Yu Chenliang nodded: "Yes, and it must be combined with social networks to make it possible."
Fang Hong secretly thought that this is a talent. At this time point, he has accurately seen the direction of the industry in five years. Such talents are rare. Fang Hong said calmly: "Why should it be integrated with social networks?"
After hearing this, Yu Chenliang said: "Because I found that the current traditional e-commerce companies, such as Ali and Jingdong, are not social and just set up a store online. Mr. Ma is really interested in social networking, but he has not succeeded. Today's situation
It is different from ten years ago. The rise of social network platforms such as WeChat, Weibo, and Toutiao can impact traditional e-commerce."
"Furthermore, social network platforms need to be monetized after they have developed to this day. One direction I am thinking of right now is to steal meat from traditional e-commerce companies and seize the resources there. Judging from this anchor incident, social network platforms
The power exerted is far more powerful than that of his employer organization and Lingke TV."
"Based on this anchor incident, we can assume a model like this for deduction. What is the relationship between the social network platform, the anchor's goods, and the small e-commerce company where the anchor works? The anchor has accumulated a large number of fans on my social network platform.
Even if you become a major anchor, small e-commerce companies must rely on anchors to drive traffic and sell goods."
Yu Chenliang, who is getting better and better, gushed: "What social network platforms have to do is to make the anchor famous, make the anchor personally popular and make him a lot of money. At this time, small e-commerce companies that want to sell goods will
I feel trapped between the big platform and the big anchor.”
"For these anchors, when my social network platform promotes them, promotes them, gives them traffic, and makes them make a lot of money, it also uses their influence to divert customers' traffic and eyeballs from
Ali and other traditional e-commerce giant platforms have attracted them. Therefore, the competition of social network platforms is not the small e-commerce companies sandwiched in the middle, but traditional e-commerce platforms such as Dibao and Tmall."
"Today's traditional e-commerce does not live broadcast, nor does it socialize. I make every big anchor popular, and let the big anchors act as opinion leaders to carry out live broadcasts to sell goods. Live broadcasts can be bought here. Traditional e-commerce even only sells goods through live broadcasts.
For the link, your e-commerce company has to pay me, which means I control the traffic entrance."
"I am making a lot of money through monetizing this live broadcast. At this time, I will first feed these big anchors who bring goods one by one. As for the anchors, they are getting excited because of this, and they even think it is their own abilities that start to make a lot of money. Don't worry, wait until the customers are all
My platform has been brought over from a traditional e-commerce company, and the structure has taken shape. In the future, there will be ways to deal with the disobedient anchors, just like when Dibao first started. When the time comes, we will let them know whether it is their own abilities or the platform.
sharp."
When Yu Chenliang said these words, his tone was sharp and decisive. He was a leader who would do great things. He was kind but not a soldier. Fang Hong thought in his heart that this person might have the ability to take charge of his own affairs.
After a while, Yu Chenliang said: "It is too easy for social network platforms to deal with individual anchors. Small e-commerce companies may not be able to randomly handle their big anchors, because it is difficult for them to make another popular anchor, and small e-commerce companies
Commercial companies have to rely on larger platforms.”
"But super platforms like WeChat have reached their peak. It is easy to make a new anchor popular. If the new anchor gives me a higher share, I will give him more traffic. If the anchor is disobedient, I will limit his traffic.
How much traffic an anchor can get can be calculated and accurately allocated, so no matter how big the anchor is, there shouldn't be too many ways to manipulate him in front of super platforms."
Yu Chenliang paused for a moment and then said: "Of course, you have to make them popular in the beginning. But you can't praise them directly. Instead, you should first support small e-commerce companies with potential and give them strong support, and then use this small e-commerce company to
The commercial company will sign another anchor. We will indirectly provide traffic and support to this anchor through the small e-commerce company he signed with, and make him famous and popular. After that, we will vigorously suppress this anchor's owner."
"In other words, the dominant energy in new media public opinion through social network platforms, on the one hand, supports the head anchor, and on the other hand, suppresses the anchor's boss. Whatever happens, the entire public opinion campaign supports the anchor.
, amplify things that are beneficial to the anchor, and make the anchor’s voice visible to more people on the platform, while also amplifying things that are not beneficial to the anchor’s owner, and limit the flow of the owner’s voice.”
Yu Chenliang has such a strategy, which is also based on the fact that the current traffic can be accurately controlled through algorithms. In other words, the voices of the two parties, the anchor and the host, are not decided by themselves, but are controlled by the super platform's algorithm.
It can be seen from this that it is self-evident which platform is more powerful.
But at this moment, Fang Hong did not show any clear attitude, but simply said concisely: "Go on."
