The summer vacation is over, Tang An has finished the promotion work of "Mysterious Superstar" and has taken a break for nearly ten days.
During this period, I felt a little more relaxed and dealt with some company matters.
Optoelectronics stopped all domestic pirated Internet video joint ventures, interviewed seven TV licensees including Bestcom, cntv, and cibn, and began to rectify pirated TV clients.
At the same time, all video websites such as Youku, Tudou, Tengxun, and iQiyi were ordered to offline the TV client.
Due to the double blow of hardware and software, the smart TV at home has become a decoration, causing dissatisfaction among a large number of netizens.
There are various posts on various websites and forums asking for software. After all, no one wants the TV set to be the same as before, where they have to watch two episodes a day and have to endure a lot of advertisements in between.
Not only that, Optoelectronics firmly does not allow video websites to cooperate with licensees in the form of program service platforms for service areas. In other words, video websites have been authorized by the licensees, which is also illegal.
Lay's shares fell 20%.
A large number of pirated TV boxes have been destroyed, and several genuine TV boxes have settings made during the production of the underlying chips so that users cannot install software on their own.
The living room strategies of major websites have been greatly affected, and only Mango TV is unscathed.
Mango TV originally had a license and used the name of the licensee.
Major websites are definitely not willing to accept this situation. Clients are not allowed to use their own brands, which means they have sold the TV copyright of the film to the licensee, and the living room market has nothing to do with them.
Tengxun wanted to take a stake in the national network television station and change Tengxun TV to Cloud Audio-Visual Penguin, but this was also rejected.
Any iconic words from video websites are not allowed, not even the word "penguin".
However, Tang An was prepared. The day after Tudou TV went offline, Beston and Tudou jointly established a subsidiary, and a new version of Beston TV client was officially launched.
Taking Tudou TV as the core, it changed its name and became the only two TV clients currently.
Just change the name and pass the review in the shortest time. Log in to major app stores.
Although the brand is gone, the potato icon has changed slightly, and the potato logo can be vaguely seen.
External publicity, including the app store, is all under the Tudou brand. When you click on the software, there will be a three-second flash screen displaying the Tudou slogan. The homepage is also full of shadows of Tudou.
First seize customers, then seize the market, and then you will have everything.
After all, the client resources of Mango TV and several licensees are limited. As soon as the new Best TV went online, within half a day, the number of downloads surpassed the number and ranked first in the market.
Other websites quickly followed suit. Youku contacted Guangdong Oriental, Tengxun approached the National Network Radio and Television Station, iYiqi prepared to cooperate with the National People's Broadcasting Station, and Layshi wanted to invest in Chongqing Cable.
But this all takes time. Nowadays, people watch TV almost every day. Even if they can watch it on their mobile phones, a TV as big as home is more comfortable than a mobile phone with a small screen.
One step ahead, step by step, by the time other websites have concluded negotiations and launched new clients, Best TV has already occupied half of the TV clients.
Affected by this, Tudou's stock price has soared, and it is now very close to becoming the number one company in the industry, Youku, and it is expected that it will overtake it in the near future.
Tudou responded so quickly and was so well prepared, which also surprised other websites. Thinking about it, a few months ago Hantang invested in Oriental Pearl Media, which has a market value of 100 billion, and became the second largest shareholder. I vaguely guessed something.
However, they don't have time to worry about other things, and the current goal is to launch a new client as soon as possible.
Everything went smoothly, and Tang An felt relieved.
This is not just a business, TV client is also of great benefit to the entire group.
Most of the movies and TV series recommended on the client's home page are definitely from the Han and Tang Dynasties, which is a very important promotion platform.
Two similar TV series are launched at the same time. One of them is in the most conspicuous place on the homepage of major websites and TV clients, while the other is in an inconspicuous corner, which can directly affect the number of views.
Later, after "The New King of Comedy" bombed at the box office, Zhou Xingchi was saddled with a sky-high betting contract, and the film was screened online for a fee before it was finished. Major platforms including Tengxun Video gave it the greatest promotion.
Otherwise, one viewing is 6 yuan for members and 12 yuan for non-members. The video website also earns more.
A large number of marketing accounts boasted wildly, and later the online box office of Guang Tengxun and his family was reported to be over one billion.
The bragging is too outrageous, I can’t even figure out the effective paid views, all clicks are included, even the views of trailers and behind-the-scenes are included...
Based on this calculation, most major online movies should have made huge profits.
Theatrical movies need to be scheduled and exposed, and the same goes for video websites and TV clients. Taking over the living room means that all film and television dramas from the Han and Tang Dynasties will have one more exposure channel, and the subsequent revenue will not be small.
Tudou.com can handle this aspect on its own. As an independent company, Tang An doesn't have to worry about other things besides the overall strategic layout.
On the 31st, a deputy director of Beijing TV Station visited, and Tang An also guessed their intentions.
Currently, there are four major first-tier satellite TV stations in the country: Shonan, Jiangning, Jiangsu and Zhejiang, and Magic City. As the capital’s capital TV station, it cannot be ranked among the first-tier TV stations, which is indeed a bit unsightly.
In the past two years, especially Shonan Channel, a large number of celebrities have been invited to perform on stage for the Spring Festival Gala every year. The Spring Festival Gala has been organized into an all-star concert, which has also attracted a lot of attention. Even the popularity of the Spring Festival Gala of local channels is not much lower than that of the CCTV Spring Festival Gala.
Naturally, Beijing Satellite TV also wants to host a Spring Festival Gala to attract some viewers.
However, it has not achieved particularly good results and has been tepid.
