During the Qixi Festival event, the whole Beiqi was bustling with excitement.
Every time the official rewards are distributed during the battle, it is always the happiest moment for the players. After all, such an opportunity is too rare.
During the event, due to the existence of Event 2, the long-standing grievances of single players also broke out at this time.
The festive decorations of the entire Hades make the "Qixi Festival" atmosphere very strong and full of romance, but some single players don't think so.
From their point of view, the Chinese Valentine's Day activities have nothing to do with romance, but they are definitely very happy.
The feeling of breaking up a couple with your own hands is both cruel and joyful.
Many single players turn into lone wolves under the moonlit night, wandering around the Beiqi area, looking for couples in pairs.
Some overly single players still refused to give up after completing their Qixi Festival tasks and continued to look for couple players. They even issued a provocative declaration in the event chat box:
"There is absolutely no way that a 'magpie bridge' can be built successfully tonight. They are all illegal buildings and must be demolished. Our single Wang demolition team enforces the law impartially. We hope that all lovers who reek of love will find their way back and stop showing off their affection."
, otherwise I would have to dig three feet into the ground to find you, and it would be cruel to dismantle you!"
Faced with the "split" players who transformed into "single dogs", the couple players trembled and could only avoid the players of the opposite sex everywhere to prevent the crazy single players from destroying the progress of the mission.
As a result, the entire Beiqi region staged a grand "cat-and-mouse game."
When early morning came, the entire Beiqi land rang with bells signaling the end of the event.
However, on this day, there were very few players who could complete the couple's mission and successfully build the "Magpie Bridge".
After all, the group of single men who have become "Er Ha" is too large and too cruel...
…
After the Chinese Valentine's Day event ended, the players' lives returned to normal development.
On this day, Lu Wu was observing the daily situations of the players through the artifact, when his cell phone rang.
There are only a handful of people who can get through to his cell phone now. When he picked up the cell phone, he saw that just as Lu Wu thought, it was Wu Guoyi calling.
After picking up the phone, a familiar voice came.
"Brother Lu, do you miss me?"
What do I want you to do, you bad old man? Lu Wu thought helplessly, but naturally he couldn't say this:
"Brother Wu, is there something wrong? If nothing happened, you wouldn't call me."
"Haha, why can't I call you if I have nothing to do, but this time I have something to discuss with you."
"I'm listening. Just tell me."
"It's like this. Recently, the guild has been short of soul coins to develop, and life has been too hard. Please give me 10 million soul coins to support me, so that I can speed up the development of the guild!"
Lu Wu: "..."
"Haha, I'm just kidding!" Wu Guoyi's laughter came again while Lu Wu was stunned.
"You really want it and you won't give it to me!" Lu Wu said angrily.
"You are so stingy, no wonder the players say you are the most stingy dog official, you are well-deserved!"
"Speak of business, or I will die!"
"No, no, no, it's like this. Recently, a world-class game exhibition "e3" will be held in Los Angeles, USA. Now I have received an invitation from the organizer. At the same time, the organizer is willing to provide a game booth for "Battle Online", so I want to ask
Here’s your suggestion!”
Hearing this, Lu Wu couldn't help but be stunned.
As the world's largest game exhibition, how could Lu Wu not have heard of it? He also knew about e3.
e3 is one of the four world-class game exhibitions. The games that can be featured in the e3 exhibition are basically the flagship games of each game manufacturer. When the e3 exhibition opens in the past years, it is a game event for players around the world, and it is also a game event for all games.
A publicity day that the studio attaches great importance to.
Game exhibitions of the same status include Tokyo TGS, Gamescom, and the domestic CJ Show.
But compared with these game exhibitions, e3's influence is undoubtedly the greatest. This time of year, the number of tourists in Los Angeles skyrockets, which is proof.
In contrast, domestic cj exhibitions have the weakest influence in the gaming industry.
Because at the E3 game show, players mainly watch games, while at the CJ show, players basically go to see the cute cosplay girls, and the games come second. This has basically become the consensus of the players.
Therefore, in terms of influence, the e3 exhibition is undoubtedly the strongest.
For Lu Wu two years ago, attending the e3 exhibition was simply unthinkable because he was just the operator of a small game website with no traffic and could not produce decent games.
I just didn't expect that I would receive an invitation from the organizer in person.
After a brief moment of surprise, Lu Wu became calm.
The main reason is that now he looks very lightly on real things, and things that were out of reach at the time no longer seem so desirable now.
"Brother Wu, forget it, I'm not interested in doing this either!" Lu Wu thought for a while and said.
"No, for such a game event, game media will come from all over the world. It is a good opportunity to expand the influence of the game. Although the game is very popular now, there are still many players around the world who still stick to their own games and have never played them.
After all, in this era, there are too many games. If you want to continue to expand the number of players, the quality of the games alone is not enough, publicity is also extremely important!"
