On the first day of the Lunar New Year, one of the most important periods of the year, the Spring Festival officially begins.
The seven days after New Year's Eve are the climax of the year for all movie theaters across the country.
In the past, the Spring Festival festival was not taken seriously, just like listening to the Spring Festival Gala on New Year's Eve with the TV on, but all the focus was on grabbing red envelopes in the circle of friends.
However, in recent years, the Spring Festival period has become an important period that cannot be ignored in the domestic film market.
Last year, there was a blockbuster with a box office of over 1 billion, a movie with a box office of nearly 800 million, and several movies with a box office of 600 to 700 million.
Two billion-dollar movies were released the year before last. As the Spring Festival stalls became more and more popular, the competition became more and more fierce.
Even without the participation of Hantang Media this year, the Spring Festival schedule is unprecedentedly tight, and the schedule is completely insufficient.
Seven movies were released on the same day, and no one movie had the absolute upper hand in terms of schedule.
The film with the highest ranking is "Heroes" starring Cheng Long, which only received 25% of the films. There are four other films that received 10%-15%. "Up to the Sky" and "Dad's Holiday" only received 7%.
% of slices.
The film schedule for "Wolf Totem" has only just reached 10%.
The final first-day box office was equally fierce. The US$65 million costume action epic blockbuster "Heavenly Heroes", based on the story of the Oriental Giant Lion vs. the Roman Eagle, won the first-day box office championship with a box office of 133 million.
Cheng Long's appeal and popularity are still very high, and "Heroes" is the only film to exceed 100 million in a single day.
Among other films, "Omen 2" sold 66 million on its first day.
"Zhong Kui" has 65 million, "Where Are We Going, Dad" has 46 million, "Wolf Totem" has 35 million, "Up to the Sky" has 25 million, and "Daddy's Holiday" has 21 million.
All seven movies received more than 20 million at the box office on the first day, and the single-day total was as high as 388 million, setting a new record again.
Competition in the Lunar New Year festival is fierce, no less than in the previous two years, and the Internet is basically dominated by movies released during the Spring Festival Gala and the Lunar New Year festival.
Several movies have been criticized everywhere. Needless to say, "Daddy's Day Off" and "Where Are We Going, Dad" were all criticized last year.
The smoky makeup of the flying saucer hat in "Heroes", "Up to the Sky" was criticized as a TV movie, and the weak plot of "Zhong Kui" did not escape the vicious tongue of the audience.
The movie "Omen" is a bit better, and it can be regarded as a comedy movie.
However, "Wolf Totem" has the best reputation, and its strong reputation directly led to subsequent changes in the box office.
After four days of screening, the single-day box office of "Wolf Totem" has reached 47 million, and the total box office in four days has also reached 200 million. The total box office is also second only to "Heroes" with 360 million, and "Omen" with 280 million.
100 million.
The key is that the film schedule of "Wolf Totem" is still only 12%, and the increase in box office is only because the film's reputation has begun to spread.
The two films "Dad's Day Off" and "Up to the Sky" have begun to fall behind. It can even be said that they have never kept up with the team from the beginning. They are not on the same level.
The reputation of "The Possessed by Zhong Kui: The Snow Demon" has been completely ruined. It's strange that a director with little experience can control such a blockbuster film.
Although "Zhong Kui" didn't drop too badly at the box office, it was only because of its reputation as a blockbuster and the starring roles of Chen Kun and Li Binbin that it was able to persist until now.
The first echelon is already obvious. Although "Heroes" has also been criticized and is not the Kung Fu comedy that attracts money in the past, Cheng Long's signature is still relatively strong.
"Omen" is a pure comedy movie. Regardless of its reputation, there will be no shortage of viewers during the Spring Festival.
Only "Wolf Totem" has really attracted audiences through word-of-mouth, and it has begun to show its potential as a dark horse.
That a biographical drama film can achieve this result baffles most viewers and industry insiders.
Even as a film investor, Kang Pei was baffled by this sudden result.
Although the competition for this year's Spring Festival is not very fierce, Kang Pei does not place too much hope on "Wolf Totem".
Ordinary viewers may not have much motivation to go to the cinema just by looking at this title.
Maybe I thought it was a documentary about the local customs and habits of some ethnic minority.
In addition, Tang An has to sell his investment share in the movie. Even if Kang Pei hates Tang An, he has to admire his vision.
If even Tang An doesn't like this movie, it's definitely out of the question.
But now, it has received 210 million in four days, ranking third in the Spring Festival season, second only to "Heroes" and "Omen".
Although the investment itself is large and the cycle is long, this data is completely beyond Kangpei's expectations and can be considered a success.
Early in the morning, Kangpei gave the head of the distribution department some instructions on the subsequent publicity and marketing.
"We will keep the current film schedule for the past few days, and the maximum cannot exceed 15%. When the box office of "Omen" and "Heroes" shows a significant decline, we will increase the film schedule."
The good box office did not make Kang Pei lose his sense of proportion, nor did he arrange a large number of films.
Kang Pei is not a mediocre person to be able to achieve this position. Now "Wolf Totem" has a good reputation and the attendance rate is also good. However, this film is not suitable for the Spring Festival. Currently, it is still "Omen" and "Heroes".
Lord.
Moreover, one of these two films received 75 million box office for 18% of the scheduled screenings, and the other 20% of the scheduled screenings received 66 million.
