Chapter 1517 [The same people support and despise]
The future long-term plan of the farm supermarket does have the strategic goal of internationalization, but this matter will not be done in the short term. Even if it goes international, it will not cost so much money.
The company's latest market capitalization is more than 620 billion. Without considering international expansion, the company's market capitalization ceiling is just over 1 trillion. In terms of stock price growth, it has the smallest relative growth among the group of companies.
, did not even outperform the NSE 50 Index this year.
This is a typical weighted blue-chip stock. The profit is not high, but it is more stable. It is an asset target that is favored by large funds at the far end. The company is also the only company among the listed companies in the galaxy that pays dividends.
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Xincheng, Jingxinju Villa.
"The latest trend in the public opinion field has undergone some changes. Farm supermarkets have become very popular at this time." Tian Jiayi was reporting the situation to Fang Hong at the moment: "People in our public opinion analysis department previously believed that the popularity of farm supermarkets was indirectly caused by foils.
It's hot, but recently our people discovered that this matter is not as simple as it seems."
"Oh? Really?" Fang Hong turned his head and glanced at the beautiful assistant, and asked concisely: "You mean there are still push hands?"
Tian Jiayi nodded and said: "Yes, the people from the Public Opinion Analysis Department have come to this conclusion, because our people have not promoted the popularity of the Farm Supermarket, but it is too hot now, so hot that it has overshadowed the previous ones.
hot spots.”
Hearing this, Fang Hong couldn't help but smile and said: "I see, they thought of this idea and reluctantly increased the popularity of the farm supermarket, so that the public's attention will be transferred to the farm supermarket."
In this way, the negative public opinion that is not conducive to them can be covered up and the purpose of cooling down can be achieved.
This is an effective trick in the field of public opinion. If you want to overshadow the popularity and attention of an event, then create a new hot event to divert people's attention.
When similar situations like this happened in the past, within a few days there would be scandals about a certain big star in the entertainment industry. There would be cheating scandals, feuding scandals, this scandal and that scandal. The popularity would be high, and then the public would
My whole field of vision is to eat the melons of big stars.
But this method is no longer easy to use nowadays, because the majority of melon-eating netizens are also "evolving".
Nowadays, similar big stars are trending in the search results due to unexpected events. Netizens will still eat the melons as usual, but while eating the melons, they will also subconsciously think, oh, what happened that required the sacrifice of a star?
Therefore, this trick is not very easy to use now.
Therefore, I was reluctant but had to put the farm supermarket on the hot search list, which made it more logical.
After a while, Tian Jiayi continued: "The reason why I am so sure is that yesterday's trend in the public opinion field was the most obvious sign. Just when the Farm Supermarket was popular and received overwhelming praise, attacks began to appear today.
The voice of the farmer’s supermarket.”
Hearing this, Fang Hong asked curiously: "What kind of attack method?"
Tian Jiayi replied: "It is to attack the farmers' supermarkets for relying on the huge advantages of their own channel monopoly to be harsh and domineering towards upstream suppliers. They have obvious discriminatory sentiments against foreign-controlled brand products, saying that the farmers' supermarkets abuse their market dominance. Then
Just slap the label of mzism on the farmers."
Today, the direction of public opinion has obviously changed. Voices attacking farmers, supermarkets and supermarkets have suddenly increased, and crazy and rhythmic things have also increased significantly.
Many melon-eating netizens who didn't know the truth for a while were led away and began to compete with them. This just allowed them to achieve their purpose of cooling themselves down and successfully overshadowed the hot spots in front.
Now we can be 100% sure that the same promoter who was crazy about Farm Supermarket yesterday and who is crazy about Farm Supermarket today is the same promoter.
Upon hearing this, Fang Hong sneered and said: "Put this hat on, I won't take it off yet."
Having said this, Fang Hong immediately ordered: "You will call the head of the farm supermarket soon and ask him to publicly speak out in support of domestic brands, that is, to support domestic products."
Fang Hong smiled again and said calmly: "Playing a public opinion war with me among the galaxies? They picked the wrong opponent."
