army, but it is not enough on its own, so how can it be used on the cat's eye.
Nuomi Movie now occupies 27% of the market share of online ticket sales, 22% for fare evasion tickets, 19% for Maoyan, and 16% for Weipiao.
The four major platforms accounted for 84% of the share, with more than ten platforms including Dazhong Commenting, Grava, Shiguang, Damai, Douban, Wanda, and Hapiao sharing the remaining 16%.
These small platforms will be swallowed up sooner or later. This is the case in the Internet industry, with constant mergers and acquisitions and financing, and only two or three will be left in the end.
Two or three companies cannot coexist. The first one eats meat, the second one drinks soup, the third one drinks northwest wind, and they may go bankrupt at any time.
However, the length of this process depends on the strength of the companies. If the strength gap is large, mergers and acquisitions will occur very quickly, and industry unicorns will be born quickly.
Otherwise, it will be a long process.
This is the case with ticketing platforms. Even though WeChat has the smallest share, the traffic of QQ and Weixin is not just for show.
Maoyan has Guangxian and Tengxun as its shareholders, so it won't be dead for a while.
The same goes for Nuomi Movie. This year, it raised 2 billion yuan at once, which is enough to show Tang An's determination.
The online battle won't be decided for a while, but it's impossible for Ah Li and Teng Xun to lose. It just depends on Guang Xian when Han and Tang can no longer hold on.
In terms of movie theaters, Ahli Pictures also wants to acquire some to form a theater chain, or simply merge and acquire a theater chain directly.
However, theater chains are a business that makes sure profits without losing money. Ah Li only invested in Dadi, taking over 10 shares.
There is no breakthrough in these two aspects for the time being, so film and television production and distribution are the focus.
Although the previous six films are promising projects, their potential is limited and cannot be compared with Zhou Xingchi's "Mermaid". The combined box office of the six films is not as high as that of "Mermaid".
Ma Yun personally took over the investment share of 50 million, and naturally he didn't want to let go of the issuance rights.
It's just that the Han and Tang Dynasties took action first, reporting directly from 1.3 billion to 2 billion.
Although there were a few days between these four quotations, Fan Luyuan knew that the more successful a big shot, the greater his determination. After the last 1.8 billion, he guessed that Han and Tang would probably add more money in the end.
The guarantee of 2 billion is extremely risky. After all, the filming has not started yet and everything is unknown.
But since Tang An took a fancy to it, Fan Luyuan discussed it with the company's senior management and decided to follow up.
Of course, the most important thing is the combination of Zhou Xingchi + Deng Chao. In addition, youth movies that sell emotions are now popular, so selling Zhou Xingchi's emotions will definitely not make a loss.
Not everyone would trust Tang An absolutely, at least not outsiders.
People all have independent thoughts, and nine years of compulsory education can teach people with completely different views, not to mention that Tang An's actions can influence so many people.
Fan Luyuan also followed up on the movie "Charlotte Troubles" adapted from Kaixin's play that Hantang invested in, but it was a step too late. Hantang had already invested 12 million yuan and Kaixinaihua invested 8 million.
I wanted to win it with a guarantee of 200 million, but the production cost was 20 million, and the guarantee of 200 million was definitely a high price.
However, the negotiation did not come to an end, and the Han and Tang dynasties were increased by 50 million each time. In the end, the Han and Tang dynasties increased the amount to 550 million.
It's really crazy. Shen Teng has been on the Spring Festival Gala for two years, performed in several plays, and actually got a guarantee of 550 million.
Even though he believed in Tang An's vision, Fan Luyuan did not follow him any further.
If it were so easy to make 500 million at the box office, he would immediately gather those sketch and crosstalk actors who often perform in the Spring Festival Gala to make a movie.
Fan Luyuan suddenly also offered a guarantee of 2.1 billion, which made Wang Changtian, Lin Sheng, and Chen Zhenyu stunned.
Chen Zhenyu looked at the two of them but said nothing. Zhou Xingchi and Xinghui were only responsible for filming the movie, and other publicity matters had little to do with them.
No matter which publisher it is, as long as it has the strength.
Lin Sheng and Wang Changtian looked at each other, and Wang Changtian spoke first.
"Mr. Fan wants to release "Mermaid"?"
Fan Luyuan smiled and said, "Yes, I am also very optimistic about this movie. It is worth the risk."
"But it's Li's propaganda ability." Lin Sheng reminded.
