Throughout the history of Chinese film development, there have been six generations of directors.
Few audiences know about the distant generation, second generation, and third generation. Even famous fourth-generation directors such as Jie Fei, Wu Yigong, and Wu Tianming, their works are not known by the current mainstream moviegoers.
Even among the fifth generation directors, the films of Tian Zhuangzhuang, Huang Jianxin, Huo Jianqi and others are rarely mentioned, that is, Zhang Yimou and Chen Kaige are still very famous.
However, among the fifth generation directors, except for Zhang Yimou and Chen Kaige, all of them have faded away from the mainstream big screen. Chen Kaige has also been working for ten years.
Although Zhang Yimou has not had a big-selling movie in the past few years, he has not made many hits. He is considered the most persistent one.
The sixth generation of directors all started as independent producers. Like Hollywood independent films, they hover outside the mainstream, and their genres are mostly related to rockers, artists, homosexuals, thieves, prostitutes and the like.
Moreover, almost all of them have been banned.
Most of the fifth-generation directors have failed, while the sixth-generation directors have never shown value on the big screen.
The seventh generation... There is no seventh generation. Even if we look for directors from several new centuries, they are not representative. They cannot represent an era like the previous generations, and there will be no such similar titles.
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At present, these academic schools are slowly falling silent in the mainstream commercial film circles, or they have never emerged at all.
In addition to Zhang Yimou, there was originally Jiang Wen. The reputation of "Let the Bullets Fly" made the industry and the audience look forward to this movie very much, and they all felt that it would not be difficult to earn a billion box office.
However, since the box office plummeted on the first working day, the same has happened in the following working days. In addition to the decline, even using the word "diving" is not enough to describe it.
378 million in the first four days, and only 24 million, 21 million, 16 million, and 14 million in the following working days respectively. The trend is very stable, but the trend is downward.
To put it bluntly, in the past ten years, no blockbuster has been able to break out of this trend, even Chen Kaige's "The Orphan of Zhao", Lu Chuan's "The King's Feast", "Tomb Raiders", Feng Xiaogang's "1942"
These movies that failed miserably at the box office are doing better than this.
There is no doubt that Jiang Wen fell off the altar. The fifth and sixth generations were all wiped out, leaving only Zhang Yimou with half a foot on the shore.
The "mainstream" film industry is in a bleak state. There is a gap among directors in the academy. Most of the people who are active on the big screen are monks on the way, or are not graduates of film schools, Chinese opera and other schools.
For a time, many old-school filmmakers were filled with emotion, and the media also seized on this and wrote about it.
News such as "The future of academic films is actually a dead end?" and "Where is the future development of Chinese films?" are often seen, as if all academic directors are dead.
Some viewers are quite interested in these news. Some viewers who disdain popcorn commercial films criticize the current situation of domestic directors and movies, while some viewers also disdain directors who specialize in niche literary films.
Ever since, with the media fanning the flames, the two groups of viewers with different tastes started arguing again.
You say that these big-selling commercial films are kitsch garbage and have no depth, but he says that directors of niche literary films only complain for no reason and take pride in making banned films, discrediting the country, and pleasing the West.
Anyway, audiences from these two groups have often quarreled with each other, not only in movies, but also in cultural and entertainment-related industries.
Guo Jinming, Zhao Wei, Deng Chao, Xu Zheng and others, as well as Chen Kaige, the sixth generation directors, were basically mentioned repeatedly and criticized mercilessly by the audience on the other side.
They were also helpless at this time, why did they suddenly take action?
They were sober and did not speak out. Only a few people could not bear to stand up and criticize the current situation of domestic movies, pointing out that the taste of domestic audiences is getting worse and worse.
As the two representatives of the academic school, Chen Kaige and Zhang Yimou did not speak out. They had no outstanding results and it was useless to say anything. However, they were holding their breath in their hearts, hoping that their new film could sweep away the decline, otherwise they would be speechless. No confidence at all.
However, the hustle and bustle on the Internet is not important to the major film and television companies in the industry. In addition to being surprised by the failure of "One Step Away", the major companies are even a little gloating.
