Chapter seven hundred and ninety sixth no point B number
With the overall expansion of the domestic film market, the total box office and movie attendance every year have increased by at least 25%. Even though the rise of the Spring Festival period has made the Lunar New Year period no longer the first domestic period, it is still firmly ranked among the top three.
This year's Lunar New Year holiday, the most popular movies are none other than "Detective Chinatown 2", "The Wheel", "One Step Away" and "Taking Tiger Mountain by Wisdom".
These four movies all have huge potential, and it is normal for any one of them to sell over one billion at the box office.
However, it is too difficult to accommodate four box-office movies in the Lunar New Year period. If they are spread over November and December, it will be about the same.
It is inevitable that a certain film will not meet expectations. At first, some professionals in the industry thought that Xu Ke's "Taking Tiger Mountain by Wisdom" was likely to fall behind.
After all, the previous film "Detective Chinatown 2" grossed over 1 billion in box office, and the lineup remains the same. It is still the most suitable comedy for the Lunar New Year.
"One Step Away" is Jiang Wen's film. After Zhang Yimou, Chen Kaige and others hit the market one after another, Jiang Wen, the director of the older generation, still maintains a high reputation.
For a director, if you bring your own fans, like Guo Jinming, you will always have fans to support you no matter what.
Otherwise, it must have a good reputation. For the audience, the quality of a director's previous films determines whether they will go to the cinema to watch his films.
After all, movies are the director's art. In the past ten years, for more than 90% of the best-selling movies, the audience knows the director's name.
If you change the TV series, even if it is a popular TV series, it would be good if half of the viewers remember who the director is.
Jiang Wen's movie "Let the Bullets Fly" has exploded the reputation, and it is also a mass killing type. Unlike Feng Xiaogang, in addition to ordinary viewers, there are still a small number of people who dismiss him.
"Peace Wheel" is a disaster romance blockbuster with a strong cast and a director who is still very famous.
As for a movie like "Taking Tiger Mountain by Wisdom" which is adapted from the main theme of a Peking Opera model opera, to be honest, it is difficult for people not to be skeptical.
However, what surprised the major companies in the industry was that the one that did not reach the first laggard was "Taiwan", and it completely missed the billion box office from the first day of its release.
Not only one billion, but judging from the figure of 32 million on the first day and the large number of negative comments, it would be considered a success if it reached five or six billion.
Wu Yusen looked at the string of numbers on the screen and felt extremely dazzling, as if the numbers were laughing at him.
3200?
Wu Yusen couldn't accept it for a while.
Even if "Red Cliff" six years ago had a box office of more than 27 million on its first day, it was still the same number six years later, which made Wu Yusen feel suspicious of life.
"Detective Chinatown 2" made 156 million on its first day. The difference between the two is nearly five times. This is not a film that matches its rivals.
However, it was only the first day's box office. Wu Yusen comforted himself, maybe the trend will be great in the future. After all, movies now also need promotion, and the wine is also afraid of the alley.
The anxious day passed, and Wu Yusen's expected reputation was very good. The box office decline did not occur. Instead, as time passed, the reputation gradually spread.
However, it is not the good reputation I originally thought, but complaints and abuses that can be seen everywhere on the Internet.
On November 5th, the second day after "The Wheel" was released, the single-day box office barely reached 20 million, a total of 52 million in two days.
The box office of "Detective Chinatown 2" is still rising, beating all movies in the same period.
The newly released "The Year in a Hurry" pushed "The Wheel" to third place on the daily box office list with a super high box office of 61 million, and its dark horse talents have been highlighted.
This is another blockbuster youth movie. Guangxian is very familiar with the promotion of this type of movie. Moreover, he has recently won the Maoyan and launched an in-depth cooperation with Tengxun, which makes him even more powerful.
For such a youth film, the box office on the first day was almost twice that of "The Wheel", which can be said to be a shock.
If "Over There" can be said to have taken advantage of the popularity of youth films, it was able to sell well while the audience was not yet tired of aesthetics.
What makes Wu Yusen even more unacceptable is that the love movie "The Best Life for Coquettish Women" starring Zou Xun and Wang Xiaoming both received 13 million at the box office on the sixth day of its release. The previous day it received 28 million, which is less than
"Taiping Wheel" was high the next day.
Wu Yusen couldn't understand that it was a low-budget romance film directed by a relatively unknown director and starring Zou Xun and Wang Xiaoming.
