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Chapter 1203 [Platform Hegemony]

It is foreseeable that in the future, when domestic local game developers defect to the Game Box platform, the need for a version number will definitely not be a key consideration, and the priority will be several levels lower.

But that doesn’t mean you don’t need a version number. Those who should apply still need to continue to apply. The only difference is that in the past, you couldn’t afford to wait for a version number, but now you can afford it. It doesn’t matter if you wait for one year, two years or even five years.

At this time, Fang Hong looked at the beautiful assistant and warned her: "Don't think that the Game Box platform will make people at the General Administration of Publications unhappy. On the contrary, we have a common appeal with them."

Tian Jiayi: “I don’t understand.”

Fang Hong analyzed it for her: "If you think about it, when the Game Box platform can bypass the restriction of version numbers, the real worry is not that the people in charge of reviewing game version numbers at the Publication Department are worried about losing their jobs, but Game Box

Our peers and competitors like Goose Factory are the most anxious. If they cannot copy the game box model, they will definitely try their best to cancel the game version number mechanism."

"If we really want to cancel the game version number, then the reviewers responsible for the work will really have no work to do. Of course, they must maintain the version number mechanism. In fact, the Game Box platform is not restricted by the version number, but peers are restricted by it.

Of course, we must support the game version number mechanism."

"And we also need to ask those third-party game manufacturers to attach great importance to the version number and actively apply for it. Whether they can get the version number is one thing, but actively applying for the version number is another matter."

After Fang Hong's prompting, Tian Jiayi quickly understood the meaning. From this logical perspective, the demands of the Game Box Platform and the Publication Department to maintain version numbers are obviously consistent.

Finally, Fang Hong gave instructions: "Regarding the community management of the Game Box platform, content management must be upgraded and the scale of relevant positions expanded, especially for newly launched games. The platform itself must be strictly reviewed and everything cannot be market-based. For those who are not

Things that are in line with the core values ​​of society cannot be put online no matter how popular they are. In short, the bottom line of principle must not be crossed, otherwise it will be very troublesome."

Tian Jiayi nodded slightly.

Everything always has pros and cons, and there are two sides to it. If we continue to develop according to the current strategy, let’s not talk about the international market, but the Game Box platform will most likely form a platform hegemony in the domestic game market.

What does that mean?

Even those who work in this industry have to look at the platform. If you want to be successful in this industry, you must not offend the Game Box platform, because even if the Game Box platform cannot make a game popular, it can definitely make a game popular.

The game that was supposed to be a hit and become a blockbuster hit the scene.

This is platform hegemony, and it is a natural and naturally formed platform hegemony or industry hegemony.

But at the same time, it will also bear the greatest risk. If there is any problem with the content on the platform, the platform must take responsibility, especially when it is attacked by opponents. It is likely to start from this level to drag down the platform. If someone

It will be very troublesome to use the topic to make things right.

Therefore, Fang Hong attaches great importance to this issue and must draw a principled red line for the Game Box platform that cannot be crossed in any case. New games launched, including new updates of game content, must be strictly monitored by the platform. Third-party game developers must

You must accept the agreement that the platform can unconditionally remove its products at any time, otherwise you would rather not let them go online.

There is a high probability that third-party game developers are not qualified to negotiate. They must either agree or leave.

This is also a manifestation of platform hegemony.

In fact, Fang Hong is like this not only for the Game Box platform, but also for any large platform-based company under the Galaxy Group, such as WeChat, Toutiao, Xingyu Technology Ecosystem, etc. The larger the platform, the greater its influence.

The more caution must be exercised.

These companies are more likely to be subverted by being deliberately coerced into political issues than by technological innovations. As long as they are prevented from being successfully attacked from the political level, other problems are insignificant. Today's stars themselves are not just cats and dogs.

An existence that can be provoked.



Thursday, November 10th.

The A-share market opened today, and Game Box has attracted much market attention. It has become one of the top five stocks before the market opened, because the company will be listed on the SGX today.

The current market situation still maintains a strong bull market. Both the SGX and the main board indexes of the two cities are growing gratifyingly. Needless to say, the SGX, the main board indexes of the two cities are still speculating on the concept of raising cards.

At 8:45 in the morning, SGX launched a call auction in advance, and the SGX 50 index opened higher. The final bidding result opened 0.74% higher at 1971.57 points. The game box listed today opened at 1971.57 points.

The opening price of the stock was 39.50 yuan, which opened sharply higher by 18.76%. There is no price limit for new shares listed on the SGX on the first day.

At 9 o'clock, the market officially opened, and the NSE 50 index rose high, without stepping back, and walked out of the barefoot sunshine.

Affected by the opening conditions of the SGX, the main board indexes of the two cities next door that opened half an hour later also opened higher. This is the current situation in the A-share market. Since the SGX opened half an hour earlier,

, making the trend of the NSE 50 Index have a great impact on the main board index bidding.

In most cases, if the NSE 50 index opens high and moves high, the call auctions of the main boards of the two neighboring cities may not rise with it, but if it opens low and moves low, it will most likely follow the downward trend.

As time passed by, at around 11 a.m., an official from the Game Box platform revealed an informal piece of news, which detonated the game industry circle. It quickly spread throughout the industry, and the company's stock price

It also fluctuated significantly.

Game Box will promote a project plan aimed at supporting third-party game developers, especially small and medium-sized manufacturers or start-up game companies.

This plan includes that the Game Box platform will actively help some of its third-party game manufacturers that have achieved success to apply for game licenses. As long as the games launched by the game developers are recognized by the market, the platform will come forward to help solve the license issue.

This is absolutely great news for some game developers in the industry, especially those small and medium-sized game developers who have successful games but are troubled by version numbers and cannot receive profit sharing. They are all excited to see this news.

With such a large manufacturer helping to apply for a version number, the difficulty and efficiency are not comparable to those of small and medium-sized manufacturers.

There were some rumors in the past, saying that the Game Box platform most hopes to see third-party game developers not get version numbers, so that they can continue to have pure prostitution without paying profit sharing. This statement has a lot of market, and there are some

Third-party game developers have had this suspicion.

But now, with the real-name revelation from the executives of the Game Box platform, this rumor has been self-defeated.




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