Some competitors in the same industry not only want to sell their products cheaply to create a cost-effective advantage, but also purchase chips from international manufacturers at high prices. Then the profits of the company are as low as those of ordinary manufacturing industries. This is to destroy their own profits.
If we create cost-effectiveness, what else can we talk about high-end manufacturing and high value-added profits?
This is fundamentally different from domestic companies in other fields that achieve technological breakthroughs and then mark prices down to cabbage prices. Because what is being eliminated is the profits of international manufacturers, not their own profits, so they can still make a profit by marking down prices.
.
Some colleagues in the current smartphone industry have also discovered that while creating cost-effective advantages and selling them at extremely low prices, they also have to purchase chips from international manufacturers and pay high fees. This approach is a dead end and is not sustainable, because
There is no profit. So in recent years, I have also wanted to go high-end. To put it bluntly, I don’t want to sell it so cheaply, and I want to raise prices. It is called hitting the high-end.
While his peers were being secretive about product profits, Qin Feng said frankly at this moment: "There is still profit to be made from MIX at this price, but the profit margin is not as good as STAR4 mobile phones, although the unit price is higher than STAR4 mobile phones.
It costs several thousand yuan. Although the key hardware of MIX is replaced by domestic semiconductors, which greatly reduces the cost, the cost line is there."
Qin Feng then said bluntly: "Generally speaking, the profit of MIX at this price can be about 15%. There are still many dissatisfaction points with the first-generation product. I feel guilty that it is too expensive. Of course, money must be earned."
Profits are also needed. Without profits, current R&D efforts cannot be maintained, and the company cannot continue to operate.”
"Everyone knows that Xingyu Technology ranks first in the world in R&D investment. Last year, it spent a total of more than 300 billion and rushed to 400 billion. MIX, a series of extraordinary technological breakthroughs, in addition to the outstanding technical level of our R&D team,
In addition, huge investment in research and development is also extremely critical. Without so much money invested in research and development, it would be impossible for MIX to be launched so quickly."
"This year we issued corporate bonds and raised 20 to 30 billion yuan from the market. Friends who follow our corporate dynamics should know this. As for the company's total R&D investment this year exceeding 400 billion yuan, it is confirmed. Frankly speaking, R&D expenses are still relatively tight.
Yes, we hope that the sale of MIX will bring new profit growth points to the company, so that we won’t have to borrow money from the market next year.”
Sincerity is the ultimate skill!
Qin Feng's remarks made many consumers express that they must not let Xingyu Technology lose money on research and development. Such a company is really rare.
Even from a consumer perspective, the innovation capabilities of the smartphone industry without Xingyu Technology have slowed down significantly in the past three years, and it has been unable to bring better consumer products.
Nowadays, Xingyu Technology comes out with MIX, and it is a super king in the field of head-mounted display terminal equipment. It makes the world more convinced of technological innovation and progress. If you want to experience more excellent consumer products, you have to look at Xingyu Technology.
Many people in the industry are also speechless. They find that Xingxing's companies are really unique in the current business environment. They focus on being sincere, frank, and taking the route of simplicity, including agricultural products, supermarkets, and other companies.
In this way, the majority of consumers still stick to this method.
Today, many people are studying the unique corporate culture and business philosophy of Xingxing.
As time passed and towards the end of the press conference, Qin Feng said again on the stage: "The future of the MIX series products has infinite space for imagination, and it will bring more possibilities to us and our world."
"For example, our R&D team has begun planning to support the demonstration and research of telemedicine and other scenarios after the popularization of 5G communication technology in the future. The wearer can remotely control the robot hand to perform the same operation synchronously by making gestures like holding a scalpel to operate imaging objects.
Actions."
Regarding Qin Feng's description at this moment, many people knew that he was drawing cakes, but they were still looking forward to it, because the cakes he drew could become reality.
