Chapter 1661 [Between roll quality and roll price, it chooses to roll everything]
Fang Hong clearly remembered that in his last life, BBA announced a price increase after a price war. The most outspoken one was BMW, which really dared to increase prices. In the end, he found that Mercedes-Benz and Audi did not follow suit.
BMW found out that he was the one who got caught in the thunder, but he was very angry.
But more importantly, after the price increase, it was discovered that consumers really didn't buy it, which completely put BMW in trouble.
You know, in Fang Hong's previous life, Xingyu Technology and Tongtai Max were all like this, but in this life, BMW still dares to give it a try, and it's really like trying and dying.
BBA, which started the price war in the first place, suddenly announced that it would withdraw from the price war. In the final analysis, in the four or five months since the price war began last year, the hope of ensuring quantity with price was shattered, and sales did not decrease due to the sharp drop in price. There is improvement.
A very important factor is that the high-end market and the mainstream mass market are being hunted by Xingyu Technology and Tongtai Automobile at the same time, and they are unable to resist.
Tongtai Max came out in December last year. After getting the renewal rights, the price can reach more than 180,000. It made millions of orders in two days on weekends, which completely destroyed BBA.
Traditional luxury brands such as BBA have previously been involved in this protracted price war in order to compete for market share. However, with the entry of Tongtai Max, the intensity of automobile competition in the Greater China market has rapidly intensified.
The long-term price war has not only compressed the profit margins of the BBA brand, but also put tremendous pressure on store operations.
According to multiple media reports, some BBA stores have suffered serious losses since the price war began, and their operating conditions are very worrying.
What’s more serious is that the price war has caused irreversible damage to the BBA brand image. The joke “If you don’t work hard, you can only drive BBA” is popular on the Internet, which explains a serious blow to the value of these luxury brands.
The current image of BBA in the minds of consumers has changed from "noble, luxurious, high-end" to "discount, promotion, cheap", which is undoubtedly a great erosion of brand value.
The pain of BBA's price war has brought a heavy blow to store losses and brand value.
This is also the reason why BBA Bengbu Village wants to withdraw from the price war.
Now many consumers have benchmarked BBA with Tongtai Max. In other words, in the eyes of consumers, the current BAA is no longer worthy of benchmarking with Xingyu Technology, which is even more difficult for BBA to accept.
But this is the fact. The order quantity of Tontai Max has now skyrocketed to 1.6 million units. Everyone would rather wait in line for the delivery of Tontai Max than buy the reduced-price BBA. The delivery deadline has been scheduled to the second half of 2022.
Because Tongtai Automobile Group has also announced that it will provide after-sales upgrade services for Tongtai Max like Xingyu Technology. This has dispelled the concerns of those waiting for it. They choose to buy early and enjoy it. Anyway, when new technology is available, just upgrade it.
Traditional luxury car brands like BBA have been beaten steadily and are unable to resist. To put it bluntly, their products are still not competitive.
The industry that Xiao Dezi is proud of, and the Industry 4.0 that was once trumpeted, has now almost been reduced to 0.4. This is the current situation.
…
In the next few days, news in the automotive field almost dominated the hot news. It was really lively. Rebus had just announced that it would join a new car-making force, and Apple announced that it would withdraw from the car-making plan. Then BBA announced its withdrawal.
price war.
These news are usually the headlines of the current issue if you just pick them up. Now they are all gathered together, which shows how lively it is. It also reflects from the side how fierce the competition in the automotive field in the current Greater China market is, and it is explosive.
All over.
The next day, a Mercedes-Benz salesperson told the media that they had also received news of a price increase.
A salesperson at Audi's Pengcheng store told reporters that tomorrow is the last day for the current quotation, and the quotation will be re-quoted later, and it is expected to increase by about 20,000 yuan.
In response to the news of price increase, BBA salesmen are currently using it as a means to stimulate sales. Many salespeople immediately sent messages to prospective customers saying that BMW has increased its price and we will soon increase our price.
It's best to make the decision within this week.
…
Friday, February 5th.
In the morning, Fang Hong was reading a news report. As soon as he saw it, he immediately gave an order to his subordinates to make the news popular.
"I think the 4S aspects of some cars need to be reorganized. Buying a car was originally a joyful thing, but now it's a mess. It's useless for me to complain to the manufacturer. It takes too much energy to defend my rights every day, and I even feel like I'm paying for it.
The car has become far away." At this moment, in the short news video that Fang Hong was watching, a citizen interviewed by the reporter described his experience.
As the delivery date of the car approached recently, he was told by the BMW 4S store that the new car would not be delivered on time.
In fact, the "difficulty in delivering the car" he encountered was not an isolated case. Just after BBA announced that it would withdraw from the price war and BMW took the lead in raising the prices of its entire series of products, when he picked up the car, he was suddenly asked to increase the price by 30,000, and these cars were increasing in price.
For those who had placed orders before the price, 4S locations in many places were unable to deliver the cars on time or refused to deliver the cars, and the popularity of related topics continued to soar.
Soon after, the news quickly hit the hot search list, and was on the hot list for the next two days during the weekend.
Now BBA was dumbfounded. It was really raining all night because of the leak, and it was another public relations crisis.
After the matter became a hot topic, I frantically tried to reduce the popularity, but it was of no use because the current domestic mainstream social media platforms such as Weibo, Douyin, and WeChat are all clusters.
No matter how much money they spend, it won't work. Qunxing is so poor that all he has left is money. What's more, Fang Hong, the giant, gave instructions behind the scenes. Not only can the popularity not drop, but it must continue to increase.
This chapter is not over yet, please click on the next page to continue reading! At this moment, countless netizens are watching and discussing.
[Are you taking less? 20,000 to 40,000? What kind of nonsense is this! Mommy is going to heaven!]
[This is really unreasonable! Consumers have reserved their cars long time ago and have been waiting for more than half a year to finally pick up the car. However, when they went to the 4S store and asked, the salesperson asked for more money! When asked why, there were various reasons, and there were many reasons.
Heap, what is the reason for discontinuation of production, failure to pass the approval, and some of them are missing!]
[What age is it, who still buys BBA?]
[Okay, okay, between the quality of the rolls and the price of the rolls, Mommy chose the rolls, right? Happy!]
[The shop owner explained it vividly.]
[Grow more money, don’t look down on others (Shiba Inu.jpg)]
[Haha, what about the so-called spirit of contract? I think it is the spirit of breaking the contract.]
[If we lose another 30% of our customers, we are not far away from withdrawing from the Greater China market. We really have to choose between roll quality and roll price.]
[The increase is good, the increase is wonderful, the price increase of 200,000 is not too much. I support Bao Ma’s sudden price increase.]
[The more you increase the price, the better it sells. Do you still think that people in China still have leeks ten years ago? Cut them at will? It’s so funny!]
[Tongtai Max: I was also confused and didn’t know why. He suddenly came to me and stabbed himself several times, and asked me if I was afraid...]
[Haha, isn’t BBA even qualified to compete with Xingyu Technology’s four major NUAR car series?]
[It’s really unworthy. There is no need for the eldest brother to step in. The younger brother Tongtai Max will defeat them all together.]
[As a music lover, while watching the music, I have to be filled with emotion. Times are changing so fast. BBA, which was synonymous with luxury cars when I was a child, has now fallen to this level. The myth that has been built for hundreds of years will only be shattered.