The year before last, Beijing Satellite TV wanted to invite Tang An to take charge and bring along all its stars to help Beijing Satellite TV increase its popularity.
But Tang An didn't have that time, so he didn't agree. He didn't expect it to come again this time.
"Director Li, you also know that my new movie "Operation Red Sea" will start shooting soon. It is a war movie, which is time-consuming and labor-intensive. It will be released in the summer next year. I really don't have time to hold this Spring Festival Gala." Tang An. He declined politely.
The deputy director of Beijing Satellite TV opposite was not displeased or surprised at all. It was so easy to invite a billionaire to prepare for the Spring Festival Gala.
And he also knew that Tang An really didn't have time. Such a big company had dozens of companies under it and had to make movies.
Director Li said with a smile, "I also know that Mr. Tang, you have many things to do, but this time it is not for this year's Spring Festival Gala. I want to invite Mr. Tang to attend next year's Spring Festival Gala."
2016 Spring Festival Gala?
I still don’t have time. The Spring Festival Gala doesn’t rehearse for two days. It’s as simple as just starting the performance when the time comes.
A 90-minute movie takes three to four months to shoot, and several months of preparation, let alone a large-scale party.
Tang An smiled apologetically, "Director Li, you also know how troublesome the Spring Festival Gala is. It's not just as simple as arranging a party. I really can't do it for a long time. The company has a lot of things."
"It won't take up too much of your time, Mr. Tang."
Director Li waved his hand and said with a smile, "If Director Tang is willing, take the title of general director, and we will arrange for people to do everything well. Director Tang only needs to come occasionally to supervise the rehearsals, provide guidance, and take time to come on the day of the party."
One trip.”
The Beijing TV station just wants Tang An's fame. The previous movies such as "Detective Chinatown" and "Wolf Warrior" that Tang An was the producer of were all big hits. Although it was due to the movie itself, no one could ignore these two Tang An.
Character.
The two words "Tang An" are written on the movie poster, which is equivalent to a guarantee.
Tang An understood, but this Spring Festival Gala is not like a movie. Tickets cannot be refunded. No matter what the movie is, whether you like it or not, if you are fooled into it, you will get a share of the box office.
But if the TV program is not good to watch, you can change the channel at any time.
Once the show starts, there will definitely be viewers who will go and see it because of director Tang An's name. If the party is very boring, unless they are die-hard fans, they won't stay much longer.
When the time comes, it will be your own sign that will be smashed.
However, they invited me three times and four times, which gave me enough face. Moreover, in the capital, Beijing Satellite TV is a subordinate unit of the Xuanxun Ministry, so it is necessary to have a good relationship.
Tang An thought for a while, nodded and said, "Since Director Li kindly invites you, I can't refuse. I have no experience in organizing the Spring Festival Gala. I need Director Li's help with the specific matters."
Li Taichang was overjoyed and said quickly, "I will definitely do it. It won't waste too much time of Director Tang."
"but."
Tang An then said, "Can I make some suggestions regarding program arrangements?"
"Of course, Director Tang, you are the chief director, and you have the final say in everything." Director Li agreed.
It doesn't matter what the show is, no matter how bad it is, it can be worse than the past two years. As long as we have Tang An as a brand, we don't have to worry about the ratings.
However, Tang An will not interfere with all program arrangements. The local station's Spring Festival Gala focuses on entertainment effects, so Tang An will also have the right to decide all songs.
Occasionally take time to watch rehearsals and listen to songs.
It's not bad to think about it. You can listen to whatever you want, and it's a live version. It's like going to an exclusive concert after work. You can relax and don't have to do anything serious.
This matter has been settled like this. It is still early. There is still half a year left for the 2015 Spring Festival Gala. We will wait until next year to discuss the details.
On September 5th, after a few days of rest, it was time for Tang An to get back to work. The official launch conference was held to announce the official launch of "Operation Red Sea".
It was still the Four Seasons Hotel near the company, and a high-profile press conference was held here.
Summer movies have withdrawn, popular TV series have concluded, and variety shows have ended. The entire entertainment industry has inevitably fallen into underestimation.
At this press conference, most of the important media arrived, and the venue was packed with people everywhere.
Tang An took Zhang Yi and other actors on stage and looked at the reporters with a smile.
"Hello everyone, I'm very happy that you can come to the press conference for my new film "Operation Red Sea". Every time a new film starts, I have to meet you all. In the end, it has a good box office. I hope you can still bring me good luck this time.
"
It was a little joke, and the reporters at the scene also smiled.
Tang An continued, "As one of the few modern military movies in China, this time it is also a new attempt. The title of the movie is "Operation Red Sea". As the name suggests, it is a military operation that took place near the Red Sea."
As soon as Tang An finished speaking, the curtain behind him suddenly lit up.
On the vast expanse of sea, the sky and sea level are so blue.
Two guided missile destroyers and two frigates were parked tightly on the sea level.
Although it is a still photo, the warship full of violent beauty and the barrel of the new domestic 130mm naval gun still make people feel a cold and chilling atmosphere, and at the same time it also makes people feel an inexplicable sense of security.
Tang An explained with a smile, "These are the four warships we used for filming, which belong to the Ninth Fleet of the Nanhai Fleet. These four warships are the No. 172 052d Kunming Ship launched this year, and the No. 171 launched in 2005. 052c Haikou, No. 572 054a Hengshui, and No. 573 054a Liuzhou. These are my country's most powerful naval destroyer detachments. They and our actors will be in the Red Sea, in a foreign country, and will face war-torn China. Take your children back to your homeland!"