And his film is an epic blockbuster, with famous directors, Zhang Ziyi, Wang Xiaoming, Jin Chengwu, Song Huiqiao and a more luxurious lineup.
What’s wrong with today’s audience?
Wu Yusen, who was confused, did not check himself first, but began to doubt the eyes of his audience.
The blockbuster success of "Tai Ping Wheel" was unexpected by many people. Several investors and publishers are not much better than Wu Yusen at the moment.
Wang Zhongjun, Jin Yan, and Kang Pei originally did not expect "Taiping Wheel" to hit 1.5 billion. Their goal was 1 billion.
However, if the reputation is not good, around 800 million is barely acceptable. After all, there are three strong opponents, and these days, it is better to find a popular star to be safe than a big director.
However, they never expected that "Peace Wheel" only sold 32 million on its first day. If this was based on the trend of general commercial blockbusters, the final sales would be around 350 million.
If the trend is stronger, the box office will reach 500 million.
However, the box office of only 20 million the next day was another blow to several of their investors.
Generally, if it is released on Thursday, the box office will gradually increase on Friday and Saturday. After all, Friday is close to the holiday, and there are many people watching movies in the evening, not to mention Saturday. People who work and go to school on Sunday will have a box office.
It will fall back again.
It was 32 million on the first day, but only 20 million on the second day, which speaks volumes.
The reputation of the film has collapsed. Not only the reputation of the movie, but also Wu Yusen's own reputation has been ruined.
If it's just a movie problem, then with blockbusters, great directors, and big stars, the box office will not be bad in the first few days. It will only affect the box office after the word-of-mouth spreads in a few days.
The only possibility is that most viewers have no intention of going into the theater to watch Wu Yusen's movie.
Wang Zhongjun and Kang Pei were in trouble now, and this situation almost gave the movie a death sentence.
Although they have already sold the guaranteed amount, they will not lose any money, but they still have a large amount of income beyond the guaranteed amount, so naturally they will not see this situation.
So the three major investors, as well as Wu Yusen himself, got together on Saturday to think of ways to see if they could find a way to save it.
If Wang Zhongjun and Kang Pei just want to gain more benefits, then Zhang Zhao is very anxious now.
The first and second movies have a guaranteed base of 800 million, which was originally a good business with a guaranteed profit and no loss. If the two movies combined have a box office of 700 million, they will not lose money.
In other words, 350 million yuan for a movie is enough. For "Tai Ping Wheel", it is not a matter of closing one's eyes. If everything goes well, maybe one week will be enough.
But now, it was 52 million in two days, and there was a sharp drop the next day. If it continues to fall at this rate, let alone 350 million, whether it will have a box office of 200 million is a big question.
Zhang Zhao now wants to scold his mother. Wu Yusen is an internationally famous director, but what kind of shit did he make? Guo Jinming’s blindly tinkered movies have higher box office than this one!
But now he doesn't have time to curse. The first priority now is to save the box office, otherwise it will really make things worse for Leshi.
It's just that nothing is that simple, otherwise great directors wouldn't be jumping on the street one after another.
The more he talked, the more irritated he became. Wu Yusen got excited and blurted out, "Nowadays, online comments focus on actors, and the one who gets the most complaints is Wang Xiaoming. If I had asked Zhang Zhenlai, I wouldn't be like this."
Nima coins!
Wang Zhongjun cursed in his heart, he was the one who stuffed Wang Xiaoming in, isn't this just a roundabout way of blaming him.
It doesn't matter if the movie is a big hit at the box office. As long as he doesn't say it outright, Wang Zhongjun can give him a smile.
But now a director who has been beaten badly still dares to BB in front of him, even though he has no BS at all.
Wang Zhongjun didn't need to give face to a street-fighting director. With a trace of disdain on his lips, he immediately said, "Director Wu is wrong. "A Coquettish Woman Has the Best Life" also starred Wang Xiaoming, and it earned 120 million in six days.
The box office performance is enough to prove that Wang Xiaoming's acting skills are at least up to standard."
Wu Yusen's expression changed slightly, and he became a little embarrassed.
It's normal for a director to criticize the actors in his play, but Wang Zhongjun's words clearly meant something.
Also starring Wang Xiaoming, how could a small-budget movie be successful and his acting skills be recognized by the audience.
On the contrary, when your blockbuster bombed at the box office and he still had to be scolded by the audience, isn't that because you are a bad director?