Chapter seven hundred and forty-three large-scale feature film 'prison situation'
In mid-July, with the total box office of "Secret Superstar" exceeding the one billion mark in just six days after its release, the situation for the summer season suddenly became clear.
After "Transformers 4" exploded to 600 million in three days, its reputation collapsed. The total box office in 19 days of release was only 1.723 billion, and the single-day box office was only just over 10 million. There is basically no hope of breaking 2 billion.
The new film "Oldboy: The River of the Dragon" released at the same time is just an ordinary vulgar comedy, selling a wave of emotions without any competitiveness.
"Secret Superstar" has been making great progress. In the next three working days, it took in super high box office of 101 million, 106 million, and 128 million respectively, and the total box office in the nine days of release reached 1.363 billion.
Moreover, "Mysterious Superstar" once again set a series of records for being the fastest to cross 1 billion and 1.1 billion, and it is also the only movie in mainland film history to break 100 million for nine consecutive days.
And since the next two days are weekends, this record will definitely continue.
Breaking 100 million for 11 consecutive days. At a time when breaking 100 million in a single day is rare a few times a year, the record of breaking 110 million in a row is even rarer than breaking 2 billion.
During the five working days, except for Friday, which is closer to the weekend and the box office is a little higher, there is not much fluctuation in the other four days, which is scary.
This at least shows that the high box office in the early period was not due to Tang An's fame and large-scale publicity that overdrawn the box office potential.
The unlucky thing is that the movies were released at the same time. Originally, there was an extra film called "Oldboy: The River" and I could have a sip of soup behind it, but in the second week, there were two movies released in succession on Thursday and Friday.
"Tiny Times 3" was released on Thursday and ranked second at the single-day box office that day, far ahead of "Transformers 4" with a box office of 70 million.
"Tiny Times 3" also received 28% of the high-ranking films on the first day, second only to "Mysterious Superstar" with 43%.
On Friday, another new film "Beijing No. 81" was released, with a high box office of 34 million on the first day as a horror film.
"Tiny Times 3" still had 60 million on the second day and 130 million on two days. Even with two previous games with poor reputations, people in the industry had to lament the spending power and craziness of Guo Jinming's fans.
"Tiny Times 3" is a series with a bad reputation, and all the major theaters have unanimously given it such a high ranking.
This is just the theater chain's strategy. Don't they know that the film's reputation is bad and the box office will definitely plummet in the future.
We are all sensible people, but this kind of movie only makes money in the first two weeks, or even the first weekend.
This is true for most of the movies that fans want. In the first week, theaters try to schedule as many movies as possible, even if they reduce the schedule of some movies with good reputations.
Because once these few days pass and word of mouth spreads, no matter how many films you arrange, no audience will come to the cinema to watch it.
The situation is different for some movies with high reputation, and even theaters will deliberately squeeze the schedule of movies with high reputation.
This increases the attendance rate and average number of people per game, and also makes the movie more popular.
If the movie has a good reputation, it will have no impact if the movie is scheduled two days later. On the contrary, it will cause a lack of tickets during prime time, making the movie more scarce and attracting more attention.
Therefore, it is often seen that bad movies occupy the top slots in the early stage, because if they are scheduled one day later, more viewers will be lost, but there is no need to worry about good movies.
The two newly released movies have achieved impressive results, completely knocking "Transformers 4" out of the top three at the box office.
The success of "Tiny Times" is not particularly unexpected. After all, it has the support of fans, and some viewers also like to watch this kind of scene where the sisters compete.
However, "Beijing No. 81" is a low-budget horror film without a famous director. The two leading actors, Wu Zhenyu and Lin Xinru, are quite famous. However, in the past ten years, there have been almost no box office success movies that can get three or three hits on the first day.
The box office of more than 10 million yuan was a bit unexpected.
At this time, Yu Dong was most worried. In the summer, Bernard had two movies, "We Will Never See You Again" and "The White-Haired Witch: Moonlight Heaven" released.
The former was signed with a guarantee, and the latter is a martial arts film produced by Xu Ke.
He had no doubt that the summer schedule would be "Transformers 4" and "Mysterious Superstar" competing against each other, but both movies were released at the end of July, and the most recent "We Will See You Again" was also 14 days apart.
I thought that "Transformers 4" would have been released for a month by then, leaving only "Mysterious Superstar" in the summer release, which had been released for half a month. Bernard's two films could take a bite of the cake in the middle of the summer release.
However, it is true that "Transformers 4" withered early, but "Mysterious Superstar" is stronger than expected.
Forget it, there are two more big-selling movies, which will definitely have a big impact.
Yu Dong also sighed secretly. If he had known earlier, he would have moved the movie to August. He had nothing to do to join in the fun.
...
Basically, all major companies have a lot of things to do. After determining that there was no hope of sniping Tang An, they put the matter aside completely and everyone went about their own business.
Guangxian made a lot of money with "My Deskmate", and will have two small and medium-budget youth films next. Of course, they will have to work hard.
Hua Yi and Yao Lai are co-producing Cheng Long's new film. Several films will be released in the second half of the year, and they are extremely busy.
Even China Film and Ahli’s targeted negative marketing on the Internet has begun to slowly withdraw.