At present, Ahli Pictures is still a younger brother. In the future, online ticket purchasing will account for 90% of the share, and fare evasion tickets will account for 30% of the 90%. Ahli's publicity and distribution capabilities will not be ranked among the top five in China, and it will not be able to
Shake the status of several giants.
Don’t forget, Ahli has no terrestrial distribution channels, and the ticketing platform currently only accounts for 60% of the share. Even if fare evasion tickets account for 22% of the share, it is far from enough.
As for publicity, even if there are some advantages, they are not that big.
Both China Film and Television are much better than Ah Li's Xuanfa.
Fan Luyuan also knows that Li Pictures' promotion is far inferior to that of Han and Tang, and it is not as good as the other two parties on the scene.
He said, "With a guarantee of 2.1 billion, Ahli will do its best to promote the film and will spend at least 100 million in publicity expenses to ensure the box office and the interests of Ahli and everyone."
2.1 billion.
Wang Changtian quickly weighed it for a while and decided that it would be beneficial for him to pay back the money two years in advance, even if he gave up the issuance share.
After all, no matter how high the box office is, it cannot be much higher. If the box office is not as good as expected, the losses will be huge.
"In this case, let's see the reaction from the Han and Tang Dynasties. If they don't agree, it will be distributed by Ah Li Pictures. What do you two say?" Wang Changtian asked Lin Sheng and Chen Zhenyu.
"No problem," Chen Zhenyu nodded in agreement. Zhou Xingchi had already given him the expected number.
"I'll go back and ask Kang Pei." For such a big project, Lin Sheng had to go back and ask Kang Pei for his opinion, and discuss it at a high-level meeting.
In state-owned enterprises, the more important the event, the more meetings are required.
"Then let's wait for Han and Tang's response."
Fan Luyuan breathed a sigh of relief. It is easy for foreign capital to play in the film and television industry, but it is not that easy to be at the top of the industry.
Fan Luyuan, who was previously in charge of Zhipay and handled tens of billions of dollars, did not pay attention to the small film and television industry.
At that time, he was dealing with big banks and the China Banking Regulatory Commission, and had head-on collisions. He dared to cross the red line of the law and unilaterally open quick payments, and he didn't take the film and television industry seriously.
However, since taking office, there have been a lot of troubles, the theater chain has not yet been established, and the projects he has invested in are not that simple.
Those projects were basically handled by Chen Kexin and Wang Jiawei, and there were a lot of tricks in them.
But this time, to fight for the distribution rights, you have to rely on real money!
When it comes to fighting for money, Fan Luyuan has absolute confidence in this aspect. Even if all the movies and TV shows put together, he can't compete with Li!
This is the biggest advantage of Ah Li, and it is a completely overwhelming advantage. It is also what Ah Li is best at!
Two days later, Hantang Pictures responded with a guaranteed offer of 2.2 billion!
Fan Luyuan said nothing and immediately increased the amount to 2.3 billion.
Hantang Pictures added another 100 million, 2.4 billion!
At the high-level meeting of Ahli Pictures, several company decision-makers gathered together.
"2.4 billion, which is nearly 400 million higher than Tang An's "Interstellar". I don't know how they can be so sure." coo Deng Kangming sighed.
It's true that the guarantee is a gamble, but now there is only one film with a domestic box office of over 2 billion, and the box office record in film history is only 2 billion.
Directly offering a guarantee of nearly RMB 400 million higher than the box office record in film history, it is absolutely crazy.
In comparison, Ahli previously snatched the distribution rights of "One Step Away" from Wanda with a high guarantee of 1 billion, which was considered a bargain.
President Zhang Wei showed disdain, "Huh, Tang An is getting more and more crazy. If he acts like this, there won't be anything to worry about in the Han and Tang Dynasties in the future."
The Han and Tang Dynasties were Ah Li's biggest rivals. Naturally, he liked to see his opponents so crazy.
Madness is the beginning of destruction!
Even though Ah Li offered a guarantee of 2.3 billion, I actually don’t really believe that if this movie sells for 2.3 billion, it’s only Amitabha that can have a box office of 2 billion. With performance, the project itself will not lose money.
Fan Luyuan did not expect that Han and Tang would dare to follow suit, and offered a sky-high price of 2.4 billion guaranteed.
Comparing money with Ah Li!
Fan Luyuan twitched the corner of his mouth with a trace of disdain and said to them, "In this case, we will follow the 2.5 billion. The publicity department and fare evasion will start preparing marketing plans now. In addition, this number is too high. Our publicity before the 2016 Spring Festival
It is also unknown how far the development capability can be achieved, and we should need a partner."
