Chapter 1635 [Various car companies have joined in the price war]
At present, the revenue and sales of BBA series brands in the Greater China market are so bleak. This does not mean that the country is in an economic winter. On the contrary, the economy of the big Eastern country this year is so good that I can't even imagine it. It is definitely the best in the past 20 years.
economic environment.
The answer is self-evident, it’s just the cold winter for BBA series cars.
In fact, there are also small and big car companies that are suffering from the cold winter. They are also being squeezed crazily by domestically produced cars. They are even worse than BBA. There is almost no sound and not many people are paying attention. At least there are people in BBA who are paying homage to them.
After bowing, no one even looked at Benzi Bangzi until he died.
When it comes to punishing little sticks and little books, there is no need to target them too deliberately. If you blow up their cars and integrated circuits, they will have nothing to lose.
Xiaobenzi and Xiaobangzi have been really having a hard time in recent years. Let’s not talk about Xiaobangzi. Smartphones have long been unable to survive and have withdrawn from the Greater China market in despair. It is already so miserable, and it is not the worst.
The worst thing is that they have to be wildly harvested by their magnesium fathers to extract the residual value. These two people are actually a dish on the dining table, but they just want to make a futile struggle.
In recent years, especially in the past two years, many well-known influencers have always said that foreign capital is continuing to retreat from the Greater China market, and they seem to be gloating about their misfortune.
But the truth of the matter is that the so-called foreign companies that have withdrawn from the Greater China market are ten thousand and they are unwilling to withdraw. They are domestic substitutes that have emerged locally. Those foreign companies cannot compete and lose the Greater China market. They say that they are withdrawing.
It's just a matter of finding a step for yourself to get down. It's the last act of dignity.
Only multinational companies would be crazy to abandon a supermarket with a population of 1.4 billion. Logically, it makes no sense at all. How can a company struggle with profits? Isn't it because those Western companies can't compete with domestic companies?
Only then did he run away in despair.
Now it is finally the turn of the automobile industry. The BAA series, which is synonymous with high-end brands, has had such a dismal performance in the Greater China market this year. However, the scale of automobile sales in the Greater China market has not shrunk but has increased.
The answer is self-evident. The share BBA lost was taken by others, namely Xingyu Technology.
From January to August this year, more than 670,000 units of the entire series were delivered. Without the emergence of Xingyu Technology, these sales would most likely have been divided up by BBA, but now they are all in the hands of Xingyu Technology.
Now, BBA is finally completely stuck, and has to lower its arrogant head and try to protect the market with price, so there is a huge price drop.
The Mercedes-Benz C200L, originally priced at 335,000 yuan, can be picked up by some dealers for only about 200,000 yuan, a discount of more than 130,000 yuan. The BMW i3 is not to be outdone, with the original price of 35.39 yuan.
It can actually go up to 180,000 to 200,000 yuan, as if cut off in the middle; several Audi cars have discounted prices as low as 210,000 yuan, and for entry-level models, the price after discount is even only 190,000 yuan.
These car companies seem to be collectively conducting a 50% off sale, which makes people lament the cruelty and ruthlessness of the market.
It is precisely because of this price reduction that the popular saying "If you don't work hard, you will only be able to open a BBA".
Faced with the bleak situation of declining sales and market share, traditional luxury brands such as BBA have to adopt price reduction strategies in an attempt to find new vitality and solutions in the increasingly fierce domestic automobile market.
As BBA started a price war, its "war" soon burned to the heads of many domestic car companies that were "watching the fire from afar", including many new energy vehicles.
This point is contrary to Fang Hong's previous life. In Fang Hong's previous life, domestic new energy vehicles were the first to start a price war, gradually burning the "war" on the head of BBA, which was "watching the fire from the other side".
Entering mid-to-late October, the "price war" in the automobile market has fully begun. With the exception of Xingyu Technology, major domestic and foreign car companies are frantically cutting prices and promoting sales. One of BYD's cars directly sells for less than 100,000 yuan.
, which makes people stunned.
Now not only the BBA in the high-end market is feeling a huge existential crisis, but players from all walks of life in the market below 300,000 or even below 200,000 are also feeling a biting cold, because everyone has not forgotten a man named "Tongtai" who once
Players you don't like are about to appear.
Tongtai Automobile Group is the first friendly businessman to reach a strategic partnership with Xingyu Technology. It is targeting the mass market. In the past, friendly businessmen did not take Tongtai Automobile seriously and did not even know that such a car company existed.
enterprise.
But today is different from the past. With Xingyu Technology in its lap, it would be fine if Xingyu Technology didn't have such explosive results when it entered the automotive field. Now I can't take care of myself while working in BBA.
Tongtai Automobile, which has received the step-by-step transformation support of Xingyu Technology, and also received the technical support of Xingyu Technology, all the friends and businessmen in the same competitive line are now panicking, and they are also afraid of being beaten to the point where they cannot take care of themselves.
.
Now there are rumors in the industry that Tongtai Automobile Group will release a new product in December this year, and the price is generally expected to be no more than 250,000. This has made many friends and business colleagues in Bengbu panic, so they have made advance purchases while Tongtai Automobile has not yet
Before releasing new products, we take the lead and start a price war.
What I have to say is that although the majority of mass consumers cannot afford Xingyu Technology's cars, they still support them and hope to sell them well. This is the reason why.
Nowadays, the price system of traditional luxury brands such as BBA and BBA is also facing a collapse. BMW has cut its prices in half, Mercedes-Benz has plunged, and Audi has dropped below 200,000 yuan.
The majority of consumers can buy cheap cars, and even die-hard fans of fuel vehicles and die-hard BBA fans have actually benefited.
Without the entry of Xingyu Technology, how could those traditional luxury brand cars have experienced such huge price cuts? How could consumers benefit? In the words of industry insiders: Xingyu Technology entered the automotive industry almost on its own.
It turned the automobile market upside down.
…
Xincheng, a local 4S store.
"The current price of the BMW i3 is about 190,000 yuan, and there has been a big price reduction recently..." The salesperson of this BMW 4S store was introducing it to a reporter who came to visit the store.
This 4S store received the visiting reporters very warmly and was worried about lack of exposure.
The reporter stayed in the store for more than half an hour. After walking out of the store, he said to the camera: "We saw that the BMW brand offered a 'diving price', but the salespeople still have to work hard to sell the car before they can close the order."
The reporter continued to report: "From exterior design to interior style, from technical advantages to battery safety, from discounts to luxurious backgrounds, in just ten minutes, the sales staff were eager to show off their muscles in all aspects to retain customers. At the same time,
, we have also seen that in the mouths of BMW sales staff, the benchmark brands are no longer Mercedes-Benz and Audi, but compete with Xingyu Technology’s car brands..."
After a while, the reporter interviewed a salesperson in the store. This salesperson was a luxury brand salesman with more than ten years of experience. During the interview, he lamented that he missed the days when "luxury cars were easy to sell."
The salesman told reporters that around 2011, he was a newly graduated college student. He quickly arrived at the job after a month of training and bought a Porsche. BMW users were "queuing up to order cars" and the salespeople did not need to explain too much.
But now, even with such a huge price reduction, it is difficult to get a deal no matter how hard he tries, which makes him sigh with emotion.
Under the intertwining of old and new, it is an indisputable fact that the automobile market is being reconstructed. The times are changing so fast that I don’t even say hello when I come. When I wake up, the boat has already passed the Ten Thousand Mountains.
