Eight hundred and twentieth chapters propaganda opened
The time has come to June, the summer season is getting closer and closer, and the domestic film market is about to usher in the hottest period of the year.
This is also the cruelest war. Many domestic filmmakers and film and television companies can detect that the atmosphere is obviously becoming tense.
Since the beginning of the month, many movies scheduled for the summer have begun to warm up and have started small-scale promotions.
"The Taoist Comes Down the Mountain" by Chen Kaige, who spent three years sharpening his sword.
"Monster Hunt" invested 350 million and also experienced the controversy of changing roles.
"I Am a Passerby" is a film about extras shot by Er Dongsheng.
The last part of the "Tiny Times" series, "Tiny Times: The End of the Soul".
The youth film "Gardenia Blooms" directed by He Jianying.
Fan Binbin and Li Ming star in the historical blockbuster "Women of the Dynasty: Yang Guifei".
The lower part of the "Taiwan" of the Oriental Titanic that has completely sunk.
Yang Ying and Ni Ni co-starred in the love movie "Bride Wars".
The Magic City International Film Festival released the three-yellow film "Heart of the Burning Sun".
More than a dozen movies with certain potential will compete for the biggest piece of cake in the domestic film industry in the coming summer vacation.
As for "Operation Red Sea", that is not the object of their competition.
No matter Bernard, Huayi, Guangxian, Wanda or Ah Li, they never thought about winning over Tang An with these films.
To everyone, it was a sure shot that Tang An would win the summer box office championship again, not to mention that with God's help, an evacuation incident really happened in reality, and the location was not far from the one in the movie.
Although the investment in "Monster Hunt" is as high as 350 million, and the previous negative marketing caused by Ke Zhendong's sucking has been completely eliminated, the cost has increased by 80 million out of thin air, and Wanda's goal is just to recover the capital.
As for Teng Xun's "The Taoist Comes Down the Mountain", ten years ago, Chen Kaige's film was not afraid of anyone, but now, its reputation has been almost completely ruined.
With a market worth nearly 10 billion yuan in the summer, all companies want to get a piece of it.
Even if Tang An's new film is released this year, it can't stop a large number of movies from being released. Although they don't have their own trump cards to compete, they are not bad movies.
Since the beginning of June, publicity has been launched one after another, each with different methods and focuses.
Propaganda is a branch of knowledge, and the key points are nothing more than three points: being targeted, [ . ] promoting strengths and avoiding weaknesses, and taking advantage of the situation.
Some films succeed because of publicity, and some films fail because of publicity. There are various examples every year.
For example, the boat scene and large-scale explosive costumes in "Painted Wall" earned nearly 200 million in box office.
Because there are many movies that failed to be announced, the typical one in the future is "The Founding of the Army".
The film itself was controversial because of its young cast, but it was ruined by a poster of Marshal Ye.
Later, Marshal Ye's grandson Ye Daying publicly criticized the movie and received a lot of abuse from fans. One fan even said that without this movie, he would not have known that Marshal Ye existed. After that, the reputation was completely ruined.
Another typical example is "Flash Girls". Due to poor publicity and distribution, there was little box office in the early stage. Later, the promotion team knelt down to the public.
There were seven members of the publicity and development team, one of whom knelt down and apologized holding a sign that read, "I arranged the film, I negotiated the trailer, I cut the poster, I made the plan, I came up with the title, I chose the promotional draft, and I wrote it." Dimension is promoted by me”
We appeal to the audience not to miss out on a good movie because of the title and poster. There are only 6% of the films left in the schedule. If you don't watch it, you will really miss it.
This is the third time that the domestic film and television industry has knelt down. The chief director of a program on Shenzhen TV also knelt down and kowtowed in public, begging the audience for support.
The kneeling in "Flash Girl" was criticized by many people. The sharp and vicious Jin Xing criticized it in "Jin Xingxiu": "The first person to kneel is a genius, and the second person to kneel is a fool.
The third kneeling in "Flash Girl" was just stupid. Not only did it have no effect, it actually caused a lot of scolding.
Then there was an offline event called "No entry allowed for those over 24 years old. This time we only welcome young people." This event directly drove away the main movie-watching crowd over 24 years old.
There are many similar pornographic operations in China. In the era of online publicity, the threshold for publicity has been lowered and it is not as difficult as traditional publicity.
