Chapter 1409 [If a robot dog wants to be a big seller, it must capture the hearts of children]
Bionic Power Company's commercial version of the robot dog is actually considered cheap based on its technical content and is priced at 10,000 yuan. However, 10,000 yuan itself is not that cheap. The market size will certainly not be too exaggerated, and it will not be in a short time.
Possibly replacing pet dogs.
If you want to sell it well, unless the price can be reduced tenfold and the retail price is reduced to about 1,000 yuan, then it may become popular quickly. It will not be a big deal for the general public to spend 1,000 yuan to buy such a robot dog.
hesitate.
With a retail price of RMB 10,000, it is difficult for ordinary consumers to buy it immediately. They have to think carefully before deciding whether to buy it or not.
However, this does not mean that there is no market potential, because the market is huge enough. The Greater China market has a population of 1.4 billion, and the e-commerce online shopping flow is now extremely developed.
With such a huge market size, there are many people who would buy a product worth 10,000 yuan regardless of the price just because they like it, including some technology enthusiasts who are potential customer groups.
The overall market size is at the level of 1.4 billion. Even if the market audience of the product is small, the absolute number will not be low.
The market potential of focusing on family life scenes is that it can sell 1 million pieces of annual sales, which is also a market share of about 10 billion, which is already a very large amount, and there are currently no competitors on the market.
No matter comparing price or technology, they cannot compete with Bionic Power Company, and in the commercial field, the market is not only focused on family life scenarios, but also fire protection application scenarios, industrial application scenarios, etc.
Industrial application scenarios include inspecting dangerous infrastructure, such as chemical plants, sewers, etc., and performing remote management tasks. A robotic arm can be configured to grab objects at will.
All in all, there is no doubt that the comprehensive civilian market size of robot dogs is larger than the military market.
When will the military market be larger than the civilian market? That is when a large-scale war occurs. At this time, the robot dog is a consumable combat unit on the battlefield. A large-scale war of attrition occurs on the front line, which requires continuous production and supply of huge production resources.
In any case, Bionic Power Company has always attached great importance to the commercial market, and the company has always implemented the strategic idea of military-civilian integration as its development strategy.
Bionic Power Company has also decided to cooperate with Yixing Media again. The previous cooperation in filming a documentary was quite successful. This time, they plan to cooperate on the product of robot dog, and use the robot dog as the theme element to create a family-friendly commercial film or even a series.
animated movies.
The film production budget is based on Hollywood A-level production. Bionic Power Company directly provided a budget of 400 million yuan, and Yixing Media directly provided a budget of 200 million yuan. At the same time, several other film companies were invited to invest and share risks, and the total budget reached
922 million yuan.
That is a production cost budget of approximately US$135 million, and the production cost of a Hollywood blockbuster is at this level.
Give a big theme and let the screenwriters and directors of Yixing Media Group write scripts and direct productions. If the box office performance after the release is not bad, or it has a significant boosting effect on the sales of robot dogs, then this
Animated movies are integrated into a series to develop sequels.
Focusing on family life scenes, if the robot dog wants to sell well, it must capture the hearts of children.
And shooting animated movies for linkage is a good publicity channel. If the movie is a big hit, children will definitely clamor for such cute technological pets from their parents, and parents will not be able to stand the noise of the "mythical beast" at home.
The robot dog has a powerful natural language exchange and search engine. As a technological cute pet, it can satisfy children's curiosity, just for learning and answering difficult questions. To put it bluntly, this product is given a certain educational significance that can help children.
As long as we talk about children's education, it's different. No matter how poor we are, we can't afford education.
It can cultivate children's curiosity and interest in science. Children are clamoring for it. There are many reasons for parents to spend 10,000 yuan to buy a robot dog. It also has to be a whole one. A cram school or something can cost tens of thousands.
If you don’t blink, you won’t be short of ten thousand yuan.
How can the children bear it when they see their playmates showing off such cute pets? Then they will definitely be clamoring for them after they get home.
All in all, as long as we can capture the hearts of children, we will definitely be able to control parents to place orders obediently.
…
Facts have proved that it was a very wise choice for Bionic Power Company to ask Xingyu Technology’s industrial design team to design the robot dog’s appearance. Two weeks after the product was put on the shelves, the best-selling model was the cartoon-like model.
Of the 37,000 robot dogs sold in a week, cute robot dogs accounted for about 70%.
Although there are some technology enthusiasts who like to DIY their own personalized gameplay, after all, they are still a bit niche.
If you want to sell well, you still have to please the children. It is important to impress the parents, but the "mythical beast" that impresses the parents is undoubtedly more important.
The cute robot dog created by the industrial design team of Xingyu Technology is indeed very popular among children. When school is over, parents take the cute robot dog to pick up their children. The children ride the cute robot dog while other students watch and envy them.
The eyes were very satisfied.
Then there was a scene where other parents were confused, because their children pointed at the cute robot dog and clamored for it. The parents who bought the cute robot dog were also having fun, thinking that they would pay a lot of money for it.
The bad taste of making others bleed, and seeing other parents' confused faces, I feel that the money is not in vain.
Some parents didn't buy it. In addition to their children clamoring to buy it, they were also worried that their children would have low self-esteem and lack of confidence in front of their classmates. This is what parents don't want to see. After thinking about it, buy it. Everything is for the growth of their children.
Go ahead and buy it. Although it’s not cheap for ten thousand yuan, it’s not unaffordable, so go ahead and buy it.
I have to say that the marketing positioning strategy of Bionic Power Company is very clever. "Everything is for the growth of children" is too destructive to parents. As long as it captures the hearts of children and becomes popular in children's circles, the commercial market size of robot dogs will be huge.
If you anticipate it, you can boldly adjust it upward.
The sales of cute robot dogs account for the absolute majority, which also makes Bionic Power Company more determined to make a sophisticated and large-scale animated film. As long as it does not lose a lot at the box office, or as long as it can be loved by children, it will lose a few dollars at the box office.
It doesn't matter if it's 100 million, we can continue to make sequels.
In addition to animated movies, Bionic Power Company and Yixing Media have jointly discussed and are also planning to create a 3D animated series with a robot dog as the protagonist for serialization. The general theme and plot is about a child protagonist growing up together with a super-powered robot dog.
As for the story, as for the specific storyline, let the screenwriters create it.
The film and television plan draws on the development route of animations such as "Bear Bears" or "Butterfly", serializes animated series for a long time, and then releases animated movies on a regular basis.
Children often watch animations or big movies, and of course they also hope to have a cute robot dog. In short, the goal is to capture the hearts of children, and the sales of robot dogs that focus on family life scenes will not be bad.