In the past two years, Li Pictures entered the film industry like a big dog, buying and selling everywhere and driving up prices. "Dear" was guaranteed to be 500 million, while "One Step Away" directly offered a high price of 1 billion. , and suppressed Wanda, who was also not short of money.
And now "Dear" has not reached 500 million, and "One Step Away" is even more miserable. I am afraid that in the end it will only be half of the guaranteed box office.
Wanda felt very happy. If Ah Li hadn't taken over, Wanda would have been the loser this time.
With an investment of 200 million and a box office of 500 million, "One Step Away" will definitely lose money. Even if there is a distribution share, it will still lose money just counting the box office revenue. Now it has made a huge profit, not to mention how exciting it is.
The same goes for other companies. Although this has nothing to do with them, Ahli and them are not on the same page after all. I couldn't be happier to see Ahli fail so miserably this time.
Even Huayi, who is cooperating with Ahli Pictures, wants to see Ahli Pictures hit the market more than anyone else.
Li Pictures is backed by Li Baba and is very powerful. Once it becomes big, it will become a super giant like the Han and Tang Dynasties, which is not good for everyone.
Wang Zhongjun even thought that it would be better for the movies invested by Ahli to always be on the market, so that he could occupy a major position in the cooperation with Ahli Pictures, and even turn Ahli Pictures into a company that provides marketing and channel services for Huayi. company, that couldn't be better.
As a party involved, Fan Luyuan was in a completely different mood than the major companies at this time.
When he first took office, Fan Luyuan snatched the distribution rights of two movies from Guangxian and Wanda at a high price with a wave of his hand. At the same time, he told company executives to give full play to Ahli's financial advantage.
Now, the financial advantage has come into play, and two movies were snatched from the hands of the two giants at high prices, but they did not produce good results.
One billion guaranteed. The guaranteed fee paid more than a year in advance is close to 300 million. If the box office is only 500 million, only 210 million can be recovered. Add in the high publicity and distribution costs, and this project will lose at least 150 million.
Fan Luyuan was very unhappy, Ah Li was rich, but he couldn't be taken advantage of, not to mention that every company now joked that Ah Li was the taker.
This failure is irreversible. The reputation is seriously polarized. The key is that good reviews are still in the minority.
Great directors have failed one after another. Famous directors are no longer reliable. On the contrary, actors with their own popularity are more reliable.
Fan Luyuan can only focus on "Havoc in Tianzhu", which is Ahli's most important project in the next two years. It has its own popularity, and Wang Baoqiang, who has always been very good in the audience's impression, is the biggest guarantee.
Fan Luyuan hates the title "Keyboard Warrior", but now he has indeed taken over Wanda's bad luck. He can only wait until "Havoc in Tianzhu" is released before he can breathe again.
For those who live in the movies, the biggest source of confidence is the movie itself. No matter how many channels and resources Ah Li has at his disposal, it is still a movie that helps others. If he does not have a big-selling movie, he will not be able to do it after all.
However, Wang Baoqiang is a new director after all, and "Havoc in Tianzhu" has to be shot in Indu. The filming process will definitely not be so smooth, and it will not be released so soon.
Fan Luyuan also asked all departments to follow up on the films "Unbelievable", "Pancake Man", "Dream Partner" and "The Ferryman" and do a good job in marketing at the same time.
"Unbelievable" stars two comedy stars, Wang Baoqiang and Xiao Shenyang. Dapeng is also a comedian. His online drama is also very popular, and Fan Luyuan is still looking forward to it.
"The Ferryman" was produced by Wang Jiawei and starred by Tony Leung. Over the years, their combination has not been a box office hit, but it has not been bad either. The Sunglasses King has always had a group of fans.
"Dream Partner" can be compared to "Chinese Partner". When promoting it, it is called the female companion "Chinese Partner". It should have some effect if it uses Tang An's fame.
Fan Luyuan's "Pancake Man" thing is so unreliable. The title doesn't sound like a movie, but more like a spoof clip.
Although Dapeng is famous for "Diaosi Men", which is also a popular online comedy, his impression in the hearts of the audience is far inferior to that of Wang Baoqiang and Huang Bo. He may be able to make a small fortune, after all, it is a low-cost comedy, but Fan Luyuan did not What great expectations.