In the large conference room of Hantang Media, all the middle-level and above-level managers of the company were in place.
The conference room was not very quiet. It was obvious that everyone was basically aware of the current situation, and the announcement this time was a bit troublesome.
Amidst the subtle discussions in twos and threes, the door of the conference room was opened, and Tang An strode in.
Tang An looked around and sat down at the main seat.
"Everyone is here. It's only a few days before the movie is released. This year we have a relatively strong opponent. "Transformers 4" has a box office of 2 billion, and our opponent is not only the distributor of "Transformers 4"
, there are many potential opponents, and all departments are working hard to prepare for emergencies."
Having said that, Tang An looked to Cheng Hai, director of the distribution department.
"Mr. Cheng, from now on, the group and Hantang Pictures, the thousands of ground distributors and more than 4,000 promoters of Nuomi Movies will all be mobilized by the distribution department. While promoting Nuomi Movies, we must also take into account the needs of theaters in all provinces and cities across the country.
Contact us, and also supervise the box office.”
With more than 5,000 people, even if they are busy with terrestrial distribution and also have to take care of the promotion of Nuomi movies, they are still busy and can cover every cinema.
Distribution is by no means just a matter of negotiating with theaters to schedule films. If it were that simple, why would we need such a ground distribution team of thousands of people?
Not to mention those independent individuals who join theaters, even if it is a theater directly operated by a theater chain, the decision to schedule films is basically made by theater directors and theater management companies in various regions.
The theater chain will only give a rough range, specific film schedule, and show time, because the conditions of each theater are different and cannot be unified.
Thousands of ground distribution personnel are equivalent to thousands of public relations personnel, specializing in public relations for theater managers across the country.
For the same number of shows, one prime time show is comparable to two morning and afternoon shows.
The ground distribution team of more than 5,000 people, even if it is temporary, is an absolutely huge number, far larger than any other company.
"Don't worry, Mr. Tang, there is no problem with the above-ground issuance." Cheng Hai nodded.
Tang An is not worried about this aspect. Cinemas need performance, and theater chains also need to make money. Most of the arrangements are based on box office, attendance and the movie's audience's consumption in the cinema.
Sometimes the attendance of some movies is very good, a little better than that of the same period, but the film schedule never improves.
In this case, it is either a rebate, a red envelope, a gift, or a shopping card (cash bribe), or the theater has found in statistics that other movies with worse attendance rates, the audience has stronger purchasing power, and for drinks,
The consumption of snacks is huge, enough to even out the box office gap.
Cinemas all have to make money, but they all have their own limits, and theaters also have to consider the risk of losing customers.
Generally speaking, theaters put profits first.
Without benefits, even being a biological father is useless.
Later, Wang Xiaoming participated in the investment of "Why is the Shengxiao Silent". In order to get more film schedules, Wang Xiaoming traveled all over the country and had to eat and drink with theater chains and theater directors.
Theaters want to make money, and under the same share of revenue, "Transformers 4", in addition to its 3D advantages, is completely at a disadvantage in terms of 2D screens.
The film length of 165 minutes, nearly three hours, is definitely a disadvantage.
China Film Group is definitely leaning towards "Transformers 4". Even if Wanda, Sihai and Kyushu make some small moves, it will not affect the overall situation unless they start a war now and risk losing a lot of profits.
In addition to offline, online is also a top priority.
Although terrestrial distribution has not yet been replaced by Internet distribution, Internet distribution is no less important than terrestrial distribution, and will completely replace terrestrial distribution in the next three years.
Online distribution is just like publicity, it is just hype. In the future, the distribution department can be eliminated or merged into the marketing department.
Online distribution, marketing techniques, topics, coverage, channels... involve many aspects.
This time Tang An mobilized all resources, not just Hantang Media and Nuomi Films.
All aspects are well prepared, Weibo, Han and Tang Literature, Tudou.com, Tudou TV... will all assist.
Moreover, artists from all its companies will help promote it during this period, whether it is interviews, programs, or Weibo, everyone at Amway will spare no effort to promote it in the region.
After the meeting, a video conference was held with the heads of the major subsidiaries. All departments and companies also need to coordinate with each other.
...
Time has entered July, and "Transformers 4" is still in theaters. After receiving 630 million in the first week, it once again hit a super high box office of 780 million in seven days in the second week. In the ten days after its release, the total box office reached an astonishing 14.1
100 million.
Although it failed to maintain the consecutive figures of over 100 million, and the decline exceeded 50%, this figure is still unprecedented in the Chinese film market.
Several new films were released this week. The series of horror films "Pen 3" was released on July 4th and grossed 25 million at the box office in three days.
There is also a road comedy movie "Super Cute Hero" starring two hosts in "Tian Tian Shang Shang", directed by the actor who played Jia Baoyu in the 1987 version of "Dream of Red Mansions", and the box office in three days was less than 300,000.
"Happy Home" filmed by a group of members of the Happy Family sold well for 150 million yuan, and now someone is looking for the two hosts of "Tian Tian Shang Shang" to make a movie.
It's a pity that I didn't find any money this time.