Now China Film and Television have free resources. After all, the single-day box office of "Transformers 4" will fall below 10 million after this week, so no matter how much it is promoted, it will be useless.
But it wasn't of much use. The two of them had invested most of their resources in the past few days, but the box office of "Secret Superstar" didn't seem to have any impact.
As long as it can have some impact, it will be fine. The problem is that it is almost useless, so there is no need to do useless work.
A large number of trolls began to withdraw, and some filmmakers and entrepreneurs from various related industries also stopped attacking the movie.
After all, I don’t have any money to take, so if I have the time, I might as well take on a few other orders.
However, some people still haven't stopped. Thanks to the hype in the past few days, the traffic and attention of those self-media and Weibo marketing accounts have skyrocketed.
A person with foresight will naturally not let this opportunity go, even if he has no money to take it.
They rely on traffic to do this business. Different levels of marketing accounts charge different prices. The price of a Weibo account with 100,000 followers is much different from that of a Weibo account with 500,000 followers.
Some people are still debating with netizens, and no one can convince anyone through the Internet cable.
Even in reality, even if you beat someone up, you still won't accept it, let alone the Internet.
Moreover, the purpose of these self-media is not to discredit the movie, but just to attract attention and traffic. Naturally, whatever topics attract people will be discussed.
It has to be said that among the applause, those discordant voices also stood out and became a hotly discussed topic on some film forums and Weibo.
Tang An didn't care about these sounds, at least they weren't bad.
When promoting many movies, they not only have to sell themselves and brag about themselves, but they also hire trolls to slander themselves, and then hire another group of trolls to fight against these trolls.
Many times, whether it's the promotion of film and television dramas or the actors' personal hype, basically half of it is like this.
When the time comes, I will see how much hype there is on the Internet. The topic has been on Baidu Hotspot and Weibo Hot Search. The entire Internet is noisy everywhere. It seems to be very popular.
In fact, it was just trolls quarreling, and it became a show directed and acted by the hype parties, with not many ordinary netizens actually participating.
...
Tang An concentrated on taking the crew all over the city, from the capital all the way south to several major ticket warehouses and provincial capitals.
Leaving one city again and heading towards another city next door.
"Everyone has worked hard during this period. If we persist for another half month, we can rest."
Occasionally, Tang An would cheer them up and say some words of encouragement.
Xiao Di smiled and said, "Director Tang, this road show is actually relatively relaxed. I don't feel tired at all. Moreover, this is the first time that I haven't been followed by paparazzi for such a long time. I feel much freer."
Transfers by private jet, staying in five-star hotels, and eating sumptuous meals are just like traveling.
Tang An nodded and said, "As long as you can hold on, I won't let you get tired in the middle."
As for the lack of paparazzi.
Indeed, no paparazzi dared to follow her except for external trips.
Peng Yichang asked stupidly, "Yeah, I find it strange too, none of us are being followed by paparazzi."
Even if Peng Yichang is a newcomer, he still understands this. With the popularity of movies now, it is normal to have paparazzi monitoring him 24 hours a day.
Tang An said, "I haven't seen the paparazzi for a long time. I did last year. Once, a paparazzi team followed me for more than a month. They followed me wherever I went. I was really impatient and didn't listen to the warning. Finally, they left.
I entered the film and television media industry and also left the capital, and there will be no paparazzi following me after that."
Tang An's light words made the actors who were harassed by the paparazzi sigh with emotion.
It's easy to say it, but it's definitely more than what it seems. Leaving this industry and leaving the capital will directly destroy their careers.
But thinking about it again, with Tang An's current status, there are countless ways that do not violate the law, making it difficult for a few paparazzi to survive in the country.
The paparazzi team is also not very discerning, and it’s okay to follow celebrities. After all, celebrities can’t do anything to them, but for people at the top of the industry, it’s just a matter of words.
Otherwise, the CEOs and senior executives of major companies have never had any scandals. Even if there are occasional scandals, there is no basis at all. Are they really that clean?
How is it possible? Compared with some of them, Cheng Guanxi can be considered pure.
...
The following weekend, "Secret Superstar" grossed a total of 255 million in two days, and the total box office in 11 days exceeded 1.6 billion.
It has exceeded 100 million for eleven consecutive days, and another record that no one in the industry dares to even think about has appeared again.
"Tiny Times 4" and "Beijing No. 81" still maintained normal trends in their first week. The follow-up potential will not be clear until the box office is released on Monday.
"Transformers 4" has fallen out of the first tier and has no hope of breaking 2 billion. Tang An once again swept the summer movies.
However, something big happened in the entertainment industry at this time.
Cheng Long's son Jaycee Chan, Ke Zhendong, a new generation artist in Taiwan and the star of "Monster Hunt", as well as Gao Hu, He Shengdong and others were exposed and have been criminally detained.
Zhang Yuan, Ning Caishen, Zhang Mo, Li Daimo and others have been arrested for smoking cigarettes before. This time, Cheng Long's son was arrested. He immediately appeared on Baidu hotspots and Weibo hot searches, and is still making waves.
As the headliner of "Mysterious Superstar".
The large-scale special film "Prison" has added several more starring actors, which immediately attracted widespread attention, making this summer movie even more lively.