Entering December, Yu Chenliang has completed the handover of work at Lingke TV and joined Toutiao as the head of the company's short video business segment "Douyin" project team.
For Yu Chenliang, this is a major personal opportunity and challenge. If he cannot get up, it is unlikely that he will have such an opportunity in the future.
For Fang Hong, this is another very courageous decision, because the short video business is a very important sector, leaving it to Yu Chenliang. It seems to be an inconspicuous track now, but Fang Hong knows very well that Yu Chenliang
If you mess up, you may lose the advantage of the short video track, which is definitely an immeasurable loss.
The success or failure of this track is directly related to whether Toutiao can truly become a trillion-dollar market value in the future.
You must know that Toutiao’s current market value of more than 265 billion, of which 250 billion is a bubble that has been blown up, needs future value growth to fill in, and the short video track will be the top priority.
However, what Fang Hong does most now is making decisions. This is actually a common thing for him, and he has always been trustworthy in employing people. Once a decision is made, he will just wait for the results, no matter how fruitful it is.
You still have to suffer the consequences.
…
On Thursday, December 3, Yu Chenliang, who joined Toutiao, and the team members of the project team were almost ready for the initial run-in. The long-prepared short video product "Douyin" was officially launched today.
The battle to launch new products is huge. Not only Toutiao itself is promoting it, but also several major Internet platforms under the Xingxing Group are promoting it.
For example, WeChat and Weibo are pushing streams, including its streaming video website Yixing Video, which has given Douyin huge traffic exposure as soon as it went online.
Yixing Video not only promotes streams, but also promotes more resources. For example, some video content on its own platform is cut into short videos and directly transferred to Douyin.
In addition, Yixing Media Group also authorizes music copyrights.
There are also other top bloggers on other galaxy platforms, top closing UP owners, etc. They all give face to each other and open Toutiao accounts and Douyin accounts to attract traffic. This is not very resistant to them. On the one hand, they can cross multiple platforms.
A channel can provide an additional source of income in the future, and also gain face for the seller.
It is no exaggeration to say that Douyin is like a "group favorite". As soon as it went online, many "senior brothers" lined up to take care of it, as well as various top bloggers and top UP owners to support it.
The launch of Douyin in this life can be called a dream start. Super platforms such as WeChat are all in the galaxy, so they will not become competitors, and there is no need to worry about backstabbing each other. On the contrary, they will become a big help.
Other competitors, except for Kuaishou, are not of concern at present. As for Goose Factory, which also has QQ, there is no threat. After changing its social dominance in the mobile Internet era, Goose Factory now should be a company in people's eyes.
Game companies, and the game business segment is now also competed by "Game Box".
The launch of Douyin was so popular that everyone in the industry knew about it overnight.
Similarly, the news reached the ears of Mr. Zhang, the founder of Toutiao, who had resigned on the same day. Mr. Zhang felt bad when he saw the news. He was shocked at first and then became angry and angry.
Just when Mr. Zhang was angry, his angel investor called and he adjusted his mood after seeing the caller ID.
It must be said that the angel investor whom Mr. Zhang now trusts is actually Fang Hong’s. Until now, Mr. Zhang has no idea that the biggest financial backer who strongly supports him to start his own business is actually Fang Hong.
"Lao Zhang, the news that Toutiao has once again entered the short video field has spread in the investment circle. You should know about it, right? And looking at this momentum, anyone with a discerning eye can see that this is not a trivial matter." Investment came from the other end of the phone.
human voice.
Mr. Zhang frowned, tapped his forehead and called back: "I just learned the news. Frankly speaking, I am very shocked and even more puzzled."
The investor's voice on the other end of the phone came: "Oh? How do you say this?"
Mr. Zhang immediately said: "I don't understand. The first thing Fang Hong did when he bought Toutiao was to cut off Neihan Duanzi and several other short video apps. After that, he did not make any move in the field of short videos. There are various signs
It showed that he was completely uninterested in this track. As a result, after such a long time, he suddenly came back and started such a big battle..."
At this point, Mr. Zhang further expressed his confusion: "Since he is optimistic about this track, why did he completely cut off short video APP products such as Neihan Duanzi and waste such a long time window without taking any action? Then he sang this
Once it came out, I really couldn’t figure it out!”
The investor on the other end of the phone also laughed when he heard these words. There was no face-to-face conversation, and he did not manage his expression. He thought to himself: It’s okay if you can’t figure it out. Fang always wants you to be the hero at the end of the road. Can you think of this?
That’s when I saw a ghost!
What I have to say is that at this moment, Mr. Zhang was so overwhelmed by the sudden emergence of Douyin that his brain and CPU burned out. He really couldn’t figure it out. Not only he couldn’t figure it out, but also industry insiders in the technology circle and investment institutions in the capital circle.
I can't even figure it out.
No one would have thought that Fang Hong wanted to drive Mr. Zhang overseas to open up wasteland, go overseas to make Tik-Tok, and work hard in the international market.
Now, Mr. Zhang is confused, annoyed, and even more uneasy.
Because in the days after he left Toutiao, he regrouped and started his own business again, and also chose the field of short video track. Now it has improved, and he has attracted the full investment and support of the funder's father.
But the problem is that it has not yet broken through in the short video track, that is, it has not formed a Matthew Effect pattern.
Now that Douyin suddenly appeared in the middle of the road, this was not the key. What really made Mr. Zhang feel a chill was the giants standing behind Douyin. They were not one or two, but a group.
Looking at today's publicity and traffic exposure, this is something that Mr. Zhang would envy even in his dreams. If he had such support, why would he need to take a vulgar and low-level route to attract users just for a little eyeball effect?
At the same time, I am envious and fearful. This competitor is not an ordinary terror. This is just like Mr. Zhang who has been leading the army line and farming jungle in order to develop during this period. It is not easy to get the three-piece set together, and the result is
How do you go about wearing Liushen costume when you go out next door?
The most terrible thing is that it is too late to withdraw now because the money has been invested. The money from the previous sale of Toutiao equity has been spent on this venture.
In the words of stock investors, they have been trapped and unable to move.
At this time, a voice came from the investor on the other end of the phone: "Lao Zhang, facing this competitor, how likely is it for us to break through in the short video track?"
As soon as these words came out, Mr. Zhang was stunned. He was really afraid of whatever he wanted. He was now afraid that investors would ask him such questions.
