Just one week after MIX was released and launched, the outside world was expecting Xingyu Technology to announce the first week sales of the product, but the results were not announced, and it has not yet been announced until June is almost over.
This made the outside world more curious. During this period, various rumors spread, and pessimistic voices also appeared. There were many comments on the Internet saying that MIX was a product that was well received but not popular. The sales data must be ugly, otherwise it would not be too late.
I dare not announce it for a long time.
Moreover, this pessimistic comment also takes Xingyu Technology's STAR series of smartphones as an example. In the past, when new STAR mobile phones were launched, sales data were published very diligently, and even the first-day sales were eagerly disclosed the next day.
It has been more than a month since MIX was released and the sales volume has not been announced, so it must have been delayed.
As a result, this product was also labeled as "applauded but not popular." The reason for this label was because MIX could not hide its popularity during this period, and users were discussing it and it was widely praised.
But some professionals and professional data analysis institutions don't think so. They don't think MIX's sales are low because big data doesn't lie.
Let’s just talk about a data indicator, that is, the degree of user discussion on the Internet and the number of related videos published. If the sales volume is low, there will not be so much discussion and a large number of first-person video sharing.
There is another data indicator that is more convincing, and that is the transaction price of MIX headsets in the second-hand market.
Scalpers are still enthusiastic about this product. If the MIX headset is not selling well, are the scalpers helping Xingyu Technology boost sales? Obviously not.
The latest second-hand transaction price of the MIX headset has been speculated by scalpers to 28,800 units. This price can almost buy three units of the official starting price, and as long as the owner is willing to sell it, it can be sold quickly. It has been a month since it was released.
The liquidity is surprisingly good.
These data all show that the MIX headset has been sold out. The pessimists obviously have ulterior motives or are some people who do not see the good domestic brands of domestic companies and are trying to pessimize the market. Some people who do not think independently follow the wind and follow others' opinions.
Those who truly have the ability to think independently and have professional market data analysis capabilities do not think that the sales volume of MIX will increase. What they are most curious about now is how popular it is. It is certain that MIX will sell well, but they don’t know the specific details.
How hot.
Finally, on the weekend of June 25, Xingyu Technology suddenly announced the sales data of MIX. This belated sales data attracted market attention as soon as it was released.
Many people in the technology circle are paying attention, including some big names in the industry.
Rebus paid attention to the news and saw the data released by Xingyu Technology and couldn't help but subconsciously muttered: "Damn, the sales of the first-generation products are so impressive..."
The words between the lines are full of envy and envy.
According to sales data released by Xingyu Technology, MIX headset sales exceeded one million units on the first day, with a specific number of 1.07 million units; sales exceeded 3 million units in the first week, with a specific number of 3.2 million units; sales in the first month exceeded 8 million units, specifically
The number is 8.37 million units.
Once this data was disclosed, the entire market went crazy and caused a sensation in the industry.
The sales volume in the first month reached an astonishing number of more than 8 million units. However, it is impossible to maintain the sales volume in the first month every month when a new product is launched. The sales volume will gradually slow down in the future. This is also a normal market rule, but with the first month of sales, it is impossible to maintain the sales volume in the first month.
Judging from the monthly sales of more than 8 million units, MIX's annual sales are expected to be in the range of 25 million to 30 million units. Now that the first half of the year is about to come to an end, selling another 10 million units in the second half of the year is not an unattainable dream.
The report card of the MIX headset far exceeded the expectations of various analysts in the market. They knew that this product would be popular, but they did not expect that it would sell so well.
What is the concept of sales of 8.37 million units in the first month?
Last year, the global shipments of various head-mounted display terminal brands were approximately more than 6 million units. This data is for the whole year of last year and is the combined shipments of all brands. Xingyu Technology’s MIX sales directly exceeded the sales volume in the first month.
It is no exaggeration to say that it crushed the global shipments of all head-mounted display devices in 2016.
In 2017, the VR craze cooled down, and global shipments plummeted in the first quarter. In April, it continued to decline. Some organizations predict that the global head-mounted display terminal market shipments this year will be 3.75 million units. This is a trend.
Shipments were cut in half compared to last year.
But no one thought that Xingyu Technology would reverse this trend. Before the press conference officially started, no one thought that Xingyu Technology would sell a smart head-mounted display terminal. They all thought that STAR5 was coming.
I never expected that Xingyu Technology would launch a head-mounted display product that was five or even ten years ahead of its peers, which would heat up the industry again and push it to a higher level.
Since the MIX conference, the head-mounted display terminal market has become hot again, and some of the capital that was originally withdrawn has also come back again. Some peer companies that were about to go bankrupt because they could not raise funds have once again been cared for by capital and have saved their lives.
Before MIX came out, institutions predicted that the sales volume of the head-mounted display terminal market this year would be less than 4 million units. However, now Xingyu Technology's MIX head-mounted display alone has sold more than 8 million units, ranking sixth among other similar competing products in global shipments in the first half of this year.
times, and directly lock in the annual shipment volume of the avatar terminal market in the tens of millions in advance.
Many analytical institutions have raised their expectations. The global shipments of the head-mounted display terminal market in 2017 are expected to be raised to a range of 20 million to 23.5 million units. The shipments of MIX, a subsidiary of Xingyu Technology, in 2017 have been raised to 18 million units, accounting for
The global market share is expected to be in the range of 76.5% to 90%.
Xingyu Technology has single-handedly raised the status of the Greater China market to the position of the world's largest head-mounted display terminal market. At the same time, this exaggerated market share can be said to have single-handedly crushed all similar competing products in the world.
Both those in the industry and those in the capital circle realized that this type of product could sell so explosively, saying that they had seriously underestimated the potential and explosive power of this market.
It also proves that it’s not that there is no market for head-mounted display terminals, but that the products are not good enough.
The sales data and market share of MIX directly establish Xingyu Technology's absolute leading position in the head-mounted display terminal market, and no one can shake its position, because there is currently no similar competing product in the world that can compete with
MIX competes, and MIX's lead is the existence of a unique gear, and it is a broken gear lead.
In the field of head-mounted display terminals, it is now MIX and others.
The shipment volume is already at the crushing level. If compared with the sales volume, it will be even more shocking to everyone who sees it. It is hard to describe it as crushing level.
In 2016, global shipments of head-mounted display terminals exceeded 6 million units, with sales of US$1.8 billion, which is approximately more than 12 billion yuan excluding exchange rate changes. The average unit price of VR equipment is about 2,000 yuan per unit. People who have bought it will be disappointed after taking apart the product.
Knowing how crude those VR headsets that are described as high-end are, in comparison, MIX is simply not a product of this era, which is why many people will express similar emotions.
After the popularity of VR last year, it suddenly cooled down in the first quarter of this year. The first batch of people who experienced it said they were deceived and that the propaganda was simply an advertising scam.
The MIX headset sold 8.37 million units in the first month, with sales reaching a huge 75.8 billion yuan. The total sales of other similar competing products in the first half of this year were only about 5.6 billion, which was less than a fraction of the MIX sales in the first month.
Sales in the first month accounted for 93.12% of the head-mounted display terminal market sales, and this proportion will definitely reach more than 95% throughout the year.
These data are undoubtedly disappointing when viewed from the perspective of similar competing products and peers, but they deserve the title that the MIX head display does not belong to this era, and only this kind of data deserves such a title.
