Chapter 121 [Boss Jia, who had his beard cut off, cursed in anger]
[Shocked! This company spent a huge sum of 700 million to buy 20,000 online film and television rights.] - "UC Headlines"
[According to people familiar with the matter, Qunxing Capital spent huge sums of money to purchase a film library of over 20,000 hours.] - "China Business News"
[LeTV may change ownership of the largest film and television copyright library in the country. Is this the spring of the copyright era or capital speculation on copyright?] - "Exclusive Headlines"
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This weekend, people from all walks of life in the film and television industry are paying attention to the news. Star Capital spent a huge amount of 700 million yuan to purchase exclusive copyright resources of more than 20,000 hours of film libraries. At the current market price, it can be called a sky-high price.
It caused a huge sensation in the film and television industry.
LeTV previously owned the largest film and television copyright library in the country for a long time, but unexpectedly it suddenly changed hands.
It is worth mentioning that LeTV began signing copyright cooperation in 2004, and the price at that time was relatively low. Until now, LeTV has established a library of nearly 10,000 hours of genuine content, which translates into nearly 10,000 episodes of film and television programs. Its copyright
The investment in it exceeds tens of millions.
There are also some other online video websites that have announced their legalization strategy in a high-profile manner, such as Kuliu.com.
When purchasing the copyrights of film and television works, some websites have purchased exclusive online broadcast copyrights. If non-exclusive video websites want to play these contents, they need to purchase them from the party that has obtained the exclusive copyrights.
It took LeTV so many years to build a copyright library of about 10,000 episodes, which cost more than 10 million, but Star Capital just came up and spent 700 million, grabbing 20,000 hours of the copyright library, explaining to everyone
Three words: Not short of money!
Other video websites simply don’t have the time or money. You have to know that some video websites have only a dozen or so people in their purchasing departments. How can they have the energy to connect with thousands of upstream content producers?
In the film and television industry, the number of major film and television companies in the upstream content production sector is huge and scattered. There are also many film and television companies that produce less than one drama a year. There are thousands of film and television companies, some of which are closed down and some are newly established.
However, Star Capital, which uses money to pave the way, has the ability to connect with thousands of content parties.
The price of film and television copyrights has skyrocketed this year. The big reason is that Qunxing Capital has a lot of money and has single-handedly raised the price, offering almost irresistible prices to major content producers and film and television companies.
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On the one hand, Qunxing Capital is waving bright red banknotes, on the other hand, online video piracy is rampant. If there is such a "fool" giving money away, don't give it up for free.
The biggest change in the video industry this year is the rapid rise in prices. At the beginning of the year, it might only cost 1,000 yuan/episode to buy the online broadcast copyright of a film or television series, but now it may cost only 1,000 yuan/episode to buy a TV series or movie in the market.
It costs 10,000 yuan/episode, or 20,000 yuan/episode, or even 50,000 yuan/episode for a phenomenally popular drama.
In just three months, the price of video copyrights has skyrocketed tenfold or even dozens of times.
You know, last year in 2008, the overall domestic online video market size was 1.32 billion yuan. This year, Qunxing Capital alone made 700 million yuan, which was more than half of last year's industry market size.
It's simply inhumane.
Various film and television companies are now bragging about Qunxing Capital and highly praising it, saying that the price of film and television content in new media has risen rapidly, indicating that the market has a higher understanding of the value of new media copyrights, which is a reflection of industry progress.
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When film and television companies see a "fool" coming to give money, they naturally want to support him and give him all kinds of compliments without hesitation.
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At the same time, Boss Jia couldn't sit still.
On the weekend of March 22, Boss Jia posted a post on his Xinlang blog criticizing Qunxing Capital, and labeled its behavior of spending 700 million yuan to acquire 20,000 hours of film library resources as a "copyright hooligan" and maliciously speculating on the copyright market.
The result of capital entering the market will inevitably be a mess, which will harm the industry in the long run, restrict the development of new media, etc.
Anyway, it just sprayed on.
There is no way. Boss Jia has been struggling for so long but has only accumulated about 10,000 hours of film library resources. Star Capital has worked for 20,000 hours as soon as it came on, which is twice as much as LeTV.
Boss Jia, can you not be impatient?
The bosses of various film and television companies saw Boss Jia’s article and said, “Hey? Are you blocking our way to make money? You’re going to kill him!”
As a result, Star Capital did not even end up, and various film and television content producers directly began to confront Boss Jia directly in the middle, facing each other head-on.
