With the official release of "Secret Superstar", the summer season has reached its most popular period.
Even though there are not many movies with box office potential this summer, many movies have either been moved to the May Day or Tomb Sweeping Festival schedules, or have been postponed. This will inevitably be mentioned on any movie-related website or forum, wherever movies are discussed.
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The vast majority of viewers who have watched the movie were moved by the family love and friendship in the movie, and were shocked by the heroine practicing her voice day after day until her voice became hoarse.
Although it is filled with a lot of trolls, in the face of the strong reputation, Tang An's ten years of accumulated credibility and popularity did not have much impact.
China Film Corporation started negative marketing for "Mysterious Superstar" from the next day, but it also had to take into account the promotion of "Transformers 4", so most of its resources were still used to promote its own movies.
The same goes for Ahli Pictures. Originally, they had no movies to release during the summer season, but "Oldboy: The Dragon Crossing the River" was a project that Youku was the main investor in and VB participated in the distribution, and the box office was pretty good.
It’s a low-budget movie, but the song is quite famous, but Ah Li didn’t take it to heart.
But it’s nearly 40 million in two days, which is pretty good for a small-budget movie.
After all, Li Pictures is a listed company and needs performance. Even if it doesn't care whether it can make money at the moment, the movie is already considered a success and necessary investment is still necessary.
Neither company has devoted all their resources to "Mysterious Superstar" to the maximum extent, but "Transformers 4" has already had a bad reputation, and it was only screened for half a month.
Seeing the word-of-mouth spread of "Mysterious Superstar" and the box office boom, Kang Pei quickly made a decision and invested most of his resources in "Mysterious Superstar"!
At this time, the box office performance of "Transformers 4" is irreversible, and no amount of publicity can save it.
What's more, during the same period, there is also a movie that has great reputation and box office, which is bound to divert a large number of viewers.
If it can influence "Mysterious Superstar" at this time, it can be regarded as indirectly helping "Transformers 4".
On the morning of the 12th, the behemoth China Film Group quickly took action. There are hundreds of companies under it. Although the management is very loose, each one is a straw king and has strong independence. But if it really needs to take action at the same time, plus
Related companies, including optoelectronics in various provinces and cities, can influence half of China’s entertainment industry.
State-owned enterprises with Chinese prefixes are still industry leaders, and no one is simple.
As the traffic source for Internet propaganda, Weibo was the first to undergo changes.
Dozens of "experts" in the education and cultural industries who are often active on the Internet, some filmmakers from directors, screenwriters and other associations including the Film Association, well-known film critics, big Vs, and columnist film reviewers, almost at the same time, all
Publish a long comment on the so-called "three views" in the movie.
A well-known film critic:
I don’t know why the ratings are so high! Do movies directed by Tang An have high ratings? Do domestic audiences no longer have the ability to distinguish between good and bad and will only blindly agree with them?
Originally, I was looking forward to Tang An's movies, after all, he has made several good movies in the past ten years.
But the third aspect of this movie is really weird. Apart from the domestic violence shown in the movie, there is really nothing else I can say about it.
The heroine's views are so strange and shocking that she feels her father is domestic violence, but isn't she so pampered that she becomes lawless?
She always puts herself first in everything, she beats, scolds and smashes things when things don't go her way, she sarcastically cares about her classmates, and she often loses her temper with her younger brother who cares about her. Her mother not only has to endure her father but also her mother's sarcasm and insults.
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Has my mother lived in vain for so many years? Doesn’t she know whether my father is good or bad? What if I don’t know if my father is really bad and I don’t want a divorce? Why doesn’t my mother want a divorce?
Because for the mother, there is no problem for a man to make money to support the family! The only problem is that she secretly sold the necklace and bought a computer that affects her daughter's study!
I was beaten for stealing and selling things. Domestic violence is indeed wrong, but I am also at fault. So as a mother, I understand this truth and understand that as a family, we must tolerate each other!
On the other hand, the heroine perfectly inherits her father’s concept of domestic violence!
From the perspective of a father! He works 12 hours a day to make money to support his family, and he spends twice as much money on cram schools for his children so that his unsatisfied daughter can study. Does this mean he doesn’t care about his own daughter?
But the child doesn't understand it at all. As a father, shouldn't he feel sad and unable to vent?
Compared with Tang An's previous movies, this movie's outlook is really wrong. I don't like the heroine, and I don't like the self-righteous children. I also thought of myself when I was a child who was not sensible. I felt like this to my parents, and felt ashamed.
I know why it has such a high rating!”
Press releases that had been prepared long ago began to be scattered in every corner of the Internet. A large number of trolls were dispatched to frequent forums and websites for fifty cents, leaving a lot of garbage behind.
At the beginning, the rhetoric was not particularly intense, and the hype had to be gradual and focused on a method.
Boiled frogs in warm water can be used in many places. At first, it is not so intense, and then it is said more and more out of context, and the people will believe the previous words that are not so extreme.
Over the course of a morning, the Internet was full of topics similar to discussing three views on movies. It was a normal discussion at first, but gradually the words became more and more intense and indignant.
Experts in education and culture have also begun to frequently criticize the bad values conveyed by "Mysterious Superstar".
Ahli Pictures quickly followed up, and the two major groups joined forces to bring the popularity of the summer movie to a new peak again!
On Saturday afternoon, Tang An had finished his road show in Beijing and was preparing to rush to another major tourist city.
On the way to the airport, I read articles online in the car.
A well-known professor and education expert: "The concept presented in "Mysterious Superstar" is that cultural achievements are not important. I can become famous instantly without working hard and speculating on spreading online videos.
In order to realize your ideal, you can divorce your parents, abandon your not-so-heinous father who is willing to pay double the tuition for you, and make your younger brother a single parent.
As long as I sing well, I can get a score of 30 points, never invest in cultural studies, and skip school to pursue overnight fame!
You can bully the weak and avoid the strong, bully your younger brother, indulge your emotions in boys who pursue you, use the boys who pursue you to obtain your own ideals, and educate your mother with vicious words and reprimands.
In front of his powerful father, he is fearful and obedient, but in front of the music producer, he is as obedient as a baby!
Extremely selfish, arrogant, arrogant, irritable, willful, and eager for success.
If such children can achieve the so-called "success", this is a wrong direction for the audience! If a child who has not established three views watches this film, what a bad impact it will have on him!
I appeal again to all parents, please do not let your children accept such wrong values. All students who are still in school, you have not yet gone out into society and are easily influenced by the outside world. You should not let such a film
Movies are here to make you deviate from the correct values and outlook on life."
“Educators are all here.”
Tang An shook his head, now he became the sinner who caused the flowers of the motherland.
Standing on the moral high ground has always been one of the strongest methods of marketing.
ps: There is one more chapter, it will be later, about four o'clock, good night fight.