Chapter eight hundred and seventieth Han and Tang Pictures listed
At the beginning of March, the Spring Festival stalls have lasted for a month. One of the hottest movie markets in the year, the Spring Festival stalls are also coming to an end.
On the 4th, with the release of four movies, "Ip Man 3", "Zootopia", "Rescue", and "The Spy Who", several movies scheduled for the Spring Festival have been underestimated.
However, Mermaid, which was a hit from the first day, is still holding strong. It has been in theaters for 26 days, still has 12% of the film schedule, and has a box office of 17 million with the release of four new films.
Nearly a month has passed, and it can be said that the Spring Festival is over. "Mermaid" has taken a super high box office of 3.4 billion yuan during the entire Spring Festival, accounting for half of the box office in the same period.
And today and Friday, we can still get 17 million, which is very promising to break through the 3.5 billion mark.
Among the other three movies in the same period, "The Skeleton Warriors" and "Omen 3" have been grabbing the box office since their release, and they were inextricably linked. It took more than half a month for the situation to become clear.
One is 1.23 billion and the other is 1.19 billion. There is a box office difference of 40 million. "Three Fighters" surpassed "Omen III" to rank in the Spring Festival category.
As for "Crouching Tiger, Hidden Dragon: Sword of the Dark", although it had a poor reputation in the early stage, due to the high attendance of the other three movies, it was difficult to buy tickets for the better locations during prime time, so it also took some light and profit sharing.
part of the audience.
However, the film schedule was immediately cut down, and all the films were allocated to three other films. The box office also plummeted, and it only took in a box office of over 300 million.
The Spring Festival is over, and the audience's enthusiasm for watching movies is expected to be exhausted, and the market will be quiet for a while. However, the several new films released immediately afterward are still strong and perfectly connected.
As a sequel to a high-quality movie, "Ip Man 3" has been highly regarded.
The investor and publisher Kuailu Group did not guarantee the sky-high price, but directly bought the distribution rights of "Ip Man 3" from the main controller Huang Baiming for 200 million.
The guarantee can also be called gambling. If you buy the distribution rights with 200 million, it is really just giving away money. Even if the box office of 200 million is not enough, you will not be able to get back the money.
However, Kuailu distributes its share of investment to many financial and small loan companies, leveraging billions of funds in the capital market. Once the movie becomes a hit, the amount may even reach tens of billions.
Shenkai Co., Ltd., a subsidiary of Kuailu Group, has a market value of 5.8 billion. It spent 60 million to buy part of the revenue share of "Ip Man 3", and its stock price hit the daily limit on the first day of release.
The same situation happened to several listed companies. As soon as a movie reached 100 million yuan, the market value of several listed companies skyrocketed by billions.
In addition to the turbulence of billions of funds in the capital market, related financial products span crowdfunding, P2P, and offline financial management.
Nearly ten companies including Yuyubao, Xiaomi Dai, Nadai, Hongqiao Financial, and Sutong Crowdfunding are participating, and the funds involved are not small.
Shi Jianxiang gave a good financial lesson to the big guys in the film and television industry. A series of operations made it difficult for these professionals who have been in the industry for more than ten years to wrap their heads around it.
Companies in the finance, capital, and film and television industries are really amateurish.
The bosses of major companies are jealous when they look at this series of data, involving billions of dollars.
Under the temptation of huge profits, no one is excepted. Wang Zhongjun, Wang Changtian, and Yu Dong are all ready to learn how to work on their next heavyweight project and make a fortune.
Fan Luyuan, the only one involved, was in a better mood at this time, at least much better than when the Spring Festival stalls were completely defeated.
Yuyubao also participated, raised a lot of funds, and became famous in film and television financial products, making Yuyubao stand out among similar platforms.
The sales of "Ip Man 3" continue. After grossing 160 million on the first day, it actually exceeded 200 million on Saturday, earning 210 million in a single day.
One company in the Kuailu Group hit its daily limit again, and the stock prices of several other participating companies saw varying degrees of increase.
"Ip Man 3" has also been widely praised online. There are only a few movies that have exceeded 200 million in a single day in a year.
On the third day, Sunday, the box office dropped to 140 million. Although the drop was a bit large, it was not unacceptable compared to the single-day box office of 140 million.
However, starting from the third day, the Internet began to report on a large scale that "Ip Man 3" was smashing the box office.
Such a high box office is naturally not real. Compared with other movies that require ticket reimbursement, Fast Road is much simpler and cruder. It just buys attendance.
In major cities across the country, Kuailu does not shy away from buying box offices and directly wholesales them at the top 20 ticket warehouses. Shanghai, Shanghai, and several first-tier cities in Beijing each guaranteed 30% of the attendance of 100 movie theaters in the first three days.
Second- and third-tier cities and counties have different numbers of cinemas, but all have a uniform 30% occupancy rate.
