"Beautiful Heart" is the most watched movie during this National Day holiday, occupying most of the entertainment pages on the first day of its release.
It's full of laughs. For viewers who are looking forward to the iron triangle of Ning Hao, Xu Zheng, and Huang Bo, as a comedy, it's a complete comedy.
However, many of the more explicit scenes in the film still caused netizens to jokingly call it Ning Hao's version of "All the Way to the West".
Many female viewers expressed dissatisfaction with the large number of one-night stands in the film and believed that Ning Hao did not respect women.
Amid the applause for the blockbuster, some media and self-media also criticized Ning Hao's vulgarity from this perspective.
And it seems that overnight, the movie sparked outrage among Northeastern moviegoers against such vulgar and vulgar themes as "Northeastern people's car shock", "Hooking up", "I'll go" and so on.
Many Northeastern netizens angrily criticized Ning Hao for burying Northeasterners. A teacher at the Heijiang Radio and Television Institute also directly criticized Ning Haolai.
Any movie that attracts a lot of attention is bound to have a lot of bad reviews.
After all, this is an era where even patriotism is wrong and will be criticized.
There was even a crowdfunding campaign on a certain professional website.
"Help lz give a negative review and give you the miracle of watching movies for free."
That’s the title, which is pretty much the most ridiculous crowdfunding ever.
The poster called on netizens to give negative reviews to "Butterfly Lovers" and said that as long as the rating is lower than five points within ten days, people across the country will be able to watch the movie for free.
The post also wrote something like, "Huang Tian lives up to the diaosi who have dreams. We, a group of ordinary people, hope to use our own efforts to let people all over the country watch free movies."
Tang An was speechless. If you want to be hacked, just hack it. Which movie has not been hacked? How can you let people across the country watch movies for free?
Scroll down and make a few posters, one of which reads, "The starring role is you, the director is me, the venue has a rating interface, let's write a legendary chapter!"
The poster even stated that as long as the rating is less than five points within ten days, all users who bought tickets to watch the movie can get a free refund.
After spending a few minutes briefly browsing the news on the Internet, Tang An shook his head.
"It's not a big deal, just deal with it normally. There shouldn't be any surprises during this National Day period. No one can fight during the same period." Tang An told the person in charge of the publicity and marketing department in front of him.
There is reincarnation in the way of heaven, but this kind of bad thing still happens.
This happened in the original time and space, and it was also a crowdfunding negative review for "Heart Flower Road Release", and the brain circuit is also strange.
But no matter what, it has no impact on the movie.
Negative marketing must also be carried out under the premise of having competitors. Some classic cases in the mainland in recent years were all targeted at competitors that were released at the same time.
By making the other party look bad, your own film will benefit.
With benefits, you will invest more, otherwise it will not benefit others and yourself, and the devil will spend a lot of money.
Moreover, no one would be tempted by this trick of refunding money if the rating is lower than five points.
For example, in a supermarket, eggs that originally cost 50 cents each are sold for 20 cents, which is definitely a big deal.
However, if the eggs are still sold for 50 cents each and you are asked to return the money with a receipt a week later, who will rob them?
If you give a negative review and draw a movie ticket immediately, there may be more people participating, otherwise it will be useless.
However, the original poster said that users who bought tickets on the Baidu app can get a refund, but now it has become a fare evasion ticket for some reason. Ah, Li is really lying.
Tang An doesn't have to worry about the movie's marketing. Judging from the pre-sales and word-of-mouth, it's basically stable.
In the afternoon, Huang Bo came to Tang An's office on time with the script.
"You're here so early. Let me read the script first and wait a moment."
Tang An said hello, opened the script and started reading.
Without reading the plot first, who knows what it will look like when filming.
After carefully looking at the outline and main lines, the format is quite correct.
The story takes place in: a modern city at the beginning, an isolated island in the middle, and a return to the modern city at the end, interspersed with the island being developed into a popular tourist attraction.
Planning a trip—encountering a natural disaster—after a natural disaster—survival on the island—class changes.
The whole thing is still very layered, which is very important. The story must have ups and downs and lead to changes in the audience's mood.
The core idea is the rules in real society. What will happen after the social system and class are completely lost in another place?
New rules, social systems and classes are gradually being born, and what role does the male protagonist play in them?
There are also the settings of each character, as well as the relationships and conflicts between the characters.
After reading these parts carefully, you will basically have an intuitive understanding of the movie.
The overall framework is still similar to the later movie version, but the plot is quite different.
After all, newcomers always have more ideas. For the first time, they always have a lot of ideas, and they want to mix everything in their minds and squeeze it into a movie.
It needs to explore human nature, dialectically examine various social systems, and also show friendship, love, and struggles between various classes under different social systems. There are too many things in it.
Putting down the script, Tang An smiled and said, "Very good, Huang Bo, you have a lot of ideas, and the overall arrangement is not confusing. It is worth filming. I will ask the production department to check the approximate cost later, and wait for you to finish "
The promotion of "Heart Blossoms on the Road" will be put on the agenda, and I will have someone from the crew prepare it for you first."
"Thank you, Mr. Tang."
Huang Bo thanked him repeatedly, and then said, "The cost doesn't have to be too high. Ning Hao calculated it for me before, and it's about 20 million."
Tang An smiled and said, "Twenty million is definitely not enough, and you don't count your salary. So, your current salary is 10 million, and the price will increase after the success of "Heart Blossoms", plus the director
Together with the screenwriter's remuneration, the production cost is 15 million, and the production cost is 40 million. I will pay half of it, and you can get up to 20% of the investment share, how about that?"
The director, actor, and screenwriter were paid a total of 15 million, which was not a high price. At least Xu Zheng could get more than twice that.
However, Huang Bo is a newcomer as a director and screenwriter, and since this is his first film, the price is very reasonable.
With another 20% investment share, it can be said to be a very good condition.
In the "Youth" directed by Zhao Wei before, her own company was only the fourth largest investor, while China Television Group, as the third largest investor, accounted for 20% of the share. It can be seen that Zhao Wei did not exceed this ratio.
Huang Bo is also very satisfied with this condition.
If "The Flowers of the Heart" is a hit and earns a billion at the box office, his salary will be at least 12 million, or even 15 million.
But in his debut film, he has not proven his ability as a director. Now he is asking for help from Tang An, so he will definitely have to lower his salary a little.
If this movie is a big hit and has a box office of 1.8 billion, then for the next film directed by the director, it is not too much to ask for 30 million plus the actor's salary and the director's salary.
"Thank you, Mr. Tang. Don't worry, I will make this film for him with all my heart."
Huang Bo also needs to participate in the promotion of "Beautiful Heart", and as the male protagonist of "Dear", the movie has just been released, so he also has to cooperate with the promotion.
Running in both directions, I was so busy that I didn't stay too long. After making some assurances, Huang Bo left.
A project was agreed upon verbally, but Tang An didn't expect that another project would come to his door the next day.
"Wang Baoqiang?"
"Ask him to go to the reception room, I'll be there later."
Wang Baoqiang also came to solicit investment. Tang An shook his head and continued to look through the documents in front of him. After more than ten minutes, he got up and went to the reception room to see Wang Baoqiang.