Yu Chenliang continued his thoughts and said: "After the anchor becomes powerful, the anchor will be an individual from now on. When he needs to deal with it in the future, it will definitely be much easier to deal with than a company like his boss with a certain amount of capital. I will wait for him to get up.
Harvesting can be done at any time. As for the early stage of harvesting, it is natural to support him and make him a lot of money, because it requires the power of the anchor to start the live broadcast and bring resources from traditional e-commerce.
Grab it and let everyone get used to buying goods and watching the live broadcast."
As time passed, Yu Chenliang came up with all the ideas on how to use social networks as a super platform to steal meat from traditional e-commerce. The main idea is actually not that complicated, which is to use the advantages of social networks to support anchors to act as
Opinion leaders who buy goods online use this to seize the entrance, so that e-commerce merchants will have to pay even if they put up a link entrance.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! However, when the popular anchors become popular, they may be out of control or disobedient. How to deal with it? Yu Chenliang also gave a clear solution.
The idea is actually not complicated. First, support the small e-commerce company, let the company support its spokesperson to be the anchor to carry goods on stage, and then the super platform will vigorously support this anchor.
The employer that has acquired this anchor is afraid of the key person risk. It will definitely worry that its anchor will become uncontrollable. It is very afraid that the anchor will be poached by others one day and the company will collapse. This is the so-called key person risk. In order to solve this problem
Potential risks will definitely suppress this anchor internally, and he cannot be allowed to dominate alone.
In this way, there will definitely be conflicts between the top anchor and the host. At this time, the super platform will secretly sideline and continue to praise the anchor. The traffic controlled by the algorithm will amplify the voice of the anchor in publicity, which is not good for the host.
Sound current limiting.
When an anchor loses the support of his employer, no matter how powerful the anchor is, he is still an individual. For super platforms, there will be 10,000 ways to deal with him in the future. For example, the traffic controlled by the algorithm will limit his flow for a long time and gradually become marginalized gradually as time goes by.
, support new anchors, etc., there are so many ways to choose a suitable one to deal with him.
At this moment, Fang Hong said nothing, but he was also thinking about something in his mind.
Now it seems that we have to make a choice whether to engage in live streaming e-commerce, but the impact of this gameplay on the real economy, Fang Hong, who has been reborn through time travel, knows better than anyone else.
With the rise of live streaming, a leading anchor and a team of dozens of people can make hundreds of millions or even billions in profits, which can support thousands of jobs in the real economy. The rise of live streaming
It was later taken away by dozens of people.
But the appearance of Yu Chenliang at this time also made Fang Hong very clear about one thing. The rise of live streaming e-commerce is destined. Now that Yu Chenliang can appear in front of him, there is no guarantee that one day there will be someone named Zhao Chenliang or Wang Chenliang.
The person ran to another boss.
In short, if you don’t do it, someone will do it.
Let’s just talk about Yu Chenliang. If he is not used, he may resign and run away one day. Maybe there will be someone who appreciates him and he will start doing something.
If you don’t do it yourself, then when someone else does it and rises up because of it, you may in turn be pried open your own moat. Now that someone like Yu Chenliang has emerged, he can see so clearly what live streaming e-commerce will be in five years.
If you don't use him, as the saying goes, if God doesn't take it, you will suffer the consequences; when the time comes, if you don't do it, you will suffer the consequences.
Fang Hong is not an indecisive person. After some thinking, he made a decision in his mind. He must do the e-commerce live streaming of goods!
But at the same time, you need to spend more brains to adjust the distribution of interests. You can't concentrate profits too much in the hands of a few people. You need to prevent a leading anchor from leading a team of dozens of people to make hundreds of millions or more than a billion.
Or even tens of billions, and the actual enterprise there has a factory with thousands of people in a dilemma that cannot be solved.
In the final analysis, it is still a matter of profit distribution. As long as the cake is cut well, there is nothing wrong with live streaming e-commerce.
If you do it yourself, at least the knife to cut the cake is in your own hand, and the initiative is also in your own hand. You can decide how to cut the cake and how to distribute it. If you let others do it, you can do it yourself.
There is a high probability that the situation will not be much different from the previous life.
Finally, Fang Hong put away his thoughts and looked at Yu Chenliang in the video: "I generally understand what you said. WeChat is not suitable for doing this, and the size of Weibo is a bit different. Lingke TV
Not even possible. Toutiao is fine. This area is currently developing very well. I don’t think it will be any worse than WeChat in the future. It is also betting on the field of short videos. Its Douyin short video project will be launched soon.
"
Speaking of this, Fang Hong immediately decided: "Resign from your position at Lingke TV, go to Toutiao, and go to the Douyin short video project team to be responsible for this section. After this is started, the e-commerce live broadcast will
Just follow your ideas. What do you think? Are you willing to transfer to Toutiao to work on the Douyin project team?"