Even if Fan Luyuan is not afraid of losing money, who would want to lose money if he can make money.
2.5 billion guaranteed, if there is only 2 billion in box office, it can barely breakeven, but if it is short of 500 million in box office, it will be considered a failure. The guaranteed fee paid in advance will have a lot of interest for two years.
Furthermore, Li Pictures is a listed company, so its accounts must look good.
If we find a strong partner, our box office will be more secure.
After some discussion, we finally decided to go with China Film Group, which is also one of the investors after all.
Moreover, Wang Changtian has always been a petty person, using his small skills to make a big difference, and rarely participates in high-risk projects, so Fan Luyuan stopped looking for Wang Changtian.
Fan Luyuan went to meet Kang Pei in person and expressed his intention to cooperate.
2.5 billion guaranteed
Kangpei is a bit wavering. This number is outrageous, not to mention that China Film Group is preparing to go public. If it fails, the impact will be huge.
But thinking about Tang An's insistence on this film, Kang Pei gritted his teeth and agreed.
Taking away Tang An's project is also a great pleasure!
With a price of 2.5 billion, Fan Luyuan and Kang Pei are also full of confidence. This figure has exceeded this era. It is still unclear whether any movie will break this figure in the next three years.
The four investors gathered together again. When Wang Changtian learned that Ahli and China Film had jointly quoted a guarantee of 2.5 billion, he was slightly stunned.
The four major investors, if there is no guarantee, should be China Film, Guangxian, and Ahli.
But now Li and China Film Group are cooperating. They are cooperating without Guang Xianwan.
Wang Changtian was sulky in his heart, but he didn't show it. On the surface, he still looked normal.
He raised his eyes and said with a smile, "Dong Fan is so courageous. In this case, let's see if Han Hantang will increase the price."
Fan Luyuan smiled, "Director Wang, do you think they will add more?"
Wang Changtian said, "I don't think Mr. Tang will give up so easily."
Fan Luyuan chuckled and didn't say much.
After leaving the club and getting in the car, Wang Changtian's eyes flashed with a hint of haze.
It is actually decided by their four major investors as to who distributes the movie.
If Zhou Xingchi cannot get involved in the issuance, it will be a matter for the three of them. As long as the three of them join forces, the matter can be settled.
2.5 billion, the three companies jointly guarantee the minimum, the risk is smaller, and there is investment income, and the overall loss will not be lost.
Just give it a try, Wang Changtian doesn’t dare!
But now that Li and China Film Group have joined forces, the three major companies are so optimistic about this project.
Wang Changtian wondered if he could join forces with the Han and Tang Dynasties to ensure the bottom line.
But then I thought about it, it was already 2.5 billion. If I add another 100 million, it would not only be 100 million, but it would also mean that the risk would be infinitely higher.
"Forget it, the risk is too great, let them play."
Wang Changtian shook his head and stopped thinking about it.
Three days later, Hantang Pictures once again offered a high price guarantee of 2.6 billion to compete with Ahli and China Film.
But this time, Kang Pei no longer followed.
China Film Co., Ltd. has been listed in 2016. Once the movie fails or even fails to go public, leading to the failure of the listing, it will be in big trouble.
Moreover, the minimum guarantee fee must be paid in advance. Even half of it will cost more than 400 million at least. It will take several months after the Spring Festival of 2016 to recover the money.
If the business is not very good after this year, resulting in the inability to make profits this year and fail to meet the listing requirements, then it is over, at least it will be over.
Last year's net profit was only 490 million. This year's one-time payment is more than 400 million, and together with the investment, it exceeds 500 million, which is higher than last year's profit.
This is a gamble that Kangpei cannot afford.
In the end, China Film Group stopped following, and it was difficult for Li Pictures to take over the project, and they could not find a successor, so they had no choice but to give up.
In the end, Hantang Pictures won the distribution rights of "Mermaid" with a guaranteed price of 2.6 billion.
In Daya Bay, Zhou Xingchi, who was inspecting the location, also learned the news immediately.
After hanging up the phone, Zhou Xingchi sighed helplessly.
"It went around and around, but in the end it had to be handed over to the Han and Tang Dynasties for distribution."
He didn't want his film to be related to Tang An, but now he couldn't stop it. After all, he couldn't fight against the big group.
2.6 billion, this is also a number that Zhou Xingchi cannot refuse, let alone him, other investors cannot refuse.
The news slowly spread, and the guaranteed price of 2.6 billion shocked the entire entertainment industry!