However, most of the directly-operated theaters of the top ten theater chains did not participate. This kind of thing was done by a layman like Shi Jianxiang. Wanda did not dare to do this when it was filming "Monster Hunt".
It can be said that there is no bottom line. The theaters were lined up early in the morning before the doors even opened, and they were all full. Even the ghosts couldn't fool me.
As for movie tickets that originally cost 30 yuan, the price increased to more than 200 yuan, and all were sold out. This common method has also been used.
Kuailu also bought the movie for the first three days of the weekend, and the box office reached 510 million in three days.
The cost will be high if you continue to brush it up. It cost 200 million just to buy the issuance rights.
Kuailu originally thought that three consecutive days of outbursts would always be effective and fool the audience into entering the cinema.
However, on the fourth day of release and the first working day, the box office was only 45 million, a drop of 68%.
Expressway didn't stop checking the box office this day, it was just less.
Kuailu realized something was wrong and pushed the box office to 65 million on Tuesday.
However, by this time, the reputation of "Zootopia" had already fermented, and it won the box office championship with 68 million.
The gap in reputation between the two is too big, which once again gave "Ip Man 3" a heavy blow.
But what broke the camel's back was the announcement from Optoelectronics, which directly confirmed the fate.
The notice from Optoelectronics showed that after investigation, 25 million fake box office tickets were not recognized, and an additional 40 million box office tickets were purchased by the issuer.
This is only part of it, and Optoelectronics does not dare to announce it all, otherwise it will be a huge shady story and scandal in the film industry.
In addition, the distributor was punished and was not allowed to participate in the film distribution business for one month. The nearly 100 cinemas involved and the 20 affiliated cinema chains were ordered to make rectifications.
An announcement from Optoelectronics directly nailed "Ip Man 3". The single-day box office on Wednesday was only 30 million, Thursday 22 million, and Friday weekend 24 million.
As the first movie to be completely hit at the box office, many netizens also criticized it online.
However, the Hollywood animated film "Zootopia" immediately diverted the attention of the audience. This classic animated film received a huge reputation, with a single-day box office of 186 million on the second Saturday of its release, replacing "Ip Man 3" to become the most watched in March. movie, and it was well received.
"Ip Man 3" has gone through heaven and hell in just one week. The listed companies that bought shares have all experienced multiple drops in a row without exception. All the gains that had risen before have fallen, and it is estimated that there will be more. It has to continue for several lower limits.
However, the capital has long since become full and has run away, and it is the majority of shareholders who ultimately lose.
This rollercoaster-like exciting situation has also made major film and television companies calm down.
However, another major event lies ahead of major companies, Hantang Pictures is about to go public.
Ever since "Mermaid" hit theaters, Hantang Media has been working hard to build momentum for the listing of Hantang Pictures, which lasted for a month and never stopped.
Regardless of popularity or business performance, Hantang Pictures has an absolute advantage. The "Mermaid" with a guaranteed base of 2.6 billion also exceeded 3.5 billion at the box office.
The capital market's valuation of Hantang Pictures has always been at the 100 billion mark. From Wanda to China Film Group, all the business owners have vowed that the market value will exceed 100 billion.
With the reputation of the Han-Tang brand for so many years, it has produced and released many blockbuster movies, the guaranteed box office of "Mermaid" exceeded 3.5 billion, and many other good news. The success of the listing is almost inevitable. It depends on how many consecutive movies it can make. The market has reached its daily limit, and if you can participate, you will make money.
Before the listing, Hantang Pictures also raised funds and issued a considerable amount of original shares to the middle and senior management of the two major companies, Hantang Media Group and Hantang Pictures Group, as well as many stars and directors under the group.
Although it has not been announced in detail, there are too many participants. Based on the recent analysis of these people, Tang An should have taken out about 15% of the shares.
After this estimated figure was known to people in the circle, everyone's eyes were red.
Although the market value of Hantang Pictures based on the issue price is less than 50 billion, all fools know that five or six daily price limits are inevitable. Breaking through 100 billion is just around the corner. By then, this 15% will be 15 billion.
Even if there are too many people to share the 15 billion, the two major groups plus many stars and directors will have nearly a hundred people at least.
On average, each person has 100 million, not to mention Tang An's trump cards, Wu Ershan, Xu Zheng, etc., what they got must be a big sum.
You must know that when Huayi went public, Feng Xiaogang took 200 million shares, and Tang An almost 300 million. Now Wu Ershan and Xu Zheng each have more than one billion-dollar box office movie, second only to Tang An and Zhou Xingchi in China.
Some people even speculated whether the two of them could get one billion!
Discussions about this matter in the circle have not stopped during this period. Everyone is envious. When those big directors think of Wu Ershan and Xu Zheng who may have received one billion, they all even begin to regret why they did not join the Han and Tang Dynasties. .