In the past, a few major companies controlled 90% of the domestic issuance business. Large companies such as Huayi, Bernard, and Guangxian had as few as one thousand and as many as three thousand ground distribution personnel. The threshold was too high and others could not do it at all.
For online publicity and distribution, a keyboard is enough. Those publicity and distribution companies are also good and bad, and there are more and more smart operations.
The conscience of the Chinese comic "The Origin of White Snake" was also deceived by Xuanfa. The promotion team happened to be the same company as the one that produced "Flash Girl".
When it was released, there wasn't even a poster in most of the movie theaters across the country, which was rare.
There was almost no publicity, that is, the video of a green snake and a white snake dragging two tails on Douyin was liked by many people, but the problem was that no one knew at the time that it was promoting the movie "The Origin of the White Snake".
People who don't know think they are playing osplay. If you look carefully, the umbrella has the word "White Snake" written on it, and the word "Yuanqi" is almost legible. This is their way of advertising.
The only bit of publicity was quite strange. Because it was a love movie based on White Snake IP, we asked the dating agency Baihe.com to post a Weibo post to promote the movie.
Of course, tap water is definitely indispensable, but due to the wise operation of the publicity team later, half of the tap water was taken away. In the end, it was the sign of "national comic conscience" that prevented it from being buried.
There are a lot of unprofessional announcements, but big companies are fine and won't have all kinds of outrageous practices.
Several movies that will be released in the summer are also promoted based on their respective characteristics.
"The Taoist Comes Down the Mountain" mainly promoted the boat scene at the beginning. A poster showing Fan Wei, a middle-aged greasy man with Mediterranean hairstyle, and Lin Chiling sleeping together under a quilt instantly attracted a lot of attention. Careful viewers can also spot Lin Chiling.
A little flushing on the face.
On June 3, 30 days before its release, "Operation Red Sea" officially started its promotion.
Unlike Bernard who did not conduct large-scale publicity in the early stage, Tang An asked the publicity department to follow the normal publicity process.
On the 3rd, the first poster of "Operation Red Sea" was released. The background of the poster is at a naval base. Several leading actors are fully armed and holding submachine guns and are rushing forward. Behind them is the huge Kunming guided missile destroyer lined up on the dock.
Several posters were released one after another, and the first trailer was released three days later, which also heralded the official arrival of the summer season.
"Operation Red Sea" officially started its promotion, and it has become one of the most popular movies right now since the first trailer came out.
A tank battle in a sandstorm and a frontal gunfight in the ruins of a city are shown in front of the audience through the trailer.
The rebel mortar group attacks the convoy of government troops and our special forces, the peak showdown between snipers, and the guided missile destroyer intercepts the shells
At the beginning, it was a normal war scene, with gunfire flying and the pace fast, which made the long-awaited audience hooked.
However, the scenes of flesh and blood that followed became a bit cruel.
Although in order to take care of the audience's emotions, no too bloody trailer was released, but for viewers who have not watched any domestic war movies, it is still a bit bloody.
As each trailer is released, the time is getting closer and closer, and there are more and more discussions on the Internet.
"I'm looking forward to the release of "Operation Red Sea". The trailer is so exciting that it made my blood boil!"
"I have paid for the second ticket. The trailer is very exciting, but the screen changes too fast. I am not used to it, and I can't see the actor's face clearly."
"I remember that in one of the trailers, Wan Qian said that eight of them were going to fight more than 500 people. This was a bit outrageous. Could it be that Tang An made it into an anti-Japanese drama?"
"In "Wolf Warrior", a bunch of foreign mercenaries suppressed a large group of Chinese troops and they were criticized. Now our special forces have eight to fight five hundred and they are complained about. I think it's pretty good. It's OK to exaggerate a little. You can't fight eight to eight.
Ten, that would be too boring, let’s just make a spy movie.”
"That's definitely not the case. I didn't see in the trailer that the villain's army has the upper hand, and the fighting was so fierce. How could it be an anti-Japanese drama?"
"It feels a little bloody. I even gave the broken arm a special treatment. I'm so dizzy and can't stand it!"
"As long as it's not too outrageous, it doesn't matter if it's a little exaggerated, it just needs to be fun to watch. The evacuation incident just happened, and now I'm looking forward to the evacuation in the movie more and more!"