After hearing what Fang Hong said, Qin Feng thought for a moment and then said: "Does this mean that we are giving up the subcontinental market? I think we can make a compromise plan. The business can be done there, but we can set up factories locally.
If you sell domestic products for export and find a local agent, the profit will be less."
Hearing this, Fang Hong couldn't help but smile and said: "This method is not bad, but we need to add a few more details. Payment must be made first and then the goods arrive. The money is paid in cash and there is no credit. In short, it cannot be left in Asan's hands.
Real estate, heavy assets, including accounts receivable are also not allowed."
Qin Feng immediately nodded in approval. This was obviously an asset-light route. He would not invest too much in sunk costs in the subcontinent, nor would he own real estate assets above a certain scale locally, especially if he did not have heavy assets.
Otherwise, when the time comes when the third brother turns against you, all you can do is curse and stare.
To put it bluntly, we only want to make a one-time deal with them. If we are happy with the cooperation, we can continue it. If we are not happy, we can just clap our hands and get together. Xingyu Technology will not suffer any sunk cost losses.
Even the after-sales service center will not be set up locally. Instead, the goods will be couriered to the country, and the cost will have to be borne by them.
If the third brother can't accept it, then he won't do this business.
Even if Xingyu Technology wins this market, it won't be able to gain weight. Without this market, it won't be able to lose a piece of meat, because according to Fang Hong's strategy of going global, the brand must not lower its value.
People are sometimes very strange. The more expensive you sell them, the more expensive they feel.
I can afford this price, but you can't afford it, so I can show off in front of you that pretending is better than showing off. On the contrary, if it is something that anyone can use, he won't be bothered to use it, because he can't pretend to buy it.
It's better than Xiu.
There are people like this everywhere in the world, and they are willing to pay for it.
Therefore, Fang Hong’s strategy for Xingyu Technology to go global is not to lower its value overseas, but to raise a high enough brand premium.
It is human nature to be strong. If you lower yourself to a dwarf when you come up, how can you tell stories, history, culture, and background in a way that convinces people and makes them pay for it?
And selling more expensive abroad will bring another predictable benefit.
That is, it will win further support and love from the domestic consumer base, as well as a further sense of identity.
Because when they find the same product of Xingyu Technology, foreigners will spend a lot more money to buy it. This will make domestic consumers intuitively feel that Xingyu Technology prefers domestic customers.
Everyone likes to be favored, this is also human nature.
There is no doubt that it will definitely have a further stimulating effect on sales in the mainland market and will provide more support for Xingyu Technology. The overall performance will only be greater than the absolute net value of overseas revenue.
As for cross-border smuggling of products that may result from excessive price differences between domestic and foreign prices, that is even less of a problem.
On the contrary, Fang Hong is eager for someone to do this. The more Xingyu Technology sells, the more it earns. As for the middlemen, they earn part of the interest rate difference, which is completely okay and should be done.
ah.
People are indirectly helping you to promote your products and open up the market. Many jobs can be done, including some that cannot be done, and they have also indirectly helped you complete them. What else do you need for a bicycle?
Besides, the profit that Xingyu Technology should make is indispensable.
…
After meeting and talking with Qin Feng for more than an hour, Fang Hong explained clearly the strategic matters of going overseas and left.
It is inevitable to go out. It is impossible to stay at home and get involved in internal affairs. In the end, there will definitely be losers and no winners, so we must go out. Fang Hong estimates that it will take as short as three to five years and as long as seven or eight years to welcome the overseas market.
to explode.
But the prerequisite for it to break out in a few years is that we must start planning now so that we can have a solid foundation for the future.
In the next few days, Fang Hong met and talked with the heads of the core companies under the Xingxing Group one by one, and began to plan the strategy of going global, including Jiuzhou Blue Arrow, Jiutian Star Network and other companies.
Stars Capital is about to go through ten years since its establishment. In the past ten years, it has basically focused on operating the Greater China market. In the next ten years, its strategic position in overseas markets will also gradually increase. By then,
The world will see that the stars will become more and more active in the international market.
…
Thursday, May 25th.
At around 8:50 in the morning, at one of the four flagship stores of Xingyu Technology located in the center of New City, the square at the main entrance of the store was a grand scene full of people. People lined up in a long zigzag line here, waiting.
The flagship store is open for business.
Today is the day when the first MIX terminal head-mounted display device launched by Xingyu Technology is officially released. The people in the queue are all rushing to MIX. The first group of people in the queue have already queued up here ten days ago, otherwise
Can't get to the front of the queue.
Diagonally across the road from the flagship store, there was a car parked in a parking space on the roadside that looked ordinary but was actually modified. The person sitting inside was Fang Hong.
He stayed in the car and did not come out. He just looked outside through the car window. If he came out, he would definitely attract a crowd to watch.
"The last time such a grand occasion occurred was three years ago..." Fang Hong was obviously quite satisfied when he saw this situation. Xingyu Technology is the absolute brand responsible for the Galaxy Group, and it is also the huge commercial territory of the Galaxy Group.
One of the most core puzzle pieces in the company, the company’s development is also something Fang Hong attaches great importance to.
Fang Hong is not the only one who has such sentiments. Many people in the industry, including some die-hard fans of Xingyu Technology, also have such sentiments.
As the time pointed to 9 o'clock, Xingyu Technology's four major offline flagship stores, including many directly-operated stores, officially opened for business at this time, and the first group of consumers quickly entered the store.
There were also staff on site to maintain order, after all, there were thousands of people lining up.
"Let's go back."
Fang Hong looked at it for a while and then told the driver that there was nothing to see, and he couldn't get out of the car and go to the store to have a look.
Judging from the grand scene at the scene, the first-generation MIX will definitely become the first phenomenal product in the field of head-mounted display terminal equipment. Whether it is content ecology or hardware technology level, compared with similar competing products in the same period, it is unparalleled in the lead. Its annual sales volume
It can become tens of millions.
After a while, the two cars parked in front took the lead and drove away. Fang Hong's car followed closely behind, and several cars followed. Six or seven cars drove into the middle of the lane and drove away.
