With only one day left before the film's simultaneous global release, China Film has stepped up its promotion of the film, with nearly half of its promotional expenses concentrated in the past week.
For most movies, the first-day box office is absolutely crucial. It is related to the film schedule of theaters and the choice of the audience who are watching.
With China Film’s publicity capabilities, not only is it well known to more than one billion people across the country, it at least covers all prefectures and cities.
Publicity in the county town is beyond our reach. It would be great if we could put posters and trailers in movie theaters.
At this time, ordinary counties could not contribute much to the box office. More than 10 years later, the proportion of box office in H counties in third- and fourth-tier cities was gradually increasing, and it was almost surpassing that of first- and second-tier cities combined.
These days, the box office of one city in Beijing can keep up with the box office of two or three provinces in the central and western regions. The top ten box office cities of Beijing, Shanghai, Guangzhou, and Shenzhen alone account for more than half of the country's total box office.
So far, one of the main rivals of "Horror Cruise", "Mr. and Mrs. Smith" starring Brad Pitt and Angelina Jolie, has been released in mainland China for 5 days.
China Film Group is also very optimistic about this movie and has arranged 300 copies in the first two days. You must remember that at this time, the number of theaters in the country was less than 1,200.
This is already the largest distribution scale of imported films!
Generally, domestic blockbusters have about 500 copies. "The Banquet" to be released next year will have as many as 800 copies.
And "The City of Gold", which will be released during the Lunar New Year next year, has once again set a new record, reaching an unprecedented 1,100, which is almost as many as the number of domestic movie theaters, and each movie theater is guaranteed to have one copy.
You know, a copy now costs about 7,000 yuan, so the distribution fee invested by China Film and New Pictures is 7.7 million!
The issuance cost is 7.7 million, which is why Zhang Yimou can enjoy this treatment.
Although "Terror Cruise" is also a key film released by China Film Group this year, it cannot be compared with blockbusters in terms of distribution scale.
After all, the box office potential is not of the same level. China Film only prepared 380 copies on the first day, and will continue to produce them based on the situation.
380 copies and a distribution fee of 2.64 million, which means that "Terror Cruise" needs a box office of nearly 30 million for China Film to make back the money.
It is conceivable that some low-cost movies can have a large distribution scale, and the distributors will not prepare too many copies at all.
No copies, no shows, and no box office!
There is no such thing as a dark horse!
Last year's "Shark Beach" had not sold overseas rights for nearly 10 million yuan, China Film would not have given such a high distribution scale.
There are about 5 copies of a movie, each copy is about 20 minutes long, so when we go to the cinema, there will be a 20-minute interval between each show just to change the copies.
After the first copy was placed in Hall No. 1, it was immediately taken to Hall No. 2, and then Hall No. 3 used it again, and so on.
There are even several movie theaters close to each other that share the same copy!
But later on, everything became digital. Using a hard drive cost only three to four hundred yuan per copy, which greatly reduced the cost.
So film became history for a reason. Producers and distributors can save a lot of money.
Later, the hard disk was no longer used at all, and the cost was lowered by direct satellite transmission.
This also led to the fact that domestic film distribution companies were no longer the two giants China Film and Bernard.
Low costs have led to the rise of more and more small and medium-sized distribution companies, and they have quickly occupied the market in emerging cities and small counties that are three to four years old.
China Film and Bernard also lost their absolute leadership in the industry.
China Film Group is okay, after all, it takes the lead.
From 2003 to 2009, the domestic movies released by Bernard accounted for more than 20% of the country's box office for six consecutive years, making him the leader in the private industry. After that, it slowly began to decline.
...
At 6 p.m., Xingmei International Cinema in XC District will host the world premiere of "Terror Cruise" tonight.
It's a true world premiere, and Colombia has also arranged for a simultaneous release in North America, so you can grab some soup during the summer.
However, it is still shown in rural theaters and community theaters. Mainstream theaters have very few films scheduled, leaving them only for blockbusters.
Some of the distributors in Asia and Europe who bought the copyright from Colombia also chose to premiere it at the same time. After all, if it is not released in the summer, there will be no time. Their National Day is not on October 1st, and after that it will be the Lunar New Year holiday.
Went.
Horror movies to be screened during the Lunar New Year?
The theater chain is having a blast!
As the host, Tang An and Xu Manyun came to the cinema early and started preparing for the premiere.
People from the cinema will arrange the scene, and Tang An will be responsible for entertaining the guests.
At 6:30, people started to arrive one after another. He could hear the cheers coming from outside in the screening room. There must be celebrities walking on the red carpet.
Wang Zhongjun was the first to come, and he brought almost all the stars from Huayi. It can be said that the stars are shining brightly.
However, by the end of next month, it will be time for Wang Jinghua to bring his support to everyone, and Huayi's huge artist management department will be reduced by half.
In fact, in the past two days, rumors have spread that Chengtian is already preparing information on Wang Jinghua's stars.
Wang Zhongjun hid himself very well, and strode forward as soon as he saw Tang An.
"Hello, Director Tang, we meet again!" Wang Zhongjun held Tang An's hand and said with a smile.
"Hello, Director Wang, thank you for coming to enjoy the show. With so many stars coming, my premiere is really star-studded!" Tang An said gratefully.
No matter what his intentions are, at least it helps him build momentum!
"Hello, Mr. Wang, hello, Miss Li, hello, Miss Fan..."
Tang An greeted the others one by one, but Wang Zhonglei couldn't hide the sadness between his brows. The other celebrities were also worried. Apparently the news about Wang Jinghua had spread internally.
After chatting for a while, Wang Zhongjun sighed, "I heard that the overseas copyright of Director Tang's film has been sold for 3 million U.S. dollars. It has already made a profit before it was released!"
"It's only 2.6 million. After recovering the cost, we will make a small profit!" Tang An waved his hand.
"That's twice the profit!"
"I heard that Director Feng's film "The Night Banquet" is already seeking overseas distribution. I guess the buyout fee will not be low, right?"
"I'm not sure about this. After all, this is my first time shooting a costume blockbuster!"
""The Night Banquet" stars Zhang Ziyi, and it is said to be the "Hamlet" of the East. I think audiences in Europe and America will like it!"
"Haha, let's borrow Ji Yan from Director Tang!"
After that, people came one after another. Tang An said sorry and went up to greet them.
Jiang Wen, Wang Jianyuan, Wu Deming and others came in surrounded by Han Sanping, followed by senior executives from several companies.
The status of a great director worth 30 million is no longer the same as before!