After two minutes, Tian Jiayi called the current president of the farm supermarket and told Fang Hong what he meant.
…
At about 13:50 that afternoon, a sliced video of less than 100 seconds of an interview with the head of an agricultural products supermarket was posted online, and several Internet new media platforms under the Galaxy Group actively provided traffic.
Full exposure.
Aren’t there voices criticizing farmers’ supermarkets for being discriminatory against foreign brands?
Although the head of the agricultural products supermarket denied the theory of discrimination against foreign brands in the interview video, he also made it clear that he did prefer to support domestic brands.
The manager said that when similar products are domestically produced and of the same quality, farm supermarkets will be more inclined to cooperate with domestic brands.
As soon as this video cut off the screen and became popular, many melon-eating netizens commented after watching the interview that they prefer farm supermarkets.
What I have to say is that the rise of farm supermarkets has led to the rise of many domestic small and medium-sized brands, allowing many small and medium-sized brand manufacturers in upstream suppliers to survive.
For example, in the category of edible oil, in other traditional comprehensive supermarkets, the edible oil shelves are almost exclusively products of a certain fish. However, because there is no such brand on the shelves of farm supermarkets, edible oil brands have flourished.
, there is no phenomenon where a well-known brand is dominant.
Moreover, there is a relatively counter-intuitive phenomenon that many people are not aware of, that is, the products of many small and medium-sized brands or unknown 18th-tier brands are actually better than those of big brands, especially the quality, and none of them dare to sell products that are not in line with the farm standards.
Super standard products.
Because they are very afraid of being excluded from the supplier list by the farmer's supermarket, they have no say in front of the behemoth of the farm supermarket, but the small and medium-sized brands in the upstream are very dependent on this sales channel. Without this channel, who would know them?
This brand? Who does the product sell to?
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Moreover, his product itself is not well-known, and being on the shelves of farmers’ supermarkets is equivalent to endorsing their products, which they can’t buy no matter how much money they spend.
intangible value.
Being able to enter the attention of consumers all depends on farm supermarkets. Without this channel, the sales of many 18th-tier brands will be cut in half in an instant, or even go bankrupt.
Therefore, they attach great importance to the requirements of farmers and supermarkets and control them very strictly.
On the other hand, some big brands have their own channels, are big and well-known, but they are not as reliable as small brands because they do not have the same sense of crisis as those 18th-tier small brands.
For example, some well-known brands in the industry even wanted to bargain with farmers and supermarkets in turn, but as a result, farmers and supermarkets were not used to it at all and ignored them.
Small brands even dare not think about bargaining.
Today's farm supermarkets have de facto channel monopoly power in the industry and a de facto huge market dominance. No one can compete with their right to speak in the industry, even if all upstream suppliers collectively refuse to give
The supplies from farmers and supermarkets are of no use.
Because Xingxing also has its own supply chain channels, industry insiders have not forgotten that Xingxing is engaged in modern agriculture in the northwest, and it is now in full swing.
Photovoltaic companies in the northwest are even linked to agriculture and animal husbandry.
If the upstream supply companies group together and refuse to supply farm stores and supermarkets, not only will they not be able to control the farm stores and supermarkets, but they will only allow the cluster to form a monopoly of the entire industry chain in this industry.
Because Qunxing Group can easily solve the problem of upstream supply, if the upstream suppliers join together to boycott, the result will be that they will be collectively squeezed out of this field.
Therefore, it is simply not feasible to form a group to boycott this route.
In fact, this is also regulating the entire food industry. Farm supermarkets use their huge channel power to force upstream supply companies to produce products that meet the standards of farmers and supermarkets.
At the same time, a number of new high-quality and competitive domestic brands have been gradually supported in the food field. Not to mention that there are some problems with foreign brands, even if there are no problems, Fang Hong will have agricultural producers super secretly suppress them.
In the future, we will gradually change the situation and support a group of domestic brands that do not deceive the Chinese people. Those bad brands that only deceive people must be eliminated and eliminated, and then domestic products will overwhelm foreign products.