The film and television industry was very lively this weekend. Boss Jia scolded Qunxing Capital for maliciously speculating on copyrights and called it a "copyright hooligan". Various film and television companies also used their resources to hire trolls to confront them.
This includes not only using its artists to positively comment on Star Capital's emphasis on film and television copyrights, praising it as respecting intellectual property rights.
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Star Capital Headquarters, in the CEO's office.
Fang Hong, who had just arrived here, was sitting on the sofa in the lounge area. He was reading a newspaper. The report was apparently about the purchase of film and television copyrights related to Qunxing Capital.
Hua Yu's assistant arrived and left the office with two cups of tea.
After a while, Hua Yu looked at Fang Hong and said: "Brother Fang, according to the feedback from the industry, it seems that we have made a loss and should quote a lower price. We should be able to save at least 20,000 hours of copyrighted resources."
Hundreds of millions.”
When Fang Hong heard that the newspaper was suitable, he said: "You did nothing wrong, you should set a high price. Setting a high price means raising the purchase threshold. I am not short of these hundreds of millions. If the price is raised, no one will be able to compete with us."
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After hearing what he said, Hua Yu suddenly understood.
With such interference, Qunxing Capital almost single-handedly increased the average price of online video broadcast copyrights by ten to twenty or thirty times in just three months.
This will lead to a consequence that other video websites will lose their bidding qualifications.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! At this time, when major video websites want to purchase video copyrights, those film and television content producers will quote them according to the price given by Qunxing Capital.
If the price is low, the content will not be sold to you.
Here, Qunxing Capital quotes 35,000 yuan/episode, and you quote 1,000 yuan/episode. The price difference is more than 30 times. The content producer does not need to consider it. It will definitely sell to Qunxing Capital by voting directly with their feet.
Even if Qunxing Capital does not come to purchase for a while, those content producers and major film and television companies will keep the copyright resources in their hands and not sell them, because the valuation has been increased, but they have not been realized.
As a result, the procurement threshold has been raised, which means that currently major domestic video websites are unable to purchase genuine video resources, which is equivalent to competitors disappearing directly.
No Money!
You know, online video websites are very expensive, and none of the domestic video websites are profitable, they are all in the red. Even the foreign YouTube video website is still in huge losses. It is difficult without the blood transfusion of giants behind it.
It can continue to operate.
At present, major video websites rely on financing from the capital market and burning money to maintain operations. Just paying for a bandwidth fee is very difficult, and it is simply a luxury to spend hundreds of millions of funds to purchase genuine film and television resources.
If the content is too cheap, we won’t sell it; if it’s too expensive, we can’t afford it, so we have no choice but to give up on purchasing it.
Qunxing Capital has suddenly become the "father of Party A". After forcibly raising the threshold, there will be no competitors in the market to compete with you for copyright resources, unless the other party also uses its "money power" to bid. Unfortunately, almost all video websites
None of them have this ability.
At this moment, the three Internet giants of "BAT" have not yet come to an end. Bilibili has not yet appeared, Penguin Video has not been launched, Alibaba has not acquired Youku Tudou, and Baidu has not acquired iQiyi.
At the end, Hua Yu said with a smile: "Brother Fang's move is ordinary, but it is quite deadly."
Fang Hong took a sip of tea and said by the way: "Now that the company has ample liquidity, the music copyright aspect can also be advanced, using the same strategy."
Hua Yu nodded: "Understood."
The wonderful thing about this strategy is that it is a conspiracy. Even if you know it, there is nothing you can do. Either you give up competing with me, or you use the same level of financial strength to compete with me in a PK with real money.
Fang Hong immediately added: "The following procurement matters must be thoroughly investigated. Now the content parties are probably drinking champagne while celebrating and laughing at us for being rich fools. We cannot rule out that they secretly arranged a commission to drive up the price.
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This is very likely to happen. If the other party sees that you are not short of money and wants the copyright so much, will they find a trustee behind your back and come to bid with you together?
You quoted 35,000 yuan for a drama, and I asked you to quote 50,000 or 80,000 yuan. Will you follow suit?
Fang Hong smiled again and said: "But it's not a big problem. They find someone to play with us. At least they can exclude those video websites that really want copyrighted resources and are unable to participate. The actual two parties in the game are us and the content parties. We can slowly
Play with them."
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(Ps: The average order data updated as of this chapter is 1818. As mentioned before, based on 1700, the average order will increase by 100 units plus one update. When the average order reaches the 2000 mark, ten updates will be added directly. If the average order exceeds 1800, the increase will be added as promised.
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