In comparison, "Wolf Totem" won 47 million at the box office with 12% of the film schedule, which does not have much advantage in terms of attendance.
However, the reputation of the other two films is average. As long as they exhaust their box office potential, the reputation of "Wolf Totem" will also be completely fermented. Keep this schedule, the attendance rate will be higher and higher, and then it will stand out.
.
The unexpected harvest made Kangpei very happy this year.
As a saying goes: Happiness comes too fast, like a tornado.
At the same time, what makes Kang Pei most happy is that the two largest investors in this film are China Film Co., Ltd. and Forbidden City Pictures. Forbidden City Pictures was acquired by Hantang, which means Hantang is the second largest investor.
Of the total investment of 38 million US dollars, China Film Group invested 12 million, Forbidden City Pictures invested 8 million, and the remaining 18 million was invested by 14 domestic and foreign companies.
With a production fee of US$38 million, which is almost 230 million, it is very difficult to make back the money based on the box office.
But China Film still gets 10% of the distribution share, and the mainland distributes it independently, which is enough to make a lot of money.
As the second largest investor, Hantang Media is estimated to be unable to fully recoup the US$8 million cost from box office alone. It will also have to rely on income from other countries and copyrights to make some money.
He and Tang An jointly invested in a movie. Tang An didn't make any money, but he made a lot of money. Kang Pei now feels full of accomplishment.
In the past, Tang An suffered losses from major companies. Last year, all four popular schedules were defeated by Tang An, which resulted in considerable losses. This time he took advantage of it, which was enough to make Kang Pei happy for a long time.
Thinking about how Tang An wanted to sell his investment share to him before, but now the movie has become a big hit, Kang Pei couldn't wait to ridicule Tang An in person, but he didn't have the chance, so he couldn't go to his house.
The seven-day Spring Festival holiday is coming to an end soon, and the Spring Festival stalls lacking hot items are still going on.
On the eighth day of the Lunar New Year, seven days have passed since the Spring Festival holiday has become completely clear.
As the only real comedy film during the Spring Festival, "Omen" has grossed 520 million in box office in seven days, and it is certain to surpass the first film.
Moreover, "Omen" still has a single-day box office of 72 million. According to this trend, it is very likely to become the only movie during the Spring Festival with a box office of over 1 billion.
"Wolf Totem" earned 364 million in seven days and 44 million in a single day, second only to "Omen".
The box office of "Heroes" also exceeded 500 million, but it is not a kung fu comedy after all. In addition, the movie has too many flaws and has limited potential.
The box office of "Zhong Kui" will exceed 300 million, and the single-day box office is only 28 million.
On March 2nd, several movies during the Spring Festival will be released for fifteen days.
The box office of "Omen" is close to 800 million, and it is heading towards 1 billion.
The box office of "Wolf Totem" also reached 540 million.
A movie that was not well received from the beginning is considered a dark horse with a box office of 540 million in half a month.
In addition, Tang An had previously wanted to sell his investment share in the film, and Kang Pei often used it to make excuses recently, insinuating that Tang An had made a mistake this time.
Although other people would not be optimistic about this movie, but for Tang An, who has always had a precise vision, this is the first time and a rare thing.
The senior executives of major companies all breathed a sigh of relief. It's good that Tang An made a mistake sometimes.
Otherwise, there are really people in the entertainment industry who have a sharp eye and can accurately choose the best-selling movies, and then other people are just fooling around. Isn't this just like cheating in a game? How can you beat the cheaters!
Tang An is also a filmmaker with a better vision, not a flashy guy, which makes Wang Zhongjun, Yu Dong, and Wang Changtian all relax.
After the first time, there will be a second time. From now on, the movies that Tang An watches will lose a layer of aura, and they will be more confident when facing each other.
In addition to the major companies that have eliminated their inner worries, many people have also done the same.
Wang Baoqiang and Huang Bo, who are preparing for their new film, also have different ideas in mind.
Originally, Tang An was so generous and spent 800 million guaranteed to win Huang Bo's "A Good Show", which gave Huang Bo some reassurance.
"Butterfly Love" had a guaranteed base of 600 million, and the final box office exceeded 1 billion. His movie had a guaranteed base of 800 million. Huang Bo unknowingly set his goal at 1 billion.
Without him, it was because Tang An had never made a mistake that gave Huang Bo such absolute confidence.
But now that he heard many times that Tang An was planning to sell his investment share in the popular "Wolf Totem" at a low price, Huang Bo felt unsure again.
If you make a mistake once, there will be a second time. What if?
After all, I am a new director with no experience, and the movie is too complicated. I don’t know if the average audience can understand it.
For a moment, Huang Bo suddenly thought of many factors that might lead to failure, which he had subconsciously ignored before.
But Wang Baoqiang was in a different mood. Originally, Tang An had given up on his "Havoc in Tianzhu" and turned around to win Huang Bo's "A Good Show". Apart from some resentment and dissatisfaction, he
Deep down I'm also a little worried.
Tang An doesn't want "Havoc in Tianzhu", it's clear that he doesn't like it.
Tang An's vision has never been missed, and Wang Baoqiang was worried because of this.
But now, "Wolf Totem", which Tang An was also not optimistic about, has become a box office hit, which is equivalent to giving Wang Baoqiang a reassurance.
"I can definitely become the next king of comedy!"
Wang Baoqiang silently encouraged himself and concentrated on the preparations for the movie.