As far as the telemedicine scenario is concerned, with the innovation capabilities of Xingyu Technology, the first-generation MIX head-mounted display launched now is already so advanced. In a few years, it will not be unattainable to use this equipment to achieve remote medical surgery.
Qin Feng looked around at the attendees: "In the experience venue in the next hall, we have prepared 300 sets of MIX terminals. After the meeting, you can go and experience them first. The specific launch date of this product is set for May 26, and it will be available at
Sales at Xingyu Technology’s major offline direct stores will also be synchronized online.”
After hearing the release date announced by Qin Feng, everyone couldn't help but calculate the time, which is ten days later.
…
As soon as the press conference ended, MIX news almost occupied the front pages of major domestic media. People from all walks of life who came to the press conference did not leave the Xingyu Technology headquarters, but ran to the next hall.
At this moment, a long queue has formed at the experience venue next door, all wanting to see it in person. The hype that others say is not as intuitive as experiencing it in person.
Everyone can experience it for about 20 minutes, and the venue will remain open until closing around 17:00.
An electronic product enthusiast became one of the first people to experience it. He came to the experience venue and looked around and couldn't help but sigh: "After all, it is a big manufacturer, high-end, elegant and fashionable. It is worthy of being a leading domestic high-tech enterprise in the world!"
The indoor area of the experience venue is very large, and the layout inside is also very sci-fi and futuristic. Each MIX terminal equipment has a separate counter, and there is a lazy sofa next to it. The distance is large, and thousands of people can come in without looking out.
It’s crowded, let alone 300 experiencers.
This audiophile couldn't wait to put on the MIX device, and soon subconsciously exclaimed: "Wow——!"
"Woc! It's really awesome!"
“I can’t believe this is a product that could be born in this era.”
“It’s so shocking!”
"Are science fiction movies not science fiction enough, or reality is too science fiction..."
“A perfect black technology product.”
"Xingyu Technology only sells this set of products for less than 10,000 yuan. Mr. Qin is confused and doesn't know how to do business!"
"Hahaha!"
"Mr. Qin would be totally devastated if he didn't ask you to be the sales president of Xingyu Technology."
"Hahaha!"
"Buy, buy, buy, I will buy Mr. Qin with a blood loss of 2333..."
The quiet experience venue has become quite noisy at this moment, mostly filled with exclamations from the experiencers. Some are standing, some are leaning against the counter, and some are sitting on the lazy sofa.
At this moment, the electronic product enthusiast was standing next to the counter where he was. From his first perspective, he saw a lifelike 3D model. After a while, he raised his hand to interact with gestures and subconsciously said: "It's so cool, it's so cool.
Is there any sense of déjà vu in Iron Man..."
When he was interacting with gestures to drag and rotate the 3D model, his mind immediately thought of the scene in "Iron Man" in which the actor Tony uses holographic projection technology to operate the 3D model of his armor.
A very strong sense of déjà vu, except that the movie uses naked-eye holographic projection, and no head-mounted equipment is required.
But at this moment, the interaction between the digital world and the physical world through the MIX terminal was still enough to shock him. After experiencing it personally, the people present still felt that this was not a technology that could be available in 2017.
The experiencers present were either interacting with the AI assistant Xiao Ling, or experiencing panoramic immersive 3D movie blockbusters, or experiencing immersive games, or experiencing social interaction, or experiencing assistance.
Office etc...
They found that the content richness on the MIX platform greatly exceeded their expectations. Some of the experiencers had bought VR headsets, but after personally experiencing the MIX headset terminal, they strongly felt that without comparison, there would be no gap.
I instantly felt that the headsets I bought before were just for defense purposes.
Among the first batch of experiencers, an industry insider said in a very confident tone: "This product is simply crushing competing head-mounted display terminal products at the moment, crushing it in all directions, even if it is a dimensionality reduction attack, it will not matter.
Exaggeration, MIX already has all the characteristics of a phenomenal hit."