Lu Wu heard this and felt that what Wu Guoyi said was indeed reasonable.
Now that the battle for the five major servers has begun, the next thing to do is to slowly eat into the number of players in other games and include them in the battle.
As Wu Guoyi said, battle is very popular now, but the quality of the game alone cannot draw all players into the battle. Because just watching the game video and experiencing it personally are two completely different concepts.
Just like back then, even when 3D games became more popular, many players still stuck to web games.
No matter how bad the quality of a 999-a-dollar game is, coupled with its overwhelming publicity, it can still make a lot of money every year.
The importance of publicity can be seen from this.
Of course, in comparison, quality is the most critical.
When quality is guaranteed, the conversion rate of publicity is very high.
It's like two games starting promotion at the same time.
A game of poor quality can attract 1,000 people to download each time it is promoted, but many players will uninstall it after playing for a few minutes. In the end, only 10 players may be left to continue playing, which is a player conversion rate of 1%.
.
And for a good game, coupled with strong publicity, the conversion rate will be very high.
As for the quality of the Zhengzhan Online game, Lu Wu does not need to prove it. Zhengzhan players have already shouted the slogan "No. 1 in the world".
Coupled with publicity, a conversion rate lower than 95% is considered a failure in Lu Wu's opinion.
Not even 100% a problem.
Because this game has all the advantages of other games, and also has advantages that other games do not have.
Scenery party, hamster party (collecting addiction), development party, etc. Players of all types can find happiness here.
This game integrates the modes of all current games. Even players who don’t like fighting can still find endless fun here. Coupled with the 100% realism and the physical increase brought by upgrades, it is said to be 100%.
The conversion rate cannot be overstated.
And what Lu Wu needs now is a way for players who have never been exposed to Zhan Zhan and are still playing other games to come into contact with this game.
Then publicity must be a breakthrough.
The e3 exhibition is such a promotional platform for "high-quality games". As long as it can shine in e3, the name of war will surely resound in the gaming world again.
From this point of view, Lu Wu suddenly felt a little moved.
Moreover, this time the e3 reporter was able to show enough respect and even provided a game booth for free for use in the battle.
This situation would never have happened in previous years.
In order to enter the e3 game show, many game manufacturers must invest a lot of money in this area. Under normal circumstances, the price of an internal game booth is 200 million (ps: the current price is about 20 million U.S. dollars, and inflation will not occur in 300 years.
Set to 200 million).
However, this is not necessarily enough to get into it, and the quality of the game is also a threshold.
Therefore, taking the initiative to invite and provide a free booth is enough to show that the organizer of e3 attaches great importance to the battle online.
After thinking carefully, Lu Wu suddenly became interested:
"Brother Wu, if that's the case, I agree, but it's up to you to contact the e3 organizer when the time comes, and I won't go!"
When Wu Guo on the other end of the phone heard this, he seemed very speechless:
"You just leave such a big matter to me?"
"Anyway, you are the only agent for the foreign server, and it will be the same if I leave it to you. When the time comes, I will provide game support and will also go to the e3 exhibition in person. As for other matters, I will not participate!"
In Lu Wu's view, there are too many things to deal with when contacting the e3 organizer.
For example, booth planning, game figure production, game content introduction, etc. These things were too complicated, and Lu Wu didn't want to do it himself, so it was perfect to leave it to Wu Guoyi, who was always running the campaign.
"You said I'm the person in charge of the external server, but I don't have any game rights!" Wu Guoyi's resentful voice came from the other end of the phone.
"Hahaha, that's about it. Don't forget that when you were bullied in the game, I supported you with 100 soul coins, allowing you to successfully take revenge!"
"Then how about I ask you for 1 million soul coins for support now?" Wu Guoyi asked quickly following Lu Wu's topic.
"Ahem, this... the mobile phone signal is not very good. Brother Wu is like this. I'll hang up first!" After saying that, Lu Wu hung up the phone without hesitation.
Just kidding, 1 million soul coins can't be conjured out of thin air.
Perhaps Wu Guoyi really lacked soul coins. At that time, Lu Wu felt that he lacked soul coins even more.
Not to mention the soul coins consumed by each major server construction, update, and activity, the "Human Emperor's Mirror" he cultivated is also a soul coin burner. Regarding soul coins, except in the game, Lu Wu has already made a decision.
It won't flow out.
After all, even when Lu Wu was really poor, he only sold Ye Xueer a few hundred soul coins.
Now there is no shortage of money and he can afford to support Xiao Beili, so Lu Wu will never do the stupid thing of exchanging soul coins for cash again.
During the battle and construction, Lu Wu's mentality was constantly changing.
Two years ago, when the campaign had just started, Lu Wu would have been extremely happy after exchanging soul coins for hundreds of thousands in cash.
But now, in Lu Wu's view, cash is just a string of numbers, while soul coins are an all-powerful currency.
Which value is higher or lower can be seen in general.