This turmoil might have caused a lot of negative publicity, because those who despise Xingyu Technology would definitely not miss this opportunity and would fan the flames later.
As a result, the staff of this store came up with such a clever operation and resolved it easily. This incident even brought a wave of positive traffic to Xingyu Technology.
At this moment, the manager of this offline store looked at the public opinion on the Internet and breathed a sigh of relief, secretly saying that it was very scary.
Soon after, the company headquarters internally praised all the staff of the offline store. Not only was the store manager relieved, but he was also appreciated by his boss, turning a bad thing into a good thing.
The handling method of the offline store this time was a bit beyond everyone's expectations, but it is undeniable that this is a good case of facing customer demands positively and has been praised by the company headquarters.
This matter is still hotly discussed on the Internet. This response is too tricky. Netizens called the person who came up with this idea must be a sales genius.
Later, some netizens revealed that after the car owner who was defending his rights returned from eating his lunch, he introduced the newly released SCU-4 to his friends, and then gave his U3 to his son to drive. He planned to buy a U4, but his friends laughed at him that night.
I was bribed by a box lunch.
This incident actually reflects a problem, that is, the rapid rise of the new energy vehicle era, and the rapid iterative updates of its technology also have some sequelae.
In the era of fuel vehicles, a family car can often be used for more than ten years, and car companies with fuel vehicles can also have "capital" that will not be updated for ten years. However, today's new energy vehicles, especially those dominated by Eastern countries,
The era of new energy vehicles.
Basically it can be described in one word - volume!
If BYD is focusing on price, then Xingyu Technology is focusing on technology and value.
After all, you have to find a position to open the book.
Now it is even more obvious that if car companies do not iterate and update in a timely manner, their sales are likely to be overwhelmed by the massive number of new models.
Take these car owners who held banners for example. They felt the driving experience brought by cutting-edge technology. They also introduced the power of technological development in the great eastern country to the people around them, but at the same time they were also responsible for product depreciation and product iteration.
Risks such as quickly leading to model obsolescence.
Judging from the development trend of domestic new energy vehicles, the time for technology iteration to hit the bottom is far from coming. Domestic consumers and even global consumers will inevitably bear this additional risk for a long time.
…
Two days later, Xingyu Technology released a piece of news that excited the majority of old car owners of third-generation models.
Xingyu Technology announced that it will provide an after-sales upgrade service for old car owners, that is, software and hardware upgrades for U3\N3 series new energy vehicles, such as wireless fast charging functions, etc.
In fact, Xingyu Technology has long thought about the problem that new energy vehicles are iteratively updated too quickly, which may cause dissatisfaction among old car owners and customers.
This issue cannot be ignored, otherwise it will lead to the emergence of the "waiting party". If you update and iterate so fast, one generation per year, then it would be better for me to wait a year or two before buying. After all, it is a big-ticket product like a car.
It is meant to be used for many years, not a smartphone.
This will lead to the risk of overstocked products that cannot be sold. In order to deal with this potential problem, Xingyu Technology has made the price of the new generation of products higher than that of the previous generation, but the price increase cannot be too harsh.
It should be lower than the inflation rate in the same period, and at the same time, the effect of just raising prices is still very little.
In order to avoid the potential problem of "waiting party", just raising the price will not have much effect. It is still necessary to fundamentally solve the concerns of car owners who bought early. Therefore, Xingyu Technology has reserved space for software and hardware upgrades for its products.
This can greatly reduce the occurrence of "waiting party", and car owners can place orders with confidence. Anyway, when new technologies become available, they will be updated and upgraded. If you like it, buy it early and enjoy it early.
The news announced by Xingyu Technology has received strong support from 600,000 to 700,000 old car owners, and they are even less resistant to the price increase of new models. As long as the price increase is not too outrageous, it is acceptable.
After all, from a corporate perspective, providing new technologies for upgrading old models is not conducive to the sales of new generation models to a certain extent. Being able to apply new technologies to old models will reduce the speed at which old car owners can upgrade to new cars.
will slow down.
Other car companies rarely do this kind of thing because it will affect the sales of new cars.
When Xingyu Technology announced the news, it also announced that the third-generation model would no longer accept new orders and would officially cease production in November.
In other words, customers can no longer buy N3 and U3 models. If they want to buy new energy vehicles from Xingyu Technology, they can only buy N4 and U4 or buy other people's second-hand N3 or U3 vehicles.
"It's such a luxury to ride a horse, Xingyu Technology doesn't do this..." A senior practitioner couldn't help complaining after seeing the news. He felt that Xingyu Technology's decision was particularly outrageous. He used the word "luxury"
To describe it in one word.
The third-generation model was discontinued after just one year of sales? If it were left to other car companies, it would have been sold for at least five years, or even ten years.
Xingyu Technology, on the other hand, announced the discontinuation of production after just one year of sales. The key is whether it can recoup its R&D costs? How can its peers do this?
In fact, the issue of cost recovery is not a problem. Xingyu Technology is making new energy vehicles based on the iteration of smartphone technology. It does not mean that launching a new generation of models requires investing in research and development from scratch. If this is the case, even if Xingyu Technology
I can’t stand it, because the early R&D costs are astronomical.
But in the future, R&D investment will not be so exaggerated. It only needs to be iterated on the basis of existing sunk costs, unless the existing technical route is fundamentally changed.
In short, the largest investment has been completed in the early stage, and the future will be a matter of accumulation.
According to the announcement issued by Xingyu Technology, car owners who need after-sales upgrade services need to make an appointment. Car owners can make an appointment on the official website of Xingyu Technology and then designate an after-sales service center. Car owners will choose the one closest to them.
Service Center.
After the appointment is completed, a specific time will be given, such as one month later, three months later, etc.
If the reservation is made after three months, the car owner does not need to drive the car in advance and can continue to use it for a period of time. In the last few days, the car owner will drive the car to the designated after-sales service center.
The vehicle will then be taken away for updates and upgrades, which will take two to three months. The upgraded vehicle will be returned to the designated after-sales service center, and the owner can then pick up the vehicle.
If the car is not picked up within the designated time, a certain detention fee will be charged if the time is exceeded. After all, the space is limited and needs to be supervised.
However, this regulation is very "tasteless" and will not be used too much in fact, because Xingyu Technology's new energy vehicles are not traditional fuel vehicles, even if they are different from other brands of new energy vehicles.
The difference lies in the unique intelligent driving system of Xingyu Technology's new energy vehicles. Car owners do not need to go to the after-sales service center to pick up the car. They only need to indicate it in the after-sales service contract and the upgraded vehicle will be returned to the after-sales service center.
, just allow the vehicle to drive automatically back to the owner. In this way, if the owner is busy and cannot get away, the car can come back by itself without having to pick up the car in person.