After the video recording was over, the two staff members took the materials to edit and process. Xu Jingren looked at Fang Hong and gave a thumbs up and said with a smile: "He is the boss after all, smooth and silky, and in one word, photogenic."
As he said that, Xu Jingren came to the side and sat down, and suddenly said with emotion: "The microblog field is very lively now. There is a saying in the industry that this is called the 'Weibo Brawl', but I didn't say anything about it."
wrong."
Xu Jingren immediately twitched his fingers and added: "The major Internet companies include Tengxun Weibo, Xinlang Weibo, Souhu Weibo, Wangxi Weibo, and what else is Pinpinmi, Suixin Weibo, poor talker, and gibberish?
Fanfou, classmates’ Weibo, etc..."
Immortals from all walks of life have joined the battlefield, especially those major Internet companies. It would be false to say that Xu Jingren has no pressure.
Fang Hong said with a smile: "Isn't it good to be lively? If Quantum Beat wants to become a company of the times, it must step on the giants to get to the top. This hurdle cannot be avoided, and the only way is to get over it."
Xu Jingren nodded, not panicking when he thought that Fang Hong was behind Quantum Beat.
At this time, Fang Hong said in a deep voice: "With the advent of the 3G era, the main application platform of Weibo will be mobile phone users. Weibo uses computers as servers and mobile phone micro platforms to use every mobile phone user.
Wireless mobile phones are connected together, and each mobile phone user can publish his or her latest information and share it with friends without using a computer."
Speaking of this, Fang Hong looked at Xu Jingren and emphasized: "One sentence message, this is the characteristic of Weibo, which determines the most natural and true state of the publisher at the moment. Who would consider every word of six-character content? But
, to be honest, it will bring about another problem, which may involve confidential issues and sensitive issues. Now that the platform users are skyrocketing, the community review team must also be expanded. Don’t be stingy, we must not overturn on this issue.”
There are a dazzling variety of micro-blog products on the market today, and the chaos lies in one word: chaos.
Fang Hong is very clear about how websites such as Fanfou were eventually shut down.
Xu Jingren nodded and smiled: "I understand, to use your words, if you want to be at the top of your profession, you cannot simply look at it with the logic of market economics, but you must look at it with the thinking of political economics."
After a while, Xu Jingren continued: "The Weibo platform has gathered a lot of popularity now. With the current momentum, it is certain that the number of users will exceed 100 million this year. It is too early to talk about profitability, but there is no mature profit yet.
Model, this issue will have to be faced sooner or later, and it is also a crucial issue for the future development of Weibo."
Xu Jingren thought for a while and looked at Fang Hong: "I have three guesses about Weibo's future profit model."
Fang Hong’s words were concise and to the point: “Tell me and listen.”
Xu Jingren said slowly: "The first is to share text messages with telecom operators. We found that many users are more willing to publish Weibo information through text messages on their mobile phones. This also brings a lot of traffic to telecom operators. So, the profit sharing
Achievements could be a source of profit, but until now, no site has achieved this goal."
"The second is VIP charging, but currently there is no website approved for this business. Whether it will work or not remains to be seen."
"The third is advertising sharing. Xinlang Blog has created a precedent for advertising sharing, but for Weibo, it is still unknown whether this conjecture can be successful."
After talking about these three profit scenarios, Xu Jingren looked at the boss, and Fang Hong also said bluntly: "The first one is a suicidal behavior, the second one is a semi-suicidal behavior, and the third one is feasible."
Xu Jingren was stunned: "Uh..."
Fang Hong thought for a while and said: "As long as the scale increases, Weibo will not have a big problem in making profits. As the user scale increases, there will be huge data analysis, and advertising can be accurately pushed. Data can achieve accurate advertising and even
The core resource of the entire profit model.”
Xu Jingren thoughtfully said: "Data..."
