After the Spring Festival holiday, the domestic film market continues to move towards the next popular summer season.
However, now more and more cinema movies are released in China every year, with new movies being released almost every week.
The past situation of not seeing blockbuster movies during non-popular periods will no longer happen. After the Spring Festival, starting from March, medium-investment movies will be released every month or even every week.
In April, "White Ghost: Escape" starring Liu Yufei and Uncle Cage was released. This film was originally released for the Lunar New Year last year, but the domestic distributor of this film is Yunying Bernard, which is Yunying Group and
Companies that Bernard works with.
Bernard had his own blockbuster released during the New Year last year, and although Liu Yufei and Uncle Cage are famous, the movies they participated in in recent years have not done well at the box office, so they were moved to April, a time when there is less competition.
However, it was no use changing the schedule. It sold 12 million in three days and 27 million in ten days. The total box office barely exceeded 30 million.
All the pants were lost, and Bernard didn't even get back the cost of publicity and distribution.
Fortunately, now they are all digital copies. If I have to replace the film copies from ten years ago, one copy costs 81,000 yuan. Yu Dong will probably curse his mother.
Immediately afterwards, films such as "The Storm" starring Wang Xiaoming and Liu Qingyun, and "Walking in the Snow in Search of Plum Blossoms" starring Aaron Kwok were released.
However, on April 12, "Fast and Furious 7" was released, sweeping the domestic film market and eclipsing all the films of the same period.
It had 50 million screenings and 360 million on the first day. In just one day of release, the mainland box office exceeded the 400 million mark, which shocked all domestic film and television companies and filmmakers. Anyone who has anything to do with the industry was stunned by this figure.
Even if strictly speaking, it was 360 million on the first day, which is still an extremely shocking figure. It directly broke the single-day and first-day box office record in the mainland market, and raised the record set by Tang An a year ago by more than 100 million.
It's more than 300 million. There are very few domestic movies that can exceed 100 million in a single day. This "Fast and Furious" directly exceeded 300 million, suffocating all the major companies.
The media has also reached a climax. This kind of super-hit movie is enough to keep the entertainment media busy for a while.
It is not an exaggeration to say that it is a phenomenal movie. The media, audiences, and filmmakers are all discussing this movie.
Some second- and third-tier stars also posted their ticket stubs on Weibo to increase the popularity of the movie.
Although the reputation is not very good, it still cannot stop "Vegetarian 7" from going on a rampage and knocking all subsequent movies to the ground.
In the second week, it hit 1.2 billion, breaking 1 billion in a single week. It was another disappointing record. It surpassed "Omen 2" in one week and won the annual box office crown in the mainland.
470 million in the third week, 290 million in the fourth week, and 110 million in the fifth week.
It has exceeded 100 million for five consecutive weeks, and the total box office reached 2.48 billion in 29 days of release, setting a new box office record in mainland film history. This is the first time in three years that Tang An has lost this record.
Countless records have been broken, and old records have been replaced by piles of numbers that make 99% of domestic directors despair. Most directors are confused when they look at this series of numbers.
Colorful Danxia Scenic Area in Zhangye City, Suzhou Province, where the Sino-US fantasy action blockbuster "The Great Wall" was filmed here.
Zhang Yimou is also fully committed to filming, but it is impossible for him not to be concerned about the success of "Fast and Furious 7".
As the box office continued to rise, Zhang Yimou became increasingly uneasy.
There is a Tang An in this country who has suppressed all famous directors, and no one has been able to turn around after several years.
Now Hollywood blockbusters are really on the rise in China. Last year, "Transformers 4" sold 1.7 billion, and now "The Fast and the Furious" is about to break 2.5 billion.
Zhang Yimou didn't expect the movie "The Great Wall" to break Tang An's record and earn more than 2 billion at the box office. A little over 1.5 billion would be enough to meet expectations.
It will take time to catch up with Tang An, and 1.5 billion is enough to rank among the top five in the mainland.
Now seeing other films selling well and breaking Tang An's record, Zhang Yimou began to feel a sense of loss.
Feng Xiaogang is similar. Since the failure of "If You Are the One 2", he has won the annual Chinese film box office championship for two consecutive years and has begun his journey to catch up with Tang An.
However, Feng Xiaogang is more concerned with studying the factors that made "Vegetarian Chicken" a hit. Compared with the previous films, this film is not particularly outstanding.
The death of Paul Walker was an important reason, which Feng Xiaogang cannot learn from.
The research turned out to be fruitless, so Feng Xiaogang laughed to himself, "If I die after filming "Youth", I don't know if it will have this effect."
"Pooh!"
His wife Xu Fan on the side quickly slapped him and said angrily, "I think you are crazy. You want to die even though you are making a movie."
"Just kidding, I've won the box office championship several times, and I don't care about this stuff anymore."
Feng Xiaogang smiled with a nonchalant expression on his face.
"Don't care if you're still staring at the box office of "Fast and Furious 7"?"
Xu Fan even found it a bit funny. He knew his husband very well. After his success at the box office, he wanted to make something in-depth and capture his own heart, but he couldn't let go of the box office.
Feng Xiaogang shook his head, "Nothing, just take a look. I hope our country's film market will not be captured by Hollywood movies like Europe and Japan. It depends on whether Tang An can hold on to the summer season."
Ten years ago, Zhang Yimou and Feng Xiaogang had been competing against Hollywood blockbusters, and they had some advantages. Now they naturally do not want their country to be defeated by Hollywood blockbusters like other countries in the world.
Although the box office ratio of domestic films and imported films has remained at around 55:45 in recent years, I don’t know when this balance was broken.
"If Tang An can't hold on, then I will make a comedy movie again."
Feng Xiaogang said something rather rude, implying that if Tang An failed to hold on to the domestic market, he would have to take action himself.
Xu Fan rolled his eyes and reminded, "Don't forget, we just signed a gambling contract with Huayi, which will increase by 15% every year for five years on the basis of 100 million."
"Don't worry about that."
Feng Xiaogang waved his hand and said confidently, "Now I have two movies in hand, and I have asked Mango Channel to discuss a cooperation in a comic-adapted TV series. If it is not possible, I will prepare "Mobile Phone 2". There is no problem in completing the contract."
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Neither of the two movies in hand are blockbusters, and Feng Xiaogang is not too conceited, otherwise he will have to spit out the money he got.
The TV drama market is very good now. With Feng Xiaogang’s current status and reputation, it couldn’t be easier to invest in a TV drama.
Most of the companies that invest in TV dramas also act as artist managers, and even artist managers are their main business. As long as Feng Xiaogang offers up a second or third role in a new film, it will be too easy to get investment in a TV series.
Some investors even approached him and asked him to name himself as the producer of a TV series and participate in the promotion in exchange for a 10% share.
And "Mobile Phone 2" is his trump card. No matter what, he is absolutely confident that this comedy will be a hit.
It is almost foolproof, and Feng Xiaogang is not worried about this gambling agreement at all.
Unlike the artists under Huayi, they also signed a gambling agreement with each other. They were on TV series one after another, and all comers were accepted. Four or five variety shows were non-stop all year round. Feng Xiaogang felt tired for them after watching them.