The other films are all inconspicuous. Nowadays, there are basically no decent films released in the early part of the summer season. Anyone with a discerning eye knows that it is impossible to compete with "Transformers 4" and "Mysterious Superstar".
With "Transformers 4" earning 1.4 billion in 10 days and "Mysterious Superstar" about to be released, the movie market has entered the hottest period of the year, even worse than the Spring Festival.
As the two sides are each other's biggest rivals, there are countless news about both sides, and the media with a little bit of discernment have begun to compare the two movies.
Especially "Transformers 4" took in 1.4 billion in box office in 10 days, which is enough to threaten "Mysterious Superstar".
Coupled with the fact that behind the scenes China Film and Ahli are adding fuel to the flames, the Internet seems to suddenly start touting that "Transformers 4" will break Tang An's monopoly.
"'Transformers 4' has set a series of box office records in film history and will break the box office record of 'Interstellar'."
""Transformers 4" VS "Mysterious Superstar", Tang An and the Autobots collide for the third time, can they defend their championship?"
"Autobots has set off a movie-going craze, and Tang An, who has dominated the box office for many years, may have a different owner!"
"Well-known film scholars say that the market monopolized by one person is deformed and not conducive to the development of the industry. "Transformers 4" has great hope to surpass "Interstellar" and win the summer box office championship from Tang An. To break the monopoly,
It is conducive to promoting competition in the industry and allowing the film industry to develop more healthily!"
"Hollywood blockbusters may invade the domestic film market. Can "Secret Superstar" hold its ground?"
"Michael Bay VS Tang An, the pinnacle showdown between great Chinese and foreign directors, "Transformers 4" VS "Mysterious Superstar", who can beat Hollywood heavy industry movies or Chinese inspirational comedy feature films?"
"In recent years, Hollywood blockbusters have been attacking the country more and more fiercely. Domestic audiences are constantly receiving Hollywood movies and the baptism of American culture. This kind of cultural invasion is very dangerous. Fortunately, we also have our own great directors. From ten years ago,
The fifth generation of directors, up to today’s Tang An, Wu Ershan, Ning Hao, and Xu Zheng, have also presented wonderful films containing Eastern culture to the audience..."
...
The media and self-media gradually have different propaganda points. Some are badmouthing "Mysterious Superstar", saying that Tang An will be kicked off the championship this year.
Although this statement is not mainstream, "Transformers 4" after all earned 1.4 billion in just ten days, which is something no previous movie has achieved.
Some media promoted the showdown between Hollywood blockbusters and domestic films, and constantly reminded that the first two "Transformers" films were both defeated by Tang An.
Although Ah Li and China Film have put in a lot of effort, the accumulation of ten years is definitely not easy to shake. At this time, it can be said that no matter what is said on the Internet or in the news, the audience is optimistic about "Mysterious Superstar" in their hearts.
It is normal marketing on the Internet. Most of the energy of both parties is focused on their own movies. Nearly a hundred artists from several companies under Hantang Media all posted "Mysterious Superstar" on Weibo, and the Tudou APP splash screen lasted only five seconds.
For advertisements, there is also a large banner on the homepage, and it is not rotating.
Most of the well-known novels in the literature of the Han and Tang Dynasties recommended this movie in their writers' testimonials. The protagonists in Wen Chao Gong's novels are ready to take advantage of the popularity and start filming.
Nuomi movie splash screen recommendation, the movie also pursues a prominent position.
Nuomi.com’s splash screen recommendation, Jingdong held an event where you can use movie tickets at low prices after shopping, Toutiao and other Han and Tang joint-stock companies also promoted it.
Everything is going on in an tense and orderly manner, and there is nothing extreme on the Internet. When the two sides are not much different, it is difficult to succeed in hacking unless you seize the opportunity or seize the painful foot.
But everyone knows that once any party shows signs of weakness, the defeat will begin.
After that, "Transformers 4" took in 63 million in the first two days of its third week, 61 million in two days and 124 million in two days, with a total box office of 1.535 billion in 12 days of release.
Compared with last Sunday's 141 million, the drop reached 55%. For a commercial popcorn movie, reaching this drop in the third week is considered stable.
The confidence of China Film and Ahli has greatly increased. Judging from this trend, breaking 2 billion is basically a sure thing, unless there is a sudden big dive later.
On July 9th, the Xinao store of Hantang International Cinemas, another protagonist of the summer season, "Mysterious Superstar" held its premiere ceremony here.
Most of the film industry came, including first-line stars, well-known directors, and senior executives of major companies.
The celebrities come just to join in the fun and look familiar.
In order to receive feedback from the audience as soon as possible, major companies came to visit one by one.
There is also a large group of directors, basically all of them are here.
In the past ten years, in addition to Feng Xiaogang who won the annual box office championship, Tang An has occupied the championship for many years.
As time went by, it seemed that I got used to it, and as each famous director tried to hit Tang An but ended in failure, no one thought about breaking Tang An's record.
But this year, "Transformers 4" has a high chance of doing it.
If "Transformers 4" can do it, why can't I?
Although logically speaking, if "Transformers 4" defeats Tang An, it means that "Transformers 4" is more powerful.
However, other directors don't care, they just think that Tang An is not invincible, you can do it and I can do it!