Fang Hong continued: "For example, related advertising, this model is similar to Facebook advertising. Compared with traditional portals, community-based Weibo can help companies better understand users, including their online behavior and user characteristics.
This helps advertisers better discover target customers.”
Xu Jingren nodded: "That makes sense."
Unexpectedly, Lao Dal has already thought of how to make a profit.
Fang Hong said methodically: "There are actually many profit models, such as real-time search. For real-time information, the challenge it faces is that this information may be useful information for users, or it may be junk information. But it cannot
What is undeniable is that advice from friends or celebrities is often trustworthy, at least more so than from strangers. If real-time search can identify information that is useful to users, there will be considerable profit potential."
Xu Jingren said blankly: "Then we still need to develop a search engine ourselves? Lou Gaoyuan has to work overtime!"
Fang Hong said with a smile: "The main means of obtaining real-time information, whether it is developing a search engine yourself or cooperating with a leading third-party search engine, will bring benefits to the company."
Xu Jingren nodded and immediately asked: "Are there any other profit models?"
Fang Hong said unhurriedly: "Of course, as more and more companies open official accounts on Liangdong Weibo, they are mainly used for online promotion, public relations or recruitment. Bundled sales are a comprehensive solution for brand advertisers.
It can increase the company’s market share in online brand advertising.”
"In addition, it can also provide a large amount of valuable access traffic to third parties, especially for online e-commerce and online videos. There are at least three options for sharing traffic. One is the official Weibo of a third-party website, such as Dibao Mall.
; The second is that in view of the open system adopted by Quantong Weibo, the number of people using 'Share to Weibo' will definitely increase, and the value of 'click back' will undoubtedly bring potential profit opportunities; the third is that with Facebook
Similar to the shopping mall, third-party partners are allowed to open shopping malls.”
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Fang Hong paused for a moment, and then said: "There is also the open API, which can bring thousands of third-party application developments to the platform in the future.
Businesses, especially in the mobile Internet era, cover client software, web games, mobile games, etc.”
Finally, Fang Hong added: "The main premise of these profit models is that we can break out of the current 'big fight' situation. As the scale of the platform continues to expand, for a user-oriented platform, the most wonderful thing is
The scale of the platform continues to expand and user stickiness continues to increase. Liangdong Weibo was born less than a year ago, but its potential is undoubted."
Xu Jingren nodded and said: "You are right, mobile Internet is the key. Our app client development is progressing in an orderly manner."
When Fang Hong said this, Xu Jingren was also confident.
There is no need to worry about the platform's profitability. The boss has given out a variety of profit models in a few words, and you don't need to think too much to know that these plans are all effective.
In fact, in terms of making money, Fang Hong doesn't attach much importance to the profitability of Weibo, and he has never expected that the Weibo platform will make money like a money printing machine.
This product plays the biggest role in Fang Hong’s overall jigsaw puzzle of laying out the Internet sector. It is the first piece of the puzzle, because only Weibo is the most suitable to enter the domestic Internet industry in this era of rebirth.
Taking Liangdong Weibo as the entry point to establish a foothold on the Internet, and achieving this goal, the biggest mission of Liangdong Weibo has been completed.
The real highlight is Hu from Jie Ge Factory. After Weibo, the next truly super heavyweight product is WeChat, the dominant social application in the mobile Internet era.
The biggest purpose of starting Weibo is to launch WeChat. If Goose Factory wants to participate in the competition, it is supported by QQ. Behind Quantum Beat's launch of WeChat, there is also the support of Quantong Weibo.
The stress will be reduced a lot and you will wake up much faster.
Once you have a treasure, you can go to Mr. Ma’s back garden to create hundreds of thousands of connections.
The jigsaw puzzle in the Internet field gradually took shape. Fang Hong had a very clear idea of what to do at what stage. These big strategic moves were not told to Xu Jingren, nor to anyone, let alone anyone.
As long as you know these things in your mind, when the time comes, just make your move.
…
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